communication
宣传(第二版) 豆瓣
9.6 (14 个评分) 作者: 刘海龙 出版社: 中国大百科全书出版社 2020 - 1
本书是宣传概念的历史,也是宣传观念的历史。为了回答什么是宣传、它为什么会存在、大众为什么会容忍宣传等问题,本书追溯了第一次世界大战中宣传概念的产生、美国20世纪初宣传与民主的争论、俄国革命的宣传观念、第二次世界大战中的宣传观念、20世纪后期的新宣传等宣传观念发展的重要环节,并以此为背景,重点研究了中国宣传观念的产生和建立、宣传与革命、知识分子与宣传、从宣传1.0到宣传3.0的升级、宣传与粉丝民族主义等问题。
Print, Profit, and Perception 豆瓣
作者: Pei-yin Lin / Weipin Tsai 出版社: Brill Academic Publishers 2014 - 2
Print, Profit, and Perception examines the dynamic cross-cultural exchanges occurring in China and Taiwan from the first Sino-Japanese War to the mid-twentieth century. Drawing examples from various genres, this interdisciplinary volume presents nine empirically grounded case studies on the growth in the production, dissemination and consumption of texts, which lay behind a dramatic expansion of knowledge. The chapters collectively address the co-existence of globalization and localization processes in the period. By taking into account intra-Asian cultural encounters and tracing the multiple competing forces encountered by many, this book offers a fresh and compelling take on how individuals and social groups participated in transnational conceptual flows.
通信之道——从微积分到5G 豆瓣
作者: 杨学志 编著 出版社: 电子工业出版社 2016 - 2
《通信之道——从微积分到5G》按照读者的思维顺序讲述了从微积分到5G 所涉及的基础知识和关键技术。《通信之道——从微积分到5G》共20 章,具有以下特点:
(1)跨度极大,内容翔实:涉及数学、信号处理、通信原理、通信前沿技术等多个学科领域,知识密度极高,并且是最精华的部分。
(2) 降低难度,提升高度:《通信之道——从微积分到5G》叙述符合读者的思维发展规律,并逐级提高,前后呼应,语言风趣幽默,节奏平稳;作者站高望远,直击本质,学术境界超越经典。
(3)启发互动,培养创新:在多个环节上对读者提出挑战,启发读者思考,并给出作者的思考过程,培养读者的创新思维。
《通信之道——从微积分到5G》可作为通信和信号处理相关专业的本科生及研究生的教辅书,也可作为从业技术人员的参考资料。
对空言说 豆瓣
SPEAKING INTO THE AIR:A History of the Idea of Communication
9.6 (27 个评分) 作者: [美] 约翰·杜翰姆·彼得斯 译者: 邓建国 出版社: 上海译文出版社 2017 - 1
在当今社会,传播扮演着至关重要而又独一无二的角色。
《对空言说:传播的观念史》一书,以广泛的跨学科的人文视角,向读者展现了传播的观念史,它不仅阐述了传播观念的历史沿革,而且旁征博引,论及历史、哲学、宗教、文化乃至法学与技术史领域,将传播的视域追溯至西方思想中那些最根本的问题。即体现了传播学研究的人文取向,也以一种通俗大众的表达方式激发了公众对传播学的兴趣。
《对空言说》为突破美国实证主义传播学研究传统提供了可行的路径,也因此成为传播思想史的奠基之作。该书在2000年荣膺美国传播学会奖,这是美国传播学界的最高奖项,并在传播学界乃至公众之间激发起广泛的对话。
Bibliography and the Sociology of Texts 豆瓣
作者: D. F. McKenzie 出版社: Cambridge University Press 1999 - 10
In Bibliography and the Sociology of Texts, D. F. McKenzie shows how the material form of texts crucially determines their meanings. He unifies the principal interests of both critical theory and textual scholarship to demonstrate that, as all works of lasting value are reproduced, re-edited and re-read, they take on different forms and meanings. By witnessing the new needs of their new readers these new forms constitute vital evidence for any history of reading. McKenzie shows this is true of all forms of recorded information, including sound, graphics, films, representations of landscape and the new electronic media. The bibliographical skills first developed for manuscripts and books can, he shows, be applied to a wide range of cultural documents. This book, which incorporates McKenzie's classic work on orality and literacy in early New Zealand, offers a unifying concept of texts that seeks to acknowledge their variety and the complexity of their relationships.
Digital Depression 豆瓣
作者: Dan Schiller 出版社: University of Illinois Press 2014 - 9
A new political economy of digital capitalism
For decades society venerated advanced information and communications technologies (ICTs) as a source of economic rejuvenation and uplift. The financial crisis of 2007-08 shook such ideas. Originating in the United States, the driver of digital systems and services, the prolonged economic slump precipitated a perplexing historical outcome: a technological revolution wrapped inside an economic collapse.
Dan Schiller analyzes the crisis tendencies of capitalism to root out the sources of this digital depression. From there he traces the economic re-composition wrought by ICTs, seeing them as a leading economic growth pole akin to the 1930s consumer industries that came out of the Great Depression. Finally, he lays out the present-day battles to capture and control digital technology and its growth. Demonstrating digital technology's central role in the global political economy and connecting it to the rise of worldwide financial, production and military networks, Schiller sets the digital communication industry in the context of intensifying geopolitical conflicts over the Internet. As he shows, the forces at the core of capitalism--exploitation, commodification, and inequality--are ongoing and accelerating within the networked political economy.
Timely and wide ranging, Digital Depression blazes new ground in illuminating the role of information and communications within the political economy's developmental processes.
传播与认知科学 豆瓣
Psychophysiological Measurement and Meaning:Gognitive and Emotional Processing of Media
作者: 罗伯特·F·波特(Robert F.Potter) / 保罗·D.博尔斯(Paul D.Bolls) 译者: 支庭荣 2012 - 8
《传播与认知科学:媒介心理生理学测量的理论与方法》是对媒介反应的心理生理学研究的一个综合全面的介绍。它介绍了媒介心理生理学的理论基础、方法技巧,以及这一领域的大多数最新的研究成果。它是对传播学中最重要的分支领域之一传播过程和效果研究的一个拓展,它所展示的实时的心理生理学反应的测量方法,大大增强了传统的媒介效果的心理学研究,对后者来说是一个重要的补充。
Communication and Empire 豆瓣
作者: Dwayne R. Winseck / Robert M. Pike 出版社: Duke University Press Books 2007 - 7
Filling in a key chapter in communications history, Dwayne R. Winseck and Robert M. Pike offer an in-depth examination of the rise of the "global media" between 1860 and 1930. They analyze the connections between the development of a global communication infrastructure, the creation of national telegraph and wireless systems, and news agencies and the content they provided. Conventional histories suggest that the growth of global communications correlated with imperial expansion: an increasing number of cables were laid as colonial powers competed for control of resources. Winseck and Pike argue that the role of the imperial contest, while significant, has been exaggerated. They emphasize how much of the global media system was in place before the high tide of imperialism in the early twentieth century, and they point to other factors that drove the proliferation of global media links, including economic booms and busts, initial steps toward multilateralism and international law, and the formation of corporate cartels. Drawing on extensive research in corporate and government archives, Winseck and Pike illuminate the actions of companies and cartels during the late nineteenth century and early twentieth, in many different parts of the globe, including Africa, Asia, and Central and South America as well as Europe and North America. The complex history they relate shows how cable companies exploited or transcended national policies in the creation of the global cable network, how private corporations and government agencies interacted, and how individual reformers fought to eliminate cartels and harmonize the regulation of world communications. In Communication and Empire, the multinational conglomerates, regulations, and the politics of imperialism and anti-imperialism as well as the cries for reform of the late nineteenth century and early twentieth emerge as the obvious forerunners of today's global media.
传播与社会 豆瓣
作者: 赵月枝 出版社: 中国传媒大学出版社 2011 - 8
本书收录了作者十余年来论及传播与社会问题的大量倾心之作。这些论文不仅展现了跨文化传播政治经济研究的广阔知识视野,更提供了一种将文化传播放在“外部”社会权力关系中考察的理论路径。
通过讨论“帝国时代”世界传播的新自由主义逻辑和中国媒介商业转型的历史困境,作者不仅在传播研究中清晰地确立了“权力”与“社会”这两个富有解释力的柱心范畴而且用一种整体性的历史视野覆盖了全球化、主权、民主平等、公共性、多样性等现代政治中最重娶的议题,
本书昭示,一旦突破了寻求“内部”规律的“去政治化”窠臼,传播研究将释放出理解当代世界与中国问题的巨大潜力。在这个意义上,这部著作既剖析了媒介景观背后的权力结构.也挑战了当下传播研究的典型知识症侯。
传播:在政治和经济的张力下 豆瓣
作者: (加拿大)文森特.莫斯可(Vincent Mosco) 译者: 胡正荣 / none 出版社: 华夏出版社 2001 - 1
本书拒绝将一个人、一种关系、一次历史事件所具有的明显复杂性简化成一个核心本质或核心概括。
尽管大森媒介及传播研究中的政治经济学取向在时下极具建设性和启发性,但是本书作者文森特·莫斯可只是将其视为解释社会过程的一家之言。他坚持认为,他所全力投入的这个学科并不因为它的来由而具有了天然权威性的一系列意义。因为,从本质上说,沟通和传播的价值不在于贡献出问题的答案,而在于不时展现人类意识格外锐利的一面。
The Medium is the Massage 豆瓣 谷歌图书
作者: Marshall McLuhan / Quentin Fiore 出版社: Gingko Pr Inc 2001 - 8
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, Uso pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. New printing - 2011 - with cover design by Shepard Fairey.
重访灰色地带 豆瓣
8.5 (16 个评分) 作者: 刘海龙 出版社: 北京大学出版社 2015 - 7
《重访灰色地带:传播研究史的书写与记忆》从那些被有意收编或无意误读的"灰色地带"入手,结合新发现的材料和语境,重新诠释传播学经典文本,以颠覆传播学术史主流叙事的霸权,寻找新的视角,解放传播研究的想象力。本书从知识社会学的角度重写传播学术思想史,在对拉斯维尔、哥伦比亚学派、芝加哥学派、中国传播研究的史前史、批判学派的失踪、本土化话语等问题的研究上,均推翻了目前的定论。
作为一个贴近意识形态的舶来学科,中国传播学的经验在诸社会科学中并不特殊。对传播学术史的反思也可为中国当代知识社会学的研究提供一个典型个案。
Complexity 豆瓣
作者: Mitchell M. Waldrop 出版社: Simon & Schuster 1992 - 1
In a rented convent in Santa Fe, a revolution has been brewing. The activists are not anarchists, but rather Nobel Laureates in physics and economics such as Murray Gell-Mann and Kenneth Arrow, and pony-tailed graduate students, mathematicians, and computer scientists down from Los Alamos. They've formed an iconoclastic think tank called the Santa Fe Institute, and their radical idea is to create a new science called complexity. These mavericks from academe share a deep impatience with the kind of linear, reductionist thinking that has dominated science since the time of Newton. Instead, they are gathering novel ideas about interconnectedness, coevolution, chaos, structure, and order - and they're forging them into an entirely new, unified way of thinking about nature, human social behavior, life, and the universe itself. They want to know how a primordial soup of simple molecules managed to turn itself into the first living cell - and what the origin of life some four billion years ago can tell us about the process of technological innovation today. They want to know why ancient ecosystems often remained stable for millions of years, only to vanish in a geological instant - and what such events have to do with the sudden collapse of Soviet communism in the late 1980s. They want to know why the economy can behave in unpredictable ways that economists can't explain - and how the random process of Darwinian natural selection managed to produce such wonderfully intricate structures as the eye and the kidney. Above all, they want to know how the universe manages to bring forth complex structures such as galaxies, stars, planets, bacteria, plants, animals, and brains. There are commonthreads in all of these queries, and these Santa Fe scientists seek to understand them. Complexity is their story: the messy, funny, human story of how science really happens. Here is the tale of Brian Arthur, the Belfast-born economist who stubbornly pushed his theories of economic ch
信息社会理论 豆瓣
作者: 弗兰克·韦伯斯特 译者: 曹晋 / 梁静 出版社: 北京大学出版社 2011 - 6
《信息社会理论(第3版)》坚持从梳理资本的历史脉络中洞察信息社会的本质,借助勾勒贝尔、吉登斯、哈贝马斯、卡斯特等重要信息社会理论家的论述优劣,敏锐揭示了信息社会成为当下资本主义的核心特征,展示出商业文明覆盖全球的所向披靡之势,而政治压力与商业、技术迷思经新自由主义经济的整合,严重消弱了公共服务与民主基础。
大众传播理论 豆瓣
9.6 (26 个评分) 作者: 刘海龙 出版社: 中国人民大学出版社 2008 - 2
《21世纪传播学系列教材•大众传播理论:范式与流派》内容,主要分四个板块。对于研究生层面的阅读者来说,要求全面掌握,而对本科生,则可以有一些侧重。第一部分从第一章到第三章,介绍了传播的观念、大众传播研究的历史、大众传播理论的范式与研究方法。第二部分从第四章到第八章,除了第四章中的宣传研究外,主要是客观经验主义的研究范式,介绍了大众传播的功能与效果。第三部分从第九章到第十一章,主要是介绍批判理论。第四部分是第十二章,主要是麦克卢汉的媒介理论。