We like to think of ourselves as rational. This idea is the foundation for classical economic analysis of human behavior, including the awesome achievements of game theory. But as behavioral economics shows, most behavior doesn’t seem rational at all—which, unfortunately, to cast doubt on game theory’s real-world credibility.
InHidden Games,Moshe Hoffman and Erez Yoeli find a surprising middle groundbetween the hyperrationality of classical economics and the hyper-irrationality of behavioral economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behavior, from the mechanics of Stockholm syndrome and internalized misogyny to why we help strangers and have a sense of fairness.
Fun and powerfully insightful, Hidden Gamesis an eye-opening argument for using game theory to explain all the irrational things we think, feel, and do.

[内容简介]
★这是一部洞悉人类社会与行为的里程碑式科普著作。作者马丁•诺瓦克从生物学、数学、社会学、计算机科学等多学科角度出发，深入剖析并阐述了生物之间“合作”得以达成的五种机制——直接互惠、间接互惠、空间博弈、群体选择以及亲缘选择。同时极具洞见地指出，合作是继突变和自然选择之后的第3个进化原则。
★《超级合作者》从博弈论之囚徒困境入手，生动展现了自达尔文创立进化论以来，生物学和进化动力学最重要、也最激动人心的进展。作者认为，借助于“合作”的力量，组织的建设者和管理者可以收获更强劲的团队凝聚力，人类社会可以达成更大化的长期利益，比如解决环境污染、应对气候变化、消除饥荒、突破癌症治疗等方面，从而更好地共存于这个伟大的地球上，让基因得以延续。
★湛庐文化出品。
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★新时代的达尔文、明星科学家马丁•诺瓦克24年前沿研究之集合，创立第3进化原则，破解人类合作之谜，洞悉人类社会与行为。
★著名经济学家、北京大学教授汪丁丁；浙江大学经济学教授、博士生导师叶航；哈佛大学教授，社会生物学奠基人爱德华•威尔逊；哈佛大学心理学教授，语言和认知学家史蒂芬•平克；康奈尔大学数学教授，动力系统理论和复杂网络理论科学家史蒂芬•斯托加茨，联袂推荐。
★作者从囚徒困境入手，详细分析了“合作”的5个进化机制及多条博弈策略（如以牙还牙、赢定输移），进而转入探讨基因群落、细胞社会以及蚂蚁社会，并最终揭示出合作对于人类社会的巨大意义：我们人类是超级合作者，只有通力合作才能拯救我们共同的家园。
★马丁•诺瓦克指出，与竞争意识相比，合作意识似乎是人类的直觉或本能。同时他与与北京大学博士后研究员伏锋的合作研究表明，与本土之内的移民相比，来自异域文化的移民可使合作更加深化。

《合作的进化》(修订版)是行为领域的经典之作，主题是合作的产生和进化。作者以组织的两轮“重复囚徒困境”竞赛为研究对象，结果发现在两轮竞赛中胜出的都是最简单的策略“一报还一报”。这一策略简洁明晰，具有善良性、宽容性、可激怒性和策略性，其出色的竞赛表现为我们了解个人、组织和国家间合作产生和进化提供了积极的前景。

Review
Lucid and comprehensive, Jackson's book elegantly synthesizes several important strands of network science from sociology, physics, mathematics, computer science, and economics. It will be an immensely useful reference for researchers and students alike.
(Duncan Watts, Columbia University )
Product Description
Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, Matthew Jackson offers a comprehensive introduction to social and economic networks, drawing on the latest findings in economics, sociology, computer science, physics, and mathematics. He provides empirical background on networks and the regularities that they exhibit, and discusses random graph-based models and strategic models of network formation. He helps readers to understand behavior in networked societies, with a detailed analysis of learning and diffusion in networks, decision making by individuals who are influenced by their social neighbors, game theory and markets on networks, and a host of related subjects. Jackson also describes the varied statistical and modeling techniques used to analyze social networks. Each chapter includes exercises to aid students in their analysis of how networks function.
This book is an indispensable resource for students and researchers in economics, mathematics, physics, sociology, and business.