本书以机器学习与计算统计为主题背景，专门讲述如何挖掘和分析Web 上的数据和资源，如何分析用户体验、市场营销、个人品味等诸多信息，并得出有用的结论，通过复杂的算法来从Web 网站获取、收集并分析用户的数据和反馈信息，以便创造新的用户价值和商业价值。全书内容翔 实，包括协作过滤技术（实现关联产品推荐功能）、集群数据分析（在大规模数据集中发掘相似的数据子集）、搜索引擎核心技术（爬虫、索引、查询引擎、PageRank算法等）、搜索海量信息并进行分析统计得出结论的优化算法、贝叶斯过滤技术（垃圾邮件过滤、文本过滤）、用决策树技术实现预测和决策建模功能、社交网络的信息匹配技术、机器学习和人工智能应用等。
本书是Web 开发者、架构师、应用工程师等的绝佳选择。

数据挖掘领域最具里程碑意义的经典著作
完整全面阐述该领域的重要知识和技术创新
这是一本数据挖掘和知识发现的优秀教材，结构合理、条理清晰。本书既保留了相当篇幅讲述数据挖掘的基本概念和方法，又增加了若干章节介绍数据挖掘领域最新的技术和发展，因此既适合初学者学习又适合专业人员和实践者参考。本书视角广阔、资料翔实、内容全面，能够为有意深入研究相关技术的读者提供足够的参考和支持。总之， 强烈推荐从高年级本科生到专业人员和实践者都来阅读这本书！
—— 美国CHOICE杂志
这是一本非常优秀的数据挖掘教材，最新的第3版反映了数据挖掘领域的最新发展和变化。书中增加了2006年第2版以来最新的引用资料，新增小节讨论可视化、模式挖掘以及最新的聚类方法。本书配有丰富及完善的教辅支持，包括配套网站、大量的习题集以及习题答案等。尽管这是一本数据挖掘的教材，但对于读者没有太高的要求，只需要读者具有少量编程经验并了解基本的数据库设计和统计分析知识。还有两点值得注意：第一，本书的参考书目是关于了解数据挖掘研究的非常好的参考列表；第二，书中的索引非常全面和有效，能够帮助读者很容易地定位相关知识点。其他学科的研究人员和分析人员，例如，流行病学家、金融分析师、心理测量研究人员，也会发现本书非常有用。
—— Computing Reviews
当代商业和科学领域大量激增的数据量要求我们采用更加复杂和精细的工具来进行数据分析、处理和挖掘。尽管近年来数据挖掘技术取得的长足进展使得我们广泛收集数据越来越容易，但技术的发展依然难以匹配爆炸性的数据增长以及随之而来的大量数据处理需求，因此我们比以往更加迫切地需要新技术和自动化工具来帮助我们将这些数据转换为有用的信息和知识。
本书前版曾被KDnuggets的读者评选为最受欢迎的数据挖掘专著，是一本可读性极佳的教材。它从数据库角度全面系统地介绍数据挖掘的概念、方法和技术以及技术研究进展，并重点关注近年来该领域重要和最新的课题——数据仓库和数据立方体技术，流数据挖掘，社会网络挖掘，空间、多媒体和其他复杂数据挖掘。每章都针对关键专题有单独的指导，提供最佳算法，并对怎样将技术运用到实际工作中给出了经过实践检验的实用型规则。如果你希望自己能熟练掌握和运用当今最有力的数据挖掘技术，那本书正是你需要阅读和学习的宝贵资源。本书是数据挖掘和知识发现领域内的所有教师、研究人员、开发人员和用户都必读的一本书。
【本书特色】
引入了许多算法和实现示例，全部以易于理解的伪代码编写，适用于实际的大规模数据挖掘项目。
讨论了一些高级主题，例如挖掘面向对象的关系型数据库、空间数据库、多媒体数据库、时间序列数据库、文本数据库、万维网以及其他领域的应用等。
全面而实用地给出用于从海量数据中获取尽可能多信息的概念和技术。

The dramatic growth in practical applications for machine learning over the last ten years has been accompanied by many important developments in the underlying algorithms and techniques. For example, Bayesian methods have grown from a specialist niche to become mainstream, while graphical models have emerged as a general framework for describing and applying probabilistic techniques. The practical applicability of Bayesian methods has been greatly enhanced by the development of a range of approximate inference algorithms such as variational Bayes and expectation propagation, while new models based on kernels have had a significant impact on both algorithms and applications.
This completely new textbook reflects these recent developments while providing a comprehensive introduction to the fields of pattern recognition and machine learning. It is aimed at advanced undergraduates or first-year PhD students, as well as researchers and practitioners. No previous knowledge of pattern recognition or machine learning concepts is assumed. Familiarity with multivariate calculus and basic linear algebra is required, and some experience in the use of probabilities would be helpful though not essential as the book includes a self-contained introduction to basic probability theory.
The book is suitable for courses on machine learning, statistics, computer science, signal processing, computer vision, data mining, and bioinformatics. Extensive support is provided for course instructors, including more than 400 exercises, graded according to difficulty. Example solutions for a subset of the exercises are available from the book web site, while solutions for the remainder can be obtained by instructors from the publisher. The book is supported by a great deal of additional material, and the reader is encouraged to visit the book web site for the latest information.

计算广告是一项新兴的研究课题，它涉及大规模搜索和文本分析、信息获取、统计模型、机器学习、分类、优化以及微观经济学等诸多领域的知识。本书从实践出发，系统地介绍计算广告的产品、问题、系统和算法，并且从工业界的视角对这一领域具体技术的深入剖析。
本书立足于广告市场的根本问题，从计算广告各个阶段所遇到的市场挑战出发，以广告系统业务形态的需求和变化为主线，依次介绍合约广告系统、竞价广告系统、程序化交易市场等重要课题，并对计算广告涉及的关键技术和算法做深入的探讨。
无论是互联网公司商业化部门的产品技术人员，还是对个性化系统、大数据变现或交易有兴趣的产品技术人员，传统企业互联网化进程的决策者，传统广告业务的从业者，互联网创业者，计算机相关专业研究生，都会从阅读本书中受益匪浅。
本文仅用于学习和交流目的，不代表异步社区观点。非商业转载请注明作译者、出处，并保留本文的原始链接。

Today's Web-enabled deluge of electronic data calls for automated methods of data analysis. Machine learning provides these, developing methods that can automatically detect patterns in data and then use the uncovered patterns to predict future data. This textbook offers a comprehensive and self-contained introduction to the field of machine learning, a unified, probabilistic approach. The coverage combines breadth and depth, offering necessary background material on such topics as probability, optimization, and linear algebra as well as discussion of recent developments in the field, including conditional random fields, L1 regularization, and deep learning. The book is written in an informal, accessible style, complete with pseudo-code for the most important algorithms. All topics are copiously illustrated with color images and worked examples drawn from such application domains as biology, text processing, computer vision, and robotics. Rather than providing a cookbook of different heuristic methods, the book stresses a principled model-based approach, often using the language of graphical models to specify models in a concise and intuitive way. Almost all the models described have been implemented in a MATLAB software package--PMTK (probabilistic modeling toolkit)--that is freely available online. The book is suitable for upper-level undergraduates with an introductory-level college math background and beginning graduate students.

Fundamental topics in machine learning are presented along with theoretical and conceptual tools for the discussion and proof of algorithms.
This graduate-level textbook introduces fundamental concepts and methods in machine learning. It describes several important modern algorithms, provides the theoretical underpinnings of these algorithms, and illustrates key aspects for their application. The authors aim to present novel theoretical tools and concepts while giving concise proofs even for relatively advanced topics.
Foundations of Machine Learning fills the need for a general textbook that also offers theoretical details and an emphasis on proofs. Certain topics that are often treated with insufficient attention are discussed in more detail here; for example, entire chapters are devoted to regression, multi-class classification, and ranking. The first three chapters lay the theoretical foundation for what follows, but each remaining chapter is mostly self-contained. The appendix offers a concise probability review, a short introduction to convex optimization, tools for concentration bounds, and several basic properties of matrices and norms used in the book.
The book is intended for graduate students and researchers in machine learning, statistics, and related areas; it can be used either as a textbook or as a reference text for a research seminar.

本书作为数据挖掘入门读物，介绍了数据挖掘的基础知识、基本工具和实践方法，通过循序渐进地讲解算法，带你轻松踏上数据挖掘之旅。本书采用理论与实践相结合的方式，呈现了如何使用决策树和随机森林算法预测美国职业篮球联赛比赛结果，如何使用亲和性分析方法推荐电影，如何使用朴素贝叶斯算法进行社会媒体挖掘，等等。本书也涉及神经网络、深度学习、大数据处理等内容。

本书阐述文本数据挖掘的理论模型、实现算法和相关应用，主要内容包括：信息抽取和知识库构建、文本聚类、情感文本分析、热点发现、生物医学文本挖掘和多文档自动摘要等。写作风格力求言简意赅，深入浅出，通过实例说明实现相关任务的理论方法和技术思路，而不过多地涉及实现细节。本书可作为大学高年级本科生或研究生从事相关研究的入门文献，也可作为从事相关技术研发的开发人员的参考资料。