相同ISBN的还有云南人民出版社出版的《平凡的世界》（第三届茅盾文学奖获奖作品）《纳西东巴古籍译注全集》（第39卷）《林语堂作品集》（著名作家精品文丛系列）等，属于一书多号。

在线阅读本书
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

在这本书中，奥格威坦诚地介绍他本人和奥美广告公司的宝贵经验，包括怎样经营广告公司、怎样争取客户、怎样维系客户，怎样当一个好客户，怎样撰写有效的文案、怎样制作上乘的电视广告等等。

《镜花缘》内容简介：武则天夺取唐朝的政权，改国号为周。一日游上苑，武则天下诏迫使园中百花在残冬大雪中开放。上天见百花不经请示，适时开花，乃将百位花神谪降凡尘。总管百花的花神百花仙子拓生在秀才唐敖之家，后取名唐闺臣。唐敖因不满武后，同多九公、林之洋到海外游览，历经君子国、 女儿国、不死国、两面国、无肠国等四十多个国家，亲见许多奇人异事、奇风异俗，有的人长两面，有的耳长垂地，有的歪心，有的无肠，有的专爱撒谎，有的一毛不拔，千奇百怪。唐敖在游历中还无意间结识了谪贬海外凡尘的许多花仙。后恍然觉悟，入小蓬莱修道。武则天为选才女，下诏开科考试女才子。百位谪降凡尘的花仙，从海内外齐奔京城应考，并均中试。乃欢聚一堂，弹琴赋诗，弈棋作画，行令论文，说艺猜谜，各显才华，尽欢而散。 此时，遭武则天陷害的徐敬业、骆宾王的后代余承志、洛承志同剑南节度使文姜等，联合起兵反对武氏朝廷，先后攻破武家军的酒、色、财、气四座关城，武则天被迫同意唐中宗复位，从而把政权仍归还李氏王朝。数十名被谪贬尘凡的女花仙在讨伐武氏朝廷中殉难，唐闺臣亦去小蓬莱寻父入山不返。 作者对当时社会上的许多不良风气不满，在书中均有暴露、批评。且因作者博学多才，文字功底坚实，采撷古籍中的神话传说联缀故事，借论文赋诗、讲谈笑话、游览猎奇等故事情节讽喻现实，信口而出，得心应手，写得光怪陆离，幽默风趣，生动流畅，极具可读性和吸引力。作者具有改良主义倾向，主张男女平等，反对假道学、伪君子和某些封建迷信，并精心编造了君子国等所谓理想社会的故事，但由于作者阶级立场、思想矛盾以及时代的局限，仍脱离不了封建糟粕的窠臼。尽管如此，《镜花缘》仍不失为一部有成就的经典小说。

《老残游记》是刘鹗晚年写的一部小说，全书二十回，一九零三年发表于《绣像小说》半月刊，至十三回因故中止，后续载于《天津日日新闻》，成书于一九零六年。书中借老残的游历见闻，对当时吏治的黑暗痛加攻击。例如揭发了所谓“不要钱”的“清官”，其实是一些“急于做大官”（第六回）不惜杀民邀功、用人血染红顶子的刽子手。
《老残游记》原署鸿都百炼生著，作者真名刘鹗，字铁云，清末江苏丹徒人，生于一八五七年，卒于一九零九年。他出身于一个封建官僚的家庭，却无意于以科举博取功名，懂得算学、医药、治河等实际学问。曾先后在河道总督吴大澂、山东巡抚张曜处作幕宾，帮办治黄工程，得到很大的声誉。又曾向清廷建议借外资兴筑铁路、开采山西煤矿，终因不得志于清廷，去而经商，有过多次创办实业的计划，最后都归于失败。庚子（一九零零年）义和团事起，八国联军侵入北京，刘鹗向联军购得太仓储粟，设平粜局，以振北京饥困。一九零八年，清廷以私售仓粟罪加以逮捕，流放新疆，次年七月病死于迪化（即今乌鲁木齐）。
这个本子是以《天津日日新闻》本为依据，参校了《绣像小说》的连载本、亚东图书馆本、艺文书房本，文字、标点都作了一番订正。为了方便阅读，加了一些简单的注释。又有《二集》六回，我们据上海良友图书公司单行本，排作附录，没有加注。在校勘上，有各本俱误，我们据文意改动的个别地方，需要作一交代：（一）第十一回一一八页“取已陈之刍狗而卧其下，必眯”句，“眯”，《日日新闻》本作“眯”，他本作“昧”，据《庄子》本文改“眯”。（二）第十七回一八二页“却拿狼皮褥子替人瑞盖腿”句，“狼皮褥子”各本俱作“虎皮毯子”，与第十二、十六回所述情节不合，据前文改。（三）第十八回一八八页“则贾家之死不由月饼可知”句，“贾家”各本俱作“魏家”，据文意改。（四）第十九回一九四页“你却先到齐东村去”句，“村”各本俱作“庄”，与全书不一致，故改。此外，书中“张宫保”、“庄宫保”，“魏谦”、“魏诚”，但为一人而姓名错杂，我们即以《日日新闻》本初出为据，统一为“张宫保”、“魏谦”。

John Kotter of the Harvard Business School is one of a number of experts who believe that organisations are over managed and under led, at least partially because people do not appreciate the differences between management and leadership. We start this book by challenging mental models of leadership and management. Agility has become a prerequisite for organisations in a business environment that is characterised by change. Two trends in particular have been evident. First hierarchical systems of management are yielding to a 'new leadership' movement which has at its core shared vision and individual empowerment in place of consistency and control. Second, leadership is no longer the preserve of those in positions in the management hierarchy. Increasingly it is dispersed through the organisation. By developing awareness of these and other influential trends, those who have a responsibility for leading and managing in some form will be better equipped to flex their style and to play the diverse roles required of the managerial leader in contemporary organisations. Explore ways in which you can build a culture of commitment, performance and learning. Improve your influencing skills and the level of influence you hold with organisational stakeholders. Use contemporary concepts and theories to analyse your approach to management and leadership and to identify areas for development.

本书的主体部分由三篇精彩的宪法论文与25个司法大案组成，一共28节。这三篇论文是《美国宪法的英国普通法渊源》、《保守的美国革命产生了长寿的联邦宪法》和《美国宪政法治捍卫者：最高法院的九尊护法神》。按照历史发展的轨迹，三篇文章分别扼要论述了美国宪政中的英国因素、美国特征及平稳发展的原因。25个司法大案则主要包括：确立最高法院司法审查权的“马伯里诉麦迪逊案（1803）”、引发内战的“斯科特案（1857）”、结束种族隔离的“布朗案（1954）”、导致总统下台的“美国诉尼克松案（1974）”，以及裁决总统选票的“布什诉戈尔案（2000）”。每个案例自成一节，既有生动的史实叙述，也有引人深思的法理分析。25个案例异彩纷呈，令人回味无穷。
中国社会科学院美国研究所所长王缉思为本书作序。他在序中说：“本书并没有就法律谈法律，而是用生动的笔触，翔实的资料，描述了法治在美国社会的各个方面从生根到开花的历程。联邦最高法院的25个故事所揭示的，是一以贯之而又不断发展的一种观念，一种精神。美国宪政的酸甜苦辣尽在其中，让读者去细细品味。”“要研究美国的任何一个侧面，都需要了解美国法律”。作者以对美国问题的敏锐眼光，积20年观察、研究之功力，将学术著作的准确性与通俗读物的可读性融为一体；相信本书的出版不但能使历史学者了解美国历史的宪政之维，也能使法律学者明白任何一个重大案例都是历史的沉淀。
本书的附录部分除了收录《独立宣言》、《合众国宪法》、大法官任期表等一般内容外，还逐条罗列、并简介了写作过程中所用到的网络资源和参考书。另外，书中的前言（美国联邦最高法院略论）和后记（一次愉快的精神之旅）也同样精彩。

In Germs, Genes and Civilization, Dr. David Clark tells the story of the microbe-driven epidemics that have repeatedly molded our human destinies. You'll discover how your genes have been shaped through millennia spent battling against infectious diseases. You'll learn how epidemics have transformed human history, over and over again, from ancient Egypt to Mexico, the Romans to Attila the Hun. You'll learn how the Black Death epidemic ended the Middle Ages, making possible the Renaissance, western democracy, and the scientific revolution. Clark demonstrates how epidemics have repeatedly shaped not just our health and genetics, but also our history, culture, and politics. You'll even learn how they may influence religion and ethics, including the ways they may help trigger cultural cycles of puritanism and promiscuity. Perhaps most fascinating of all, Clark reveals the latest scientific and philosophical insights into the interplay between microbes, humans, and society - and previews what just might come next.

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox!
Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.
Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout
Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging
Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure
This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

Being aware of and in control of your emotions is one of the keys to success in life -- both professionally and personally. Emotional Intelligence For Dummies will show you how to take control of your emotions rather than letting your emotions control you! Discover how developing your emotional intelligence can further your relationships with others, in the workplace and at home. Emotional awareness is also a critical skill for career success, and Dr. Stein provides practical exercises for developing this skill and achieving your professional and personal goals. He also provides valuable insights into how emotional intelligence can be applied to raising children and teenagers and realizing personal happiness. Full of lively anecdotes and practical advice, Emotional Intelligence For Dummies is the ideal book for anyone who wants to get smart about their feelings and reach the next level at work and at home. Manage your emotions - identify your feelings, determine what beliefs cause negative emotions, and stop self-destructive behaviors Discover the power of empathy - read other people's emotions through facial cues and body language and show them you understand their feelings Thrive at work - find a job that's right for you, overcome hassles and fears, and develop your leadership skills Build and sustain meaningful relationships - discover how to take your partner's emotional temperature and manage emotions to grow closer Raise an emotionally intelligent child - keep your cool with your child, coax shy children out of their shells, and get your child to be less aggressive and defiant

《二号首长2:当官是门技术活》内容简介：大年初一，传来两个足以令政坛地震的消息，省委副书记游杰肝癌晚期，原泸源市公安局长被收审期间在看守所被人劫走。党委换届年的大幕，由此拉开序幕。罗先晖和余丹鸿为了接替副书记，大肆活动，小人物唐小舟，却另有一番打算，希望由组织部长马昭武接替副书记，再由东涟市市委书记吉戎菲接任组织部长。政研室主任池仁纲，盯上了秘书长一职，脚踏两只船，表面上和余丹鸿来往甚密，暗地里投靠省委书记赵德良。官场容不得背叛，余丹鸿轻轻一招，将池仁纲捉奸在床。池仁纲发誓报复，弄出一则腐败日记。
正所谓树欲静而风不止，经过前两年的大反贪大扫黑之后，到了换届年，赵德良一心只想着江南政局的平稳，可权力争取的路径，早已经不按某个人的指挥棒行动，地方派幕后高官，策划了一起双规案，希望通过黎兆平，将赵德良建起的新权力平衡彻底打破。

本书是由黄晓阳编写的长篇官场小说《二号首长》。《二号首长》的内容简介如下： 传媒王子唐小舟，在报社受到总编辑的无情打压，在家里，老婆谷瑞丹红杏出墙。自认为可以和美女记者徐雅宫发展一场轰轰烈烈的暧昧情事，却被委婉拒绝。 正当人生处于低谷时，省委办公厅一纸调令，调他担任新任省委书记赵德良的秘书，命运曲线迅速触底反弹，总编辑的谄媚，谷瑞丹的温驯，徐雅宫的柔情，接踵而至。一幅全景式官场画卷，在他的生命中展现，而他以特殊的视角，发现官场之上，每一件小事，都闪射着政治智慧的光芒。