From Pulitzer Prize-winner Katherine Boo, a landmark work of narrative nonfiction that tells the dramatic and sometimes heartbreaking story of families striving toward a better life in one of the twenty-first century’s great, unequal cities.

In this brilliantly written, fast-paced book, based on three years of uncompromising reporting, a bewildering age of global change and inequality is made human.

Annawadi is a makeshift settlement in the shadow of luxury hotels near the Mumbai airport, and as India starts to prosper, Annawadians are electric with hope. Abdul, a reflective and enterprising Muslim teenager, sees “a fortune beyond counting” in the recyclable garbage that richer people throw away. Asha, a woman of formidable wit and deep scars from a childhood in rural poverty, has identified an alternate route to the middle class: political corruption. With a little luck, her sensitive, beautiful daughter—Annawadi’s “most-everything girl”—will soon become its first female college graduate. And even the poorest Annawadians, like Kalu, a fifteen-year-old scrap-metal thief, believe themselves inching closer to the good lives and good times they call “the full enjoy.”

But then Abdul the garbage sorter is falsely accused in a shocking tragedy; terror and a global recession rock the city; and suppressed tensions over religion, caste, sex, power and economic envy turn brutal. As the tenderest individual hopes intersect with the greatest global truths, the true contours of a competitive age are revealed. And so, too, are the imaginations and courage of the people of Annawadi.

With intelligence, humor, and deep insight into what connects human beings to one another in an era of tumultuous change, Behind the Beautiful Forevers carries the reader headlong into one of the twenty-first century’s hidden worlds, and into the lives of people impossible to forget.

Marketing For Engineers, Scientists and Technologists has been written using the author’s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).

在线阅读本书
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

While House is a smart medical drama and Gregory House faces countless ethical quandaries as a doctor, what makes the show unique is that it's much more deeply rooted in psychology than in medicine. At its core, House is a show about the mind and human behavior. Gregory House is a medical genius and a Sherlock Holmesian figure, but he's also a deeply troubled misanthrope. What's going on inside the brain of this beloved, arrogant, cane-waving curmudgeon that is so appealing? House and Psychology tackles this question and explores the latest findings in brain science research, defines addiction in its many forms, and diagnoses dysfunctional relationships, all using test cases at Princeton-Plainsboro Hospital.
Offers a revealing psychological profile of Gregory House and his team
Uses the latest psychological theory and research to answer questions ranging from "How does House handle addiction?" to"Why does he act like such a jerk?"
Features contributions from a group of world-renowned psychological experts who also happen to love House
Essential reading for every House fan, House and Psychology will help you discover the extraordinary mental universe of your favorite brilliant, bombastic, bile-belching doctor of medicine.

Multinational, profit-driven, materialistic, politically self-conscious, power-hungry, religiously plural: America three hundred years ago -- and today. Here are Britain's mainland American colonies after 1680, in the process of becoming the first modern society -- a society the earliest colonists never imagined, a "new order of the ages" that anticipated the American Revolution. Jon Butler's panoramic view of the colonies in this epoch transforms our customary picture of prerevolutionary America; it reveals a strikingly "modern" character that belies the eighteenth-century quaintness fixed in history.Stressing the middle and late decades (the hitherto "dark ages") of the American colonial experience, and emphasizing the importance of the middle and southern colonies as well as New England, Becoming America shows us transformations before 1776 among an unusually diverse assortment of peoples. Here is a polyglot population of English, Indians, Africans, Scots, Germans, Swiss, Swedes, and French; a society of small colonial cities with enormous urban complexities; an economy of prosperous farmers thrust into international market economies; peoples of immense wealth, a burgeoning middle class, and incredible poverty.Butler depicts settlers pursuing sophisticated provincial politics that ultimately sparked revolution and a new nation; developing new patterns in production, consumption, crafts, and trades that remade commerce at home and abroad; and fashioning a society remarkably pluralistic in religion, whose tolerance nonetheless did not extend to Africans or Indians. Here was a society that turned protest into revolution and remade itself many times during the next centuries -- asociety that, for ninety years before 1776, was becoming America.

John Kotter of the Harvard Business School is one of a number of experts who believe that organisations are over managed and under led, at least partially because people do not appreciate the differences between management and leadership. We start this book by challenging mental models of leadership and management. Agility has become a prerequisite for organisations in a business environment that is characterised by change. Two trends in particular have been evident. First hierarchical systems of management are yielding to a 'new leadership' movement which has at its core shared vision and individual empowerment in place of consistency and control. Second, leadership is no longer the preserve of those in positions in the management hierarchy. Increasingly it is dispersed through the organisation. By developing awareness of these and other influential trends, those who have a responsibility for leading and managing in some form will be better equipped to flex their style and to play the diverse roles required of the managerial leader in contemporary organisations. Explore ways in which you can build a culture of commitment, performance and learning. Improve your influencing skills and the level of influence you hold with organisational stakeholders. Use contemporary concepts and theories to analyse your approach to management and leadership and to identify areas for development.

Boone和Kurtz合著的《市场营销学》一直是最重要的营销学入门教材之一。到目前为止，已经出版了12版。它最大的特色在于永远力求走在营销学发展的前沿，每出新的一版，作者团队都会加入大量的创新材料。该教材每一版都会选择一个全新的主题，在第12版中，作者选择了“体育事件营销”作为主题，将其贯穿于整版教材始终，旨在全面介绍营销学知识结构的同时，突出营销理念在各不同领域的实践操作应用性。为了便于教师讲授以及学生的学习，本版教材中还加了大量的特色专栏，如“营销者时间”营销名言1000句”“营销概念检视”等，使得本版教材更能体出“读者友好型”的特点。该教材作者团队勇于创新的写作风格使本版教材与上一版在内容和结构方面的改动都非常大，以至于它更像是一本新的教材。

In Germs, Genes and Civilization, Dr. David Clark tells the story of the microbe-driven epidemics that have repeatedly molded our human destinies. You'll discover how your genes have been shaped through millennia spent battling against infectious diseases. You'll learn how epidemics have transformed human history, over and over again, from ancient Egypt to Mexico, the Romans to Attila the Hun. You'll learn how the Black Death epidemic ended the Middle Ages, making possible the Renaissance, western democracy, and the scientific revolution. Clark demonstrates how epidemics have repeatedly shaped not just our health and genetics, but also our history, culture, and politics. You'll even learn how they may influence religion and ethics, including the ways they may help trigger cultural cycles of puritanism and promiscuity. Perhaps most fascinating of all, Clark reveals the latest scientific and philosophical insights into the interplay between microbes, humans, and society - and previews what just might come next.

The mass industrial democracy that is the modern United States bears little resemblance to the simple agrarian republic that gave it birth. The market revolution is the reason for this dramatic - and ironic - metamorphosis. The resulting tangled frameworks of democracy and capitalism still dominate the world as it responds to the panic of 2008. Early Americans experienced what we now call 'modernization'. The exhilaration - and pain - they endured have been repeated in nearly every part of the globe. Born of freedom and ambition, the market revolution in America fed on democracy and individualism even while it generated inequality, dependency, and unimagined wealth and power. John Lauritz Larson explores the lure of market capitalism and the beginnings of industrialization in the United States. His research combines an appreciation for enterprise and innovation with recognition of negative and unanticipated consequences of the transition to capitalism and relates economic change directly to American freedom and self-determination, links that remain entirely relevant today.

《销售圣经》新版包括杰弗里关于销售成功的10．5条戒律。杰弗里·吉特默是销售和客服领域的全球权威专家，他的著作行销世界各地，而现在，被誉为行业经典著作的《销售圣经》，十多年来一直稳居畅销榜前列。《销售圣经》立足现实，通过案例分析，从实证的角度为销售员提供了即学即用、即学即通的营销信息和成交方案。
Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley).But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart.Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bible is totally reworked to fit into his line of bestselling sales titles. It's sure to be THE must-have title for sales professionals worldwide who've already come to know and trust Jeffrey's inventive, irreverent sales wisdom through his "Little [Color] Book of..." series.
点击链接进入中文版：
销售圣经

Wharton, the business school of the University of Pennsylvania, has a glamorous reputation that is fueled in part by illustrious alumni, like Donald Trump and Ronald Perelman, and Forbes reporter Ridgway makes a big deal of its prominence. The institution's distinction, however, does not rub off onto Ridgway's undistinguished account of the 2003-2004 academic year. She follows six seniors as they make their way through the corporate recruitment process while completing their degrees. Though she tries to make everything sound special (it happened at Wharton!), what she lays out is a series of generic experiences-from internships to interviews to job offers-that could have taken place at any business school. The students themselves present a limited range of high-achieving personalities, and since there's never any doubt that they'll be able to find jobs, Ridgway is unable to infuse their stories with any real dramatic tension. What might have made an interesting magazine article proves too thin when stretched to book length. Wharton officials are bound to love it, though-there's barely any acknowledgment that other business schools exist, or any substantial challenge to the school's prestige.