商业
经济机器是如何运行的 (2008) 豆瓣
How The Economic Machine Works?
9.2 (52 个评分) 导演: Ray Dalio 演员: Ray Dalio
其它标题: How The Economic Machine Works? / 经济机器是如何运转的
Ray Dalio在2008年美国金融危机之后,在Youtube上的分享的一个30分钟的视频,介绍生产效果、短期债务周期、长期债务周期的起源。这个视频对于没有任何经济学基础的人都是便于理解的。比尔盖茨对这个视频的推荐语是这样的:"This knowledge would help everyone as investors and citizens. Watching it for 30 minutes is a worthwhile investment." 这些知识对每个人都有帮助,无论是投资者还是普通人;看三十分钟本身就是一个值得的投资。
The Contrarian 豆瓣
作者: Max Chafkin Penguin Press 2021 - 9
A biography of venture capitalist and entrepreneur Peter Thiel, the enigmatic, controversial, and hugely influential power broker who sits at the dynamic intersection of tech, business, and politics
“Max Chafkin’s The Contrarian is much more than a consistently shocking biography of Peter Thiel, the most important investor in tech and a key supporter of the Donald Trump presidency. It’s also a disturbing history of Silicon Valley that will make you reconsider the ideological foundations of America’s relentless engine of creative destruction.”—Brad Stone, author of The Everything Store and Amazon Unbound
Since the days of the dot-com bubble in the late 1990s, no industry has made a greater impact on the world than Silicon Valley. And few individuals have done more to shape Silicon Valley than Peter Thiel. The billionaire venture capitalist and entrepreneur has been a behind-the-scenes operator influencing countless aspects of our contemporary way of life, from the technologies we use every day to the delicate power balance between Silicon Valley, Wall Street, and Washington. But despite his power and the ubiquity of his projects, no public figure is quite so mysterious.
In the first major biography of Thiel, Max Chafkin traces the trajectory of the innovator's singular life and worldview, from his upbringing as the child of immigrant parents and years at Stanford as a burgeoning conservative thought leader to his founding of PayPal and Palantir, early investment in Facebook and SpaceX, and relationships with fellow tech titans Mark Zuckerberg, Elon Musk, and Eric Schmidt. The Contrarian illuminates the extent to which Thiel has sought to export his values to the corridors of power beyond Silicon Valley, including funding the lawsuit that destroyed the blog Gawker and strenuously backing far-right political candidates, notably Donald Trump for president in 2016.
Eye-opening and deeply reported, The Contrarian is a revelatory biography of a one-of-a-kind leader and an incisive portrait of a tech industry whose explosive growth and power is both thrilling and fraught with controversy.
史蒂夫·乔布斯传(修订版) 豆瓣
Steve Jobs: A Biography
9.3 (50 个评分) 作者: [美国] 沃尔特·艾萨克森 译者: 管延圻 / 魏群 中信出版社 2014 - 1
乔布斯唯一授权的官方传记,继2011年首版后推出全新修订版!
本书由著名作家沃尔特•艾萨克森(Walter Isaacson)在乔布斯生前与其面对面交流40多次、对乔布斯100多位家庭成员、朋友、竞争对手和同事的采访的基础上撰写而成,详尽描写了乔布斯的成长经历,创业生涯和打造苹果公司及其产品的全过程。第二版在新版的基础上进行了译文的重新审校修正,并进行了部分内容的增删,使这本经典著作整体上更为完善。并专门增加了作者最新撰写的后记,叙述了乔布斯去世后包括葬礼等更新的内容。
谷歌方法 豆瓣
Never Lost Again
8.2 (6 个评分) 作者: 【美】比尔•基尔迪(Bill Kilday) 译者: 夏瑞婷 中信出版集团 2019 - 6
继《重新定义公司》《重新定义团队》之后,谷歌重磅作品《谷歌方法》强势来袭。
作为全球顶级的科技公司之一,谷歌成功的核心方法在于吸引创意精英、提供平台、打造卓越产品。《谷歌方法》以谷歌地图为切入口,讲述了谷歌如何通过上述方法,用6年时间,将谷歌地图打造成月活用户超过10亿的伟大产品。
在《谷歌方法》中,你将看到:
谷歌招揽英才、提供不设限的平台资源、收购新创公司背后的逻辑;
拉里·佩奇与谢尔盖·布林从大处着想,利用地图产品实现谷歌的战略布局;
谷歌突破技术的限制,相继推出谷歌地图、谷歌地球、谷歌街景,彻底改变了人类游览世界的方式;
谷歌地图如何促成了Airbnb、Uber、无人驾驶汽车等基于地图的新兴企业和科技的发展;
现象级AR游戏《精灵宝可梦GO》,如何引爆全球用户;
创意精英如何跳脱传统的商业原则,实现梦想与开创未来的。
硬核晋升 豆瓣
The Making of a Manager
作者: [美]朱莉·卓(Julie Zhuo) 译者: 陈黎 中信出版集团 2020 - 1
职场不在乎你是谁,职场在乎的是你有多硬核。从脸书的实习生到管理几百人的团队,朱莉·卓走了一条不寻常的晋升之路。刚移民到美国时,朱莉·卓对《星球大战》《E.T.》一无所知,对“硅谷”也只是字面上的理解。25岁的朱莉·卓一跃成为脸书的产品经理,她盯着一长串的清单——从招聘到解雇,从发送邮件到组织会议,从产品到营销——其中上千个待解决的问题让她感到焦虑和无所适从。她开始思考自己的晋升,如何应对和解决这些难题。如今,她管理脸书的团队近10年,她带领团队设计的界面,让超过20亿人只要点击他们手机上的蓝色图标就能使用。
她明白了其中最重要的一课:优秀的管理者是后天塑造的,而非天生的。《硬核晋升》直击上升期职场人的痛点,给上升期的职场人开出了一个智慧清单:
如何化解危机而不是让状况升级。
如何降低认知偏差,列出自己的关键词清单。
如何合理并定期地给出“行为反馈”。
如何倾听并与团队成员沟通。
如何将团队合作转化为价值。
硅谷大为赞赏的经理人养成法,拆解4种晋升管理者类型,见招拆招
学徒型:你经理管理的团队正在不断扩大,所以你被邀请当经理,这是团队成长的一部分。
先驱型:你是一个新团体的创始成员,并且你现在对这个团队的成长负责。
新老板型:你来管理一个已经成立的团队,不论是在你现有的组织内部还是在一个新的组织里。
继任型:你的经理决定要离职,你来接替他的位置。
名人推荐
朱莉给硬核职场人带来了一份实用的智慧清单,优秀的员工如何晋升以及晋升后如何升级为优秀的管理者。改变行为就要从改变思维开始,朱莉提出了一个发现自己优势的框架,当你成为一个管理者,发挥自己的优势比改善自己的弱点更重要。用利他思维帮助他人成就自己,建立自己的品牌,在职场收获属于你的影响力和财富。
——张萌萌姐 时间效率管理专家、畅销书作家、青创智慧科技董事长 《精力管理手册》作者
没有人是天生的领导者,只有通过做事不断学习。正如朱莉所说,问题是管理者最好的工具。生活中所有的事情都是如此,勇敢尝试,探索可行,学到教训,运用到将来,然后你就会进步。推荐给在职场和创业上升期的你们。
——琦琦 “行动派”创始人
从书中不难看出,朱莉积极主动、有意识地去培养自己良好的职场习惯,脚踏实地地做好时间管理,比如分优先级、做减法的勇气都值得年轻职场人借鉴。 特别是在信息量巨大的社会环境下,对于急于求成的职场人和职场新人来说,这是一本如何动态调整自己、面对挑战, 是非常实用又硬核的职场建议手册。
——康健红 北大国发院MBA职业发展导师
我见过很多人在没有多少指导的情况下就进入高倍速增长公司的管理层。从现在起,我将把这本书交给他们。这本书蕴含的智慧对新上任的经理,以及我们这些老经理来说,都是非常有用的。”
——埃文·威廉姆斯(Ev Williams), 美国自媒体平台Medium CEO,推特联合创始人
朱莉·卓(Julie Zhuo)需要迅速学习成为一名经理,因为她的角色在一家成功的硅谷初创企业的高速增长环境中不断扩展。在书中,她分享了她学到的东西——通常是艰辛的经历。她结合了对组织如何运作的前沿分析,以及理论在现实生活中如何发挥作用,引人入胜且易于理解,讲述了她自己做得对与做错的故事。”
——格雷琴·鲁宾(Gretchen Rubin) 畅销书作家,《幸福哲学书》《掌控关系》作者
我真希望在我开始管理Instagram团队的时候读过这本书。这本书涵盖了成为一名优秀的经理的方方面面,从你与团队初次见面到共同完成工作目标。
——迈克·克里格(Mike Krieger)Instagram联合创始人
我成为CEO之后读过的商业书籍几乎都是由男人撰写的。朱莉带来了一个全新的视角,作为一个聪明的黑客,年轻的母亲和管理者。这本书饱含了硅谷欣赏的朱莉的方方面面:谦逊、鼓舞人心、聪明过人。
——Leila Janah, Samasource和LXMI 创始人兼CEO,Give Work的作者
朱莉•卓为新为新上任的管理者提供了帮助员工和公司取得成功的工具。
——Sam Altman, Y Combinator总裁兼OpenAI联合主席
你是新上任的经理吗? 你有点担心?不要担心。朱莉·卓将为你提供帮助。在她还没有准备好之前,她就在我们这一代初创企业中担任了经理一职,但她很快就适应了这个角色。现在她在这里指导你如何适应这份工作。这本书会助你你走上正确的道路,让你坚持下去。
——丹尼尔·平克(Daniel H. Pink)趋势专家、畅销书作家、《驱动力》作者
作为一名企业家和CEO,我读过很多商业书籍,但我会反复地参考这本书来帮助我的团队不断成长。它是初创公司、全球性大公司或任何介于两者之间的公司的管理者宣言。”
——Brit Morin, Brit + Co .创始人兼CEO
朱莉就像一位在喝咖啡的时候给你一些急需的建议的朋友——她的个人风格突破了行业的术语,击中了如何自信的领导和帮助团队做好工作的核心。
——尼尔·埃亚尔(Nir Eyal)《上瘾》作者
这是一本优秀的、平易近人的指南,适用于那些正在过渡到管理层的职场人。这本书的内容也是我们期望新经理上任时需要的培训,它很可能为新经理设立了新的标准。
——斯图尔特·巴特菲尔德,Slack 联合创始人兼CEO
朱莉简化了经理的角色。她把你带入头回当经理的尴尬、有趣和艰难时刻,然后带你踏上一段迷人的旅程。她提出了一个非常清晰的剧本,教你如何推动影响力,并充分发挥团队的作用。如果你刚刚得到晋升,这本书会帮助你如何快速上手,有经验的经理会学习如何提高水平!
——洛根·格林,Lyft 联合创始人兼CEO
黑客与画家 豆瓣 谷歌图书
Hackers and Painters: Big Ideas from the Computer Age
8.6 (247 个评分) 作者: 保罗·格雷厄姆 译者: 阮一峰 人民邮电出版社 2011 - 4
本书是硅谷创业之父Paul Graham 的文集,主要介绍黑客即优秀程序员的爱好和动机,讨论黑客成长、黑客对世界的贡献以及编程语言和黑客工作方法等所有对计算机时代感兴趣的人的一些话题。书中的内容不但有助于了解计算机编程的本质、互联网行业的规则,还会帮助读者了解我们这个时代,迫使读者独立思考。
本书适合所有程序员和互联网创业者,也适合一切对计算机行业感兴趣的读者。
2021年8月3日 已读
应该一早就读的,作者作为黑客,本科先读的哲学,研究生学计算机人工智能方向,能很本质的思考编程,乃至于将编程作为方法来作用于自我外在的世界。黑客更偏向于艺术家而不是科学家,这一思维方式解决了很多问题,例如如何学习编程,如何思考软件,如何提供服务,怎样平衡有趣的程序vs挣钱的项目,etc。
互联网 创业 计算机科学 软件工程 思维
认识经济 豆瓣
Economics
作者: [美] 迪恩·卡尔兰 / [美] 乔纳森·默多克 译者: 贺京同 机械工业出版社 2018 - 10
本书以联系实际见长,并融入了当前流行的行为经济学和实验经济学理论,深入浅出地将经济学原理通过故事娓娓道来。经济学观念够帮助我们理解日常生活并做出反应,本书将向读者展示经济学观念如何影响他们的生活,同时我们将提供一系列对实际生活的观察,以培养我们的经济学直觉。
Working Backwards 豆瓣
作者: Colin Bryar / Bill Carr St. Martin's Press 2021 - 2
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives.
Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts―a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life―Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.
With keen analysis and practical steps for applying it at your own company―no matter the size―the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.
Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices―shared here for the very first time.
叙事经济学 豆瓣
Narrative Economics: How Stories Go Viral and Drive Major Economic Events
7.0 (6 个评分) 作者: [美]罗伯特·希勒(Robert J. Shiller) 译者: 陆殷莉 中信出版集团 2020 - 3
每个人都是听故事长大的。在当下高度联通的小世界中,通过口述、新闻媒体和社交网络传播的流行叙事,无论是关于经济信心或恐慌、房地产繁荣与萧条,还是关于网红、比特币、健康养生,也无论流行的是真相还是谣言,都在影响人们的决策,乃至改变整个经济和社会的走向。
然而,固守理性行为人和完全信息假说的经济学家此前却视而不见,远远落后于历史学家、人类学家以及高度敏感的媒体和商界。
《叙事经济学》试图填补这一空白。在该书中,诺贝尔经济学奖得主罗伯特·希勒借鉴了流行病学模型,为读者提供了思考流行叙事影响经济和社会生活的全新视角。
通过诸多重大事件的回顾,辅以数据分析,希勒展示了流行叙事对历史进程及其中的个体人生的深刻影响,表明对这些流行叙事的经济学思考,可以提高对金融危机、衰退、萧条和其他经济事件的预测能力,帮助我们未雨绸缪,将各种负面冲击的危害降到更低。
——————————————
诺奖得主罗伯特·希勒讲述病毒般传播的故事如何影响个人决策和经济走势。
1.叙事如病毒扩散,口口相传,无孔不入,每个人都不能“幸免”。该书通过病毒传播模式研究叙事的流行过程,帮助我们形成思维框架,在面对重大叙事时保持独立思考而不随波逐流,从而做出正确的决策。
2. 讲故事——通过生动案例,让读者弄明白“讲故事”如何成为经济活动背后的驱动力量。
3. 启发性——历史总是相似的,很多重大事件一再重现:疫情、萧条、股市崩盘、房地产繁荣……曾经的经验或教训对当下或者未来都有重要启发。
4. 新方向——打破经济学传统框架,给未来的思考、研究和行动开辟了新的方向
高瓴资本创始人兼CEO 张磊作序,陈志武、王烁、香帅、朱宁强力推荐。
走进比尔:解码比尔·盖茨 (2019) 豆瓣
Inside Bill's Brain: Decoding Bill Gates
8.5 (168 个评分) 导演: 戴维斯·古根海姆 演员: 比尔·盖茨 / 梅琳达·盖茨
奥斯卡金像奖获奖导演戴维斯·古根海姆(《难以忽视的真相》《他叫我马拉拉》)带来新作《走进比尔:解码比尔·盖茨》。这部全新的三集纪录片探索了著名技术先驱、商业领袖和慈善家比尔·盖茨的思想和抱负。在辞去微软首席执行官职务之后,盖茨将时间和出色才智投入到解决一些世界上最持久的问题上,由此便开始了现代史上最伟大的职业生涯第二幕。该剧集深入并真实地描述了比尔·盖茨在人生历程中经历的成功和挫折,以前所未有的深度让我们了解了比尔·盖茨,他的乐观、好奇心和热情曾激发他对微软的初始愿景,现在也激励他为世界上一些最复杂的问题寻求解决方案。《走进比尔》记录了这些努力与个人时刻,采访了比尔和梅琳达·盖茨,以及他们的朋友、家人、慈善事业和商业上的合作伙伴,塑造了一个富于创新的真实的人物形象,在改变世界之后,他可能还将改变人们看待世界的方式。
不拘一格 豆瓣 谷歌图书
No Rules Rules: Netflix and the Culture of Reinvention
8.3 (25 个评分) 作者: [美] 里德·哈斯廷斯 / [美] 艾琳·迈耶 译者: 杨占 中信出版社 2021 - 1
网飞,一家市值超2000亿美元,全球付费订阅用户超1.9亿,业务版图遍布近200个国家和地区的商业巨头。
作为创始人兼 CEO,里德·哈斯廷斯引领网飞实现了成功转型和强势增长,并坦言这得益于一套违反直觉的管理原则:
在网飞,你不需要取悦你的老板,只要给出坦诚的反馈;你不需要层层审批,就可以决定出差标准;你不需要用加班证明自己,只要充分展示自己的才能就能得到丰厚报酬。
里德·哈斯廷斯认为,如果你给员工更多的自由,而不是制定规则来阻止他们发挥自己的判断,他们会做出更好的决定,也更有责任感。
本书是里德·哈斯廷斯的作品,联合欧洲工商管理学院教授艾琳·迈耶,开创性地利用内外部交叉视角,揭示了人才重于流程、创新高于效率、自由多于管控的文化内核,让你能从网飞的实践经验中获得高价值的思维启发。
格鲁夫给经理人的第一课 豆瓣
High Output Management
9.6 (5 个评分) 作者: [美] 安迪·格鲁夫 译者: 巫宗融 中信出版社 2017 - 8
管理早餐店的生产线与管理科技公司有什么相同之处?全球第一大计算机芯片供应商英特尔公司如何应对管理难题?为什么对于大多数经理人来说,最重要的决策信息来源于简短而非正式的谈话?每个人都无法避免各种会议,中层经理人如何做可以让会议更为有效率?
在组织中,中层经理人肩负着承上启下的关键责任,是组织的中流砥柱。但相对于一线员工或是位高权重的高层领导者,经理人经常面对超负荷的工作,永远有忙不完的事情,而且经理人的作用和影响容易被忽视。正因为这些特性,经理人必须具备同时处理数项管理活动的能力。另外,经理人还需要在有限的时间内,把精力放在最能促进整个组织产出的活动上。
在本书中,安迪·格鲁夫倾囊相授执掌全球计算机芯片供应商英特尔公司二十多年的管理经验,首次将制造业的“产出”概念导入企业经理人的工作核心中,创造性地提出了“高杠杆率”的管理方法,帮助经理人大幅度提升管理效率,获得最大的管理产出。
本书从生产和管理的基本概念入手,深入浅出地讲解了从开会、决策、规划、组织架构,到员工招聘、培训、激励等方方面面的管理问题,对于组织的中层管理者具有高度的指导意义。
2020年12月20日 在读 滕子京推荐 作序是a16z
管理 商业
复盘网飞 豆瓣
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
7.5 (8 个评分) 作者: [美]马克·伦道夫 译者: 尚书 中信出版集团 2020 - 3
这是我们这个时代具有戏剧性和洞察力的创业故事。
网飞 (Netflix) 是美国流媒体巨头,它与脸书 (Facebook)、亚马逊 (Amazon)、谷歌 (Google) 并称为“美股四剑客”。网飞目前的市值逾千亿美元,坐拥1.5亿订阅用户,粉丝遍布世界多个国家和地区。其*创的电影算法推荐与会员制,及其缔造的《纸牌屋》和多部热门影视剧,更是改变了人们消费娱乐的方式。
在书中,网飞公司首任首席执行官马克·伦道夫亲述网飞诞生的故事:小企业如何击败巨头,实现技术与组织的颠覆式创新。公司成立之初,员工曾在餐厅和汽车旅馆借用会议室,上线当天服务器崩溃,2003年濒临破产裁员三分之一……在成为内容巨兽之前,它的经营曾很失败。回顾创业历程,有创始人的相爱相杀,从亲友轮下手的融资,超A员工离职,用户取消订阅,来自合作方的嘲笑,巨头的并购风险……网飞曾一度如履薄冰。作者用幽默的语言,对网飞的成败细节进行了复盘,也回答了商业和做事的一些本质问题。
No Rules Rules 豆瓣
作者: Reed Hastings / Erin Meyer Penguin Press 2020 - 5
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies
There's never before been a company like Netflix. Not only because it has led a revolution in the entertainment industries; or because it generates billions of dollars in annual revenue; or even because it is watched by hundreds of millions of people in nearly 200 countries. When Reed Hastings co-founded Netflix, he developed a set of counterintuitive and radical management principles, defying all tradition and expectation, which would allow the company to reinvent itself over and over on the way to becoming one of the most loved brands in the world.
Rejecting the conventional wisdom under which other companies operate, Reed set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, adequate performance gets a generous severance and hard work is irrelevant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees never need approval, and the company always pays top of market. When Hastings and his team first devised these principles, the implications were unknown and untested, but over just a short period of time they have led to unprecedented flexibility, speed, and boldness. The culture of freedom and responsibility has allowed the company to constantly grow and change as the world, and its members' needs, have also transformed.
Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
2020年11月26日 想读 Evan Lin@LINE https://evanlin.com/reading-no-rule/

這一本是今年所讀完的第十二本書。
很推薦每一個做 Developer Relations 的人可以看一下,尤其是有做 Tech Hiring 相關事項或是有大量招募需求得公司團隊都需要了解,不論你是 HR 還是 Hiring Manager 。
软件工程 管理 商业 美国
The Ride of a Lifetime 豆瓣
7.1 (7 个评分) 作者: Robert Iger Random House 2019 - 9
A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.
Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:
• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
• Fairness. Treat people decently, with empathy, and be accessible to them.
This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”
Never Lost Again 豆瓣
作者: [美] Bill Kilday HarperBusiness 2018 - 5
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world
Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.
He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.
Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.
Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
隐姓亿万富翁 (2019) TMDB 维基数据 IMDb
Undercover Billionaire
8.4 (76 个评分) 演员: Glenn Stearns
其它标题: Undercover Billionaire / 富豪谷底求翻身
美国亿万富翁 Glenn Stearns 接受挑战,真实再现如何从贫穷汉到价值百万公司的总裁。Glenn 在节目中隐去自己的姓氏,用仅有的 100 美元和一辆卡车开始,在 90 天的时间完成任务。
Never Split the Difference 豆瓣 Goodreads
8.2 (11 个评分) 作者: Chris Voss / Tahl Raz HarperBusiness 2016 - 5
A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.
Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
Hooked 豆瓣
作者: Nir Eyal CreateSpace Independent Publishing Platform 2013
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.