A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond
“The most important book of the year . . . a lively, engaging masterpiece.”—Erik Brynjolfsson, bestselling co-author of The Second Machine Age
MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.
Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers—to everyone who hopes to change the way we think and act—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.
In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

《乔治·莱考夫认知语言学十讲》概括了作者对语言学某一领域的研究成果；同时讲座的形式使深奥的内容变得深入浅出，易于理解。北京航空航天大学外语系和外国语言研究所于2004年4月邀请了认知语言学创始George Lakoff教授来北京作了系列讲座。讲座先后在北京航空航天大学、北京大学、清华大学、北京师范大学和北京外国语大学进行。Lakoff教授通过十次讲座系统讲授了认知语言学的核心内容以及它的历史发展、与其他学科的交叉、最新动态及未来趋势等。讲座基本涵盖了Lakoff教授41年来的主要学术观点和研究成果。本系列讲座成书名为《乔治·莱考夫认知语言学十讲》，是“世界著名语言学家系列讲座”丛书中的一本。

An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy
Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical diagnosis, we face constant uncertainty. And we’re continually bombarded with information, much of it contradictory.
Managing ambiguity—in our jobs, our relationships, and daily lives—is quickly becoming an essential skill. Yet most of us don’t know where to begin.
As Jamie Holmes shows in Nonsense, being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We’re hard-wired to resolve contradictions quickly and extinguish anomalies. This can be useful, of course. When a tiger is chasing you, you can’t be indecisive. But as Nonsense reveals, our need for closure has its own dangers. It makes us stick to our first answer, which is not always the best, and it makes us search for meaning in the wrong places. When we latch onto fast and easy truths, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective.
In other words, confusion—that uncomfortable mental place—has a hidden upside. We just need to know how to use it. This lively and original book points the way.
Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Filled with illuminating stories—from spy games and doomsday cults to Absolut Vodka’s ad campaign and the creation of Mad Libs—Nonsense promises to transform the way we conduct business, educate our children, and make decisions.
In an increasingly unpredictable, complex world, it turns out that what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.

本书是美国高校心理学专业的主要教科书之一，作者Robert J.Sternberg教授是国际知名的心理学家，现任美国心理学会主席。他在认知心理学领域的研究取得了公认的巨大成就。本书是他有感于目前流行的认知心理学教材的种种缺陷，为达到科学教授认知心理学知识的目的而亲自编写的。
本书可供心理学、教育学、管理学、社会学、哲学、语言学等专业的学生使用。

《认知心理学及其启示(第7版)》自1980年第一版出版以来，每五年更新一版，是认知心理学领域的经典教材。该第7版于2010年出版，是最新版。《认知心理学及其启示(第7版)》系统地将传统认知心理学与脑功能成像技术的应用相结合，侧重于人脑的认知研究。并通过“启示”将研究与我们的生活联系起来。作者以流畅的语言，深厚的学术功底，引领读者进入认知心理学领域。
《认知心理学及其启示(第7版)》共14章，第1章介绍了认知心理学发展和思路以及人类认知的神经基础，第14章介绍了认知的个体差异。其余12章分别探讨了知觉、注意、心理表象、知识表征、记忆、问题解决、推理、判断和决策、语言等各个人类认知的信息加工过程，其中每两章为一个专题，共六个专题。同事，吸纳了认知神经科学领域内的研究成果，分析了认知的神经基础，内容详尽、深入，具有相当的前沿性。《认知心理学及其启示(第7版)》是心理学、计算机等专业的教师、学生和研究人员系统地了解认知心理学及其最新发展的不可多得的教材。

欢迎翻开第三版!每当像认知神经科学这样的新领域出现时，人们对它的前途并不总是信心满满，甚至怀疑它会不会昙花一现。对新领域的新鲜热情就像看着一只第一次站立起来的小鹿一样，她能行吗?这崭新的生命能否发育长大?这新的生命中能放射出真正的意义吗？10年后的今天，认知神经科学已经空前繁荣。我们可以从诸多方面体察这种进步：领先的大学已经着手实施创新举措，旨在发展专门的认知神经科学研究方向，以便为研究者提供这一领域研究所需的工具和跨学科研究的机会；新杂志每年都在创办，以适应认?神经科学新分支中文献数量的指数型增长；由于与会者人数激增，认知神经科学学会的年会年年爆满：从第一次会议时的400人陡增至2008年第十五次会议时的1800多人。

《笛卡尔的错误》将读者带入一次精彩的科学发现之旅。此次旅程从菲尼亚斯·盖奇的悲剧故事开始，一直延续到现代的脑损伤患者。世界上第一流的神经科学家安东尼奥·R.达马西奥的研究表明：情绪和感受的缺失不仅会影响理性，它甚至可以摧毁理性，使明智的决策变得不再可能。
《笛卡尔的错误》为结束心理和身体两者之间的鸿沟提供了科学的基础。安东尼奥·R.达马西奥认为，理性决策并不仅仅是逻辑思维的产物，还需要情绪与感受的支持。此外，他还从一个全新的视角对情绪的本质进行了诠释：它是对我们身体状态的直接观察，是身体和以生存为目的的身体调节之间的联接，同时还是身体和意识之间的联接。本书思想富于智慧，文字优美，它改变了我们关于心理和身体两者关系的观点。