"Is Google making us stupid?" When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net's bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet's intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by "tools of the mind"--from the alphabet to maps, to the printing press, the clock, and the computer--Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic--a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption--and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes--Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive--even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

The New York Times bestselling author heralds the future of business in Free . In his revolutionary bestseller, The Long Tail , Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free , he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell. In Free , Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

一个企业的发展与崛起，绝非只是空有领导强人即可达成。任何的决策、同期的商业环境，都在都影响着企业的兴衰。《浪潮之巅》不只是一本历史书，除了讲述科技顶尖企业的发展规律，对于华尔街如何左右科技公司，以及金融风暴对科技产业的冲击，也多有着墨。此外，这本书也着力讲述很多尚在普及或将要发生的，比如微博和云计算，以及对下一代互联网科技产业浪潮的判断和预测。因为在极度商业化的今天，科技的进步和商机是分不开的。
诚如作者所言：“人的商业知识和眼光不是天生的，需要不断地、有心地学习。经过多年的学习、思考和实践，我认定这样一个规律，就是：科技的发展不是均匀的，而是以浪潮的形式出现。每一个人都应该看清楚浪潮，赶上浪潮，如此，便不枉此生。”

This is the first strategy book on developing organization-wide, online learning. Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learning. It isn't just the promise of impressive technology that is driving people to e-learning. Businesses need to get rapidly changing information to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this around the clock. It's no longer a question of whether organizations will one day implement online learning, but whether they will do it well.Most organizations that need to train their employees are experimenting with some form of Web-delivered learning. But most organizations have focused on the technological challenges, buying the right software, getting enough bandwidth allocated for Web-based training, designing courseware, etc. These are important first steps but the larger strategic issues remain unsolved: how to make e-learning part of the daily work culture, and fully implement its power. "E-Learning" is the first book in this exciting new field that addresses not just the technological challenges of Web-based training and knowledge management, but how to develop a comprehensive organization-wide learning strategy. Author Marc Rosenberg discusses the technological issues but more importantly, assesses the dramatic strategic, organizational, and political issues involved in the process of making e-learning a reality.Written for professionals responsible for leading the revolution in workplace learning, "E-Learning" takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses: requirements for building a viable e-learning strategy; how e-learning will change the nature of training organizations; knowledge management; and, other new forms of e-learning. "E-Learning" explains the basic principles of a comprehensive Web-based learning strategy - how to link your organization's Web sites, Web-based training, courseware, and all the other components of online learning.With an underlying focus on the "why" - and not just the "how" - Rosenberg provides a roadmap for growing and sustaining an e-learning culture that's based on twenty years of observations, best (and worst) practices, and conversations with leaders in the learning technology fields. Divided into three parts, "E-Learning" offers an essential balance between building great e-learning (design and technology issues) and implementing it (acceptance and support issues). Within each chapter, examples illustrate many key components of an effective e-learning framework. Unlike other technology-focused guides to Web-based training, "E-Learning" is the first book that tackles the overarching strategic issues - problems facing any organization experimenting with the tremendous promise of Web-based learning and knowledge management."The biggest growth in the Internet, and the area that will prove to be one of the biggest agents of change, will be in e-learning." - John Chambers, CEO, Cisco Systems. 'Marc Rosenberg is one of the key thinkers in the ever-changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometimes slippery e-learning pathway' - Elliott Masie, President, The MASIE Center. 'If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need, just in time' - John W. Cone, Vice President, Dell Learning, Dell Computer Corporation.'Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!' - Gloria Gery, Consultant in Performance Support and Learning. 'Dr. Rosenberg's vision, coupled with the useful advice peppered throughout his book, will guide corporate leaders of learning as we strive to harness the power of e-learning for the benefit of our people and our businesses. I intend to share the book widely with my business colleagues and professional associates' - Pat Kelly, Vice President, People Development, AT&T Wireless Services.

"If you design online learning, e-Learning and the Science of Instruction is a 'must read.' Unlike all the pontificating and conjecture that's been published about elearning, this important work details the evidence-based findings that provide practical guidelines for effective online instructional design. For me, this book is the 'bible' of our profession."—Peter Orton, Ph.D., IBM Center for Advanced Learning "The partnership between Ruth Clark and Richard Mayer in writing successive editions of e-Learning and the Science of Instruction has provided us with one of the most important collaborations in our discipline. Their ability to communicate complex concepts in clear, indeed sparkling prose is unrivalled. In e-Learning and the Science of Instruction, we have a book for everyone including students, professional instructional designers and researchers."—John Sweller, professor, School of Education, University of New South Wales "For the experienced instructional designer, having this supportive research provides the rationale needed to obtain consensus from a training development team." —David L. Bennett, senior training program developer, Northrop Grumman Shipbuilding "Graduate students, undergraduate students, or employees responsible for designing and developing educational software will benefit from e-Learning and the Science of Instruction. It opens your eyes to interesting ideas that you have never thought of when designing an e-course."—Thair Hamtini, chairman of the computer information systems department, The University of Jordan

Henry Kissinger offers in
a deep meditation on the roots of international harmony and global disorder. Drawing on his experience as one of the foremost statesmen of the modern era—advising presidents, traveling the world, observing and shaping the central foreign policy events of recent decades—Kissinger now reveals his analysis of the ultimate challenge for the twenty-first century: how to build a shared international order in a world of divergent historical perspectives, violent conflict, proliferating technology, and ideological extremism.
There has never been a true “world order,” Kissinger observes. For most of history, civilizations defined their own concepts of order. Each considered itself the center of the world and envisioned its distinct principles as universally relevant. China conceived of a global cultural hierarchy with the Emperor at its pinnacle. In Europe, Rome imagined itself surrounded by barbarians; when Rome fragmented, European peoples refined a concept of an equilibrium of sovereign states and sought to export it across the world. Islam, in its early centuries, considered itself the world’s sole legitimate political unit, destined to expand indefinitely until the world was brought into harmony by religious principles. The United States was born of a conviction about the universal applicability of democracy—a conviction that has guided its policies ever since.
Now international affairs take place on a global basis, and these historical concepts of world order are meeting. Every region participates in questions of high policy in every other, often instantaneously. Yet there is no consensus among the major actors about the rules and limits guiding this process, or its ultimate destination. The result is mounting tension.
Grounded in Kissinger’s deep study of history and his experience as National Security Advisor and Secretary of State,
guides readers through crucial episodes in recent world history. Kissinger offers a unique glimpse into the inner deliberations of the Nixon administration’s negotiations with Hanoi over the end of the Vietnam War, as well as Ronald Reagan’s tense debates with Soviet Premier Gorbachev in Reykjavík. He offers compelling insights into the future of U.S.–China relations and the evolution of the European Union, and examines lessons of the conflicts in Iraq and Afghanistan. Taking readers from his analysis of nuclear negotiations with Iran through the West’s response to the Arab Spring and tensions with Russia over Ukraine,
anchors Kissinger’s historical analysis in the decisive events of our time.
Provocative and articulate, blending historical insight with geopolitical prognostication,
is a unique work that could come only from a lifelong policymaker and diplomat.

“你不是个玩意儿。”
这句话当然不是骂人，这是一个宣言。人当然不是玩意儿，不是机器，而是人。
在网络化程度越来越高的今天，我们每个人似乎都有足够的理由，无限欣喜地拥抱互联网。然而，你有没有想过互联网那些不完美的设计却是某种潜在的威胁……
为什么如此多的暴民在社交网站上争吵不休，很多骂人的脏话我们在现实的人际交往中可能从来不会使用，但在匿名网络环境中却漫天飞舞？
互联网的本质真的就是免费吗？为什么在宣扬免费与共享的互联网文化的笼罩下，苹果以及皮克斯这样的封闭“王国”能够取得极大的成功？
当科学家们疯狂地想让超级智能机器人统治整个地球时，人类是否应该接受被机器化的命运？
拉尼尔认为，博客以及社交网站个人主页的模式化设计，模糊了个体差异和多样性。他警告人们，类似维基百科、Facebook和Twitter之类的Web2.0网站正在提升“群体的智慧”，降低了个体在网络中的地位；由于网络的匿名性，各种创意都失去了源头，商业机构会把各种匿名的创意碎片聚合成自己的产品，并对其进行炒作，但人们已无法知道这些创意的真正来源；网络的匿名性还会激发人性恶的一面，导致网站上经常充斥着网络暴民掀起的各种口水战……

Jaron Lanier, a Silicon Valley visionary since the 1980s, was among the first to predict the revolutionary changes the World Wide Web would bring to commerce and culture. Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.
The current design and function of the web have become so familiar that it is easy to forget that they grew out of programming decisions made decades ago. The web’s first designers made crucial choices (such as making one’s presence anonymous) that have had enormous—and often unintended—consequences. What’s more, these designs quickly became “locked in,” a permanent part of the web’s very structure.
Lanier discusses the technical and cultural problems that can grow out of poorly considered digital design and warns that our financial markets and sites like Wikipedia, Facebook, and Twitter are elevating the “wisdom” of mobs and computer algorithms over the intelligence and judgment of individuals.
Lanier also shows:
How 1960s antigovernment paranoia influenced the design of the online world and enabled trolling and trivialization in online discourse
How file sharing is killing the artistic middle class;
How a belief in a technological “rapture” motivates some of the most influential technologists
Why a new humanistic technology is necessary.

Controversial and fascinating, You Are Not a Gadget is a deeply felt defense of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.

日本是全世界移动互联网最发达的国家之一，堪称移动的帝国。在手机游戏、手机支付、移动医疗、移动电子商务、手机电视等方面，日本都充当了全球移动互联网的试验田。
曾经傲视全球的日本运营商将怎样面对转型的挑战？iPhone来势汹汹，如何打破封闭的日本移动互联网体系？日本在智能手机时代的手机游戏、O2O、移动医疗、移动广告等方面，涌现出了哪些值得借鉴的商业模式？
本书作者团队先后数次前往日本调研，拜访了多位日本移动互联网的重量级人物，在本书中第一次对日本移动互联网发展和现状进行了全景式的展现，深入解读其经验教训，为我国移动互联网产业的发展带来启迪。

The Circle is the exhilarating new novel from Dave Eggers, best-selling author of A Hologram for the King, a finalist for the National Book Award.
When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
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The first comprehensive account of the growing dominance of the intangible economy
Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.
But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the big economic changes of the last decade. The rise of intangible investment is, Jonathan Haskel and Stian Westlake argue, an underappreciated cause of phenomena from economic inequality to stagnating productivity.
Haskel and Westlake bring together a decade of research on how to measure intangible investment and its impact on national accounts, showing the amount different countries invest in intangibles, how this has changed over time, and the latest thinking on how to assess this. They explore the unusual economic characteristics of intangible investment, and discuss how these features make an intangible-rich economy fundamentally different from one based on tangibles.
Capitalism without Capital concludes by presenting three possible scenarios for what the future of an intangible world might be like, and by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.

《世界阅读日推荐图书:阅读的未来》内容简介：搜索引擎一家独大、野心勃勃，电子阅读终端产品高歌猛进，阅读的未来是否意味着印刷书的终结？出版商在未来出版领域将担任怎样的角色？谷歌图书搜索计划的和解是否能为置于风口浪尖的百度文库纠纷提供参考？这是一本书的传记，是一部与图书相伴的西方文化史，是数字化生存环境下对未来阅读形态的大胆预测。这是一个深谙图书史和电子图书之道、在出版界商业运作中浸淫多年的传奇人物的肆意挥洒，书中勾勒图书领域未来5至10年的图景，解开阅读未来中的种种疑团，指明科技带来的阅读方式的改变将如何影响我们的生活。
书是信息传播过程的一环，作者在书的历史、现在和未来中穿梭，揭示这个过程的各个环节，在多元与突变中，为我们塑造关于阅读未来的种种可能。
图书不只是叙述历史，而且创造历史。
如果您是出版行业从业人员，您需要《世界阅读日推荐图书:阅读的未来》。它会告诉您如何在获取印刷书的同时制作出电子书？如何让那些信赖传统书的人群合理看待电子书专著？它将告诉您出版商提供的服务具有任何技术革新都无法企及的生命力，它会带领您走出数字化出版的迷雾。
如果您是互联网工作人员、计算机工程师、科技使徒、金融业从业人员，如果您的工作与信息传播息息相关，您需要这本书。它揭秘了信息传播过程中最基本也是最神秘的部分，剖析了互联网时代信息传播的方式。
如果您热爱阅读，渴望更多渠道获取新知，您需要《世界阅读日推荐图书:阅读的未来》。开放性的作用无处不在，百度文库、谷歌搜索计划将藏书数字化并出售其电子文本，这是知识传播途径的扩大还是征服市场、意在垄断？它会如何影响您的生活。改变的是形式，不变的是阅读。

《浅薄：互联网如何毒化了我们的大脑》在我们跟计算机越来越密不可分的过程中，我们越来越多的人生体验通过电脑屏幕上闪烁摇曳、虚无缥缈的符号完成，最大的危险就是我们即将开始丧失我们的人性，牺牲人之所以区别于机器的本质属性。——尼古拉斯•卡尔“谷歌在把我们变傻吗？”当尼古拉斯•卡尔在发表于《大西洋月刊》上赫赫有名的那篇封面文章中提出这个问题的时候，他就开启了人们热切渴望的期盼源泉，让人急于弄清楚互联网是在如何改变我们的。卡尔同时也明确回答了我们这个时代面临的一个重要问题：在我们尽情享受互联网慷慨施舍的过程中，我们正在牺牲深度阅读和深度思考的能力吗？
现在，卡尔把他的论证扩展到最具说服力的探索研究上，针对互联网导致的智力后果和文化后果，他阐述了迄今未见公开发表的观点结论。娓娓道来，叙述得引人入胜。
卡尔让人心悦诚服地认识到，所有的信息技术都会带来一种智能伦理。印刷图书如何让我们进入聚精会神的状态，从而促进深度思维和创造性思维的发展。相比之下，互联网鼓励我们蜻蜓点水般地从多种信息来源中广泛采集碎片化的信息，其伦理规范就是工业主义，这是一套速度至上、效率至上的伦理，也是一套产量最大化、消费最大化的伦理——如此说来，互联网正在按照自己的面目改造我们。我们变得对扫描和略读越来越得心应手，但是，我们正在丧失的却是专注能力、沉思能力和反省能力。
在《浅薄》一书中，有智能技术的发展历史，有大众科学的普及知识，有文化批判的真知灼见，全书处处闪耀着令人难忘的智慧之光，这些内容恰似对我们现代人的心智状态所做的全面而深远的拷问。
这本书必将永远改变我们对传媒和大脑的思考方式。

一本预示着Web4.0网络大时代来临的开创性读物
在这个重视营销宣传的社会，只要利用好互联网，就能让你商业上的竞争对手抓狂。大脑研究科学家和企业行为研究专家杰弗里•斯蒂伯在《我们改变了互联网，还是互联网改变了我们？》这本书中告诉你的是互联网的本质。互联网并不是简单地把各台电脑连在一起，而是把我们大脑的思维方式在身体的外部进行复制。为了利用好互联网的巨大力量，你首先要做的便是了解我们的大脑和互联网之间的相似性。这也就是写作这本书的一个动力所在。斯蒂伯在这本书中告诉了人们如何充分发挥互联网的力量：
1、互联网发生了怎样的变革，这对人们的沟通和社群的建立意味着什么。
2、因特网——或者在线商务的机遇，他们的未来是什么。
3、人工智能的下一步发展趋势是什么，它会为未来的商业发展带来什么机遇。
斯蒂伯在这本书中显示了那些取得卓越业绩的企业是如何深入理解互联网与大脑的内涵，从而在竞争中发挥自己的优势的——例如建设更为方便快捷的网址、预测消费者行为、利用社会传媒，最终建立一种集体意识。