In biological ecosystems, "keystone" species maintain the healthy functioning of the entire system. Why? Because their own survival depends on it. This book argues that business ecosystems work in much the same way-one company's success depends on the success of its partners. Based on more than ten years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one's entire network for competitive advantage.
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共赢:商业生态系统对企业战略、创新和可持续性的影响

The second in the readers' series, "Resources for the Knowledge-Based Economy", "Knowledge In Organisations" gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations; describes the importance of knowledge to today's organizations; offers insight into how knowledge can be obtained and cultivated; and, provides a variety of persepctives, including sociology, economics, and management science.

Masterfully combining his understanding of business and American history, Harvard Business School professor Richard S.Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth- century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure.

Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.

By viewing the corporation as a communicator, Image Worlds links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations. General Electric was one of the first modern industrial corporations to use photographs and other media resources to create images of itself; and the GE archives, comprising well over a million images, form one of the largest privately held collections in the world. To produce this venturesome book, David Nye has used these vast archives to develop a new approach to corporate ideology through corporate iconography.Image Worlds embraces symbols, intentional signs, and photographs on the one hand and the history of institutional and technological development on the other. It views photography as a developing technology with a history of its own, and presents the corporation as a communicator as well as a producer and employer.Illustrated with nearly 60 photographs from the archives, the book identifies five "image markets" that GE sought to organize and address. Company engineers, workers, and managers received publications designed to appeal to their presumed interests. Some of these grew into public journals with a scientific-educational mission; others were restricted in circulation even within the company. At the same time, illustrated mass-media advertising was created to reach potential consumers of GE products. Advertising that presented an image of GE as a place where "progress was the most important product." While GE was promoting this enlightened image, the company was also using its resources to reach the voting public, hoping to gain their support for private electrification in the national debate over municipal power.David E. Nye is Associate Professor of American History at Odense University in Denmark.

From the colonial era to the present day, small businesses have been an integral part of American life. First published in 1991 and now thoroughly revised and updated, "A History of Small Business in America" explores the central but ever-changing role played by small enterprises in the nation's economic, political, and cultural development. Examining small businesses in manufacturing, sales, services, and farming, Mansel Blackford argues that while small firms have always been important to the nation's development, their significance has varied considerably in different time periods and in different segments of our economy. Throughout, he relates small business development to changes in America's overall business and economic systems and offers comparisons between the growth of small business in the United States to its development in other countries. He places special emphasis on the importance of small business development for women and minorities. Unique in its breadth, this book provides the only comprehensive overview of these significant topics.

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In this second edition of his bestselling book, author Art Kleiner explores the nature of effective leadership in times of change and defines its importance to the corporation of the future. He describes a heretic as a visionary who creates change in large–scale companies, balancing the contrary truths they can’t deny against their loyalty to their organizations. The Age of Heretics reveals how managers can get stuck in counterproductive ways of doing things and shows why it takes a heretical point of view to get past the deadlock and move forward.

How do business enterprises control their subunits? In what ways do existing paths of communication within a firm affect its ability to absorb new technology and techniques? How do American banks affect how companies operate? Do theoretical constructs correspond to actual behavior?
Because business enterprises are complex institutions, these questions can prove difficult to address. All too often, firms are treated as the atoms of economics, the irreducible unit of analysis. This accessible volume, suitable for course use, looks more closely at the American firm--into its "internal" workings and its genesis in the Gilded Age. Focusing on the crucial role of imperfect and asymmetric information in the operation of enterprises, "Inside the Business Enterprise" forges an innovative link between modern economic theory and recent business history.

A rich and lively survey of the great families who rule industry by the acclaimed author of The Wealth and Poverty of Nations
Through perseverance, solid ingenuity, and unwavering determination, family-run companies— dynasties—have dominated wealth and business throughout the last two centuries. One third of Fortune 500 firms are family owned and, in most cases, the ideal of the family business is one synonymous with continuity, watchful leadership, and dedication to success. But what happens when bad behavior, extravagance, and laziness—all very real enemies of industry—are allowed to proliferate?
In Dynasties, bestselling author and historian David S. Landes scrutinizes the powerful family businesses that rule both the financial and industrial sectors across Europe, Japan, and America to determine what factors can cause a dynasty to flourish or fail. Focusing on three areas—banking, automobiles, and raw materials—his cast of characters speaks to the power of the family enterprise: Ford, Rothschild, Morgan, Guggenheim, Rockefeller, and Toyoda are but a few whose histories contain all the drama and passion expected when exorbitant money, power, and kinship intersect. Drawing on his immense knowledge of economic history, Landes offers a new reading of the dynastic business plan of the last two centuries—with surprising recommendations for the coming one.

Today, in a world in which news flashes around the globe in an instant, time lags are inconceivable. In the mid-nineteenth century, communication between the United States and Europe -- the center of world affairs -- was only as quick as the fastest ship could cross the Atlantic, making the United States isolated and vulnerable. But in 1866, the Old and New Worlds were united by the successful laying of a cable across the Atlantic. John Steele Gordon's book chronicles this extraordinary achievement -- the brainchild of American businessman Cyrus Field and one of the greatest engineering feats of the nineteenth century. An epic struggle, it required a decade of effort, numerous failed attempts, millions of dollars in capital, a near disaster at sea, the overcoming of seemingly insurmountable technological problems, and uncommon physical, financial, and intellectual courage. Bringing to life an overlooked story in the annals of technology, John Steele Gordon sheds fascinating new light on this American saga that literally changed the world.

This comprehensive overview of the history of computing and its industry, and of commercial applications of the computer also outlines the history of how computing operations were managed within American companies. Based on extensive research in the contemporary business literature, this work is one of the few which looks at computing as business history, and it is the first to look at the broad scope of computing from the perspective of the business historian. The work is also directed at business managers to help them appreciate and understand the uses of the computer in their firms.

While we have been preoccupied with the latest i-gadget from Apple and with Google's ongoing expansion, we may have missed something: the fundamental transformation of whole firms and industries into giant information-processing machines. Today, more than eighty percent of workers collect and analyze information (often in digital form) in the course of doing their jobs. This book offers a guide to the role of information in modern business, mapping the use of information within work processes and tracing flows of information across supply-chain management, product development, customer relations, and sales. The emphasis is on information itself, not on information technology. Information, overshadowed for a while by the glamour and novelty of IT, is the fundamental component of the modern corporation. In Information and the Modern Corporation, longtime IBM manager and consultant James Cortada clarifies the differences among data, facts, information, and knowledge and describes how the art of analytics has all but eliminated decision making based on gut feeling, replacing it with fact-based decisions. He describes the working style of "road warriors," whose offices are anywhere their laptops and cell phones are and whose deep knowledge of a given topic becomes their medium of exchange. Information is the core of the modern enterprise, and the use of information defines the activities of a firm. This essential guide shows managers and employees better ways to leverage information--by design and not by accident.