In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time.

Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the course.

在本书中，作者对中国互联网的历史做了一次突破性的研究，细致又全面地观察了中国互联网对于国家和社会的影响，发现互联网给中国的社会—政治变革带来了新的动力。政府权力和社会力量在以互联网为媒介的公共领域中转换。
从大量的数据梳理和事实分析中，作者得出了四重的研究结论。首先，互联网给政府和社会都增加了权力。互联网在促进政治自由化中扮演了重要的角色，使政府更加开放、透明和负责任。第二，互联网产生了大量的影响，高度分散和超越了政府权力的限度。第三，互联网为政府和社会彼此间的契约和分离创造了一个新的基础结构。第四，互联网创造了一种政府和社会的回归关系。政府和社会之间在互联网上相互作用，最终重塑了政府和社会。

Amazon.co.uk Review
In the post-war period, the CIA funded not just the right-wing bits of European intellectual life but also the centre, in order to detach intellectuals from the Left, and this book tells us how. It is touching on the career of Michael Josselson, the principal intellectual bagman who in 1950 became the Congress' Administrative Secretary, and his eventual betrayal by various people like Stephen Spender who scapegoated him. Sanders demonstrates that, in the early days, the Office of Strategic Services (OSS) and the emergent CIA were less dominated by the far right than they later became, and that the idea of helping out progressive moderates--rather than being Machiavellian--actually appealed to the men at the top.
Many intellectuals were still drawn to Stalin's Russia. Saunders superbly traces the crisis of conscience that McCarthyism and its associated bookburning in US libraries caused, and the subsequent rise of more moderate ideals. Saunders does not discuss the way the cult of Kennedy grows out of the same soil as a lot of this stuff--he was an excuse to love America after all. This is an exhaustive account, which, despite neglecting some important side issues, is an essential book. --Roz Kaveney --This text refers to an out of print or unavailable edition of this title.
Synopsis
During the Cold War, writers and artists were faced with a huge challenge. In the Soviet world, they were expected to turn out works that glorified militancy, struggle and relentless optimism. In the West, freedom of expression was vaunted as liberal democracy's most cherished possession. But such freedom could carry a cost. This book documents the extraordinary energy of a secret campaign in which some of the most vocal exponents of intellectual freedom in the West were instruments - whether they knew it or not, whether they liked it or not - of America's secret service.

内容简介：系统的介绍了漫画的发展沿革、艺术语言、表现手法，是一本向大众普及漫画艺术的入门作品——它用简单的画面告诉人们，漫画不是宅男的读物，而是一种拥有强烈表现力的艺术形式。

This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective news” was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

In lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and the Internet, and explains why such touted innovations as the fax and the CD-ROM are likely to go the way of the BetaMax. "Succinct and readable. . . . If you suffer from digital anxiety . . . here is a book that lays it all out for you."--Newsday.
From the Trade Paperback edition.

早在印刷术发明之前，人们就渴望信息。在前工业时代，人们通过谈话、八卦、庆祝活动、布道和公告来收集和分享新闻。印刷时代催生了小册子、期刊和最早的新闻纸，将新闻社区从地方扩展到世界。本书追踪了1400年到1800年四个世纪以来多个欧洲国家的新闻史，展示了控制新闻的力量，新闻在政治、宗教改革和社会事件中的角色，新闻的娱乐性和时效性，记者的可信度，以及人们在推开新闻的世界之窗后发生的改变。
今天，在一个被信息淹没的时代，人们如何在这种信息规模中相互沟通？读者或将在书中得到新的思考。本书荣获2015年哈佛大学金匠奖。