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You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company's existing business platform - if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively. Driving continuous growth is imperative for every leader in every industry."MarketBusters" is the field guide that will help them succeed. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C.MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth. Based on insights from an extensive three-year study, they describe 40 proven marketbusting moves and outline 5 overall strategies companies have used to drive new growth: change the customer experience, reconfigure products and services, redefine key metrics, exploit industry shifts, and create a new marketspace.

*This is a core textbook for courses in Supply Chain Management, or a supplementary text for courses in Purchasing, Materials Management, and Logistics- all in the college of business. *Supply Chain Management is the culmination of discussions with procurement, logistics, and operations managers in a number of different industries. This text provides an introduction to the core tasks and challenges required to effectively manage a supply chain. This book is intended to provide students and managers with a topical discussion of what supply chains are, why they are important, and the types of challenges implicit in managing supply chains.

Author of the bestselling text "Supply Chain Management", the companion "Fundamentals of Supply Chain Management" has been developed for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, the author identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the book's exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully.

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Under Andy Grove’s leadership，Intel has become the worlds largest chip maker and one of the most admired companies in the world．In only the Paranoid Survive, Grove reveals his strategy of focusing on a new way of measuring the nightmare moment every leader dreads——when massive change occurs and a company must，yirtually overnight adapt or fall by the wayside．Grove calls such a moment a Strategic Inflection Point，which can be set off by almost anything:mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet man-aged right, a Strategic Inflection Point can be and opportunity to win in the marketplace and emerge stronger than ever. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.
"This book is about one super-important concept. You must learn about Strategic Inflection Points, because sooner or later you are going to live through one."_STEVE JOBS, CEO, PIXAR ANIMATION STUDIOS
"Andy explains...with modesty that cannot conceal his brilliance, how he has led Intel through changes and challenges that many companies could not cope with...The country will benefit from his vision."_REED HUNDT, CHAIRMAN, FEDERAL COMMUNICATIONS COMMISSION
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只有偏执狂才能生存:特种经理人的培训手册(新版)

The latest thinking, strategies, developments, and technologies to stay current in supply chain management Presenting the core concepts and techniques of supply chain management in a clear, concise and easily readable style, the Third Edition of Essentials of Supply Chain Management outlines the most crucial tenets and concepts of supply chain management. Shows how to utilize technology to boost efficiency and responsiveness Introduces new material on the latest technology and practices available for supply chain management Offers new cases and executive interviews throughout the book Written by author of Business in the Cloud: What Every Business Needs to Know about Cloud Computing Creating an effective supply chain is key to staying ahead in today's complex market. The Third Edition provides the tools, guidance, and examples to help maximize business performance and create competitive advantage.

The Toyota Production System is thebenchmark used throughout theworld for "lean" thinking. Now youcan model your own processes after those ofthe company that "wrote the book on supplychain management." Written by two experts on the subject, alongwith a former Toyota senior executive, thisbook details the most celebrated supply chainoperation in the world to help you form anintegrated, synchronized system that will bethe envy of your industry. You will find key insight into the logic behindevery point of Toyota's supply chain, alongwith both the tactics and strategies you canuse to build an outstanding system of yourown. Toyota Supply Chain Management explainshow to achieve balance and efficiencyby focusing on: Variety: Determine your varietyof offerings based on operationalefficiency and market demand Velocity: Maintain a steadyflow through all processes ofthe supply chain Variability: Manage inconsistenciescarefully to reduce cost andimprove quality Visibility: Ensure the transparencyof all processes to enable continuouslearning and improvement The authors provide valuable insider tipsand offer hands-on guidance for improvingproduction and operations in a variety ofindustries, including health care, insurance,banking, credit processing, and retailing. With careful attention paid to every aspectof the subject-from principles and theories tooperations and best practices-Toyota SupplyChain Management is the most comprehensive,insightful guide to forging a world-classsupply chain system.

Here is the story of Corporate Social Responsibility---what it means, where it came from, where it is going, what it requires of business. Told in an eyewitness, I-was-there style by a pioneer of the study of CSR in the nation's business schools, it takes the reader through a half century of corporate scandals and fierce struggles over corporate ethics---from Ralph Nader's 1960s Campaign GM to today's white collar crimes at Enron, WorldCom, Tyco, and other Wall Street giants. It lays bare the values that drive corporate culture, explores the motivational depths of corporate strategy and policy, demonstrates how biological impulses can lead business decision makers astray, questions the relevance and ethical commitment of business school education, reveals the spiritual side of management life, and holds out hope that the New Millennium will see improvement in the ethical performance of business. William C. Frederick is one of the founders of the study of Corporate Social Responsibility in the United States and initiated some of the key concepts and analytic categories. His books include Business and Society, Social Auditing, and Values, Nature, and Culture in the American Corporation. He was president of The Society for Business Ethics and The Society for Advancement of Socio-Economics, and chaired the Social Issues in Management division of The Academy of Management. He conducted studies of management education in Spain, Italy, Egypt, Yugoslavia, Ecuador, Nigeria, and Australia, and designed and taught programs for executives in U. S. corporations. He was dean of the business schools at the University of Kansas City and the University of Pittsburgh. He received a PhD in economics andanthropology from the University of Texas. Corporation, Be Good draws on the author's half-century of thinking about the social and ethical responsibilities of the modern corporation.

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Praise for the book “Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSRand alsothekinds of reforms needed to create conditions for genuine corporate responsibility. Rich with insight, information and analyses, and highly readable for its excellent writing and poignant stories, the book is a crucial contribution to understanding where we are with CSR and what we need to do to move forward.” Joel Bakan , author of The Corporation: The Pathological Pursuit of Profit and Power (book and documentary film) Amongst the advocates of CSR as an innovative management approach, Wayne Visser is a well-known voice. This new book states more clearly than most why CSR should not be dismissed, but would benefit from some serious rethinking.” Michael Blowfied , Senior Research Fellow at Smith School of Enterprise and the Environment, Oxford University and author of Corporate Responsibility The Age of Responsibility by Wayne Visser is an important book that should be studied carefully by all those seriously interested in the past, present and future of CSR. For me, the most noteworthy contribution is his “ages and stages” of CSR. Visser identifies five overlapping economic periods and classifies their stages of CSR, modus operandi, key enablers, and stakeholder targets. In forward-looking fashion, he crafts five insightful principles of CSR 2.0 and presents his DNA Model of CSR 2.0 which integrates knowledge and sets forth a more inclusive view of CSR. This book is a significant contribution to the theory and practice of CSR and it will be valued by academics and practitioners alike. I strongly recommend it.” Archie B. Carroll , Professor of Management Emeritus, Terry College of Business and author of Business and Society ;A challengingandthought provoking book. In an age whencorporate responsibilityisamust for most large businesses, Wayne Visser reminds us that global environmental and social pressures show little signof receding. He asks: are we as practitioners complacent, or worse, part of the problem?There ishope and optimism but only if we are brave and bold enough to re-engineer corporate responsibility. Read on...” Yogesh Chauhan , Chairman Corporate Responsibility Group and BBC Chief Adviser Corporate Responsibility. An authoritative tome on the CSR movement. It provides a comprehensive framework to understand the various stages of (and motivations for) CSR in organizations and the economy to date, and a clear vision of what a truly sustainable and responsible tomorrow entails. This is an eminently well-researched and well-structured book that flows coherently with deep insights and valuable vignettes.” Willie Cheng , author ofDoing Good Well: What does (and does not) make sense in the nonprofit world . The Age of Responsibility provides a much-needed wake up call for the corporate responsibility movement. This highly readable account of where CSR has gone wrong and where it needs to go next is essential reading for anyone interested in the role business can play in creating a just and sustainable society. This is the best CSR book you'll read all year.” Andrew Crane , George R. Gardiner Professor of Business Ethics, Schulich School of Business, York University and author of Business Ethics The Age of Responsibility breathes new life into CSR, both by redefining it as Corporate Sustainability and Responsibility and by highlighting why CSR has so far failed to make much difference in the way companies respond to pressing global challenges. In his inimitable style, using clear frameworks and illustrative case studies, Wayne Visser brings real insight to a complex set of ideas at a time when they are needed most. Bring on CSR 2.0!” Polly Courtice , Director of the University of Cambridge Programme for Sustainability Leadership In this time of seemingly widespread corporate malfeasance Wayne Visser has put his finger on why CSR has failed to deliver on its promise and what can be done to right the ship. The Age of Responsibility is a must read for anyone concerned about the future of business.” CSR 1.0 did remarkably well through the latest Great Recession, despite having precariously little to say on the big issues of the day and no ready-to-go blueprint for economic transformation. As a result, we are seeing a massive reboot going in the CSR industry – and Wayne Visser is a consistently reliable guide to (and champion of) the emerging CSR 2.0 mindsets and practices.” John Elkington , Co-Founder and Director, Volans Ventures and co-author of The Power of Unreasonable People It is difficult to run a sustainable business in an unsustainable world. So forget about the defensive, charitable, promotional and strategic versions of CSR. The Age of Responsibility is a call for companies to shift to CSR 2.0 – where success is judged by improvements in the overall socio-cultural, economic and ecological systems. If not, CSR will continue to fail, argues Wayne Visser. With an array of cases Visser guides you through the evolution of business responsibility – from the Ages of Greed, Philanthropy, Misdirection and Management to the Age of Responsibility – and shares the five principles of sustainable business actions. Wayne Visser’s insightful book is at the same time a compelling personal story about the existential questioning of whether or how it is possible to make a difference through CSR.” Tania Ellis , international speaker, business advisor and author of The New Pioneers Through a concise analysis of recent economic history and through the wisdom of parables, Visser’s book offers an illuminating analysis of the heart of greed—and of the path our institutions can take to move from corporate responsibility as a form of occasional philanthropy to an ethic of responsibility that is radically transformative. Visser’s new economic myth or meta-narrative creates a compelling vision of a possible sustainable world.” Betty Sue Flowers , Professor Emerita, University of Texas at Austin and co-author of Presence: An Exploration of Profound Change in People, Organizations, and Society Wayne Visser has rightly identified resp...

The game of business changes constantly. So should your business strategy.
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.
The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.
Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.
Co-opetition will revolutionize the way you play the game of business.