From Publishers Weekly
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

由华裔人类学家许烺光撰写的《祖荫下》出版后在西方学术界引起了巨大的反响 ,书中以西镇“民家人”的家与亲属制度作为代表 ,分析整个中国情况的做法也由此受到了广泛的争议。对西镇的重访发现经历了 50多年变迁的西镇仍然生活在“祖荫下” ,他们在七月祭祖的同时 ,会在正二月间祭 拜当地的保护神———本主。他们的认同也存在着编撰家谱所呈现出的“汉人族源认同”与强烈的“白族认同”两个方面 ,是一种“双重认同”。“祖荫下”生活着的是一群不能仅仅用“汉人”来理解的多元文化群体

We are beyond mere excitement about Lessons for the Young Economist. It is easily the best introduction to economics for the young reader—because it covers both pure economic theory and also how markets work (the domain of most introductory books).
Robert Murphy has the right frame of mind and mastery of the subject matter to provide the best possible pedagogy. The logic is super clear. The organization is impeccable. It achieves a great balance between “plain old” economics and that aspect of economic thought that is considered particularly Austrian. Therefore, it prepares the student for both conventional economic studies in the future and provides the logical rigor and policy clarity that only the Austrian School perspective can offer.
Most of the attempts at such texts falter because they are either too dry and technical for the young reader or they are littered with attempts to keep the student entertained with references to pop culture or cheesy passages that attempt to “speak the child’s language” but only end up sounding patronizing.
Dr. Murphy’s text has none of this. The prose has relentless fire without needless fireworks. What drives it forward is intellectual passion born of his love of the topic. What’s also nice is that he is nowhere self-consciously trying to sound like someone he is not. It is his real voice, explaining everything point by point. For this reason, the text is warm and engaging.
Here is the product of vast experience and daily writing. This permits the voicing of the book to achieve a remarkable integration page to page, chapter to chapter. Though he is drawing from the whole history of the development of economics, the text ends up being strikingly original. His approach is not based on anything but his own sense of how to teach this subject.
This book will not be boring or useless even for people who think they already know the subject. Every page or two, there are fresh insights. For example, on the problems with barter, he shows that in the real world, most goods and services would not have come into existence at all (so that there would be no trading of tractors for cobbler services because there would be no tractors or repairable shoes). In another place, he points out that one of the advantages of the division of labor is that it makes the advantages of automation more readily apparent.
Maybe these points appear in other introductory texts but the way he works them into a logical and seamless system is very impressive. It has a much larger market than just high-school students. Anyone can enjoy this book and learn from it. The appropriate age here is probably 13 and up but any adult will love this book.
Murphy wrote the first study guides to Human Action and Man, Economy, and State. He can now add another medal to his chest. It is a big one. There is every reason to believe that this book will still have powerful legs decades from now.
As for the price, it is close to being a miracle for a textbook of this size and expanse. The conventional publishers of bad books at high prices don't stand a chance against this landmark.

本书是一本独具特色的基础经济学读本，由奥地利经济学派新锐代表人物罗伯特·墨菲（Robert P．Murphy）博士撰写。墨菲博士深通写作之道，他用出神入化的笔触向普通民众讲述关于真实人的经济学，逻辑超清晰，框架超优美，文字温馨而迷人，不仅实现了“朴素而传统”的经济学与奥地利学派思想的完美融合，而且为学生打下了继续学习高级经济学的基础。

作者在《美国种族简史》一书中，用大量的史实、数字，深入浅出地讲述了各个种族在美国的奋斗史、文化史，包括爱尔兰人、德国人、意大利人、日本人、犹太人、华人、墨西哥人、黑人、波多黎各人等。
众所周知，美国是世界文化的大熔炉。各个种族无论在基因上，还是在文化上都有其本国固有的特质。和其他种族比起来，这些固有的性质也使其在众多种族共存的环境中凸显出来。肯远离祖籍国来到美国的人们，和他们周围的人相比，更具有进取心，在面对困境时更主动，因此凸现出来的种族特点就更加明显。虽然个性或者思考方式很大程度上取决于人们所处的阶级，但是依然呈现出很多通用的成功必备的品质，比如重视教育、勤奋、积极、重视经验的传递，这适用于所有的行业。
在美国，种族成功的唯一出路是将自身传统优势发挥到极致，并坚持不懈地适应和改进。今天美国最富有的犹太人和日本人，无一不是这个经验的充分实践者。
本书1981年在美国出版，至今已30年。美国种族史具有超出种族本身的内涵，书中翔实的数据资料、对种族特点的分析和观点直到现在仍不过时，并且对于经济和文化越来越多元化的中国具有十分重要的意义。

《美国种族简史》为美国著名经济学家托马斯.索威尔的经典作品，本书回顾阐述了美国的各个种族群体的历史：爱尔兰人，德意志人，犹太人，意大利人，华人，非裔人 ，波多黎各人及墨西哥人。

《变化社会中的政治秩序》凝住的关于发展中国家的知识广度和分析洞见是惊人的，并确立了亨氏作为他同时代人中最杰出政治学家之一的声誉。首先，亨廷顿论辩说，政治衰朽至少和政治发展一样可能发生。新近独立国家的实际经历是一种愈演愈烈的社会和政治混乱。其次，他提出，现代性中的好东西常常向交错的目标运动。特别是在社会动员超越政治机构发展时，新的社会行为者发现他们无法参与政治而产生挫折感。其结果便是亨氏名之为“普力夺主义”(praetorianism)的状况，也是导致反叛、军事政变以及软弱和组织不力政府的主要原因。经济发展和政治发展不是同一事物的严丝合缝的组成部分。后者随着诸如政党和法制系统之类组织的设立或衍变为更复杂的形式而具有自身的、另类的逻辑。

《天资差异》作者是迈尔斯-布里格斯类型指数人格测试表（MBTI）的创始人，该人格类型量表是有史以来使用最广泛的人格类型测试工具。《天资差异》梳理了我们对人格类型的理解，是对该人格类型测试工具的基本要点，以及在实际生活中的应用的解释。了解著名的MBTI性格测试工具，并且评估自己的性格类型，突破人际之间的“性格壁垒”，强化个人性格优势，回避性格局限，分析他人性格，提高人际沟通能力。根据荣格理论的观点，《天资差异》区别了四种主要的人格类型，并解释了这些性格特质在人们面对世界和做出决定中的作用。《天资差异》还说明了这些因素对每种性格类型的人在学习、工作和人际关系诸多方面的影响。作者将一生奉献给了对人格类型的观察、研究和测试。《天资差异》已被翻译成十多种文字。近来，全世界每年有250多万人次接受MBTI测试。在美国每年有300万人以上参加MBTI和性格测试，其中超过80万人为管理阶层。据统计，世界前100公司中有89%的公司引入使用MBTI作为员工和管理层自我发展、改善沟通、提升组织绩效的重要方法，80%以上的高层管理者、高级人事主管都在使用这个工具。

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

Review
White House Budget Director Peter Orszag is a numbers guy, a propeller head as President Obama would say. But as David Von Drehle and I write in this week's print version of Time, Orszag has been spending his time recently reading not about spreadsheets, but about psychology. In particular, he has been reading a new book by the economists George Akerlof and Robert Shiller called Animal Spirits: How Human Psychology Drives The Economy, and Why It Matters For Global Capitalism. . . . We are, it turns out, slaves to the Animal Spirits. They have brought us to our knees. And now they are the only things that can save us.
(Michael Scherer, Time.com's "Swampland" )
In their new book, two of the most creative and respected economic thinkers currently at work, George Akerlof and Robert Shiller, argue that the key is to recover Keynes's insight about 'animal spirits'--the attitudes and ideas that guide economic action. The orthodoxy needs to be rebuilt, and bringing these psychological factors into the core of economics is the way to do it. . . . The connections between their thinking on the limits to conventional economics and the issues thrown up by the breakdown are plain, even if they were unable to make every link explicit. Even more than Akerlof and Shiller could have hoped, therefore, it is a fine book at exactly the right time. . . . Animal Spirits carries its ambition lightly--but is ambitious nonetheless. Economists will see it as a kind of manifesto.
(Clive Crook Financial Times )
Animal Spirits is a welcome addition to our Hannitized national economic debate, in which anyone who advocates government spending risks being labeled a socialist. . . . Animal Spirits is most compelling when the authors summon all the key behavioral patterns to explain vast, complex phenomena such as the Great Depression. . . . Animal Spirits . . . [is] aimed squarely at the general reader, and rightly so: Macroeconomics is now everybody's business--the banks are playing with our money.
(Andrew Rosenblum New York Observer )
[A] lively new financial crisis book.
(James Pressley Bloomberg News )
The two superstars have produced a truly innovative and bold work that attempts to show how psychological factors explain the origins of the current mess and offer clues for possible solutions. At a time when plummeting confidence is dragging down the market and the economy, the authors' focus on the psychological aspect of economics is incredibly important.
(Michael Mandel BusinessWeek )
What Sigmund Freud did for the study of the mind, George Akerlof and Robert Shiller are doing for economics. Freud, healer or fake--take your pick--built a career and a field of medicine on the idea that people are driven by irrational forces. Akerlof, professor of economics at the University of California, Berkeley and winner of the 2001 Nobel Prize in economics, and Shiller, the Yale economist who is the eminence grise of the housing meltdown, argue that massive government market intervention programs are the only way to turn fear into enthusiasm for spending and investing--the 'animal spirits' that are an essential part of recovery. . . . Akerlof and Shiller pick up on the idea of the emotional impetus to investment. With elegant reasoning and lovely prose, they demonstrate that we'll all be wallowing in misery unless governments around world, especially the in the G7 nations, help to return markets to optimism. . . . Animal Spirits is a fine discussion of the last few decades of development of economic theory, especially monetary economics.
(Andrew Allentuck The Globe & Mail )
Another contribution to the human-nature-ensures-economics-is-irrational school of thought. But, unlike many of the rants against people trying to make an honest profit, this is a measured examination of how the present crisis is explained in economic terms. And so it should be. George Akerlof is a Nobel prizewinner, Robert Shiller teaches at Yale and is the author of Irrational Exuberance, which should give you an idea of this one's approach. This fascinating work uses economics to explain real-life issues, such as real estate price cycles, to key policy problems, such as the relationship between inflation and employment.
(Stephen Matchett The Australian )
With Animal Spirits we hone in on how incentives and narratives can be created to channel the human psychological factor into collectively healthy directions, and how to be aware of the fictions we tell ourselves about how we wish the world and greed and financial security worked. [Animal Spirits] sheds light on complex issues and leaves readers with a better grasp of undercurrents and--most importantly--a rediscovered belief in principles of common sense and caution.
(Daily Kos )
The new book from George Akerlof and Robert Shiller, Animal Spirits, has been getting a lot of press of late, and quite rightly: it's really good. It's not only very readable; it also offers a compelling vision of a very different type of macroeconomics--one where behavioral considerations are front and center, rather than simply providing what Clive Crook calls 'ad hoc modifications' to the standard, ridiculously oversimplified and unrealistic, model. . . . [I]f you read only one book on this subject, make it Animal Spirits.
(Felix Salmon, Portfolio.com )
As George Akerlof and Robert Shiller show in a new book Animal Spirits, this is no freak storm. It may mark the long-awaited encounter between psychology and economics. . . . Akerlof and Shiller's book is probably the first macroeconomic exploration of the subject that is accessible to those interested in the subject but who don't have the academic training to understand the detailed argument.
(Mint )
Review
This book is a sorely needed corrective. Animal Spirits is an important--maybe even a decisive--contribution at a difficult juncture in macroeconomic theory.
(Robert M. Solow, Nobel Prize-winning economist )

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

What can reason (or more broadly, thinking) do for us and what can't it do? This is the question examined by the author, who received the 1978 Nobel Prize in Economic Sciences "for his pioneering work on decision-making processes in economic organizations."

In this candid and witty autobiography, Nobel laureate Herbert A. Simon looks at his distinguished and varied career, continually asking himself whether (and how) what he learned as a scientist helps to explain other aspects of his life.A brilliant polymath in an age of increasing specialization, Simon is one of those rare scholars whose work defines fields of inquiry. Crossing disciplinary lines in half a dozen fields, Simon's story encompasses an explosion in the information sciences, the transformation of psychology by the information-processing paradigm, and the use of computer simulation for modeling the behavior of highly complex systems.Simon's theory of bounded rationality led to a Nobel Prize in economics, and his work on building machines that think—based on the notion that human intelligence is the rule-governed manipulation of symbols—laid conceptual foundations for the new cognitive science. Subsequently, contrasting metaphors of the maze (Simon's view) and of the mind (neural nets) have dominated the artificial intelligence debate.There is also a warm account of his successful marriage and of an unconsummated love affair, letters to his children, columns, a short story, and political and personal intrigue in academe.

Description

In this fourth edition of his ground-breaking work, Herbert A. Simon applies his pioneering theory of human choice and administrative decision-making to concrete organizational problems. To commemorate the fiftieth anniversary of the book's original publication, Professor Simon enhances his timeless observations on the human decision-making process with commentaries examining new facets of organizational behavior. Investigating the impact of changing social values and modem technology on the operation of organizations, the new ideas featured in this revised edition update a book that has become a worldwide classic.

Named by Public Administration Review as "Book of the Half Century," Administrative Behavior is considered one of the most influential books on social science thinking, and was referred to by the Nobel Committee as "epoch-making."

Written for managers and other professionals who wish to understand the decision-making processes at the heart of organization and management, it is also essential reading for students in business and management, economics, sociology, psychology computer science, government, and law.

Find out more: Read an excerpt


Book Information
Free Press, March 1997
Hardcover, 384 pages
ISBN-10: 0-684-83582-7
ISBN-13: 978-0-684-83582-2

Information is traveling faster and being shared by more individuals than ever before. Information Technology Project Management, Sixth Edition offers the "behind-the-scene" aspect of technology. Although project management has been an established field for many years, managing information technology requires ideas and information that go beyond standard project management. By weaving together theory and practice, this text presents an understandable, integrated view of the many concepts skills, tools, and techniques involved in project management. Because the project management field and the technology industry change rapidly, you cannot assume that what worked even five years ago is still the best approach today. This text provides up-to-date information on how good project management and effective use of software can help you manage projects, especially information technology projects. Information Technology Project Management, Sixth Edition, is still the only textbook to apply all nine project management knowledge areas--project integration, scope, time, cost, quality, human resource, communications, risk, and procurement management--and all five process groups--initiating, planning, executing, monitoring and controlling, and closing--to information technology projects.

Skousen, author, editor, and academic, tells the story of the development of economic thought, describing his approach as " . . . a candid, irreverent, passionate, sometimes humorous and often highly opinionated account of the lives and theories of famous economists from Adam Smith and Karl Marx to John Maynard Keynes and Milton Friedman." The author's unique view compares the development of economic thought to the construction of a building, designating Adam Smith's 1776 Wealth of Nations as the foundation. He contends that Smith's philosophy of natural liberty and the invisible hand was a sound foundation that created a new era of wealth and economic growth spanning two centuries. With the inclusion of photographs, diagrams, commentaries, and even appropriate music selections, each chapter is devoted to a major economist and his theories, showing how he added to or detracted from Smith's positions. Skousen ends on an optimistic note even as fighting continues over which economic policies to pursue in times of crisis, uncertainty, and globalization. Mary Whaley
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.