In the three lectures which give their title to this delightful collection of esays, the author of "The Enchanted Voyage" and "The Itinerate Ivory Tower" turns his attention to the influence of the environment on the course of evolution. The first lecture considers the nature of the terrestrial biosphere, both as a unique phenomenon on earth and as one of a class of possible spaces on other bodies; the second examines the nature of the ecological niche; and the third discusses some of the possible environmental interactions of a single species, emphasis being placed on the extremely recondite nature of the selective forces that act on man, as on other animals. Another of the pieces deals with the problem of the relation of natural beauty to works of art, particularly in the context of the similarities and differences apparent when natural history museums and art galleries are compared. The final essay, "The Cream in the Gooseberry Fool," is an account of the role of an English country clergyman and of the European magpie most in one of the most significant early discoveries of genetics.

Representative of the international acclaim accorded Ernst Mayr's "Animal Species and Evolution," published in 1963, is Sir Julian Huxley's description of it as "a magistral book... certainly the most important study of evolution that has appeared in many years--perhaps since the publication of "The Origin of Species."" In his extraordinary book, Mr. Mayr fully explored, synthesized, and evaluated man's knowledge about the nature of animal species and the part they play in the process of evolution. Now, in this long-awaited abridged edition, Mr. Mayr's definitive work is made available to the interested nonspecialist, the college student, and the general reader. The author has retained the dominant themes of his original study--themes now more widely accepted than they were in 1963: the species is the most important unit of evolution; individuals (and not genes) are the targets of natural selection, hence the fitness of "a" gene is a nebulous if not misleading concept; and the most important genetic phenomena in species are species-specific regulatory systems that give species internal cohesion. Each of the twenty chapters of the original edition has been revised; six have been extensively reworked. Discussions of peripheral subjects and massive citations of the literature have been eliminated, but the glossary has been greatly expanded. The focal point of the volume is, naturally, the species--a reproductively isolated aggregate of interbreeding populations. Presenting an overview of evolutionary biology in Chapter 1, Mr. Mayr then considers the nature of species, their population structure, their biological interactions, the multiplication of species, and their role in evolution. Because of the impossibility of experimenting with man and because an understanding of man's biology is indispensable for safeguarding his future, emphasis throughout the book is placed on those findings from higher animals which are directly applicable to man. The last chapter, "Man as a Biological Species," is of particular interest to the general reader. Mr. Mayr concludes that while modern man appears to be as well adapted for survival purposes as were his ancestors, there is much evidence to suggest that he is threatened by the loss of his most typically human characteristics.

The relationship between theory and practice, research and action, is fundamental to all fields of applied social science. Should research findings and knowledge be useful for science, practice, and policy? If so, how should such research be designed, carried out and disseminated to achieve the twin goals of rigor and relevance? These challenges are particularly relevant in the applied areas of management and organization studies where there is a distinct responsibility for researchers to engage with the 'real world'. In this carefully crafted and thoughtful book, leading management researcher Andrew Van de Ven both presents the broad intellectual challenge of 'engaged scholarship', and also sets out a clear framework and guidelines for carrying out soundly based and useful research for advancing both science and practice. At a time when some may question the value and status of academic knowledge; and others, contrastingly, urge a closer relationship between researchers and research users - be they businesses, governments or other institutions - the challenge of engaged scholarship is as relevant as ever, and there is a real need for the thoughtful and considered approach offered by Van de Ven. The book both provides a manifesto for engaged scholarship in the social sciences, and clear framework for research design and methodology. It will be an invaluable reference point and guide for academics, researchers and graduate students across the social sciences concerned with rigorous and relevant research in the contemporary world.

《必要的丧失》讲述为了成长我们必须要放弃的东西，不仅包括与所爱之人的分离，还包括我们有意无意的浪漫、梦想的破灭和期望的落空，追求自由、权力和安全感的幻想成为泡影，以及那个一度被认为是无坚不摧、青春永驻、永生不死的年轻自我的丧失。这些丧失是生活的一部分， 它们必不可少，因为失去、离别、放弃会使我们成熟，没有丧失便没有未来。美国最负盛名的心理治疗专家，“缺失心理学之母”朱迪思·维奥斯特在这本书中告诉我们，不完美是我们人生各阶段不得不面对的。

In 1903 the Wright brothers' airplane travelled a couple of hundred yards. Today fleets of streamlined jets transport millions of people each day to cities worldwide. Between discovery and application, between invention and widespread use, there is a world of innovation, of tinkering, improvement and adaptation. This is the world David Mowery and Nathan Rosenberg map out in Paths of Innovation, a tour of the intersecting routes of technological change. Throughout their book, Mowery and Rosenberg demonstrate that the simultaneous emergence of new engineering and applied science disciplines in the universities, in tandem with growth in the Research and Development industry and scientific research, has been a primary factor in the rapid rate of technological change. Innovation and incentives to develop new, viable processes have led to the creation of new economic resources - which will determine the future of technological innovation and economic growth.

In this title, the pioneers of reverse innovation show how it is done. Do you have reverse innovation in your strategic plan? If you haven't asked yourself or your team this question, you will be soon. "Reverse Innovation" introduces the idea of developing in emerging markets first - instead of scaling down rich world products - to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in "Harvard Business Review", the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors, reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not". With a foreword by Chairman and CEO of PepsiCo Indra Nooyi, "Reverse Innovation" offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech. There is no one industry that needs to reverse innovate; instead, all industries must have interest in the needs and opportunities in the developing world in order to thrive in tomorrow's global marketplace. In the book, GE Chairman and CEO Jeff Immelt points out the stark implications for companies who ignore reverse innovation: "If we don't come up with innovations in poor countries and take them global, new competitors from the developing world...will. That's a bracing concept. GE has long had tremendous respect for traditional rivals...But we know how to compete with them. They will never destroy GE. The emerging giants, on the other hand, very well could". This book offers a guide to changing both the mindset and management model in your company to execute on this important strategic initiative.

In this witty, often terrifying work of cultural criticism, the author of Amusing Ourselves to Death chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it--with radical consequences for the meanings of politics, art, education, intelligence, and truth.

Hannan and Freeman examine the ecology of organizations by exploring the competition for resources and by trying to account for rates of entry and exit and for the diversity of organizational forms. They show that the destinies of organizations are determined more by impersonal forces than by the intervention of individuals.

Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing themturning ideas into actual breakthrough products, services, and process improvements.
That’s because ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiativewhether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:
Build the Right Team: Determine who’ll be on the team, where they’ll come from, how they’ll be organized, how much time they’ll devote to the project, and how they’ll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.
Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.
Practical and provocative, this new book takes you step-by-step through the innovation execution processso your Big Ideas deliver their full promise.

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Book Description
In this, the second of Geoff Moore’ s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
Updated for the HarperBusiness Essentials series with a new author’ s note.
Once a product “ crosses the chasm” it is faced with the “ tornado, ” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Book Dimension
length: (cm)20.3 　　　 　　　　　 　　　　　 width:(cm)13.5

Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.

According to virtually every business writer, we are in the midst of a new "information age," one that will revolutionize how workers work, how companies compete, perhaps even how thinkers think. And it is certainly true that Information Technology has become a giant industry. In America, more that 50% of all capital spending goes into IT, accounting for more than a third of the growth of the entire American economy in the last four years. Over the last decade, IT spending in the U.S. is estimated at 3 trillion dollars. And yet, by almost all accounts, IT hasn't worked all that well. Why is it that so many of the companies that rave invested in these costly new technologies never saw the returns they had hoped for? And why do workers, even CEOs, find it so hard to adjust to new IT systems? In Information Ecology, Thomas Davenport proposes a revolutionary new way to look at information management, one that takes into account the total information environment within an organization. Arguing that the information that comes from computer systems may be considerably less valuable to managers than information that flows in from a variety of other sources, the author describes an approach that encompasses the company's entire information environment, the management of which he calls information ecology. Only when organizations are able to combine and integrate these diverse sources of information, and to take them to a higher level where information becomes knowledge, will they realize the full power of their information ecology. Thus, the author puts people, not technology, at the centre of the information world. Information and knowledge are human creations, he points out, and we will never excel at managing them until we give people a primary role. Citing examples drawn from his own extensive research and consulting including such major firms as A.T. & T., American Express, Ford, General Electric, Hallmark, Hoffman La Roche, IBM, Polaroid, Pacific Bell, and Toshiba Davenport illuminates the critical components of information ecology, and at every step along the way, he provides a quick assessment survey for managers to see how their organization measures up. He discusses the importance of developing an overall strategy for information use; explores the infighting, jealousy over resources, and political battles that can frustrate information sharing; underscores the importance of looking at how people really use information (how they search for it, modify it, share it, hoard it, and even ignore it) and the kinds of information they want; describes the ideal information staff, who not only store and retrive information, but also prune, provide context, enhance style, and choose the right presentation medium (in an age of work overload, vital information must be presented compellingly so the appropriate people recognize and use it); examines how information management should be done on a day to day basis; and presents several alternatives to the machine engineering approach to structuring and modeling information. Davenport makes explicit what many managers already know in their gut: that useful information flow depends on people, not equipment. In Information Ecology he paves the way for all managers to build a more competitive, creative, practical information environment for their companies.

The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management Organizations are capturing exponentially larger amounts of data than ever, and now they have to figure out what to do with it. Using analytics, you can harness this data, discover hidden patterns, and use this knowledge to act meaningfully for competitive advantage. Suddenly, you can go beyond understanding "how, when, and where" events have occurred, to understand why - and use this knowledge to reshape the future. Now, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) have brought together the latest techniques, best practices, and research on analytics in a single primer for maximizing the value of enterprise data. Enterprise Analytics is today's definitive guide to analytics strategy, planning, organization, implementation, and usage. It covers everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. The authors offer specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions. They support their powerful techniques with many real-world examples, including chapter-length case studies from healthcare, retail, and financial services. Enterprise Analytics will be an invaluable resource for every business and technical professional who wants to make better data-driven decisions: operations, supply chain, and product managers; product, financial, and marketing analysts; CIOs and other IT leaders; data, web, and data warehouse specialists, and many others.

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Thought provoking
-Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message"
-Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge , Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.

The definitive overview of knowledge management, now available in paperback. This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward. Drawing from their work with more than 30 knowledge-rich firms, Davenport and Prusak - experienced consultants with a track record of success - examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value.They categorize knowledge work into four sequential activities - accessing, generating, embedding, and transferring - and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.

For almost a century, educational theory and practice have been influenced by the view of behavioural psychologists that learning is synonymous with behaviour change. In this book, the authors argue for the practical importance of an alternate view, that learning is synonymous with a change in the meaning of experience. They develop their theory of the conceptual nature of knowledge and describe classroom-tested strategies for helping students to construct new and more powerful meanings and to integrate thinking, feeling, and acting. In their research, they have found consistently that standard educational practices that do not lead learners to grasp the meaning of tasks usually fail to give them confidence in their abilities. It is necessary to understand why and how new information is related to what one already knows. All those concerned with the improvement of education will find something of interest in Learning How to Learn.

Through the eyes of an inventor of new markets, Good Derivatives: A Story of Financial and Environmental Innovation tells the story of how financial innovation - a concept that is misunderstood and under attack - has been a positive force in the last four decades. If properly designed and regulated, these "good derivatives" can open vast possibilities to address a variety of global problems. Filled with provocative ideas, fascinating stories, and valuable lessons, it will provide both an insightful interpretation of the last forty years in capital and environmental markets and a vision of world finance for the next forty years. As a young economist at the Chicago Board of Trade, Richard Sandor helped create interest rate futures, a development that revolutionized worldwide finance. Later, he pioneered the use of emissions trading to reduce acid rain, one of the most successful environmental programs ever. He will provide unique insights into the process of creating these new financial products. Covering successes and failures, the story describes the tireless process of inventing, educating and creating support for these new inventions in places like Chicago, New York, London, Paris and how it is unfolding today in Mumbai, Shanghai and Beijing. The book will tell the story of the creation of the Chicago Climate Exchange and its affiliated exchanges (European Climate Exchange, Chicago Climate Futures Exchange and Tianjin Climate Exchange, located in China). The lessons learned in these markets can play a critical role in effectively addressing global climate change and other pressing environmental issues. The author argues that market-based trading systems are a far more effective means of reducing pollutants than "command-and-control". Environmental markets may ultimately help to find solutions to issues such as rainforest destruction, water problems and biodiversity threats. Written in an engaging, narrative style, Good Derivatives will be of interest to both practitioners and general readers who want to better understand the creative process of financial innovation. In the middle of so much distrust of markets, it is also a recipe of how transparent, well-regulated markets can be a force for good in the environmental, health, and social areas.

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.