喜歡衝浪還是喜歡瑜珈？喜歡生魚片還是喜歡佛跳牆？
喜歡apple還是喜歡VAIO？喜歡《臥虎藏龍》還是喜歡《駭客任務》？
喜歡山本耀司還是喜歡Jean Paul Gaultier？
喜歡安藤忠雄還是喜歡村上隆？
這是一本關於設計的書
這是一本關於設計在這個島的這個時代如何被顯學式地理解和誤解的書
這是一本關於未來的設計達人如何被用忍術加幻術加煉金術式地養成的書
在書裡廿二個故事的動人中
作者打造了一個設計的修煉可以暴走的怪物學院
打造了設計的思考可以歪斜的下一代竹林七賢
打造了設計的美學可以既深刻又可以講究一如科幻片特效般華麗的種種可能……
「人為什麼要活著？」其實是和「為什麼要學設計？」一樣，是朝向時間之當下過去未來進行多維連結思考的基本問題，其答案也指向人窮畢生之力尋找與美好事物相遇的本能。
在本書中，個性與表現形式向來不拘一格的顏忠賢，娓娓訴說22個「設計」與他生命交會的故事，並反思設計的各個次領域與議題的核心價值（是有意義的或是一場徒勞？）。各篇搭配作者費時蒐集與拍攝的多幀圖照，以及進一步詮解與設計者或是設計科系學生們工作與生活皆息息相關的66個關鍵字。

在这本书里，建筑与写作是两条永远平行但并不互相解释的线索，全部含义都指向：通过某种建造房子的活动，一个人如何实现自觉，从自觉其所说的语言开始。内容包括“八盏灯”、“顶层画廊”、“苏州大学文正学院图书馆”等建筑设计作品。

我們每天接觸文字：報紙雜誌、廣告牌、餐單……。文字，從來就在我們生活中，只是鮮有人去細研中國文字的底蘊。「宋、仿、黑、楷」是中國第一批有系統的印刷字體。五十年代，中國需要統一和規範字體，出現了我們今天所尊稱的「字體設計人」。在電腦時代來臨之前，整個造字過程，從打手稿、修改、造鉛字、再修改、做模，全是人手工夫；他們一天才造好三至四個字。今天，雖則電腦簡化了造字的工序，但字體設計人的經驗仍需要承傳下去。本書收錄了十二位中國字體設計人的故事，作者用了超過八年時間進行訪談和資料搜集，細錄了從五十年代至今兩代字體設計人的造字故事，還有中國字的結構、美學，和欣賞。他們述說的，又豈止文字的故事，背後實在包含?生活、文化、經濟、政治和科技等。

最具争议的日本当代艺术家村上隆，首次公开他艺术经营的真言《艺术创业论》，就在艺术界掀起涟漪。在书里，村上隆丝毫不讳言艺术是一种赚钱的手段，为了实现他理想中的“艺术创业”，他认为艺术不但要投入金钱，也要拥有国际视野及宣传战略。如果不能建立以世界主流艺术为目标的战略，不明白艺术行业的运作逻辑，艺术家就无法生存。艺术家如何创造自己的品牌形象？自己的艺术品如何推广到全世界？运作过程中的秘诀是什么？在本书中，村上隆以过来人的姿态，详论他在纽约艺术圈成功的过程，告诉你艺术与商业之间的逻辑和秘密。

这是一本在平面设计领域中把设计当作问题解决的标志性作品。作者用一种简单、清晰、准确的方法来解读设计过程，揭开了设计的神秘面纱。无论是对设计专业的学生还是对专家教授来说，这本书都是一个无比珍贵的灵感源泉。

The Web Designer's Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 5,000 sites on his website, and showcased in this book are the very best examples.

"These notes are about the process of design: the process of inventing things which display new physical order, organization, form, in response to function." This book, opening with these words, presents an entirely new theory of the process of design. In the first part of the book, Mr. Alexander discusses the process by which a form is adapted to the context of human needs and demands that has called it into being. He shows that such an adaptive process will be successful only if it proceeds piecemeal instead of all at once. It is for this reason that forms from traditional unselfconscious cultures, molded not by designers but by the slow pattern of changes within tradition, are so beautifully organized and adapted. When the designer, in our own self-conscious culture, is called on to create a form that is adapted to its context he is unsuccessful, because the preconceived categories out of which he builds his picture of the problem do not correspond to the inherent components of the problem, and therefore lead only to the arbitrariness, willfulness, and lack of understanding which plague the design of modern buildings and modern cities. In the second part, Mr. Alexander presents a method by which the designer may bring his full creative imagination into play, and yet avoid the traps of irrelevant preconception. He shows that, whenever a problem is stated, it is possible to ignore existing concepts and to create new concepts, out of the structure of the problem itself, which do correspond correctly to what he calls the subsystems of the adaptive process. By treating each of these subsystems as a separate subproblem, the designer can translate the new concepts into form. The form, because of the process, will be well-adapted to its context, non-arbitrary, and correct. The mathematics underlying this method, based mainly on set theory, is fully developed in a long appendix. Another appendix demonstrates the application of the method to the design of an Indian village.

The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. Giving practical guidance and insight into the process of managing design and product development at the strategic, organizational and project levels, this book aims to be a comprehensive text for students of management, design and marketing. The book's practical approach, using numerous illustrated examples highlights the critical factors for the effective use of good design in business. "Winning by Design" considers: the role of design in product development and technological innovation; how design determines the competitiveness of products; why design-conscious companies that integrate good design with effective planning, marketing and manufacturing outperform others. "Winning by Design" aims to be a comprehensive text and an essential guide for anyone involved in product development, marketing and business strategy.

praise for a fine line "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." --Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com "At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story." --Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics "Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business--and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times A Fine Line is a must-read for designers and business people alike." --Satjiv Chahil, senior vice president, Hewlett-Packard "A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas." --Professor Dr Peter Zec, president, ICSID and founder, red dot awards

The classic book on statistical graphics, charts, tables. Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays.
This is the second edition of The Visual Display of Quantitative Information. Recently published, this new edition provides excellent color reproductions of the many graphics of William Playfair, adds color to other images, and includes all the changes and corrections accumulated during 17 printings of the first edition.
This book celebrates escapes from the flatlands of both paper and computer screen, showing superb displays of high-dimensional complex data. The most design-oriented of Edward Tufte's books, Envisioning Information shows maps, charts, scientific presentations, diagrams, computer interfaces, statistical graphics and tables, stereo photographs, guidebooks, courtroom exhibits, timetables, use of color, a pop-up, and many other wonderful displays of information. The book provides practical advice about how to explain complex material by visual means, with extraordinary examples to illustrate the fundamental principles of information displays. Topics include escaping flatland, color and information, micro/macro designs, layering and separation, small multiples, and narratives. Winner of 17 awards for design and content. 400 illustrations with exquisite 6- to 12-color printing throughout. Highest quality design and production.
Visual Explanations: Images and Quantities, Evidence and Narrative is about pictures of verbs, the representation of mechanism and motion, process and dynamics, causes and effects, explanation and narrative. Practical applications and examples include statistical graphics, charts for making important decisions in engineering and medicine, technical manuals, diagrams, design of computer interfaces and websites and on-line manuals, animations and scientific visualizations, techniques for talks, and design strategies for enhancing the rate of information transfer in print, presentations, and computer screens. The use of visual evidence in deciding to launch the space shuttle Challenger is discussed in careful detail. Video snapshots show redesigns of a supercomputer animation of a thunderstorm. The book is designed and printed to the highest standards, with luscious color throughout and four built-in flaps for showing motion and before/after effects.

本书是世界建筑最高奖普利兹克奖得主、著名建筑大师王澍的建筑文化随笔集。本书从建筑出发，却不止于建筑，更是一本探讨中国传统文化当代性的著作。传统文化的当代性一直是这些年学界反复思索和讨论的重要课题，王澍以自己的学术素养，以及营造经验，构建出独特的关于东方美学的审美体系，也给出传统文化进入当代的路径，这对于当下有非常重要的学术参考价值。
10篇建筑文化随笔——从宋代山水画的意境，到明清园林的审美情趣，作者深入剖析中国传统文化、艺术，更以建筑的角度，从中探寻传统文化、东方哲学的美学价值。
4篇建筑作品历程书写——王澍的著名建筑作品 包括中国美院象山校区、宁波美术馆等，在本书中，从设计开端、建造过程，直至建成后续，作者用深入浅出的语言，还原这些作品的诞生历程。从中，我们看到的是作者对于“好的建筑”以及“如何做出重返传统的当代建筑”的深入思考。
6篇散文随笔+1篇对谈——作者漫谈个人经历、社会与人生，更触及当下人关心的居住空间等话题，大师的成长历程和人文情怀一览无遗。

在线阅读本书
Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Visualizing Data is about visualization tools that provide deep insight into the structure of data. There are graphical tools such as coplots, multiway dot plots,and the equal count algorithm. There are fitting tools such as loess and bisquare that fit equations, nonparametric curves,and nonparametric surfaces to data.
But the book is much more than just a compendium of useful tools. It conveys a strategy for data analysis that stresses the use of visualization to thoroughly study the structure of data and to check the validity of statistical models fitted to data. The result of the tools and the strategy is a vast increase in what you can learn from your data. The book demonstrates this by reanalyzing many data sets from the scientific literature, revealing missed effects and inappropriate models fitted to data.

Visual Explanations: Images and Quantities, Evidence and Narrative is about pictures of verbs, the representation of mechanism and motion, process and dynamics, causes and effects, explanation and narrative. Practical applications and examples include statistical graphics, charts for making important decisions in engineering and medicine, technical manuals, diagrams, design of computer interfaces and websites and on-line manuals, animations and scientific visualizations, techniques for talks, and design strategies for enhancing the rate of information transfer in print, presentations, and computer screens. The use of visual evidence in deciding to launch the space shuttle Challenger is discussed in careful detail. Video snapshots show redesigns of a supercomputer animation of a thunderstorm. The book is designed and printed to the highest standards, with luscious color throughout and four built-in flaps for showing motion and before/after effects.

Critical acclaim for previous editions of A History of Graphic Design

"I expect it to become a foundation and keystone of serious study . . . it is a fortress work." -Communication Arts

"[It] traces the role of the designer as a messenger of culture." -STA Journal

"Now . . . a hefty, yet concise, documentation of the entire field exists." -Print

"It is a noble and formidable undertaking." -he Artist's Magazine

"An excellent and invaluable work." -Library Journal

"This is a reference work that reads like a novel. It's comprehensive, authoritative, graphic, and exciting." -U& The Journal of Typographics

"[This book] establishes graphic design as a profession. Bravo!" -Design Issues

"A significant attempt at a comprehensive history of graphic design . . . it will be an eye-opener not only for general readers, but for designers who have been unaware of their legacy." -The New York Times

"Mr. Meggs enthusiastically conveys these excitements to us, from the invention of photography and 'popular graphics of the Victorian era' through the Arts and Crafts movement, Art Nouveau, the Secession, the isms . . . to the Modern Movement. . . . More importantly, he shows us the joins as well as the parts."-rinting World

After a decade of research by the author, the first edition of A History of Graphic Design was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Now, after fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Graphic design is a vital component of each culture and period in human history, and in this account, an extraordinary panorama of people and events unfolds,
* The Invention of Writing and Alphabets
* Medieval Manuscript Books
* The Origins of Printing and Typography
* Renaissance Graphic Design
* The Arts and Crafts Movement
* Victorian and Art Nouveau Graphics
* Modern Art and Its Impact on Design
* Visual Identity and Conceptual Images
* Postmodern Design
* The Computer Graphics Revolution

A History of Graphic Design is recognized as a seminal work; this Third Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. It is required reading for professionals, students, and everyone who works with or loves the world of graphic design. This comprehensive reference tool is an invaluable visual survey that you will turn to again and again.

Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills
"Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston
This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.
This essential guide:
- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary design teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance
- Indicates when methods are best employed to help prioritize appropriate design research strategies
Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

内容简介：系统的介绍了漫画的发展沿革、艺术语言、表现手法，是一本向大众普及漫画艺术的入门作品——它用简单的画面告诉人们，漫画不是宅男的读物，而是一种拥有强烈表现力的艺术形式。