<blockquote> Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. </blockquote> <blockquote>Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years&#8211;&#8211;mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities.</blockquote> <blockquote>By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. </blockquote>

For undergraduate, MBA, and other courses in Business Logistics, Physical Distribution, Operations Management, Materials Management, and Supply Chain Management, in departments of business and engineering. This comprehensive discussion-covering the planning, organizing, and controlling of such activities as transportation, inventory maintenance, facility location, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling-is specifically designed to help students solve actual challenges that they will encounter in today's marketplace. It provides the basic decision making tools and concepts used for finding cost reduction and strategic opportunities. Logware software on CD-ROM is included.

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This is the world’s first complete reference on CSR, compiled by the Institute for Corporate Cultural Affairs (the ICCA). The entries have been written by leading experts, leading global thinkers and CSR practitioners. In these pages lie the answers to questions such as: What do we mean by CSR? In what way are organizations viewed as citizens of the countries in which they operate? How does a company know when it is operating in a sustainable way What is ethical investment? The reference also lists and describes the most important organizations and landmarks in the field of CSR. The book comprises 339 terms, which are split into core concepts, key words and definitions to form the standard reference for managers, academics, teachers, students, officials and volunteers in the field of CSR. This is a timely and innovative contribution to the field of Corporate Social Responsibility – the definitive terminology reference on CSR, business society relations and the organizations and standards in the field.

Business schools, the media, the corporate sector, governments, and non-governmental organizations have all begun to pay more attention to issues of Corporate Social Responsibility (CSR) in recent years. These issues encompass broad questions about the changing relationship between business, society and government, environmental issues, corporate governance, the social and ethical dimensions of management, globalization, stakeholder debates, shareholder and consumer activism, changing political systems and values, and the ways in which corporations can respond to new social imperatives. This Oxford Handbook is an authoritative review of the academic research that has both prompted, and responded to, these issues. Bringing together leading experts in the area, it provides clear thinking and new perspectives on CSR and the debates around it. The Handbook is divided into seven key sections: * Introduction, * Perspectives on CSR, * Critiques of CSR, * Actors and Drivers, * Managing CSR, * CSR in Global Context, * Future Perspectives and Conclusions.

Modern business is obliged to meet increasingly demanding ethical, environmental, legal, commercial, and public standards as defined by wider society. Corporate Social Responsibility (CSR) has therefore become an important consideration for managers at all levels, as well as one of the most vibrant areas of study and research in the field of business and management. This important new book provides a comprehensive and student-centred introduction to the key themes and issues currently being addressed in CSR around the world. This book brings together material by the most influential teachers and scholars working in CSR today, as well as many of the most cited and important articles, and is clearly structured in three parts: understanding CSR applying CSR managing CSR. Each section includes an extensive and accessible editorial commentary that introduces the key debates and themes contained in the articles, as well as clearly defined learning objectives to guide the reader and challenging and thought-provoking study questions to consolidate learning. It also includes three major case studies to enable the reader to relate theory to the real world, focusing on Nike in Asia, Vodafone in South Africa, and ABN AMRO in Brazil. Drawing on examples and issues from across the globe, this book is essential reading for all students and managers with an interest in corporate governance and business ethics.

The first comprehensive, English-language guide to the latest version of ABAP: SAP's ABAP Objects! -- Authoritative, systematic coverage of SAP R/3 Release 4.6 programming, straight from SAP: co-authored by a key member of the SAP ABAP language group! -- New object-oriented ABAP programming techniques: inheritance, interfaces, polymorphism, and more. -- 2 CD-ROMs contain a complete test version of a full-fledged SAP Basis system for Windows 2000/NT, plus all of the book's code examples! With ABAP Objects for SAP R/3 Release 4.6, SAP gives ABAP powerful new object-oriented features designed to support the new Internet applications SAP users are seeking to build. Co-authored by a member of SAP's ABAP Language Group, and approved by the entire group for technical accuracy, ABAP Objects presents definitive coverage of every aspect of development with this powerful new version of ABAP. ABAP Objects combines practical tutorials with an authoritative reference to the entire language. The authors begin with a fresh overview of the entire language, an introduction to the new ABAP Workbench for SAP Release 4.6, and the development of a complete sample application that displays database data inside a GUI control. After reviewing several essential ABAP concepts, they move on to an in-depth explanation of ABAP statements for working with data. The book contains in-depth coverage of object-oriented programming with ABAP, including inheritance, interfaces and polymorphism; and explains how "classical" concepts such as selection screens, lists and SQL programming relate to ABAP's new object-oriented approach. Coverage includes: the ABAP Type Concept, handling internal tables, programmingscreens with ABAP Objects and the Control Framework, and more.

Es werden die betriebswirtschaftlichen Aspekte von Logistiksystemen dargestellt. Dazu werden fA1/4r Industrie- und Handelsunternehmen die Funktionen und die Aufgaben logistischer Teilsysteme erlAutert, ebenso die Auswirkungen der Neugestaltung dieser Teilsysteme. Diese fA1/4hren zu VerAnderungen des Dienstleistungsangebots von Logistikunternehmen und insgesamt zu einer neuen Arbeitsteilung zwischen Lieferant, Kunde und Dienstleister im Logistikkanal. Das fA1/4r die Logistikkonzeption typische Denken in bereichs- und unternehmensA1/4bergreifenden SystemzusammenhAngen und Wertketten verAndert nicht nur ArbeitsablAufe, Kosten und Service, sondern insgesamt die Sichtweise bei der Analyse und LAsung von Problemen in Unternehmen. Hier werden die betriebswirtschaftlichen Aspekte von Logistiksystemen dargestellt. Dazu werden fA1/4r Industrie- und Handelsunternehmen die Funktionen und die Aufgaben logistischer Teilsysteme (z.B. Auftragsabwicklung, Lagerhaltung oder Beschaffungs-, Produktionslogistik) im Systemzusammenhang erlAutert. Diskutiert werden auch die Auswirkungen der fluss- und prozessorientierten Neugestaltung dieser Teilsysteme, die zu verAnderten Anforderungen an das Dienstleistungsangebot von Logistikunternehmen und insgesamt zu einer neuen Arbeitsteilung zwischen Lieferant, Kunde und Dienstleister im Logistikkanal fA1/4hren. Ebenso werden die gesamtwirtschaftlichen Rahmenbedingungen (z.B. Verkehrsinfrastruktur) fA1/4r die Gestaltung von Logistiksystemen sowie Aspekte internationaler Logistiksysteme behandelt, die wegen der zunehmenden weltwirtschaftlichen Verflechtungen an Bedeutung gewinnen. Das Buch wendet sich nicht nur an Studenten, die an den betriebswirtschaftlichen Fragestellungen der Logistik interessiert sind, sondern vor allem an den Praktiker, der die hier vorgestellten Konzepte gewinnbringend umsetzen will.

Based on groundbreaking research at MIT, Clockspeed introduces a revolutionary approach to business strategy, applying the principles of genetics to show how choices in supply-chain design can drive company and industry evolution. "Faster is not necessarily smarter. In this world of constant acceleration, while most firms become increasingly reactive, the race will go to the few who can think more deeply rather than react more quickly. Charlie Fine's is likely to be one of the voices they are listening to."-Peter Senge, founding Director of the MIT Organizational Learning Center and author of The Fifth Discipline Drawing from a decade of research at MIT, and using examples from the fastest-changing industries, Fine introduces a whole new vocabulary for analyzing and implementing business strategy, turning managers into "corporate geneticists" who do not react to the forces of change but master them to engineer their company's destiny.

An astonishingly frank and deeply autobiographical account of homosexual relationships in an era when love between men was not only stigmatised, but also illegal, E.M. Forster's Maurice is edited by P.N. Furbank with an introduction by David Leavitt in Penguin Classics. Maurice Hall is a young man who grows up confident in his privileged status and well aware of his role in society. Modest and generally conformist, he nevertheless finds himself increasingly attracted to his own sex. Through Clive, whom he encounters at Cambridge, and through Alec, the gamekeeper on Clive's country estate, Maurice gradually experiences a profound emotional and sexual awakening. A tale of passion, bravery and defiance, this intensely personal novel was completed in 1914 but remained unpublished until after Forster's death in 1970. Compellingly honest and beautifully written, it offers a powerful condemnation of the repressive attitudes of British society, and is at once a moving love story and an intimate tale of one man's erotic and political self-discovery. In his introduction, David Leavitt explores the significance of the novel in relation to Forster's own life and as a founding work of modern gay literature. This edition reproduces the Abinger text of the novel, and includes new notes, a chronology and further reading. E. M. Forster (1879-1970) was a noted English author and critic and a member of the Bloomsbury group. His first novel, Where Angels Fear To Tread appeared in 1905. The Longest Journey appeared in 1907, followed by A Room With A View (1908), based partly on the material from extended holidays in Italy with his mother. Howards End (1910) was a story that centred on an English country house and dealt with the clash between two families, one interested in art and literature, the other only in business. Maurice was revised several times during his life, and finally published posthumously in 1971. If you enjoyed Maurice, you might like Forster's A Room With a View, also available in Penguin Classics.

'While reading Tyranny of the Moment, I found myself both charmed and challenged. The subject is an important one, and Thomas Hylland Eriksen handles it with style, a light touch, and many amiable provocations.' Todd Gitlin The turn of the millennium is characterized by exponential growth in everything related to communication -- from the internet and email to air traffic. Tyranny of the Moment deals with some of the most perplexing paradoxes of this new information age. Who would have expected that apparently time-saving technology results in time being scarcer than ever? And has this seemingly limitless access to information led to confusion rather than enlightenment? Eriksen argues that slow time -- private periods where we are able to think and correspond without interruption -- is now one of the most precious resources we have. Since we are theoretically 'online' 24 hours a day, we must fight for the right to be unavailable -- the right to live and think more slowly. It is not only that working hours have become longer -- Eriksen also shows how the logic of this new information technology has permeated every area of our lives. Exploring phenomena such as the internet, wap telephones, multi- channel television and email, Eriksen examines this non-linear and fragmented way of communicating to reveal how it affects working conditions in the economy, changes in family life and, ultimately, personal identity. Eriksen argues that a culture lacking a sense of its past, and therefore of its future, is effectively static. Although solutions are suggested, he demonstrates that there is no easy way out.

Das in zwei B nden erschienene Standardwerk bietet eine umfassende, konomisch fundierte Darstellung der Strukturen und Problembereiche der aktuellen Massenmedien. Band 1 stellt das Mediensystem insgesamt dar, analysiert die Grundprobleme der Medienwirtschaft und bietet eine mikro- und makro konomische Darstellung der Printmedien Zeitung, Zeitschrift und Anzeigenblatt.

Elementare konomische Konzepte werden vorgestellt und auf die Medienbranche angewendet. Printmedien, Radio, Fernsehen und Multimediaanwendungen werden auf ihre konomischen Gesetzm igkeiten und ihre Beziehungen untereinander hin analysiert; die Analyse wird in den Kontext aktueller Geschehnisse in der Medienbranche eingebettet. F r Studenten der Publizistik bzw. der Medien konomie, die mehr ber die Zw nge und Gesetzm igkeiten ihrer Branche wissen wollen.

Wilde’s scintillating drawing-room comedy revolves around a blackmail scheme that forces a married couple to reexamine their moral standards. A supporting cast of young lovers, society matrons, and a formidable femme fatale exchange sparkling repartee, keeping the action of the play at a lively pace.