By focusing on the fundamentals, highlighting the contributions of neuroscience, and underscoring the practical side of the field, the author provides students with an affordable text that is contemporary and accessible. Key features include: - A focus on the 'essentials' avoids bogging down students in tangential or esoteric asides or in topics more suitable for discussion in advanced follow up courses. - Integrated coverage of neuroscience highlights how understanding of all aspects of cognitive psychology is rapidly being enhanced by better understanding of biological substrates. This is further supported by use of a four-colour insert on brain imaging technology. - Applications are integrated, not boxed, to draw in students with interesting and practical implications of cognitive research in areas such as reliability of eyewitness memory, creativity, or improving learning and decision making skills. - Margin notes highlight and summarize key concepts, thus helping students in previewing and reviewing each chapter.- Key terms are highlighted with boldface and defined in context when first introduced, listed at the end of each chapter, and collected in a glossary at the end of the book to assist students in mastering the vocabulary of the field. - Chapter-concluding summaries help students effectively integrate the material. - Students are guided to web sites, including ones that provide opportunities for hands-on mini-experiments for interactive learning. - An Intructor's Resource CD provides materials for PowerPoint presentations, suggestions for further reading and web resources, and test questions.

Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.
In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner.
The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to help you push through to higher levels of retention.
Scott H. Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Benjamin Franklin, chess grandmaster Judit Polgár, and Nobel laureate physicist Richard Feynman, as well as a host of others, such as little-known modern polymath Nigel Richards, who won the French World Scrabble Championship—without knowing French.
Young documents the methods he and others have used to acquire knowledge and shows that, far from being an obscure skill limited to aggressive autodidacts, ultralearning is a powerful tool anyone can use to improve their career, studies, and life.
Ultralearning explores this fascinating subculture, shares a proven framework for a successful ultralearning project, and offers insights into how you can organize and exe - cute a plan to learn anything deeply and quickly, without teachers or budget-busting tuition costs.
Whether the goal is to be fluent in a language (or ten languages), earn the equivalent of a college degree in a fraction of the time, or master multiple tools to build a product or business from the ground up, the principles in Ultralearning will guide you to success.

Why do we do the things we do?
More than a decade in the making, this game-changing book is Robert Sapolsky’s genre-shattering attempt to answer that question as fully as perhaps only he could, looking at it from every angle. Sapolsky’s storytelling concept is delightful but it also has a powerful intrinsic logic: he starts by looking at the factors that bear on a person’s reaction in the precise moment a behavior occurs, and then hops back in time from there, in stages, ultimately ending up at the deep history of our species and its evolutionary legacy.
And so the first category of explanation is the neurobiological one. A behavior occurs–whether an example of humans at our best, worst, or somewhere in between. What went on in a person’s brain a second before the behavior happened? Then Sapolsky pulls out to a slightly larger field of vision, a little earlier in time: What sight, sound, or smell caused the nervous system to produce that behavior? And then, what hormones acted hours to days earlier to change how responsive that individual is to the stimuli that triggered the nervous system? By now he has increased our field of vision so that we are thinking about neurobiology and the sensory world of our environment and endocrinology in trying to explain what happened.
Sapolsky keeps going: How was that behavior influenced by structural changes in the nervous system over the preceding months, by that person’s adolescence, childhood, fetal life, and then back to his or her genetic makeup? Finally, he expands the view to encompass factors larger than one individual. How did culture shape that individual’s group, what ecological factors millennia old formed that culture? And on and on, back to evolutionary factors millions of years old.
The result is one of the most dazzling tours d’horizon of the science of human behavior ever attempted, a majestic synthesis that harvests cutting-edge research across a range of disciplines to provide a subtle and nuanced perspective on why we ultimately do the things we do…for good and for ill. Sapolsky builds on this understanding to wrestle with some of our deepest and thorniest questions relating to tribalism and xenophobia, hierarchy and competition, morality and free will, and war and peace. Wise, humane, often very funny, Behave is a towering achievement, powerfully humanizing, and downright heroic in its own right.