本书介绍了一种环形研究过程：思考-写作-修订-重新思考，并提出了在寻找话题、制定计划、收集资料、组织论据、起草初稿、修改润色等各个环节中贯彻以读者为中心原则的具体方法。如何将模糊的兴趣转为一个值得提出和解决的难题；如何建立一个论证，并让读者愿意接受你的观点；如何预知那些思维缜密且具有批判力的读者的不同意见，并适当地加以回应；如何撰写导言与结论，回答这个最棘手的问题：“那又怎样？”如何从读者的角度阅读自己的作品，因而知道该什么时候以及如何修改你的研究报告。

An innovative and accessible guide to doing social research in the digital age
In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods―a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us.
Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media.
Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow’s technologies.
Illustrates important ideas with examples of outstanding research
Combines ideas from social science and data science in an accessible style and without jargon
Goes beyond the analysis of “found” data to discuss the collection of “designed” data such as surveys, experiments, and mass collaboration
Features an entire chapter on ethics
Includes extensive suggestions for further reading and activities for the classroom or self-study

《会读才会写：导向论文写作的文献阅读技巧》（原名：How to Read Journal Articles in the Social Sciences: A Very Practical Guide for Students），本书专门教授高效率阅读社会科学类学术论文的实用技巧。
本书使用作者独创的阅读密码表，教学生在阅读社会与行为科学期刊论文时，如何将其作为在结构、技巧和语法方面可解码的文本处理。书里的技巧让读者能够进行系统化的阅读、笔记，并以易辨识、易提取的格式实现海量信息的组织。

Studying a social science degree? Need to know how to develop your research methods and write up your results more effectively? In the fourth edition of this lively and engaging textbook, Alan Bryman presents students with an updated and all-encompassing guide to the principle techniques and methodology in the field of Social Research. Adopting a coherent and student-friendly format, the book offers an encyclopaedic introduction to social research methodology, and considers a broad range of qualitative and quantitative methods to help students identify and evaluate the best approach for their research needs. Building on the success of the previous editions, this book is concerned with the ways that social researchers approach their craft. Bryman guides the reader through all aspects of the research process including formulating objectives, choosing research methods, securing research participants, as well as advice on how to effectively collect, analyse and interpret data and disseminate those findings to others. This fourth edition features a new 'supervisor experience' feature, which offers helpful tips from the supervisor's perspective on successful research, as well as a new chapter which tackles the sampling issues faced by qualitative researchers in a more consolidated fashion than in previous editions. Substantial updates have also been made to the existing material, particularly the internet research section, which has been fully revised to accommodate the extensive developments in this area. An Online Resource Centre accompanies the text and includes: For students: A student researcher's toolkit, providing guidance and advice on every aspect of social research Student experience podcasts Self-marking multiple choice questions for revision Annotated web links to useful articles, reviews, models and research guides A guide to using Excel in data analysis For lecturers: A lecturer's guide including lecture outlines, reading lists and teaching activities A suite of customisable PowerPoint slides Figures and tables from the text Case studies

Social scientists, whether earnest graduate students or tenured faculty members, clearly know the rules that govern good writing. But for some reason they choose to ignore those guidelines and churn out turgid, pompous, and obscure prose. Distinguished sociologist Howard S. Becker, true to his calling, looks for an explanation for this bizarre behavior not in the psyches of his colleagues but in the structure of his profession. In this highly personal and inspirational volume he considers academic writing as a social activity.
Both the means and the reasons for writing a thesis or article or book are socially structured by the organization of graduate study, the requirements for publication, and the conditions for promotion, and the pressures arising from these situations create the writing style so often lampooned and lamented. Drawing on his thirty-five years' experience as a researcher, writer, and teacher, Becker exposes the foibles of the academic profession to the light of sociological analysis and gentle humor. He also offers eminently useful suggestions for ways to make social scientists better and more productive writers. Among the topics discussed are how to overcome the paralyzing fears of chaos and ridicule that lead to writer's block; how to rewrite and revise, again and again; how to adopt a persona compatible with lucid prose; how to deal with that academic bugaboo, "the literature." There is also a chapter by Pamela Richards on the personal and professional risks involved in scholarly writing.
In recounting his own trials and errors Becker offers his readers not a model to be slavishly imitated but an example to inspire. Throughout, his focus is on the elusive work habits that contribute to good writing, not the more easily learned rules of grammar and punctuation. Although his examples are drawn from sociological literature, his conclusions apply to all fields of social science, and indeed to all areas of scholarly endeavor. The message is clear: you don't have to write like a social scientist to be one.

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Citing the critical importance of empirical work to social movement research, the editors of this volume have put together the first systematic overview of the major methods used by social movement theorists. Original chapters cover the range of techniques: surveys, formal models, discourse analysis, in-depth interviews, participant observation, case studies, network analysis, historical methods, protest event analysis, macro-organizational analysis, and comparative politics. Each chapter includes a methodological discussion, examples of studies employing the method, an examination of its strengths and weaknesses, and practical guidelines for its application.

The Second Edition of this bestselling text offers students and first-time researchers invaluable guidance to the practice of qualitative social research. </p>
Throughout the author addresses the key issues which need to be identified and resolved in the qualitative research process, and through which researchers develop essential skills in qualitative research. The book highlights the`difficult questions' that researchers should get into the habit of asking themselves in the course of doing qualitative research, and outlines the implications of the different ways of responding to these questions.</p>
Qualitative Researching bridges the gap between `cook-book' approaches to qualitative research and abstract methodological approaches. Helping the reader to move comfortably between principle and practice, this text has proved to be an invaluable introduction to qualitative research, and a useful aid to accomplished qualitative research practice across the social sciences.</p>