In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Level Up covers the entire video game creation process Readers will learn how to develop marketable ideas, learn what perils and pitfalls await them during a game's pre-production, production and post-production stages Video games continue to be a growth market, with sustained growth since 2006 despite the economic downturn. 2008 was a record year for game sales. Expert author Scott Rogers is a veteran of the industry and has designed hits including God of War, the SpongeBob Squarepants game series, and the venerable Pac Man World. His recent talks at Game Developer Expo was featured on sites including BoingBoing, Digg, and Slashdot. Demand for game designers and developers has tripled since 2006 (indeed.com) It has a unique approach with Scott's tongue in cheek style, and "more practice, less theory" approach will appeal to today's readers who want to get started quickly.

《统计套利》什么是统计套利？假设，工商银行和建设银行股票价差大于1元的情况很少，那么当市场的价格波动导致建设银行的股票价格比工商银行高出1元时，你可以通过卖出建设银行股票、买进工商银行股票构建投资组合；当两家公司的股票价差回归到1元以内时，做相反的交易，从而获得交易收益。如何通过股指期货和股票联动，利用市场暂时的失灵，获得无风险收益，是很多人的想法。如果想长期获得收益，需要通读本书，理解统计套利的精髓。《统计套利》作者具有多年运作统计套利对冲基金的管理经验，通过阅读本书，你可以探究统计套利的真正含义，了解统计套利的发展历程。更重要的是，在明了统计套利的运作方式和获利机理后，敏锐的投资者可以借此在金融市场中捕捉获利的机会。
·匹配交易的基本原理；
·重要的时间序列模型，从最基本的加权移动平均模型，到复杂的动态因子分析模型；
·爆米花理论、反转理论、突变理论等；·统计套利15年的历程。 While statistical arbitrage has faced some tough times?as markets experienced dramatic changes in dynamics beginning in 2000?new developments in algorithmic trading have allowed it to rise from the ashes of that fire. Based on the results of author Andrew Pole?s own research and experience running a statistical arbitrage hedge fund for eight years?in partnership with a group whose own history stretches back to the dawn of what was first called pairs trading?this unique guide provides detailed insights into the nuances of a proven investment strategy. Filled with in-depth insights and expert advice, Statistical Arbitrage contains comprehensive analysis that will appeal to both investors looking for an overview of this discipline, as well as quants looking for critical insights into modeling, risk management, and implementation of the strategy.
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统计套利

Over the years, as Warren Buffett's influence and affluence have grown, one thing has remained the same—his unpretentious, honest, and optimistic approach toward business and life. In this completely revised edition of Warren Buffett Speaks, bestselling author Janet Lowe shows you why.
Updated to reflect Buffett's life over the past decade, this book contains a delightfully entertaining collection of quotes, writings, and favorite sayings from the world's most successful investor.
Often surprising, always intriguing, and sparked throughout by Buffett's unique combination of savvy business smarts and dry wit, this new edition is filled with Buffett's musings on subjects such as the Internet economy, family and friends, running a business, paying taxes, and much more. It also examines the thinking that prompted the second richest man in the world to give 85% of his wealth to the first richest couple (Bill and Melinda Gates) to distribute to charity.
More than just a book about investing, Warren Buffett Speaks reveals the personality and philosophy of one of the world's most compelling figures.
Peppered with pearls of wisdom cultivated throughout his life, this book will help you understand and appreciate Buffett's beliefs on a variety of important issues. Here's a sample of just some of the honest and engaging insights you'll find inside:
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
"You don't need to be a rocket scientist. Investing is not a game where the guy with the 160 IQ beats the guy with a 130 IQ. Rationality is essential."
"I want to be able to explain my mistakes. This means I do only the things I completely understand."
"You should invest in a business that even a fool could run, because someday a fool will."
"Over the years, a number of very smart people have learned the hard way that a long stream of impressive numbers multiplied by a single zero always equals zero."
When Warren Buffett Speaks. . . people listen.
"If people want to improve their investing skills, it has to help to study how the Master does it. This short book outlines Buffett's philosophy and techniques."
—Peter S. Lynch
Fidelity Investments
"Common sense with a deft irony . . ."
—John C. Bogle
founder of The Vanguard Group and author, The Little Book of Common Sense Investing
"It was Warren Buffett's thoughts and philosophy that first captivated investors. Janet Lowe has done us all a great service by collecting and arranging Warren Buffett's wit and wisdom in an easy-to-read and enjoyable book."
—Robert G. Hagstrom
Portfolio Manager, Legg Mason Growth Trust mutual fund,and author, The Warren Buffett Way, Second Edition
"A must-read. Buffett's wit and wisdom is a roadmap for anyone looking to succeed in business, investing, and life."
—Steve Halpern
Editor, www.thestockadvisors.com

The Google Resume is the only book available on how to win a coveted spot at Google, Microsoft, Apple, or other top tech firms. Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from ten tech firms. If you’re a student, you’ll learn what to study and how to prepare while in school, as well as what career paths to consider. If you’re a job seeker, you’ll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates. Covers key concerns like what to major in, which extra-curriculars and other experiences look good, how to apply, how to design and tailor your resume, how to prepare for and excel in the interview, and much more Author was on Google’s hiring committee; interned at Microsoft and Apple; has received job offers from more than 10 tech firms; and runs CareerCup.com, a site devoted to tech jobs Get the only comprehensive guide to working at some of America’s most dynamic, innovative, and well-paying tech companies with The Google Resume.
Q&A with Author Gayle Laakmann McDowell
Author Gayle Laakmann McDowell What should you major in?
Ideally, one should major in a field that's directly applicable to your desired profession: marketing for a marketer, accounting for an accountant, computer science for a software engineer, etc. However, many jobs don't correspond to an exact major. In these cases, a curriculum that is rigorous and demonstrates strong quantitative and analytical skills will prove useful. Economics, statistics, and physics are three great choices.
What can you do outside of work to make yourself stand out?
One of the strongest things a candidate can do is something that shows initiative or leadership. Imagine a candidate who tutors under-privileged children on the side. That's a wonderful thing to do. But, the candidate who launched their own tutoring program and built up a team of twenty fellow tutors will have a much stronger application. Your efforts need not be "feel goody," though. Entrepreneurial endeavors are greatly respected, and can earn you a bit of cash too.
How do you perform well at work -- and have it show in your next application?
The key here is to think about your application well before you're writing it, as your entire job will be boiled down to just a few bullet points. Seek out projects that will lend themselves to short, concrete, understandable bullet points. Projects with an external impact are often ideal. Remember that while revamping some internal system may have an enormous impact on your company, the impact is usually unclear to those outside the company.
How should you design your resume?
Make it short and sweet. Remember that people don't really "read" resumes - they glance. Your resume should be bulleted (no bulky paragraphs) with specific, tangible accomplishments. And stick to one page, or two pages if absolutely necessary and only if you have more than ten years of experience.
How much technical expertise do you need?
Outside of engineering, truly technical (i.e., coding) experience isn't necessary, though it's certainly nice to have and can set you apart. What's more important is to be able to demonstrate knowledge of and passion for technology. You should understand how the big and the small companies are shaping the tech field, and how trends like cloud computing, security, and mobile technologies are affect businesses and consumers.
How should you prep for the interview?
Interview preparation should include a mix of company research, skill-based preparation and resume preparation. The latter is especially important, and often overlooked. You need to prepare for specific questions on every "project" on your resume. One way to ensure that you have good coverage of the key questions is by diagramming your Interview Preparation Grid, as discussed in the The Google Resume. Thorough preparation will give you a big leg up on other candidates!

Learn to make more efficient apps, with just one language! Smashing Node.js: JavaScript Everywhere equips you with the necessary tools to understand Node.js and its uses in developing efficient web apps. With more traditional web servers becoming obsolete, having knowledge on servers that achieve high scalability and optimal resource consumption using Node.js is the key to your app development success. Teaching you the essentials to making event-driven server-side apps, this book demonstrates how you can use less space and take less time for communication between web client and server. Contains numerous hands-on examples Explains implementation of real-time apps including Socket.IO and HTML5, and WebSockets Addresses practical Node.js advantages from specific design choices Demonstrates why knowledge and use of JavaScript is beneficial Includes an interactive online component with sample chapters Explains components of stand out apps including brevity and benchmarks Looking to enhance your abilities even further? Smashing Node.js: JavaScript Everywhere makes developing server-side apps accessible with its focus on JavaScript, open source, and easy-to-use language.

"A Passion for Mathematics" is an educational, entertaining trip through the curiosities of the math world, blending an eclectic mix of history, biography, philosophy, number theory, geometry, probability, huge numbers, and mind-bending problems into a delightfully compelling collection that is sure to please math buffs, students, and experienced mathematicians alike. In each chapter, Clifford Pickover provides factoids, anecdotes, definitions, quotations, and captivating challenges that range from fun, quirky puzzles to insanely difficult problems. Readers will encounter mad mathematicians, strange number sequences, obstinate numbers, curious constants, magic squares, fractal geese, monkeys typing Hamlet, infinity, and much, much more. "A Passion for Mathematics" will feed readers' fascination while giving them problem-solving skills a great workout

The first volume of the POSA pattern series introduced a broad-spectrum of general-purpose patterns in software design and architecture. The second narrowed the focus to fundamental patterns for building sophisticated concurrent and networked software systems and applications. This volume uses design patterns to present techniques for implementing effective resource management in a system.
The patterns are covered in detail making use of several examples providing directions to the readers on how to implement the presented patterns. Additionally, the volume presents a thorough introduction into resource management and a case study where the patterns are applied to the domain of mobile radio networks. The patterns are grouped by different areas of resource management and hence address the complete lifecycle of resources: resource acquisition, coordination and release.

Praise for "Thou Shall Prosper": 'Rabbi Daniel Lapin's wisdom has helped untold numbers of people, including me, grow in our business, family, and spiritual lives. In "Thou Shall Prosper", Rabbi Lapin has done it again. This book tells it like it is in a helpful, honest, hopeful, informative way. He offers valid, useful information based on ancient wisdom and modern experience' - Zig Ziglar, author and motivational teacher. 'Is it practical to apply spiritual lessons to the hardheaded world of business? In this potentially life-changing book, Rabbi Daniel Lapin proves that it's impractical not to use those lessons-and to bring ancient, timeless wisdom to contemporary problems. This unique approach provides an organized, supremely useful view of the world, combining common sense and unexpected, even startling insight. No matter how successful or sophisticated you may be, this remarkable work will enrich your understanding of the important, exciting process of building wealth' - Michael Medved, nationally syndicated radio host and author of "Hollywood vs. America". 'Rabbi Daniel Lapin is a light unto the nations. A risk-taking rabbi of immense wisdom, his books have already influenced countless Jews and non-Jews with the eternal truths of the Hebrew Bible. Now, in this highly insightful and controversial new book, Rabbi Lapin unearths the golden nuggets of Jewish business genius. By emphasizing the unique talents of the Jewish way of life, Rabbi Lapin demonstrates how Judaism's spiritual regimen can be translated into tangible material rewards, with the bottom line being directly affected. A thoroughly engaging, enriching, and thought-provoking book' - Rabbi Shmuley Boteach, author of "Kosher Sex" and "Judaism for Everyone". 'Rabbi Lapin is an unorthodox Orthodox rabbi. He understands the Biblical nature of economic freedom as well as he understands the Bible: uniquely well. Prosperity must have a purpose and Rabbi Lapin explores the wellsprings of the Judeo-Christian heritage to elucidate those purposes. In so doing, he also illuminates the road to greater prosperity for all. I really enjoyed this book and I heartily recommend it to people of all faiths' - The Honorable Jack Kemp.

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content--such as infographics and data visualization--can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that building brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

A leading pioneer in the field offers practical applications of this innovative science. Peters describes complex concepts in an easy-to-follow manner for the non-mathematician. He uses fractals, rescaled range analysis and nonlinear dynamical models to explain behavior and understand price movements. These are specific tools employed by chaos scientists to map and measure physical and now, economic phenomena.

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Inside markets, innovation, and risk Why do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street–from Morgan Stanley to Salomon and Citigroup–and a member of some of the world’s largest hedge funds, from Moore Capital to Ziff Brothers and FrontPoint Partners, Rick Bookstaber has seen the ghost inside the machine and vividly shows us a world that is even riskier than we think. The very things done to make markets safer, have, in fact, created a world that is far more dangerous. From the 1987 crash to Citigroup closing the Salomon Arb unit, from staggering losses at UBS to the demise of Long-Term Capital Management, Bookstaber gives readers a front row seat to the management decisions made by some of the most powerful financial figures in the world that led to catastrophe, and describes the impact of his own activities on markets and market crashes. Much of the innovation of the last 30 years has wreaked havoc on the markets and cost trillions of dollars. A Demon of Our Own Design tells the story of man’s attempt to manage market risk and what it has wrought. In the process of showing what we have done, Bookstaber shines a light on what the future holds for a world where capital and power have moved from Wall Street institutions to elite and highly leveraged hedge funds.

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Paul Wilmott Introduces Quantitative Finance, Second Edition is an accessible introduction to the classical side of quantitative finance specifically for university students. Adapted from the comprehensive, even epic, works Derivatives and Paul Wilmott on Quantitative Finance, Second Edition, it includes carefully selected chapters to give the student a thorough understanding of futures, options and numerical methods. Software is included to help visualize the most important ideas and to show how techniques are implemented in practice. There are comprehensive end–of–chapter exercises to test students on their understanding.

An updated look at how corporate restructuring really works Stuart Gilson is one of the leading corporate restructuring experts in the United States, teaching thousands of students and consulting with numerous companies. Now, in the second edition of this bestselling book, Gilson returns to present new insight into corporate restructuring. Through real-world case studies that involve some of the most prominent restructurings of the last ten years, and highlighting the increased role of hedge funds in distressed investing, you'll develop a better sense of the restructuring process and how it can truly create value. In addition to "classic" buyout and structuring case studies, this second edition includes coverage of Delphi, General Motors, the Finova Group and Warren Buffett, Kmart and Sears, Adelphia Communications, Seagate Technology, Dupont-Conoco, and even the Eurotunnel debt restructuring. Covers corporate bankruptcy reorganization, debt workouts, "vulture" investing, equity spin-offs, asset divestitures, and much more Addresses the effect of employee layoffs and corporate downsizing Examines how companies allocate value and when a corporation should "pull the trigger" From hedge funds to financial fraud to subprime busts, this second edition offers a rare look at some of the most innovative and controversial restructurings ever.

A comprehensive guide to the world of mergers and acquisitions
Why do so many M&A transactions fail? And what drives the success of those deals that are consummated? Robert Bruner explains that M&A can be understood as a response by managers to forces of turbulence in their environment. Despite the material failure rates of mergers and acquisitions, those pulling the trigger on key strategic decisions can make them work if they spend great care and rigor in the development of their M&A deals. By addressing the key factors of M&A success and failure, Applied Mergers and Acquisitions can help readers do this. Written by one of the foremost thinkers and educators in the field, this invaluable resource teaches readers the art and science of M&A valuation, deal negotiation, and bargaining, and provides a framework for considering tradeoffs in an effort to optimize the value of any M&A deal. Applied Mergers and Acquisitions is part of a complete suite of resources on M&A that includes a workbook and a CD-ROM with additional spreadsheets.
Robert F. Bruner, MBA, DBA (Charlottesville, VA), is the Distinguished Professor of Business Administration at the Darden School at the University of Virginia and Executive Director of the Batten Institute. He directs the Darden School's executive education course on mergers and acquisitions, and teaches the popular MBA elective on that topic. He holds a BA from Yale University, and a MBA and DBA from Harvard University.0471395064 A comprehensive guide to the world of mergers and acquisitions 0471395064 A comprehensive guide to the world of mergers and acquisitions
Why do so many M&A transactions fail? And what drives the success of those deals that are consummated? Robert Bruner explains that M&A can be understood as a response by managers to forces of turbulence in their environment. Despite the material failure rates of mergers and acquisitions, those pulling the trigger on key strategic decisions can make them work if they spend great care and rigor in the development of their M&A deals. By addressing the key factors of M&A success and failure, Applied Mergers and Acquisitions can help readers do this. Written by one of the foremost thinkers and educators in the field, this invaluable resource teaches readers the art and science of M&A valuation, deal negotiation, and bargaining, and provides a framework for considering tradeoffs in an effort to optimize the value of any M&A deal. Applied Mergers and Acquisitions is part of a complete suite of resources on M&A that includes a workbook and a CD-ROM with additional spreadsheets.
Robert F. Bruner, MBA, DBA (Charlottesville, VA), is the Distinguished Professor of Business Administration at the Darden School at the University of Virginia and Executive Director of the Batten Institute. He directs the Darden School's executive education course on mergers and acquisitions, and teaches the popular MBA elective on that topic. He holds a BA from Yale University, and a MBA and DBA from Harvard University.

Editorial Reviews
Product Description
Developed by Ralph Nelson Elliott in the 1930s and '40s, the Elliott Wave Principle is a powerful analytical tool for forecasting stock market behavior. The basic concept behind the Wave Principle is that stock market prices rise and fall in discernible patterns and that those patterns can be linked together into waves.
In the years since it was first published, this classic guide to the Elliott Wave Principle has acquired a cult status among technical analysts, worldwide. And with each new edition, the authors have refined and enhanced the principle, while retaining all the predictions from past editions.
The 20th Anniversay Edition includes a special foreword and enhanced text. It’s the final revision of a classic.
"Elliott Wave Principle is simply the best description and validation of a concept which by all rights should be revolutionizing the scientific study of history and sociology." –JWG, New York
"Elliott Wave Principle is such an important, fascinating, even mind-bending work, we are convinced that is should be read by any and every serious student of the market, be they fundamentalist or technician, dealing in stocks, bonds or commodities." –Market Decision$
"Even allowing for minor stumbles, that 1978 prediction must go down as the most remarkable stock market prediction of all time." –James W. Cowan, Monitor Money Review
"Elliott Wave Principle is the greatest work of any kind, anywhere. It has helped me abandon speculative stock tips and stockbroker newsletter recommendations for my own predictions based on the simple wave theory." –J.V.
"I have just received my copy of Elliott Wave Principle and find it to be unquestionably the best book and explanation regarding the works of Elliott that I’ve ever seen." –J.B.B.
"I have recently read and reread Elliott Wave Principle. I was impressed with the research and especially thrilled with the excitement of coming into contact with a truly original concept." –M.F.
From the Inside Flap
Robert R. Prechter, Jr. Robert R. Prechter, Jr. is author of several books on the markets and editor of two monthly forecasting publications, The Elliott Wave Theorist and Global Market Perspective. The Hulbert rating service reports that The Theorist exceeded the performance of the Wilshire 5000 over the 131/2 year period ending December 31, 1993, while being exposed to market risk only 500f the time. EWT has won Hard Money Digest’s "Award of Excellence" twice and Timer Digest’s "Timer of the Year" twice, the only newsletter to do so. In 1984, Mr. Prechter set an all time record in the United States Trading Championship by returning 444.4 0n a monitored real-money options account in the four month contest period. In December 1989, Financial News Network named him "Guru of the Decade". In 1990–1991, Mr. Prechter served as President of the Market Technicians Association in its twenty-first year. --This text refers to the Paperback edition.

A top trader takes you through the markets and revels how he succeeded In Diary of a Professional Commodity Trader, Peter Brandt provides a play-by-play diary of his 2009 trading, offering an inside look at the difficult process and what it takes to excel at such a demanding endeavor. A long-time trader, Brandt clearly explains his thinking as he searches for the right opportunities and executes trades for 21 weeks. And by utilizing a diary format, he reveals exactly what it's like to trade, communicating the uncertainty that surrounds every trade and the discipline required to make tough decisions in the face of losing money. Along the way, Brandt touches upon his philosophy on speculation, market analysis, trade identification and selection, risk management, and much more. Fully discloses the methods and rules the author has used to trade so successfully for so many years Each trade include charts, an analysis of the trade, and a play-by-play account of how the trade unfolds Brandt examines all his trades and keeps a running account of his profits and losses Unlike most trading books, which tell people how to trade, this reliable guide will reveal the reality of this discipline and provide you with a firm understanding of what it takes to make it work.

Author is a leading theorist in negotiation and decision-making.