Praise for Financial Statement Analysis A Practitioner's Guide Third Edition"This is an illuminating and insightful tour of financial statements, how they can be used to inform, how they can be used to mislead, and how they can be used to analyze the financial health of a company." -Professor Jay O. LightHarvard Business School "Financial Statement Analysis should be required reading for anyone who puts a dime to work in the securities markets or recommends that others do the same." -Jack L. RivkinExecutive Vice President (retired) Citigroup Investments "Fridson and Alvarez provide a valuable practical guide for understanding, interpreting, and critically assessing financial reports put out by firms. Their discussion of profits-'quality of earnings'-is particularly insightful given the recent spate of reporting problems encountered by firms. I highly recommend their book to anyone interested in getting behind the numbers as a means of predicting future profits and stock prices." -Paul BrownChair-Department of Accounting Leonard N. Stern School of Business, NYU "Let this book assist in financial awareness and transparency and higher standards of reporting, and accountability to all stakeholders." -Patricia A. Small Treasurer Emeritus, University of California Partner, KCM Investment Advisors "This book is a polished gem covering the analysis of financial statements. It is thorough, skeptical and extremely practical in its review." -Daniel J. Fuss Vice Chairman Loomis, Sayles and Company, LP
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财务报表分析(第3版)

The new edition of the classic bestseller that launched the data warehousing industry covers new approaches and technologies, many of which have been pioneered by Inmon himself In addition to explaining the fundamentals of data warehouse systems, the book covers new topics such as methods for handling unstructured data in a data warehouse and storing data across multiple storage media Discusses the pros and cons of relational versus multidimensional design and how to measure return on investment in planning data warehouse projects Covers advanced topics, including data monitoring and testing Although the book includes an extra 100 pages worth of valuable content, the price has actually been reduced from $65 to $55

《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》是一本网络营销的高级指南。它将Web上各种形式的媒体有机地联系在一起，试图打造一个后数字时代的新型营销模式，即集客式营销。
《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》非常适用于有心在新媒体时代有所作为的营销人员和创业者，对各类相关从业者而言也不失为拓展自身认知的参考读物。它不仅教你如何制作富有吸引力的内容使顾客自己上门，更阐明了如何利用各种网络媒介提升自己的影响力，取得1+1=3的营销效果。 Stop pushing your message "out" and start pulling your customers "in"Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. "Inbound Marketing" helps you take advantage of this change by showing you how to get found by customers online."Inbound Marketing" is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change." Inbound Marketing" shows you how to get found by more prospects already looking for what you have to sell.
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网络营销3.0: Google,社会化媒体和博客引爆的集客式营销

The high-level language of R is recognized as one of the most powerful and flexible statistical software environments, and is rapidly becoming the standard setting for quantitative analysis, statistics and graphics. R provides free access to unrivalled coverage and cutting-edge applications, enabling the user to apply numerous statistical methods ranging from simple regression to time series or multivariate analysis.
Building on the success of the author’s bestselling Statistics: An Introduction using R, The R Book is packed with worked examples, providing an all inclusive guide to R, ideal for novice and more accomplished users alike. The book assumes no background in statistics or computing and introduces the advantages of the R environment, detailing its applications in a wide range of disciplines.
* Provides the first comprehensive reference manual for the R language, including practical guidance and full coverage of the graphics facilities.
* Introduces all the statistical models covered by R, beginning with simple classical tests such as chi-square and t-test.
* Proceeds to examine more advance methods, from regression and analysis of variance, through to generalized linear models, generalized mixed models, time series, spatial statistics, multivariate statistics and much more.
The R Book is aimed at undergraduates, postgraduates and professionals in science, engineering and medicine. It is also ideal for students and professionals in statistics, economics, geography and the social sciences.

Praise for the Fourth Edition: "This book is ...an excellent source of examples for regression analysis. It has been and still is readily readable and understandable." --Journal of the American Statistical Association Regression analysis is a conceptually simple method for investigating relationships among variables. Carrying out a successful application of regression analysis, however, requires a balance of theoretical results, empirical rules, and subjective judgment. Regression Analysis by Example, Fifth Edition has been expanded and thoroughly updated to reflect recent advances in the field. The emphasis continues to be on exploratory data analysis rather than statistical theory. The book offers in-depth treatment of regression diagnostics, transformation, multicollinearity, logistic regression, and robust regression. The book now includes a new chapter on the detection and correction of multicollinearity, while also showcasing the use of the discussed methods on newly added data sets from the fields of engineering, medicine, and business. The Fifth Edition also explores additional topics, including: Surrogate ridge regression Fitting nonlinear models Errors in variables ANOVA for designed experiments Methods of regression analysis are clearly demonstrated, and examples containing the types of irregularities commonly encountered in the real world are provided. Each example isolates one or two techniques and features detailed discussions, the required assumptions, and the evaluated success of each technique. Additionally, methods described throughout the book can be carried out with most of the currently available statistical software packages, such as the software package R. Regression Analysis by Example, Fifth Edition is suitable for anyone with an understanding of elementary statistics.

Dr. Plait created his popular web site: http://www.badastronomy.com/index.html, to debunk bad astronomy in popular culture. This website proved popular, which led to this first book by Plait, that carries on from the website and in a detailed and clear fashion criticises and disproves popular myths and misconceptions relating to astronomy, and promotes science as a means of explaining the skies.

The work describes 24 common astronomical fallacies, including the beliefs that the Coriolis effect determines the direction that water drains in a bathtub, and that planetary alignments can cause disaster on Earth. The author sharply and convincingly dismisses astrology, creationism, and UFO sightings, and explains the principles behind basic general concepts (the Big Bang, why the sky is blue, etc.).

A comprehensive look at the emerging science of networks Network science helps you design faster, more resilient communication networks; revise infrastructure systems such as electrical power grids, telecommunications networks, and airline routes; model market dynamics; understand synchronization in biological systems; and analyze social interactions among people. This is the first book to take a comprehensive look at this emerging science. It examines the various kinds of networks (regular, random, small-world, influence, scale-free, and social) and applies network processes and behaviors to emergence, epidemics, synchrony, and risk. The book's uniqueness lies in its integration of concepts across computer science, biology, physics, social network analysis, economics, and marketing. The book is divided into easy-to-understand topical chapters and the presentation is augmented with clear illustrations, problems and answers, examples, applications, tutorials, and a discussion of related Java software. Chapters cover: Origins Graphs Regular Networks Random Networks Small-World Networks Scale-Free Networks Emergence Epidemics Synchrony Influence Networks Vulnerability Net Gain Biology This book offers a new understanding and interpretation of the field of network science. It is an indispensable resource for researchers, professionals, and technicians in engineering, computing, and biology. It also serves as a valuable textbook for advanced undergraduate and graduate courses in related fields of study.
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网络科学:原理与应用

This book is a practical guide to discovering and exploiting security flaws in web applications. The authors explain each category of vulnerability using real-world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e-commerce and other web applications.
The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results.
The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger", Dafydd developed the popular Burp Suite of web application hack tools.

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.

Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty–five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.

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In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your life. Each chapter covers a basic rule or belief, and shows you how to make it work for you. Learn the vital qualities and skills that every successful businessperson needs.

Want to design your own video games? Let expert Scott Rogers show you how!
If you want to design and build cutting-edge video games but aren’t sure where to start, then the SECOND EDITION of the acclaimed Level Up! is for you! Written by leading video game expert Scott Rogers, who has designed the hits Pac Man World, Maximo and SpongeBob Squarepants, this updated edition provides clear and well-thought out examples that forgo theoretical gobbledygook with charmingly illustrated concepts and solutions based on years of professional experience.
Level Up! 2nd Edition has been NEWLY EXPANDED to teach you how to develop marketable ideas, learn what perils and pitfalls await during a game’s pre-production, production and post-production stages, and provide even more creative ideas to serve as fuel for your own projects including:
Developing your game design from the spark of inspiration all the way to production
Learning how to design the most exciting levels, the most precise controls, and the fiercest foes that will keep your players challenged
Creating games for mobile and console systems – including detailed rules for touch and motion controls
Monetizing your game from the design up
Writing effective and professional design documents with the help of brand new examples
Level Up! 2nd Edition is includes all-new content, an introduction by David “God of War” Jaffe and even a brand-new chili recipe –making it an even more indispensable guide for video game designers both “in the field” and the classroom.
Grab your copy of Level Up! 2nd Edition and let’s make a game!

Tips and techniques for making food look good—before it tastes good! Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You’ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph. Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves Whets your appetite with delicious advice on food styling, lighting, arrangement, and more Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.
Photo Case Studies
Hummus (click for photo information and recipe) Blackberry Pie (click for photo information and recipe) Crudites with Aioli (click for photo information)

An in-depth look at real analysis and its applications-now expanded and revised.
This new edition of the widely used analysis book continues to cover real analysis in greater detail and at a more advanced level than most books on the subject. Encompassing several subjects that underlie much of modern analysis, the book focuses on measure and integration theory, point set topology, and the basics of functional analysis. It illustrates the use of the general theories and introduces readers to other branches of analysis such as Fourier analysis, distribution theory, and probability theory.
This edition is bolstered in content as well as in scope-extending its usefulness to students outside of pure analysis as well as those interested in dynamical systems. The numerous exercises, extensive bibliography, and review chapter on sets and metric spaces make Real Analysis: Modern Techniques and Their Applications, Second Edition invaluable for students in graduate-level analysis courses. New features include:
* Revised material on the n-dimensional Lebesgue integral.
* An improved proof of Tychonoff's theorem.
* Expanded material on Fourier analysis.
* A newly written chapter devoted to distributions and differential equations.
* Updated material on Hausdorff dimension and fractal dimension.

From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University.

This book will teach you how to test computer software under real-world conditions. The authors have all been test managers and software development managers at well-known Silicon Valley software companies. Successful consumer software companies have learned how to produce high-quality products under tight time and budget constraints. The book explains the testing side of that success.

Who this book is for: * Testers and Test Managers
* Project Managers-Understand the timeline, depth of investigation, and quality of communication to hold testers accountable for.
* Programmers-Gain insight into the sources of errors in your code, understand what tests your work will have to pass, and why testers do the things they do.
* Students-Train for an entry-level position in software development.

What you will learn: * How to find important bugs quickly
* How to describe software errors clearly
* How to create a testing plan with a minimum of paperwork
* How to design and use a bug-tracking system
* Where testing fits in the product development process
* How to test products that will be translated into other languages
* How to test for compatibility with devices, such as printers
* What laws apply to software quality

The 1960s was one of Wall Street's most speculative eras. These were the years of growth and performance - of gunslingers, the youth revolution, mutual funds, new-issue stocks, creative accounting, Chinese money, and the conglomerates. In this tumultuous environment, the multitudes of small investors thrived and multiplied only later to diminish in the devastating market crashes of the 1970s. In his book, Brooks chronicles this era while educating readers about the take-off growth sprees of Wall Street's 1960s and the crashes of the 1970s, reminding today's investors that Wall Street has always been a source of hope, havoc, and hyperbole.