Wiley — 出版商 (872)
Pattern-Oriented Software Architecture Volume 4 [图书] 豆瓣
作者: Frank Buschmann / Kevlin Henney 出版社: Wiley 2007 - 5
The eagerly awaited Pattern-Oriented Software Architecture (POSA) Volume 4 is about a pattern language for distributed computing. The authors will guide you through the best practices and introduce you to key areas of building distributed software systems. POSA 4 connects many stand-alone patterns, pattern collections and pattern languages from the existing body of literature found in the POSA series. Such patterns relate to and are useful for distributed computing to a single language. The panel of experts provides you with a consistent and coherent holistic view on the craft of building distributed systems. Includes a foreword by Martin Fowler A must read for practitioners who want practical advice to develop a comprehensive language integrating patterns from key literature.
Microwave Engineering [图书] 豆瓣
作者: David M. Pozar 出版社: Wiley 2004 - 2
Focusing on the design of microwave circuits and components, this valuable reference offers professionals and students an introduction to the fundamental concepts necessary for real world design. The author successfully introduces Maxwell's equations, wave propagation, network analysis, and design principles as applied to modern microwave engineering. A considerable amount of material in this book is related to the design of specific microwave circuits and components, for both practical and motivational value. It also presents the analysis and logic behind these designs so that the reader can see and understand the process of applying the fundamental concepts to arrive at useful results. The derivations are well laid out and the majority of each chapter's formulas are displayed in a nice tabular format every few pages. This Third Edition offers greatly expanded coverage with new material on: Noise; Nonlinear effects; RF MEMs; transistor power amplifiers; FET mixers; oscillator phase noise; transistor oscillators and frequency multiplier.
Assembly Language Step-by-step [图书] 豆瓣
作者: Jeff Duntemann 出版社: Wiley 2000 - 5
The bestselling guide to assembly language-now updated and expanded to include coverage of Linux

This new edition of the bestselling guide to assembly programming now covers DOS and Linux! The Second Edition begins with a highly accessible overview of the internal operations of the Intel-based PC and systematically covers all the steps involved in writing, testing, and debugging assembly programs.

Expert author Jeff Duntemann then presents working example programs for both the DOS and Linux operating systems using the popular free assembler NASM. He also includes valuable information on how to use procedures and macros, plus rare explanations of assembly-level coding for Linux, all of which combine to offer a comprehensive look at the complexities of assembly programming for Intel processors.

Providing you with the foundation to create executable assembly language programs, this book:
* Explains how to use NASM-IDE, a simple program editor and assembly-oriented development environment
* Details the most used elements of the 86-family instruction set
* Teaches about DEBUG, the single most useful tool you have as an assembly language programmer
* Examines the operations that machine instructions force the CPU to perform
* Discusses the process of memory addressing
* Covers coding for Linux

The CD-ROM includes:
* Net-Wide Assembler (NASM) for both DOS and Linux
* NASM-IDE, a command shell and code editor for DOS
* ALINK, a free linker for DOS programming
* All program code examples from the book
Inside the Investor's Brain [图书] 豆瓣
作者: Richard L. Peterson 出版社: Wiley 2007 - 7
Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.
How to Measure Anything [图书] 豆瓣
作者: Douglas W. Hubbard 出版社: Wiley 2010 - 4
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management - and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-"How to Measure Anything, Second Edition" illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Life's Other Secret [图书] 豆瓣
作者: Ian Stewart 出版社: Wiley 1999 - 1
" Stewart writes with such compelling clarity that general readers can share in the intellectual daring of his perspective." — Booklist An invitation to a hidden world In Life’ s Other Secret, mathematician and award-winning science writer Ian Stewart reveals the way mathematics describes the origin, structure, and evolution of life. Featuring a sumptuous gallery of color illustrations demonstrating nature’ s intricate wonders, here is an intriguing invitation to enter a world deepe than DNA, a world where number series bloom in springtime and equations gallop across the plains. From the latest theory of how life started to the rules governing the shapes into which animals grow to the ancient patterns of evolution, Stewart illuminates the fundamental forces that shape our world.
Hey, Whipple, Squeeze This [图书] 豆瓣
作者: Luke Sullivan 出版社: Wiley 2012 - 3
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
Luxury Brand Management [图书] 豆瓣
作者: Michel Chevalier / Gerald Mazzalovo 出版社: Wiley 2008 - 3
在线阅读本书
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Pentaho Kettle Solutions [图书] 豆瓣
作者: Matt Casters / Roland Bouman 出版社: Wiley 2010 - 9
A complete guide to Pentaho Kettle, the Pentaho Data lntegration toolset for ETL This practical book is a complete guide to installing, configuring, and managing Pentaho Kettle. If you’re a database administrator or developer, you’ll first get up to speed on Kettle basics and how to apply Kettle to create ETL solutions—before progressing to specialized concepts such as clustering, extensibility, and data vault models. Learn how to design and build every phase of an ETL solution. Shows developers and database administrators how to use the open-source Pentaho Kettle for enterprise-level ETL processes (Extracting, Transforming, and Loading data) Assumes no prior knowledge of Kettle or ETL, and brings beginners thoroughly up to speed at their own pace Explains how to get Kettle solutions up and running, then follows the 34 ETL subsystems model, as created by the Kimball Group, to explore the entire ETL lifecycle, including all aspects of data warehousing with Kettle Goes beyond routine tasks to explore how to extend Kettle and scale Kettle solutions using a distributed “cloud” Get the most out of Pentaho Kettle and your data warehousing with this detailed guide—from simple single table data migration to complex multisystem clustered data integration tasks. From the Back Cover The ultimate resource on building and deploying data integration solutions with Kettle Kettle is a scaleable and extensible open source ETL and data integration tool that lets you extract data from databases, flat and XML files, web services, ERP systems, and OLAP cubes. It provides over 120 built-in transformation steps to validate, cleanse, and conform data, as well as numerous options to load data into data warehouses and many other targets. Kettle is a comprehensive, low-cost alternative to traditional data integration tools like Informatica PowerCenter, IBM InfoSphere DataStage, and BusinessObjects Data Integrator. This book explains in detail how to use Kettle to create, test, and deploy your own ETL and data integration solutions. You'll learn to use Kettle's programs to create transformations and jobs, use version control, audit data, and schedule your ETL solution. Then you'll progress to more advanced concepts such as clustering and cloud computing, real-time data integration, loading a Data Vault model, and extending Kettle by building your own plugins. In addition, you'll find hands-on examples and case studies that show exactly how to put Kettle's features into practice. Explore the components of the Kettle ETL toolset
Discover how to install and configure Kettle and connect it to various data sources and targets
Design and build every aspect of an ETL solution using Kettle
Learn how to load a data warehouse with Kettle
Understand the steps for deploying and scheduling ETL solutions
Gain the skills to integrate Kettle with third-party products
Learn to extend Kettle and build your own plugins
Use clustering and cloud computing to scale and improve the performance of your Kettle ETL solutions
Find out how to use Kettle for real-time data integration
Financial Risk Manager Handbook (Wiley Finance) [图书] 豆瓣
作者: Philippe Jorion / GARP 出版社: Wiley 2005 - 5
An essential guide to financial risk management and the best way to ace the GARP FRM(r) Exam
The Financial Risk Management Exam (FRM Exam) is given by the Global Association of Risk Professionals (GARP) annually in November for risk professionals who want to earn FRM certification. Written with the full support of GARP and providing questions and solutions from previous exams, this is the definitive guide for those preparing to take the FRM Exam as well as a valued working reference for risk professionals.
Phillipe Jorion, PhD, MBA (Irvine, CA), is a Professor of Finance at the Graduate School of Management at UC Irvine. The Global Association of Risk Professionals (GARP) oversees the FRM(r) Certification Program and is the leading association for risk professionals, with over 38,000 members worldwide.
Security Engineering [图书] 豆瓣
作者: Ross J. Anderson 出版社: Wiley 2008 - 4
The world has changed radically since the first edition of this book was published in 2001. Spammers, virus writers, phishermen, money launderers, and spies now trade busily with each other in a lively online criminal economy and as they specialize, they get better. In this indispensable, fully updated guide, Ross Anderson reveals how to build systems that stay dependable whether faced with error or malice. Here?s straight talk on critical topics such as technical engineering basics, types of attack, specialized protection mechanisms, security psychology, policy, and more.
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信息安全工程(第2版)(国外计算机科学经典教材)
The R Book [图书] 豆瓣
作者: Michael J. Crawley 出版社: Wiley 2012
Hugely successful and popular text presenting an extensive and comprehensive guide for all R users
The R language is recognized as one of the most powerful and flexible statistical software packages, enabling users to apply many statistical techniques that would be impossible without such software to help implement such large data sets. R has become an essential tool for understanding and carrying out research.
This edition:
- Features full colour text and extensive graphics throughout.
- Introduces a clear structure with numbered section headings to help readers locate information more efficiently.
- Looks at the evolution of R over the past five years.
- Features a new chapter on Bayesian Analysis and Meta-Analysis.
- Presents a fully revised and updated bibliography and reference section.
- Is supported by an accompanying website allowing examples from the text to be run by the user.
LTE, The UMTS Long Term Evolution [图书] 豆瓣
作者: Sesia, Stefania/ Toufik, Issam/ Barker, Matthew 出版社: Wiley 2009 - 4
《LTE:UMTS长期演进理论与实践》系统、深入、全面地介绍了LTE的背景、动因和技术内容,涵盖了基本理论基础、物理层技术设计、网络协议架构以及系统部署和性能分析等方方面面。《LTE:UMTS长期演进理论与实践》理论基础分析完整深刻,技术描述翔实完备,协议介绍深入浅出,部署和实现则思考缜密。《LTE:UMTS长期演进理论与实践》重点对LTE所涉及的关键技术体系作了详细分析和介绍,对于规范的设计和相关技术的对应关系作了深刻描述,对读者理解和研究LTE及其未来技术发展有很大的帮助。
《LTE:UMTS长期演进理论与实践》读者对象可涵盖移动通信领域研究、开发、系统设计、网络运营等相关人员。同时也可供高校通信及相关专业师生参考。 "Where this book is exceptional is that the reader will not just learn how LTE works but why it works."
— Adrian Scrase , ETSI Vice-President, International Partnership Projects LTE - The UMTS Long Term Evolution: From Theory to Practice provides the reader with a comprehensive system-level understanding of LTE, built on explanations of the theories which underlie it. The book is the product of a collaborative effort of key experts representing a wide range of companies actively participating in the development of LTE, as well as academia. This gives the book a broad, balanced and reliable perspective on this important technology. Lucid yet thorough, the book devotes particular effort to explaining the theoretical concepts in an accessible way, while retaining scientific rigour. It highlights practical implications and draws comparisons with the well-known WCDMA/HSPA standards. The authors not only pay special attention to the physical layer, giving insight into the fundamental concepts of OFDMA, SC-FDMA and MIMO, but also cover the higher protocol layers and system architecture to enable the reader to gain an overall understanding of the system. Key Features: Draws on the breadth of experience of a wide range of key experts from both industry and academia, giving the book a balanced and broad perspective on LTE Provides a detailed description and analysis of the complete LTE system, especially the ground-breaking new physical layer Offers a solid treatment of the underlying advances in fundamental communications and information theory on which LTE is based Addresses practical issues and implementation challenges related to the deployment of LTE as a cellular system Includes an accompanying website containing a complete list of acronyms related to LTE, with a brief description of each (http://www.wiley.com/go/sesia_theumts) This book is an invaluable reference for all research and development engineers involved in LTE implementation, as well as graduate and PhD students in wireless communications. Network operators, service providers and R&D managers will also find this book insightful.
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LTE—UMTS长期演进理论与实践
Self-Coaching [图书] 豆瓣
作者: [美] Joseph J·Luciani 出版社: Wiley 2006
The simple, untold truth about anxiety and depression is that they are habits of insecurity--and, like all habits, they can be broken. In this new edition of the highly successful "Self-Coaching," Dr. Joseph Luciani shows you how to change your way of thinking and develop a healthy, adaptive way of living through his proven Self-Talk strategy for coaching yourself back to health.
Security Engineering [图书] 豆瓣 Goodreads
作者: Ross J. Anderson / Ross Anderson 出版社: Wiley 2001 - 1
"If you re even thinking of doing any security engineering, you need to read this book. It s the first, and only, end-to-end modern security design and engineering book ever written." Bruce Schneier "Many people are anxious about Internet security for PCs and servers," says leading expert Ross Anderson, "as if that s all there is when in reality security problems have just begun. By 2003, there may be more mobile phones on the Net than PCs, and they will be quickly followed by network-connected devices from refrigerators to burglar alarms to heart monitors. How will we manage the risks?" Dense with anecdotes and war stories, readable, up-to-date and full of pointers to recent research, this book will be invaluable to you if you have to design systems to be resilient in the face of malice as well as error. Anderson provides the tools and techniques you ll need, discusses what s gone wrong in the past, and shows you how to get your design right the first time around. You don t need to be a security expert to understand Anderson s truly accessible discussion of: Security engineering basics, from protocols, cryptography, and access controls to the nuts and bolts of distributed systems The lowdown on biometrics, tamper resistance, security seals, copyright marking, and many other protection technologies for many of them, this is the first detailed information in an accessible textbook What sort of attacks are done on a wide range of systems from banking and medical records through burglar alarms and smart cards to mobile phones and e-commerce and how to stop them Management and policy issues how computer security interacts with the law and with corporate culture
Superman [图书] 豆瓣
作者: Glen Weldon 出版社: Wiley 2013 - 4
This is a celebration of Superman's life and history - in time for his 75th birthday. How has the Big Blue Boy Scout stayed so popular for so long? How has he changed with the times, and what essential aspects of him have remained constant? This fascinating biography examines Superman as a cultural phenomenon through 75 years of action-packed adventures, from his early years as a social activist in circus tights to his growth into the internationally renowned demigod he is today. Chronicles the ever-evolving Man of Steel and his world - not just the men and women behind the comics, movies and shows, but his continually shifting origin story, burgeoning powers, and the colorful cast of trusted friends and deadly villains that surround him. Places every iteration of the Man of Steel into the character's greater, decades-long story: from Bud Collyer to Henry Cavill, World War II propagandist to peanut butter pitchman, "Super Pup to Super Friends" , comic strip to broadway musical, Lori Lemaris to Lois & Clark - it's all here Affectionate, in-depth analyses of the hero's most beloved adventures, in and out of the comics - his most iconic "Golden Age" tales, goofiest "Silver Age" exploits, and the contemporary film, television, and comics stories that keep him alive today. It is written by NPR book critic, blogger, and resident comic book expert, Glen Weldon.
The Never Cold Call Again Online Playbook [图书] 豆瓣
作者: Frank J. Rumbauskas Jr. 出版社: Wiley 2009 - 10
An all-in-one guide to online marketing from the "New York Times" bestselling author of "Never Cold Call Again" In "Never Cold Call Again, "Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in "The Never Cold Call Again Online Playbook, "he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With "The Never Cold Call Again Online Playbook, "you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of "Never Cold Call Again "and "Selling Sucks" A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, "The Never Cold Call Again Online Playbook "is the ultimate practical resource.
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网络成功营销权威指南
How to Measure Anything [图书] 谷歌图书 豆瓣
作者: Douglas W. Hubbard 出版社: Wiley 2014 - 3
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.