Wiley — 出版商 (872)
Storytelling with Data: Let’s Practice! [图书] 豆瓣
作者: Cole Nussbaumer Knaflic 出版社: Wiley 2019 - 10
This is not a book. It is a one-of-a-kind immersive learning experience through which you can become―or teach others to be―a powerful data storyteller.
Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes:
● Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation
● Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions
● Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact
The lessons and exercises found within this comprehensive guide will empower you to master―or develop in others―data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!
The Psychology of Money [图书] 豆瓣
作者: Jim Ware 出版社: Wiley 2000
Discover the Ideal Investment Strategy for Yourself and Your Clients "To enhance investment results and boost creativity, Jim Ware replaces the maxim know your investments with know yourself. And he gives us specific testing tools to do the job."-Dean LeBaron, Founder, Batterymarch Financial Management, Chairman, Virtualquest.company, and investment author and commentator "Many investment firms fail, even though they are run by intelligent, qualified professionals, because they lack creativity. This book can rescue you. Jim Ware explains how to organize your business to encourage creative thinking. In five years, your customers will be working with an advisor who read this book, so make sure you are the one who did."-Ralph Wanger, President, Acorn Investment Trust, CFA and author of A Zebra in Lion Country: Ralph Wanger's Guide to Investment Survival "Jim Ware has a great knack for understanding people and successful investing. This unusual combination of skills creates a rare find: useful insights to improve investment performance through helping people work together better. Jim's wit and humor make this a fun read as well!" -Dee Even, Senior Investment Officer, Allstate Insurance Company, Property & Casualty "The Psychology of Money represents a major step toward development of a portfolio theory that recognizes human dynamics and differences among people. Jim's content is solid, and his presentation is engaging. This book ought to be on every practitioner's bookshelf."-Kenneth O. Doyle, University of Minnesota, Author, The Social Meanings of Money and Property: In Search of a Talisman "Finally, an insightful look at the human side of investing. A step-by-step guide to enhancing management performance to increase returns."- Abbie Smith, PhD, Professor of Accounting.University of Chicago Business School
Evidence-Based Technical Analysis [图书] 豆瓣
作者: David Aronson 出版社: Wiley 2006 - 11
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Evidence–Based Technical Analysis examines how you can apply the scientific method, and recently developed statistical tests, to determine the true effectiveness of technical trading signals. Throughout the book, expert David Aronson provides you with comprehensive coverage of this new methodology, which is specifically designed for evaluating the performance of rules/signals that are discovered by data mining.
The Art and Science of Technical Analysis [图书] 豆瓣
作者: Adam Grimes 出版社: Wiley 2012 - 7
A breakthrough trading book that provides powerful insights on profitable technical patterns and strategies The Art and Science of Technical Analysis is a groundbreaking work that bridges the gaps between the academic view of markets, technical analysis, and profitable trading. The book explores why randomness prevails in markets most, but not all, of the time and how technical analysis can be used to capture statistically validated patterns in certain types of market conditions. The belief of the book is that buying and selling pressure causes patterns in prices, but that these technical patterns are only effective in the presence of true buying/selling imbalance. The Art and Science of Technical Analysis is supported by extensive statistical analysis of the markets, which will debunk some tools and patterns such as Fibonacci analysis, and endorse other tools and trade setups. In addition, this reliable resource discusses trader psychology and trader learning curves based on the author's extensive experience as a trader and trainer of traders.* Offers serious traders a way to think about market problems, understand their own performance, and help find a more productive path forward* Includes extensive research to validate specific money-making patterns and strategies* Written by an experienced market practitioner who has trained and worked with many top traders Filled with in-depth insights and practical advice, The Art and Science of Technical Analysis will give you a realistic sense of how markets behave, when and how technical analysis works, and what it really takes to trade successfully.
A Visual Dictionary of Architecture [图书] 豆瓣
作者: Francis D. K. Ching 出版社: Wiley 2011 - 9
Using Francis D.K. Ching's signature presentation, all of the architectural topics covered in this other books are distilled here to serve as an essential one-volume reference. It is the only dictionary that provides concise, accurate definitions illustrated with finely detailed, hand-rendered drawings. From Arch to Wood, every concept, technology, material and detail important to architects and designers are presented in Ching's unique style. Combining text and drawing, each term is givena minimumdouble-pagespread on large format trim size, so that the term can be comprehensively explored, graphically showing relations between concepts and sub-terms. This long-awaited revision brings the latest concepts and technology of 21st century architecture, design and construction to this classic reference work. It is sure to be by the side ofand used by any serious architect or designer.
Architectural Graphics [图书] 豆瓣
作者: Francis D. K. Ching 出版社: Wiley 2015 - 4
The bestselling guide to architectural drawing, with new information, examples, and resources
Architectural Graphics is the classic bestselling reference by one of the leading global authorities on architectural design drawing, Francis D.K. Ching. Now in its sixth edition, this essential guide offers a comprehensive introduction to using graphic tools and drafting conventions to translate architectural ideas into effective visual presentations, using hundreds of the author's distinctive drawings to illustrate the topic effectively. This updated edition includes new information on orthographic projection in relation to 3D models, and revised explanations of line weights, scale and dimensioning, and perspective drawing to clarify some of the most difficult concepts. New examples of modern furniture, APA facilities, and presentation layout provide more up-to-date visuals, and the Reference Center features all new animations, videos, and practice exercises.
Architectural graphics are key tools for conveying design through representation on paper or on screen, and this book is the ultimate guide to mastering the skill, then applying your talent to create more effective design communication.
Understand multiview, paraline, and perspective drawing
Master interior sections using a variety of techniques
Render tonal value, enhance depth, and convey illumination
Develop professional-quality layouts for presentations
Architectural graphics both inform the design process and serve as the means by which a design is interpreted and built. Complete mastery of the tools and conventions is essential to the successful outcome of any project, and mistakes can cause confusion, time delays, increased costs, and possible catastrophe. Architectural Graphics is the comprehensive guide to professional architectural drawing, with insight from a leading authority in the field.
Introduction to Architecture [图书] 豆瓣
作者: Francis D. K. Ching / James F. Eckler 出版社: Wiley 2012 - 10
A survey of the built environment distills the work of legendary author and illustrator Francis D. K. Ching into a single volume Introduction to Architecture presents the essential texts and drawings of Francis D. K. Ching for those new to architecture and design. With his typical highly graphic approach, this is the first introductory text from Ching that surveys the design of spaces, buildings, and cities. In an easy to understand format, readers will explore the histories and theories of architecture, design elements and process, and the technical aspects of the contemporary profession of architecture. The book explains the experience and practice of architecture and allied disciplines for future professionals, while those who love the beauty of architecture drawing will delight in the gorgeous illustrations included. Overview of the issues and practices of architecture in an all-in-one introductory text Includes new chapters and introductory essays by James Eckler, and features more than 1,000 drawings throughout Professor Ching is the bestselling author of numerous books on architecture and design, all published by Wiley; his works have been translated into 16 languages and are regarded as classics for their renowned graphical presentation For those pursuing a career in architecture or anyone who loves architectural design and drawing, Introduction to Architecture presents a beautifully illustrated and comprehensive guide to the subject.
Kellogg on Branding [图书] 豆瓣
作者: Tybout, Alice M. (EDT)/ Calkins, Tim (EDT) 出版社: Wiley 2005 - 9
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand–centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today′s ever–changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
The Travels of a T-Shirt in the Global Economy [图书] 豆瓣
作者: Pietra Rivoli 出版社: Wiley 2009 - 3
The Travels of a T-Shirt in the Global Economy has been lauded by the New York Times, Financial Times, and reviewers worldwide. Translated in fourteen languages, Travels has received numerous awards for its frank and nuanced discussion of global economic realities. Now updated and revised--including a discussions of environmental issue--this fascinating book illustrates crucial lessons in the debate on globalization. The major themes and conclusions from the first edition are intact, but in response to questions from readers and students around the world, the second edition now includes: Updates on the people, businesses, and politics involved in the production of the T-shirt. Discussions of environmental issues related to both international trade and the T-shirt's life story. A look at the maturing of the anti-globalization movement, and the recent shift in public opinion against internationalism.
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一件T恤的全球经济之旅
Site Planning and Design for the Elderly [图书] 豆瓣
作者: Diane Y. Carstens 出版社: Wiley 1993 - 2
Design for the elderly is at the forefront of architectural topics today. Yet, while much has been written about the design of indoor spaces, little work has been done on planning outdoor spaces to accommodate the needs of the elderly. Site Planning and Design for the Elderly specifically addresses this issue, drawing from a large body of original research, current knowledge, and theory to provide the background knowledge and specific information necessary for informed decision making throughout the site planning and design process. More than just a reference on accessibility standards, this volume offers key insights into the needs and concerns of older people in the built environment and presents guidelines and alternatives for responsive site planning and design. Organized in a clear step-by-step format for easy reference, issues and specific guidelines are provided for each stage of the planning and design process within the context of housing for older people. Moreover, architects, landscape architects, urban designers, developers and students will find the topics covered applicable to other settings where older people ore a part of the user profile, such as downtown renewal, hospital, and park planning projects. Numerous illustrations and case studies highlight major points throughout the text. The first sections of this volume provide valuable background information on housing options available to seniors and outline design implications of the social and physiological changes associated with advancing age. Critical design and management issues are discussed, objectives are outlined, and implementation strategies are developed, including methods for promoting wayfinding, enhancing personalization, and maximizing opportunities for social interaction. The body of this volume provides specific guidelines for each stage of development. Site planning areas addressed include site selection, the layout of housing units (including relationships between facilities offering different levels of care), recreational amenities, and circulation systems. Detailed guidelines for the location, spatial configuration, detailing, and amenities of major site components and recreational facilities are also provided. Entryways, parking, patios, rooftop developments, and gardening centers are among the specific areas covered. A brief outline of the major issues affecting use of each site component is particularly useful for making decisions regarding facility provision and for prioritizing development alternatives. Critical detailing and amenity specifications are pinpointed and thoroughly described. Paving materials, signage, lighting, site furniture, and pedestrian street crossings are among those elements examined. A concise overview in tabular form of the major guidelines presented throughout closes this practical volume. It is possible to design a site that will not only enhance the lives of elderly residents, but will be cost-effective and highly marketable as well. Site Planning and Design for the Elderly provides practical solutions to the problems of exterior design for one of the fastest-growing segments of the U.S. population today.
The Crisis of Expertise [图书] 豆瓣
作者: Gil Eyal 出版社: Wiley 2019 - 11
In recent political debates there has been a significant change in the valence of the word “experts” from a superlative to a near pejorative, typically accompanied by a recitation of experts’ many failures and misdeeds. In topics as varied as Brexit, climate change and vaccinations there is a palpable mistrust of experts and a tendency to dismiss their advice. Are we witnessing, therefore, the “death of expertise,” or is the handwringing about an “assault on science” merely the hysterical reaction of threatened elites?
In this new book, Gil Eyal argues that what needs to be explained is not a one-sided “mistrust of experts” but the two-headed pushmi-pullyu of unprecedented reliance on science and expertise, on the one hand, coupled with increased suspicion, skepticism and dismissal of scientific findings, expert opinion or even whole branches of investigation, on the other. The current mistrust of experts, Eyal argues, is best understood as one more spiral in an on-going, recursive crisis of legitimacy. The “scientization of politics,” of which critics warned in the 1960s, has brought about a politicization of science, specifically of regulatory and policy science, and the two processes reinforce one another in an unstable, crisis-prone mixture. Eyal demonstrates that the strategies designed to respond to the crisis - from an increased emphasis on inclusion of laypeople and stakeholders in scientific research and regulatory decision-making to approaches seeking to generate trust by relying on objective procedures such as randomized controlled trials (RCTs) – end up exacerbating the crisis, while undermining and contradicting one another.
This timely book will be of great interest to students and scholars in the social sciences and to anyone concerned about the political uses of, and attacks on, scientific knowledge and expertise.
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The Empire of Depression [图书] 豆瓣
作者: Jonathan Sadowsky 出版社: Wiley 2020
Depression has colonized the world. Today, more than 300 million of us have been diagnosed as depressed. But 150 years ago, “depression” referred to a mood, not a sickness.
Does that mean people weren’t sick before, only sad? Of course not. Mental illness is a complex thing, part biological, part social, its definition dependent on time and place. But in the mid-twentieth century, even as European empires were crumbling, new Western clinical models and treatments for mental health spread across the world. In so doing, “depression” began to displace older ideas like “melancholia,” the Japanese “utsushō,” or the Punjabi “sinking heart” syndrome.
Award-winning historian Jonathan Sadowsky tells this global story, chronicling the path-breaking work of psychiatrists and pharmacists, and the intimate sufferings of patients. Revealing the continuity of human distress across time and place, he shows us how different cultures have experienced intense mental anguish, and how they have tried to alleviate it.
He reaches an unflinching conclusion: the devastating effects of depression are real. A number of treatments do reduce suffering, but a permanent cure remains elusive. Throughout the history of depression, there have been overzealous promoters of particular approaches, but history shows us that there is no single way to get better that works for everyone. Like successful psychotherapy, history can liberate us from the negative patterns of the past.
Management and Creativity [图书] 豆瓣
作者: Chris Bilton 出版社: Wiley 2006 - 9
This book explores the relationship between the management of creativity and creative approaches to management.
Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
The Internet of Things [图书] 豆瓣
作者: Olivier Hersent / David Boswarthick 出版社: Wiley 2012 - 2
An all-in-one reference to the major Home Area Networking, Building Automation and AMI protocols, including 802.15.4 over radio or PLC, 6LowPAN/RPL, ZigBee 1.0 and Smart Energy 2.0, Zwave, LON, BACNet, KNX, ModBus, mBus, C.12 and DLMS/COSEM, and the new ETSI M2M system level standard. In-depth coverage of Smart-grid and EV charging use cases. This book describes the Home Area Networking, Building Automation and AMI protocols and their evolution towards open protocols based on IP such as 6LowPAN and ETSI M2M. The authors discuss the approach taken by service providers to interconnect the protocols and solve the challenge of massive scalability of machine-to-machine communication for mission-critical applications, based on the next generation machine-to-machine ETSI M2M architecture. The authors demonstrate, using the example of the smartgrid use case, how the next generation utilities, by interconnecting and activating our physical environment, will be able to deliver more energy (notably for electric vehicles) with less impact on our natural resources. Key Features: Offers a comprehensive overview of major existing M2M and AMI protocols Covers the system aspects of large scale M2M and smart grid applications Focuses on system level architecture, interworking, and nationwide use cases Explores recent emerging technologies: 6LowPAN, ZigBee SE 2.0 and ETSI M2M, and for existing technologies covers recent developments related to interworking Relates ZigBee to the issue of smartgrid, in the more general context of carrier grade M2M applications Illustrates the benefits of the smartgrid concept based on real examples, including business cases This book will be a valuable guide for project managers working on smartgrid, M2M, telecommunications and utility projects, system engineers and developers, networking companies, and home automation companies. It will also be of use to senior academic researchers, students, and policy makers and regulators.
The Art of Eating [图书] 豆瓣
作者: M. F. K. Fisher / Joan Reardon 出版社: Wiley 2004 - 3
RUTH REICHL "Mary Frances Fisher] has the extraordinary ability to make the ordinary seem rich and wonderful. Her dignity comes from her absolute insistence on appreciating life as it comes to her." JULIA CHILD "How wonderful to have here in my hands the essence of M.F.K. Fisher, whose wit and fulsome opinions on food and those who produce it, comment upon it, and consume it are as apt today as they were several decades ago, when she composed them. Why did she choose food and hunger she was asked, and she replied, 'When I write about hunger, I am really writing about love and the hunger for it, and warmth, and the love of it . . . and then the warmth and richness and fine reality of hunger satisfied.' This is the stuff we need to hear, and to hear again and again." ALCIE WATERS "This comprehensive volume should be required reading for every cook. It defines in a sensual and beautiful way the vital relationship between food and culture."