Learn how to transfer typographic principles to the web Typographers who lack web design skills have begun to realize the potential of web-based type and they want to learn how to use it. This practical book applies decades of typographic theory and practice directly to web design using HTML and CSS. Clear explanations of all typographic rules and examples of successful and unsuccessful typographic solutions are covered to help you gain a solid understanding of the possibilities of web typography. Exercises in both HTML and CSS are included and are supported by a secure site with solutions, critiques, and revisions for each lesson, enabling you to think like a typographer while writing in HTML and CSS. Typography expert Laura Franz takes you on a journey to learn ways to help readers find, understand, and connect with words, ideas, and information they seek. You'll learn how to choose fonts, create rhythm and tension, organize information, create a system of hierarchy, work with tabular information, apply a typographic system across multiple pages, build a font library, and garner beneficial lessons from historical approaches to typography. Delivers all typographic rules in a clear, straightforward manner Provides time-tested typography rules to follow, explains why they work and when to break them Presents opportunities to test rules with hands-on exercises in HTML and CSS Includes an array of helpful examples and solutions to common challenges Typographic Web Design serves as a clear, approach guide to showing you how to use typography for the web with HTML and CSS.

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Ruby is an interpreted language, capable of saving programmers considerable time during program development since no compilation and linking are necessary. It is ideal for writing text-processing applications, server-side scripts, application prototypes, mathematics, and for many everyday programming tasks. Reviews Ruby's clever syntax and demonstrates why that makes it a perfect choice for beginning programmers, and also shows how its multipurpose capabilities make it a sound choice for experienced developers Explores Ruby's uses for prototyping, text processing, and other tasks

这本书回答了在新时代的营销思想的根本问题：
在一个连通的世界，营销的新规则是什么？
随着流动性和连通性的增加，客户有较短的注意力来考虑和评估品牌。
这带来两个主要的影响：
第一，营销人员需要站出来，并提供一个关键点，以获得客户的关注；
第二，客户进行品牌选择时，依靠他们的朋友和家人的意见。
这本书讨论的权力转移、矛盾的连接，以及未来的子文化，将塑造未来的营销。它将为WOW营销势在必行的未来场景打下基础。它将解释如何WOW营销，提高营销生产力

The only official quantitative review for the GMAT from the creators of the test Anyone preparing for the Graduate Management Admission Test(R) (GMAT) knows it's important to study with the experts. With "The Official Guide for the GMAT Quantitative Review, Second Edition," you'll get questions, answers, and explanations straight from the source. The only official quantitative review for the GMAT Exam, this book targets your study and helps you improve your quantitative skills by focusing on your ability to solve equations, interpret data, coordinate geometry, and determine probability with assurance and ease. Inside, you'll find 300 actual questions from past GMAT tests, including 75 questions new to this edition Sections on Arithmetic, Algebra, Geometry, Problem Solving, and Data Sufficiency Questions organized in order of difficulty to save study time The Graduate Management Admission Council certifies all content so you can trust that you're getting expert guidance as you prepare for the GMAT Exam. The Graduate Management Admission Council(R) (GMAC) is the association of leading graduate business schools around the world. GMAC's mission is to meet the needs of business schools and students through a wide array of products, services, and programs. It is the owner and administrator of the Graduate Management Admissions Test(R) (GMAT), the first and only standardized test specifically designed for graduate business and management programs. Available in nearly 100 countries, it is the global standard for entry to the MBA degree course.

A review guide for the GMAT, prepared by the creators of standardized exams, features previously administered exams for practice tests and more.

How the pursuit of money and recognition has helped to compromise and corrupt scientific research in America... Evidence of scientific fraud has splashed across the front pages of the nations newspapers and magazines in recent months, from stories of doctored data in what has become known as the Baltimore case, to Stanford University president Donald Kennedy's alleged misuse of university funds, and his subsequent resignation. In Impure Science, Robert Bell removes the veil of secrecy from the entire process of how science is funded in the United States, and shows why data manipulation and political influence increasingly become part of the scientific landscape. With more scientists scrambling after fewer research dollars, the pressure on scientists to justify their research with notable results encourages some to alter their research or overstate their results. In case after case, from the halls of the National Science Foundation to the backrooms of Congress, from private corporations to public universities, Dr. Bell provides detailed examples of scientific research gone awry. Culled from whistle-blowing investigations and inside sources, Impure Science shows how science funding is influenced by porkbarrel politics within science organizations; how scientists, eager to cash in on "breakthrough" discoveries, begin manufacturing and developing the fruits of their discoveries before the results have been substantiated; and how, as in the Baltimore case, some scientists go so far as to alter data when it does not support the conclusions they had hoped to find. The most disturbing aspect of Dr. Bell's investigation, however, is the fact that scientific institutions are often more interestedin covering up fraud, than exposing or

The only text to cover both thermodynamic and statistical mechanics--allowing students to fully master thermodynamics at the macroscopic level. Presents essential ideas on critical phenomena developed over the last decade in simple, qualitative terms. This new edition maintains the simple structure of the first and puts new emphasis on pedagogical considerations. Thermostatistics is incorporated into the text without eclipsing macroscopic thermodynamics, and is integrated into the conceptual framework of physical theory.

This wide-ranging presentation of applied superconductivity, from fundamentals and materials right up to the details of many applications, is an essential reference for physicists and engineers in academic research as well as in industry.
Readers looking for a comprehensive overview on basic effects related to superconductivity and superconducting materials will expand their knowledge and understanding of both low and high Tc superconductors with respect to their application. Technology, preparation and characterization are covered for bulk, single crystals, thins fi lms as well as electronic devices, wires and tapes.
The main benefit of this work lies in its broad coverage of significant applications in magnets, power engineering, electronics, sensors and quantum metrology. The reader will find information on superconducting magnets for diverse applications like particle physics, fusion research, medicine, and biomagnetism as well as materials processing. SQUIDs and their usage in medicine or geophysics are
thoroughly covered, as are superconducting radiation and particle detectors, aspects on superconductor digital electronics, leading readers to quantum computing and new devices.

Drawing from both classic and hard-to-find reading, one of the leading interpreters of theories of myth offers a comprehensive analysis of the myth and ritual theory. The book not only offers a detailed introduction to the theories, but also provides a further introduction to the individual selections. Suggestions for further reading and a comprehensive bibliography are included.

《经济学入门》内容简介：经历了全球金融恐慌和经济衰退之后，即使你不是金融业人士，你也会发现经济对你的生活有着多大的影响。但是对于大多数人来说，现实世界中的经济运行及其影响因素仍然是一个谜。经济究竟怎样运行和影响着我们的生活？《经济学入门》化繁为简，用通俗易懂的语言为我们阐释了复杂的经济学术语和问题。《经济学入门》带你了解的内容有：
心理因素及美联储是如何推动商业周期？
金融危机是如何使衰退恶化为萧条？
生产力、律师和创新对经济增长有什么惊人影响？
为什么通货紧缩比通货膨胀更糟糕？
为什么政府债务有时候能帮助结束经济衰退，而有时却会引发灾难？两者之间的区别在哪里？
美联储是如何凭借其货币发行权成为全球金融消防员的？
在全球化进程中，经济的影响力不止局限于一国，而是整个世界。经济的全球化使美国的次贷危机成为可能，也使中国通过全球化刺激其经济发展，同时也在拉大赢家与输家之间差距的同时，使美国变得更富有。读完《经济学入门》，你一定会更清晰地了解经济的运行及其对我们的影响和意义。 One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created a strong desire among many Americans to better understand how the U.S. economy functions. In The Little Book of Economics , Greg, Ip, one of the country’s most recognized and respected economics journalists, walks readers through how the economy really works. Written for the inquisitive layman who doesn’t want to plow through academic jargon and Greek letters or pore over charts and tables, The Little Book of Economics offers indispensible insight into how the American economy works – or, doesn’t. With engaging and accessible prose, the book Provides a comprehensive understanding of each aspect of our economy from inflation and unemployment to international trade and finance Serves as an insider’s guide to the people and institutions that control America’s economy such as the Federal Reserve and the federal budget Explains the roots of America’s current economic crisis and the risks the country faces in its aftermath, such as stratospheric government debt, while offering advice on overcoming these threats Walks readers through the basic concepts and terminology they need to understand economic news Punctures myths and political spin from both the left and the right with candid and often surprising insight A must read for anyone who wants a better grasp of the economy without taking a course in economics , The Little Book of Economics is a unique and engaging look at how the economy works in all its wonderful and treacherous ways.
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经济学入门

The Space Reader provides a highly pertinent and contemporary understanding of space for a new generation of students and architects. It espouses a definition of space that is heterogeneous (an object or system consisting of a diverse range of different items). An example of heterogeneous space, for instance, is Manhattan where complex and multiple social and technological conditions are overlaid. (This is to be contrasted with highly centralised and ordered Modernist cities.) With the onset of globalisation and the Web, heterogeneneous space, with its emphasis on differentiation, is more relevant to the contemporary condition, which encourages the mixing of space, than a much more static conception of Modernist space. This book foregrounds spatial issues and the potential of heterogeneous space through a threefold strategy: 1)Its compilation of seminal essays on the discourse of heterogeneous space. These are to include previously published key texts by Reyner Banham, Andrew Benjamin, Robin Evans, Jeff Kipnis and Henri Lefebvre, as well as new texts by important contemporary commentators, such as Mark Cousins, Werner Durth and Anthony Vidler. 2) By commenting on these seminal texts and drawing links between them. 3)By distilling from the first two efforts a contemporary outlook on a discourse of heterogeneous space that is of future significance.

Incompressible Flow, Third Edition is the updated and revised edition of Ronald Panton’s classic text on fluid mechanics. Beginning with basic principles, this Third Edition patiently develops the math and physics leading to major theories. The book provides a unified presentation of physics, mathematics, and engineering applications, along with a liberal supplement of helpful exercises and example problems. New features include chapters on the modern measurements of the pipe flow friction factor, expanded details on the mathematics of E2E2Y operator, the Jeffrey-Hamel solution and its limits with Reynolds number, and more. Complete with new problems, solvable with such PC-based calculation software as MathCAD and MATLAB, Incompressible Flow, Third Edition is a valuable resource for professionals in the mechanical, aerospace, civil, and chemical engineering fields.

An "anatomical" study of building systems integration with guidelines for practical applications Through a systems approach to buildings, Integrated Buildings: The Systems Basis of Architecture details the practice of integration to bridge the gap between the design intentions and technical demands of building projects. Analytic methods are introduced that illustrate the value, benefit, and application of systems integration, as well as guidelines for selecting technical systems in the conceptual, schematic, and design development stages of projects. Landmark structures such as Eero Saarinen's John Deere Headquarters, Renzo Piano's Kansai International Airport, Glenn Murcutt's Magney House, and Richard Rogers's Lloyd's of London headquarters are presented as part of an extensive collection of case studies organized into seven categories: * Laboratories* Offices* Pavilions* Green Architecture* High Tech Architecture* Airport Terminals* Residential Architecture Advanced material is provided on methods of integration, including an overview of integration topics, the systems basis of architecture, and the integration potential of various building systems. An expanded case study of Ibsen Nelsen's design for the Pacific Museum of Flight is used to demonstrate case study methods for tracing integration through any work of architecture. Visually enhanced with more than 300 illustrations, diagrams, and photographs, Integrated Buildings: The Systems Basis of Architecture is a valuable reference guide for architecture and civil engineering students, as well as architects, engineers, and other professionals in the construction industry.

This important new work--the first of its kind--focuses on the distribution patterns of landscape elements or ecosystems; the flows of animals, plants, energy, mineral nutrients and water; and the ecological changes in the landscape over time. Includes over 1,200 references from current ecology, geography, forestry, and wildlife biologcy literature.

The first book to reveal how the Federal Reserve holds the key to making us more economically equal, written by an author with unparalleled expertise in the real world of financial policy
Following the 2008 financial crisis, the Federal Reserve’s monetary policy placed much greater focus on stabilizing the market than on helping struggling Americans. As a result, the richest Americans got a lot richer while the middle class shrank and economic and wealth inequality skyrocketed. In Engine of Inequality, Karen Petrou offers pragmatic solutions for creating more inclusive monetary policy and equality-enhancing financial regulation as quickly and painlessly as possible.
Karen Petrou is a leading financial-policy analyst and consultant with unrivaled knowledge of what drives the decisions of federal officials and how big banks respond to financial policy in the real world. Instead of proposing legislation that would never pass Congress, the author provides an insider's look at politically plausible, high-impact financial policy fixes that will radically shift the equality balance. Offering an innovative, powerful, and highly practical solution for immediately turning around the enormous nationwide problem of economic inequality, this groundbreaking book:
Presents practical ways America can and should tackle economic inequality with fast-acting results
Provides revealing examples of exactly how bad economic inequality in America has become no matter how hard we all work
Demonstrates that increasing inequality is disastrous for long-term economic growth, political action, and even personal happiness
Explains why your bank's interest rates are still only a fraction of what they were even though the rich are getting richer than ever, faster than ever
Reveals the dangers of FinTech and BigTech companies taking over banking
Shows how Facebook wants to control even the dollars in your wallet
Discusses who shares the blame for our economic inequality, including the Fed, regulators, Congress, and even economists
Engine of Inequality: The Fed and the Future of Wealth in America should be required reading for leaders, policymakers, regulators, media professionals, and all Americans wanting to ensure that the nation’s financial policy will be a force for promoting economic equality.

The second edition of A Russian Grammar Workbook provides a rigorous and hands-on approach to Russian grammar for students who are intent on mastering the nuance and complexities of this language. Revised and updated version of the popular and comprehensive workbook offering detailed coverage of all aspects of Russian grammar New edition reflects changes in Russian lexis and grammar over the past few years Features over 230 sets of structured exercises Packed with activities ranging from substitution drills and multiple choice questions, to grammatical quizzes and translation exercises May be used independently or in conjunction with Wade's A Comprehensive Russian Grammar, 3rd edition; a transparent structure links directly to the Grammar for ease of reference between the two volumes

A lively, fascinating biography of the father of quantum mechanics by the bestselling author of the science classic, "In Search of Schrodinger's Cat" Erwin Schrodinger, best known for his famous "Schrodinger's Cat" paradox, is one of the most famous physicists of the early twentieth century and a member of a new generation of quantum physicists, including Werner Heisenberg, Paul Dirac, and Niels Bohr. Yet Schrodinger's scientific discoveries only scratch the surface of what makes him so fascinating. More rumpled than Einstein, a devotee of eastern religion and philosophy, and infamous for his alternative lifestyle, his major contribution to physics - and the work for which he received the Nobel Prize in 1933 - was to some extent a disappointment to him. Regardless, Schrodinger's masterpiece became an important part of the new physics of his time. This book tells the story of Schrodinger's surprisingly colorful life during one of the most fertile and creative moments in the history of science. This is the first accessible, in-depth biography of the Nobel Prize - winning Austrian physicist Erwin Schrodinger. It takes you into the heart of the quantum revolution and explains the captivating world of quantum mechanics, which underpins all of modern science. It is written by bestselling author John Gribbin, one of today's greatest popular science writers whose other books include In Search of Schrodinger's Cat, In Search of the Multiverse, and Alone in the Universe.

Since 1984, the quarterly magazine 2600 has provided fascinating articles for readers who are curious about technology. Find the best of the magazine’s writing in Best of 2600: A Hacker Odyssey , a collection of the strongest, most interesting, and often most controversial articles covering 24 years of changes in technology, all from a hacker’s perspective. Included are stories about the creation of the infamous tone dialer “red box” that allowed hackers to make free phone calls from payphones, the founding of the Electronic Frontier Foundation, and the insecurity of modern locks.