Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users’ core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps.
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.
Understand the research the Product Inclusion team drove to back up their practices
Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture
Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities.
Read case studies to see how product inclusion works across industries and learn what doesn’t work.
Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.

A practical guide to data mining using SQL and Excel
Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis—SQL and Excel—to perform sophisticated data analysis without the need for complex and expensive data mining tools. Written by a leading expert on business data mining, this book shows you how to extract useful business information from relational databases. You'll learn the fundamental techniques before moving into the "where" and "why" of each analysis, and then learn how to design and perform these analyses using SQL and Excel. Examples include SQL and Excel code, and the appendix shows how non-standard constructs are implemented in other major databases, including Oracle and IBM DB2/UDB. The companion website includes datasets and Excel spreadsheets, and the book provides hints, warnings, and technical asides to help you every step of the way.
Data Analysis Using SQL and Excel, 2nd Edition shows you how to perform a wide range of sophisticated analyses using these simple tools, sparing you the significant expense of proprietary data mining tools like SAS.
Understand core analytic techniques that work with SQL and Excel Ensure your analytic approach gets you the results you need Design and perform your analysis using SQL and Excel
Data Analysis Using SQL and Excel, 2nd Edition shows you how to best use the tools you already know to achieve expert results.

A supremely usable nuts-and-bolts guide for beginners A daily tool of the trade for specialists Handbook of Usability Testing gives you practical, step-by-step guidelines in plain English. Written by Jeffrey Rubin, it arms beginners with the full complement of proven testing tools and techniques. From software, GUIs, and technical documentation, to medical instruments, VCRs, and exercise bikes, no matter what your product, you'll learn to design and administer extremely reliable tests to ensure that people find it easy and desirable to use. * Requires no engineering or human factors training* A rigorous, step-by-step approach - with an eye to common gaffes and pitfalls - saves you months of trial and error* Liberally peppered with real-life examples and case histories taken from a wide range of industries* Packed with extremely usable templates, models, tables, test plans, and other indispensable tools of the trade

As more and more vulnerabilities are found in the Mac OS X (Leopard) operating system, security researchers are realizing the importance of developing proof-of-concept exploits for those vulnerabilities. This unique tome is the first book to uncover the flaws in the Mac OS X operating system—and how to deal with them. Written by two white hat hackers, this book is aimed at making vital information known so that you can find ways to secure your Mac OS X systems, and examines the sorts of attacks that are prevented by Leopard’s security defenses, what attacks aren’t, and how to best handle those weaknesses.

This title covers innovation principles to bring about meaningful and sustainable growth in your organization. Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings - the "Ten Types of Innovation" - that provided insight into innovation. "The Ten Types of Innovation" explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. It details how you can use these innovation principles to bring about meaningful - and sustainable - growth within your organization. Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field. "The Ten Types of Innovation" concept has influenced thousands of executives and companies around the world since its discovery in 1998. "The Ten Types of Innovation" is the first book explaining how to implement it.

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.
Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

The book is organised into three distinct sections that in turn highlight the significance of spatial intelligence for architecture: the first section provides an overview of spatial intelligence as a human capability; the second section argues how the acknowledgement of this capability in architectural education and the profession should enable the demystification of the practice of design, forming the basis of a more democratic interface between society and practice; the final section explores exciting new opportunities for practice in the linking of real and virtual environments in the information age.

Examples of world-renowned masters of architecture are used in this enlightening book that explores the "why" of architectural drawing, rather than the "how." By emphasizing the value of drawing over technique, the authors demonstrate how the drawing itself influences the designer's processes of thought, and exerts its own pull on the evolution of the concept.

The first look at the philosophy behind Stephenie Meyer's bestselling "Twilight" series Bella and Edward, and their family and friends, have faced countless dangers and philosophical dilemmas in Stephenie Meyer's "Twilight" novels. This book is the first to explore them, drawing on the wisdom of philosophical heavyweights to answer essential questions such as: What do the struggles of "vegetarian" vampires who control their biological urge for human blood say about free will? Are vampires morally absolved if they kill only animals and not people? From a feminist perspective, is Edward a romantic hero or is he just a stalker? Is Jacob "better" for Bella than Edward? As absorbing as the Meyer novels themselves, "Twilight and Philosophy": Gives you a new perspective on "Twilight" characters, storylines, and themes Helps you gain fresh insights into the "Twilight "novels and movies Features an irresistible combination of vampires, romance, and philosophy "Twilight and Philosophy" is a must-have companion for every "Twilight" fan, whether you're new to the series or have followed it since the beginning.

A new edition of the #1 text in the human computer Interaction field!
Hugely popular with students and professionals alike, the Fifth Edition of Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design, and ubiquitous computing. New to the fifth edition: a chapter on data at scale, which covers developments in the emerging fields of 'human data interaction' and data analytics. The chapter demonstrates the many ways organizations manipulate, analyze, and act upon the masses of data being collected with regards to human digital and physical behaviors, the environment, and society at large.
Revised and updated throughout, this edition offers a cross-disciplinary, practical, and process-oriented, state-of-the-art introduction to the field, showing not just what principles ought to apply to interaction design, but crucially how they can be applied.
1.Explains how to use design and evaluation techniques for developing successful interactive technologies
2.Demonstrates, through many examples, the cognitive, social and affective issues that underpin the design of these technologies
3.Provides thought-provoking design dilemmas and interviews with expert designers and researchers
4.Uses a strong pedagogical format to foster understanding and enjoyment
An accompanying website contains extensive additional teaching and learning material including slides for each chapter, comments on chapter activities, and a number of in-depth case studies written by researchers and designers.

Web browsers are everywhere. Not just as gateways to businesses, but also on phones, in cars, on TVs, and even on the International Space Station. Imagine what this means if someone is able to hack those browsers. The Browser Hacker's Handbook tackles the topic head-on. Written by a team of computer security experts, this in-depth book covers the many ways hackers gain access to browsers and lays out practical methods for attack and defense. It's a solid, hands-on tutorial for IT and security consultants, or anyone responsible for computer security.
Web browsers are rapidly becoming the operating systems of the world, and they have special vulnerabilities that hackers exploit
This unique book is a tutorial on browser hacking for anyone responsible for computer security
Covers how hackers attack the users, web, and intranets via browsers
Explores a host of security and technology issues including SSL, spoofing, phishing, DNS tunneling, fingerprinting, malware, XSS, exploitation and more
Become an ethical hacker, protect your browsers, and beat the bad guys at their own game with The Browser Hacker's Handbook.

Orthogonal frequency-division multiplexing (OFDM) access schemes are becoming more prevalent among cellular and wireless broadband systems, accelerating the need for smaller, more energy efficient receiver solutions. Up to now the majority of OFDM texts have dealt with signal processing aspects. To address the current gap in OFDM integrated circuit (IC) instruction, Chiueh and Tsai have produced this timely text on baseband design. OFDM Baseband Receiver Design for Wireless Communications covers the gamut of OFDM technology, from theories and algorithms to architectures and circuits. Chiueh and Tsai give a concise yet comprehensive look at digital communications fundamentals before explaining modulation and signal processing algorithms in OFDM receivers. Moreover, the authors give detailed treatment of hardware issues -- from design methodology to physical IC implementation. Closes the gap between OFDM theory and implementation Enables the reader to transfer communication receiver concepts into hardware design wireless receivers with acceptable implementation loss achieve low-power designs Contains numerous figures to illustrate techniques Features concrete design examples of MC-CDMA systems and cognitive radio applications Presents theoretical discussions that focus on concepts rather than mathematical derivation Provides a much-needed single source of material from numerous papers Based on course materials for a class in digital communication IC design, this book is ideal for advanced undergraduate or post-graduate students from either VLSI design or signal processing backgrounds. New and experienced engineers in industry working on algorithms or hardware for wireless communications devices will also find this book to be a key reference.

Theory of Linear and Integer Programming Alexander Schrijver Centrum voor Wiskunde en Informatica, Amsterdam, The Netherlands This book describes the theory of linear and integer programming and surveys the algorithms for linear and integer programming problems, focusing on complexity analysis. It aims at complementing the more practically oriented books in this field. A special feature is the author's coverage of important recent developments in linear and integer programming. Applications to combinatorial optimization are given, and the author also includes extensive historical surveys and bibliographies. The book is intended for graduate students and researchers in operations research, mathematics and computer science. It will also be of interest to mathematical historians. Contents 1 Introduction and preliminaries; 2 Problems, algorithms, and complexity; 3 Linear algebra and complexity; 4 Theory of lattices and linear diophantine equations; 5 Algorithms for linear diophantine equations; 6 Diophantine approximation and basis reduction; 7 Fundamental concepts and results on polyhedra, linear inequalities, and linear programming; 8 The structure of polyhedra; 9 Polarity, and blocking and anti-blocking polyhedra; 10 Sizes and the theoretical complexity of linear inequalities and linear programming; 11 The simplex method; 12 Primal-dual, elimination, and relaxation methods; 13 Khachiyan's method for linear programming; 14 The ellipsoid method for polyhedra more generally; 15 Further polynomiality results in linear programming; 16 Introduction to integer linear programming; 17 Estimates in integer linear programming; 18 The complexity of integer linear programming; 19 Totally unimodular matrices: fundamental properties and examples; 20 Recognizing total unimodularity; 21 Further theory related to total unimodularity; 22 Integral polyhedra and total dual integrality; 23 Cutting planes; 24 Further methods in integer linear programming; Historical and further notes on integer linear programming; References; Notation index; Author index; Subject index

"Where this book is exceptional is that the reader will not just learn how LTE works but why it works"
Adrian Scrase, ETSI Vice-President, International Partnership Projects Following on the success of the first edition, this book is fully updated, covering the latest additions to LTE and the key features of LTE-Advanced. This book builds on the success of its predecessor, offering the same comprehensive system-level understanding built on explanations of the underlying theory, now expanded to include complete coverage of Release 9 and the developing specifications for LTE-Advanced. The book is a collaborative effort of more than 40 key experts representing over 20 companies actively participating in the development of LTE, as well as academia. The book highlights practical implications, illustrates the expected performance, and draws comparisons with the well-known WCDMA/HSPA standards. The authors not only pay special attention to the physical layer, giving an insight into the fundamental concepts of OFDMA-FDMA and MIMO, but also cover the higher protocol layers and system architecture to enable the reader to gain an overall understanding of the system. Key New Features: Comprehensively updated with the latest changes of the LTE Release 8 specifications, including improved coverage of Radio Resource Management RF aspects and performance requirements Provides detailed coverage of the new LTE Release 9 features, including: eMBMS, dual-layer beamforming, user equipment positioning, home eNodeBs / femtocells and pico cells and self-optimizing networks Evaluates the LTE system performance Introduces LTE-Advanced, explaining its context and motivation, as well as the key new features including: carrier aggregation, relaying, high-order MIMO, and Cooperative Multi-Point transmission (CoMP). Includes an accompanying website containing a complete list of acronyms related to LTE and LTE-Advanced, with a brief description of each (http://www.wiley.com/go/sesia_theumts) This book is an invaluable reference for all research and development engineers involved in implementation of LTE or LTE-Advanced, as well as graduate and PhD students in wireless communications. Network operators, service providers and R&D managers will also find this book insightful.

This is a book of philosophy, written by a philosopher and intended for anyone who knows enough philosophy to have been seriously injured, antagonised, mystified or intoxicated by it. Stove is passionately polemical, a philosophical counterpart to Tom Wolfe. Setting out to deflate a few philosophical reputations, he lambastes both the dead (Plato, Hegel, Kant, Foucault) and the living (Popper, Nozick, Feyerabend, Goodman). Yet he says things that need to be said, and that others often lack the courage to say.

Once in Golconda "In this book, John Brooks-who was one of the most elegant of all business writers-perfectly catches the flavor of one of history's best-known financial dramas: the 1929 crash and its aftershocks. It's packed with parallels and parables for the modern reader." -From the Foreword by Richard Lambert Editor-in-Chief, The Financial Times Once in Golconda is a dramatic chronicle of the breathtaking rise, devastating fall, and painstaking rebirth of Wall Street in the years between the wars. Focusing on the lives and fortunes of some of the era's most memorable traders, bankers, boosters, and frauds, John Brooks brings to vivid life all the ruthlessness, greed, and reckless euphoria of the '20s bull market, the desperation of the days leading up to the crash of '29, and the bitterness of the years that followed. Praise for Once in Golconda "A fast-moving, sophisticated account.embracing the stock-market boom of the twenties, the crash of 1929, the Depression, and the coming of the New Deal. Its leitmotif is the truly tragic personal history of Richard Whitney, the aristocrat Morgan broker and head of the Stock Exchange, who ended up in Sing Sing." -Edmund Wilson, writing in the New Yorker "As Mr. Brooks tells this tale of dishonor, desperation, and the fall of the mighty, it takes on overtones of Greek tragedy, a king brought down by pride. Whitney's sordid history has been told before..But in Mr. Brooks's hands, the drama becomes freshly shocking." -Wall Street Journal "It's all there in Once in Golconda-the avarice of an era that favored the rich; and the later anguish of myriads of speculators doomed by a bloated market, easy credit, and their own cupidity and stupidity." -Saturday Review

Bolívar Echeverría was one of the leading philosophers and critical theorists in Latin America and his work on capitalism and modernity offers a distinctive account, informed by the experiences of Latin American societies, of the social and historical forces shaping the modern world.
For Echeverría, capitalism and modernity do not coincide: modernity is a long-term historical phenomenon that involved a new set of relations between human beings and nature and between the individual and the collective, while capitalism is a particular form in which modernity has been realized. As Marx showed, capitalism is a mode of reproduction that involves the growing commodification of social life – everything, even human labor power itself, is turned into a commodity. Echeverría introduces the notion of blanquitud or “whiteness” to capture the new form of identity that is brought into being by the totalizing and homogenizing character of capitalism. While blanquitud includes certain ethnic features, it is not so much an ethnic category as an ethical and cultural one, referring to a type of human being, homo capitalisticus, which threatens to spread throughout the world, overcoming and integrating identities that might otherwise resist it. But capitalism is not the only form of modernity – there are alternative modernities. In the final part of the book Echeverría explores the baroque as a characteristic of Latin American identity and sees it as a way of theatricalizing and transforming reality that takes some distance from Eurocentric paradigms and resists the homogenizing forces of capitalism.
Echeverría’s analysis of the dynamics of capitalism and modernity represents one of the most important contributions to critical theory from a Latin American perspective. It will be of great interest to students and scholars of critical theory and postcolonial theory and anyone concerned with the global impact of capitalism on social and cultural life.

"A witty, literate and, most of all, convincing reflection.[Ackoff] shines an often bright light into corners where problems hide, showing the manager how to understand the consequences of his own behavior; identify real, rather than supposed, elements of problems; perceive another's aims; determine what is controllable; and deal with other nettlesome factors." --Inc. The Art of Problem Solving Russ Ackoff--author, consultant, and teacher extraordinaire. During his long career, he has shown thousands of managers, architects, engineers, attorneys, advertising people, software developers, and scientists the way to more creative, artful problem solving. This new paper edition of The Art of Problem Solving is perhaps the best example of Ackoff in action. Step by step, this practical guide shows you how to develop an understanding of the art of creative thinking and the design of creative solutions. Using "Ackoff's Fables"--humorous yet eminently practical parables, based on real problems by real managers--you'll see why solving a problem seldom solves the problem, but why approaching it from a new, unorthodox angle often does. The result is vintage Ackoff--controversial, funny, and always on target. If you like to dig beyond simple solutions--to imaginative solutions that work--this book is for you.