First Edition, Winner of the prestigious William James Award from the American Psychological Association An understanding of the principles of rational decision making can help students improve the quality of their lives. Intended as an introductory textbook, the material in Rational Choice in an Uncertain World is not only of scholarly interest, but practical as well. Created specifically for courses on judgement and decision-making, this book makes research readily accessible to both undergraduate and graduate students. This Second Edition of the award-winning book, Rational Choice in an Uncertain World (1988) by Robyn M. Dawes, is sure to interest and enlighten students at all levels. This new edition features: * New student friendly chapter introductions as well as conclusions and cross-references between chapters. * Award-winning authors are respected professors with over 30 years of experience in the field. * Practical, everyday examples from such areas as finance, medicine, law, and engineering.* Comprehensive and up-to-date information keep this edition abreast of the changing ideas within the discipline * Additional discussion of the descriptive, psychological models of decision making to expand upon the original emphasis on normative, rational, 'Expected Utility Theory' models. Equipped with this knowledge and an understanding of the principles of rational decision making, both undergraduate and graduate students can help improve the quality of their choices and, thus, their life.

本书以作者的集中营经历为本，揭示人类生命的动力在于寻出意义；人只要参透为何而活，即能承受任何煎熬；而无论处境如何，亦皆有自由抉择的余地。本书深入浅出，但振聋发聩人人可读。自出版迄今，轰动全球，堪称为研究人类心理学与精神不可不读的一本经典之作。

Is our case strong enough to go to trial? Will interest rates go up? Can I trust this person? Such questions - and the judgments required to answer them - are woven into the fabric of everyday experience. This 2002 book examines how people make such judgments. The study of human judgment was transformed in the 1970s, when Kahneman and Tversky introduced their 'heuristics and biases' approach and challenged the dominance of strictly rational models. Their work highlighted the reflexive mental operations used to make complex problems manageable and illuminated how the same processes can lead to both accurate and dangerously flawed judgments. The heuristics and biases framework generated a torrent of influential research in psychology - research that reverberated widely and affected scholarship in economics, law, medicine, management, and political science. This book compiles the most influential research in the heuristics and biases tradition since the initial collection of 1982 (by Kahneman, Slovic, and Tversky).

在《简捷启发式让我们更精明》中，作者开宗明义地指出，人类和动物的理性是有限的（既不是非理性的，又不是纯理性的），但这种有限理性已足以使他们在现实环境中作出合理判断和决策。现实环境并不苛求人类和动物，也就是说并不要求人类和动物时时处处都作出最优化选择和决策，所以任何人都不必为自己理性资源的有限而忐忑不安。相反，那种奢望通过无限理性实现最优化目标的理想主义者反而是不合时宜的！这并不是说《简捷启发式让我们更精明》作者希望无限制地降低人类理性的目标，将人类还原到低等动物的理性水平。他们对理性的最低要求是：能够与现实环境（包括自然和社会环境）的要求相匹配！当它能够做到这一点时，从生态学角度看就已经足够了。这种理性被称为“生态理性”。一个重要的假设是：有机体是否有理性或其作出的判断和决策是否合理，应该用现实的外在标准来判断，而不是用唯智论者所推崇的不切实际的理想标准来判断。不存在与现实环境相脱离的不着边际的抽象理性，如果有，它对有机体适应现实环境也是毫无价值的。只有当与环境的现实要求结合起来考察人类和动物理性时，才能找到评判理性的合理标准，这个标准就是“生态合理性”。
提出一种观点是容易的，展开和证明一种观点却是困难的。难能可贵的是，适应行为与认知研究组从上述关于人类理性的基本观点出发，形成了连贯严密的研究方案，并从诸多学科领域为其观点累积了丰富证据。既然只有当理性被付诸实际使用时，才具有适应价值，才能提供评判它的机会，于是《简捷启发式让我们更精明》作者首先从两个方面对有机体需要使用理性资源加以解决的现实问题作了分类：首先，他们按照有机体通常面对的认知问题将有关任务分为选择、记忆、数量估计、归类等类别；其次，他们按照现实生活中有机体面对的现实适应性问题将有关任务分为食物选择、配偶选择、父母投资以及从动作推断意图等类别。如果说人类和动物的理性是有限的，那么当面临上述诸多现实任务时，他们就应该且必须采用简捷而“精明”的方法来配置和使用其资源；如果说人类和动物的理性具有生态合理性的话，那么也只有在他们“精明地”配置和使用其有限理性资源时，才能够做到这一点。所以，“有限理性”和“生态理性”这两个术语成了适应行为与认知研究组的中心概念，它们双双携手使得有机体在现实环境中采用“快速节俭的”简捷启发式成为必要。有机体是否采用简捷启发式呢？他们可能采用哪些简捷启发式呢？他们何时采用简捷启发式呢？简捷启发式在现实环境中的成效如何呢？弄清楚了这些问题，关于有限理性和生态理性的命题也就得到了检验。正由于如此，对这些问题的回答构成了《简捷启发式让我们更精明》的主要内容。

Beginning with its first edition and through subsequent editions, Thinking and Deciding has established itself as the required text and important reference work for students and scholars of human cognition and rationality. In this, the fourth edition, Jonathan Baron retains the comprehensive attention to the key questions addressed in the previous editions - How should we think? What, if anything, keeps us from thinking that way? How can we improve our thinking and decision making? - and his expanded treatment of topics such as risk, utilitarianism, Baye's theorem, and moral thinking. With the student in mind, the fourth edition emphasises the development of an understanding of the fundamental concepts in judgement and decision making. This book is essential reading for students and scholars in judgement and decision making and related fields, including psychology, economics, law, medicine, and business.

或許你不知道自己這輩子一直在金錢遊戲中打滾，而且總是扮演輸家的角色。現在，終於可以換你當贏家了。你深陷債務、努力讓收支平衡或厭倦錢不夠用嗎？理財方面，你做得很不錯，但想做得更好嗎？維持個人成功付出的代價，讓你覺得陷入困境、處處受限、窒礙難行嗎？
如果你對上述問題的答案都是肯定的，那麼你一直都在金錢遊戲中打滾。你被教導特定規則，而且一直奉行不違，從不質疑其效力或尋找其他選擇。你可能擁有許多成功佳績——卻贏不了。為什麼？因為金錢遊戲的設計宗旨就是讓人贏不了。
不管你從金錢遊戲中累積多少錢，總要付出代價，這些代價可能是某種形式的限制、壓力、緊張關係、健康問題、理想破滅和其他問題——換句話說，如果你依照這些規則進行金錢遊戲，就會落得這種下場。要成為金錢遊戲的贏家，唯一方法是從金錢遊戲中徹底解脫，放棄你原以為該遵照的規則，開始以一套適合自己的嶄新規則進行新的遊戲。
《你值得過更好的生活》讓你徹底擺脫金錢問題。一旦你徹底解脫，就不必再擔心帳單或收支平衡；不會因為價格昂貴而否定自己真正想要的東西。不必再問自己「這我買得起？」或「那我該買嗎？」。你所累積的財富，不再引發錯綜複雜的憂慮或壓力。一旦徹底解脫，金錢這回事就再也沒有任何限制。而且當你到達這種境界，其他生活層面也將以你目前無法想像的方式開拓擴展。
聽起來難以置信？其實，這是千真萬確又絕對可行的事——只要有這本書的指引。不管你認為自己對金錢、財富、成功和富裕有何了解，不管你買了多少本書或參加多少次相關主題的研討會，《你值得過更好的生活》將開啟一個入口，讓你跟金錢建立新關係，也讓你的生活方式截然不同。

The New York Times bestselling Freakonomics was a worldwide sensation, selling more than four million copies in thirty-five languages and changing the way we look at the world. Steven D. Levitt and Stephen J. Dubner return with Superfreakonomics , and fans and newcomers alike will find that the freak quel is even bolder, funnier, and more surprising than the first. SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? What do hurricanes, heart attacks, and highway deaths have in common? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else. By examining how people respond to incentives, they show the world for what it really is—good, bad, ugly, and, in the final analysis, super freaky. Freakonomics has been imitated many times over—but only now, with SuperFreakonomics , has it met its match.

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.

美国心理家基于精神分析学家容格的性格理论，将人的性格深入划分为16种类型。性格类型提示人如何处理信息，如何做出决定，如何与周围的世界交流……
这本《就业宝典：根据性格选择职业》帮助读者发现自己的性格类型，用事实和案例分析与之类型相同的人，介绍获得满意的工作所必须具有的最关键的要素。通过运用书中的练习以及阐述具体的求职策略，还可以简要地了解在工作中的长处和缺陷。

「我從某處得知，在地球上，人與人之間只被六個人隔絕。六度的分隔，正是這個星球的人際距離。」－－舞台劇《六度分離》中歐莎之語，作者約翰．桂爾（John Guare）
沒有一件事會毫無理由，憑空發生。在這連結的時代裡，什麼會發生、如何發生，彼此之間都是環環相扣的。頂頂有名的「六度分隔」理論，指的是任何兩個不相干的人，可經由六個人連結出某種關係。正因如此，世界顯得如此之小。而當世界僅以六度延伸，事情蔓延的速度與廣度遠超過你我所能想像。螢火蟲的發光、蟋蟀的叫聲，以及心律細胞的跳動，如何自動調節出同步頻率？單一病例，如何衍生為大規模的傳染病？新穎的觀念，如何造就時尚？個別投資者如何引爆投機泡沫，並傷及整體財務系統？面對隨機的意外或甚至刻意的攻擊，電路、網際網路等大型基礎網路又是何其脆弱？規範習俗如何在人類社會中開展維繫，並被推翻甚或取代？ �歸根結柢，在極端複雜的世界裡，個別行為究竟如何集結成群體行為？新興的「網路科學」，指涉六個人的小世界，其實就是一切事物的原點。

In this remarkable book, Duncan Watts, one of the principal architects of network theory, sets out to explain the innovative research that he and other scientists are spearheading to create a blueprint of our connected planet. Whether they bind computers, economies, or terrorist organizations, networks are everywhere in the real world, yet only recently have scientists attempted to explain their mysterious workings. From epidemics of disease to outbreaks of market madness, from people searching for information to firms surviving crisis and change, from the structure of personal relationships to the technological and social choices of entire societies, Watts weaves together a network of discoveries across an array of disciplines to tell the story of an explosive new field of knowledge, the people who are building it, and his own peculiar path in forging this new science.

One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it.
In Willpower, the pioneering researcher Roy F. Baumeister collaborates with renowned New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control.
In what became one of the most cited papers in social science literature, Baumeister discovered that willpower actually operates like a muscle: it can be strengthened with practice and fatigued by overuse. Willpower is fueled by glucose, and it can be bolstered simply by replenishing the brain's store of fuel. That's why eating and sleeping- and especially failing to do either of those-have such dramatic effects on self-control (and why dieters have such a hard time resisting temptation).
Baumeister's latest research shows that we typically spend four hours every day resisting temptation. No wonder people around the world rank a lack of self-control as their biggest weakness. Willpower looks to the lives of entrepreneurs, parents, entertainers, and artists-including David Blaine, Eric Clapton, and others-who have flourished by improving their self-control.
The lessons from their stories and psychologists' experiments can help anyone. You learn not only how to build willpower but also how to conserve it for crucial moments by setting the right goals and using the best new techniques for monitoring your progress. Once you master these techniques and establish the right habits, willpower gets easier: you'll need less conscious mental energy to avoid temptation. That's neither magic nor empty self-help sloganeering, but rather a solid path to a better life.
Combining the best of modern social science with practical wisdom, Baumeister and Tierney here share the definitive compendium of modern lessons in willpower. As our society has moved away from the virtues of thrift and self-denial, it often feels helpless because we face more temptations than ever. But we also have more knowledge and better tools for taking control of our lives. However we define happiness-a close- knit family, a satisfying career, financial security-we won't reach it without mastering self-control.

《大人的友情》内容简介：我们如何获得友情？我们如何找到支持，让友情可以继续往下走？男女间的友情真的成立吗？同性之爱又该如何理解？当不想配合朋友时，你该怎么办？当遭遇朋友的背叛时，你又该如何应

河合隼雄是日本心理学界里程碑式的人物，同时，也历任日本的文化厅长官，在日本的文化建设和传承方面，扮演着非常重要和不可忽视的角色。这是一本他自己所谓的“只是一种尝试”的自传性质的作品。这样一位大师的人生道路，并不是一开始就定下了 一个正确无比的方向，每一个阶段都有他的迷茫、不知所措，每一个阶段都有他的抉择，都有他的行动。身处同样的环境，为什么有人，会就此沉沦下去；而有人，如河合先生，就能平地崛起，成为一座令人仰止的山峰？根本的差别在哪里？个人、家庭、学校、社会，还有其他什么？一个人面对困难的思考能力、判断能力、抉择能力、行动能力，究竟怎么成长起来的？ 在《给未来的记忆》里，我们都可以得到启示。

你的身边有这样的人吗？他们暴躁、多动、情绪不稳却富有创造性；他们在学习或职业生涯中四处冲撞却四处碰壁：他们如果能“在状态”本可以做得更好：他们已处在人生的顶峰却仍旧感到被驱策感到生活乏味；……
本书将告诉你，这些人可能患有注意力失调（简称ADD）。什么是注意力失调？注意力失调患者与正常人的行为方式有什么不同?注意力失调对患者本人及其家人的生活有什么样的影响?更为重要的是，该如何诊断和治疗注意力失调?对这一系列问题，本书给出了清晰的答案。
注意力失调(Attention DeficitDisorder，ADD)，是一种缘于神经系统的疾病。它并非一种羞于启齿的疾病，而是普通得像近视一样。只不过这种近视不在我们的眼睛里，而在我们的思维中。实际上，儿童中的多动症行为就是这种疾病的最初描述。现在我们知道，这种疾病不仅仅表现为多动症行为，它也不仅仅发生在儿童身上，成年人也可能患有注意力失调。其主要症状包括：易受外界干扰，易冲动，说话做事欠考虑，对于挫折和单调生活缺乏容忍性，对于高负荷强刺激情有独钟。
本书将告诉你如何应对从儿童到成年时期的注意力失调问题。

This book, by a psychologist with two decades of investment in writers, depicts his programs for instilling patience, pacing, constancy, and resilience in writing. He shows how writers proceed to comfort and fluency by detailing strategies, rules, and turning points for a diversity of writers--professional, professorial, and otherwise. The result is a thorough-going discussion of what helps writers and a review of the broad literature that program participants found most helpful.

本書是在探討人與「家屋」之間的牽絆與疏離，其實是反映了自我內在種種隱晦不明的情愫，其中並上演著人生裡的悲歡大戲。|本書共分十章，文未附有練習題，幫助讀者了解對「家屋」的感受、「家」對自己的意義，以及與家中成員的親疏關係。作者以訪談的方式訪問了許許多多的人，並藉由案主的繪圖分析得知其與「家屋」間的關係，每一個案例都是一個家庭、親人、夫妻間的故事。本書不僅提供讀者對於自己為何會成為今日的我，有了更寬廣、更深刻的體認；也可幫助人們重新審視或打開自己長久與家庭間那些糾纏不清的心結。

In The Blank Slate , Steven Pinker, one of the world's leading experts on language and the mind, explores the idea of human nature and its moral, emotional, and political colorings. With characteristic wit, lucidity, and insight, Pinker argues that the dogma that the mind has no innate traits-a doctrine held by many intellectuals during the past century-denies our common humanity and our individual preferences, replaces objective analyses of social problems with feel-good slogans, and distorts our understanding of politics, violence, parenting, and the arts. Injecting calm and rationality into debates that are notorious for ax-grinding and mud-slinging, Pinker shows the importance of an honest acknowledgment of human nature based on science and common sense.

New York Times bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to provide lucid explanations of deep and powerful ideas. His previous books—including the Pulitzer Prize finalist The Blank Slate—have catapulted him into the limelight as one of today's most important and popular science writers.
Now, in The Stuff of Thought, Pinker marries two of the subjects he knows best: language and human nature. The result is a fascinating look at how our words explain our nature. What does swearing reveal about our emotions? Why does innuendo disclose something about relationships? Pinker reveals how our use of prepositions and tenses taps into peculiarly human concepts of space and time, and how our nouns and verbs speak to our notions of matter. Even the names we give our babies have important things to say about our relations to our children and to society.
With his signature wit and style, Pinker takes on scientific questions like whether language affects thought, as well as forays into everyday life—why is bulk e-mail called spam and how do romantic comedies get such mileage out of the ambiguities of dating? The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of readers of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.