經濟學
Making Sense of the Organization 豆瓣
作者: Karl E. Weick Wiley-Blackwell 2000 - 11
This volume brings together the best--known and most influential articles on sensemaking in organizations by one of its most distinguished exponents, Karl Weick. * Brings together the best most influential articles written by one of the gurus of sensemaking -- Karl Weick. * Helps readers develop a thorough understanding of the sensemaking process -- essential for effective management.
Making Sense of the Organization 豆瓣
作者: Karl E. Weick Wiley 2009 - 9
Making Sense of the Organization elaborates on the influential idea that organizations are interpretation systems that scan, interpret, and learn. These selected essays represent a new approach to the way managers learn and act in response to their environment and the way organizational change evolves. Readers of this volume will find a wealth of examples and insights which go well beyond thinking and cognition to explain action. The author's ideas are at the forefront of our thinking on leadership, teams, and the management of change. “This book engages the puzzle of impermanence in organizing. Through rich examples, evocative language, artful literature citing, and imaginative connecting, Weick re-introduces core ideas and themes around attending, interpreting, acting and learning to unlock new insights about impermanent organizing. The wisdom in this book is timeless and timely. It prods scholars and managers of organizations to complicate their views of organizing in ways that enrich thought and action.” - Jane E. Dutton, Robert L. Kahn Distinguished University Professor, University of Michigan
品牌洗脑 豆瓣 Goodreads
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
7.8 (16 个评分) 作者: [美] 马丁·林斯特龙 译者: 赵萌萌 中信出版社 2013 - 1
全球知名的品牌营销大师马丁·林斯特龙有一天突然对品牌感到厌倦,他决定以一个普通消费者的身份对品牌进行为期一年的“戒毒”——不购买新的品牌商品。但是,在坚持了6个月之后,他失败了。懊悔之余,他决定来一个大揭秘,全面批露世界著名品牌只做不说的营销秘密。
马丁拉上窗帘,向我们 揭示了广告商和品牌是如何让我们觉得“如果不买新的产品,我就好像缺了点什么、愚蠢或跟不上时代了”;展示了营销者们为了让我们掏钱而使用的最卑劣的策略和诡计,包括从众心理、激起并不存在的幼年回忆、性暗示、健康谎言等等。马丁把我们带到世界各地,分享他和广告界、营销界高管以及业内人士对话,并且进行了幽默的讽刺和调侃。
马丁惊人地揭露了营销者、广告商、零售商如何利用数据挖掘,借助复杂的新工具和科技,追踪和分析我们留下的种种“电子足迹”:包括在商店刷会员卡、用信用卡购物或在网上查看商品,通过复杂的算法预测出我们的个性和我们可能会购买的东西,然后为我们提供适合于个人独特心理特点的商品,对于“我们应该买什么”产生看不见又实质性的影响。
最后,马丁发现,我们在被“洗脑”的同时也在给别人“洗脑”,并且提出了他的终极营销秘诀。
亚当·斯密以前的经济思想 豆瓣
Economic Thought Before Adam Smith
作者: [美]默里•N.罗斯巴德 译者: 张凤林 商务印书馆 2012 - 9
该书是一部编年体的大部头经济思想史著作。作者罗思巴德,是当代美国著名经济学家,新奥地利学派的重要代表人物。本书是作者长期研究经济思想史的结晶,系在作者去世后由其在冯米塞斯研究所的同事整理出版。本书最大特点是,从奥地利学派的分析视角对于浩瀚的西方经济思想史料进行了重新审视,发掘出了许多新的思想渊源,对于以往流行的诸多史论给予了新的评析甚至批判,从而在西方经济学界产生重要影响。自1995年初版后,引起广泛关注,故1996年和1999 年连续再版。在一定程度上,本书有点类似于熊彼特的《经济分析史》,熊彼特也倾向于奥地利学派,且该书也是在他去世后由别人整理出版的。奥地利学派的重要思想家向来都有注重详细考证经济思想史料的优良传统。不过,《经济分析史》毕竟成书于半个多世纪前,难以完全适应当今对于经济思想史研究的新潮流。本书在很多方面超越了《经济分析史》,它无论在新史料的发掘方面还是在从新的视角解析方面,都更富有当代的气息。所以,罗思巴德的新著在这方面就有了更为特别重要的意义。本书的翻译出版对于国内学术界全面、深入地研究西方经济思想史,将具有重要的学术价值。
Portfolio Selection 豆瓣
作者: Harry M. Markowitz Wiley 1991 - 8
This is a classic book, representing the first major breakthrough in the field of modern financial theory. In effect, it created the mathematics of portfolio selection in a model which has turned out to be the indispensable building block from which the theory of the demand for risky securities is constructed.
Knowledge in Organizations (Resources for the Knowledge-Based Economy 豆瓣
作者: Laurence Prusak Routledge 1997 - 3
The second in the readers' series, "Resources for the Knowledge-Based Economy", "Knowledge In Organisations" gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations; describes the importance of knowledge to today's organizations; offers insight into how knowledge can be obtained and cultivated; and, provides a variety of persepctives, including sociology, economics, and management science.
Business Dynamics 豆瓣
作者: John Sterman McGraw-Hill Education 2000 - 3
Today's leading authority on the subject of this text is the author, MIT Standish Professor of Management and Director of the System Dynamics Group, John D. Sterman. Sterman's objective is to explain, in a true textbook format, what system dynamics is, and how it can be successfully applied to solve business and organizational problems. System dynamics is both a currently utilized approach to organizational problem solving at the professional level, and a field of study in business, engineering, and social and physical sciences.
中国经济史考证(全二册) 豆瓣
作者: 加藤繁 译者: 吴杰 中华书局 2012 - 11
《中国经济史考证》分为上卷(1952年)、下卷(1953年),作为“东洋文库论丛”第三十四种出版,收录论文58篇,上卷21篇,附录《中国古田制研究》1篇;下卷37篇,附录论文5篇,合计收录64篇论文。这些论文研究的年代,上至周景王,下至清末,基本涵盖有文献资料记载的中国古代经济史,具体研究论题主要集中在汉、唐、宋、清四朝,内容涉及汉代的财政制度,唐宋的庄园组织、都市和草市的发展,宋代的货币、商业、户口,清代的货币、财政、盐法、定期市等等。
Giants of Enterprise 豆瓣
作者: Richard S. Tedlow HarperBusiness 2003 - 7
Masterfully combining his understanding of business and American history, Harvard Business School professor Richard S.Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth- century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure.
The Control Revolution 豆瓣
作者: James Beniger Harvard University Press 1989 - 3
Why do we find ourselves living in an Information Society? How did the collection, processing, and communication of information come to play an increasingly important role in advanced industrial countries relative to the roles of matter and energy? And why is this change recent--or is it? James Beniger traces the origin of the Information Society to major economic and business crises of the past century. In the United States, applications of steam power in the early 1800s brought a dramatic rise in the speed, volume, and complexity of industrial processes, making them difficult to control. Scores of problems arose: fatal train wrecks, misplacement of freight cars for months at a time, loss of shipments, inability to maintain high rates of inventory turnover. Inevitably the Industrial Revolution, with its ballooning use of energy to drive material processes, required a corresponding growth in the exploitation of information: "the Control Revolution." Between the 1840s and the 1920s came most of the important information-processing and communication technologies still in use today: telegraphy, modern bureaucracy. rotary power printing, the postage stamp, paper money, typewriter, telephone, punch-card processing, motion pictures, radio, and television. Beniger shows that more recent developments in microprocessors, computers, and telecommunications are only a smooth continuation of this "Control Revolution." Along the way he touches on many fascinating topics: why breakfast was invented, how trademarks came to be worth more than the companies that own them, why some employees wear uniforms, and whether time zones will always be necessary. The book is impressive not only for the breadth of its scholarship but also for the subtlety and force of its argument. It will be welcomed by sociologists, economists, historians of science and technology, and all curious in general.