Highly effective thinking is an art that engineers and scientists can be taught to develop. By presenting actual experiences and analyzing them as they are described, the author conveys the developmental thought processes employed and shows a style of thinking that leads to successful results is something that can be learned. Along with spectacular successes, the author also conveys how failures contributed to shaping the thought processes.
Provides the reader with a style of thinking that will enhance a person's ability to function as a problem-solver of complex technical issues. Consists of a collection of stories about the author's participation in significant discoveries, relating how those discoveries came about and, most importantly, provides analysis about the thought processes and reasoning that took place as the author and his associates progressed through engineering problems.

"Introduction to Computing Systems: From bits & gates to C & beyond", now in its second edition, is designed to give students a better understanding of computing early in their college careers in order to give them a stronger foundation for later courses. The book is in two parts: the underlying structure of a computer, and programming in a high level language and programming methodology. To understand the computer, the authors introduce the LC-3 and provide the LC-3 Simulator to give students hands-on access for testing what they learn. To develop their understanding of programming and programming methodology, they use the C programming language.The book takes a "motivated" bottom-up approach, where the students first get exposed to the big picture and then start at the bottom and build their knowledge bottom-up. Within each smaller unit, the same motivated bottom-up approach is followed. Every step of the way, students learn new things, building on what they already know. The authors feel that this approach encourages deeper understanding and downplays the need for memorizing. Students develop a greater breadth of understanding, since they see how the various parts of the computer fit together.

Bierce's classic work of satirical wit and Steadman's pointed pen redefine the way we see even the seemingly simplest of terms.
Acquaintance, n.: A person whom we know well enough to borrow from but not well enough to lend to.
Bride, n.: A woman with a great future behind her.
Consult, v: To seek another's approval of a course already decided on.
Ambrose Bierce's "dictionary" of epigrams, essays, verses, and vignettes targets the religious, the romantic, the political, and the economic, in equal measure. The book you need to define both friends and enemies, The Devil's Dictionary is also the perfect gift, showcasing Bierce's razor-sharp wit and Ralph Steadman's incisive pen to their best advantage.

In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.
As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.
Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.
Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

The "alarming and impassioned"* book on how the Internet is redefining constitutional law, now reissued as the first popular book revised online by its readers (* New York Times ) There's a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government's (or anyone else's) control. Code , first published in 2000, argues that this belief is wrong. It is not in the nature of cyberspace to be unregulable; cyberspace has no "nature." It only has code-the software and hardware that make cyberspace what it is. That code can create a place of freedom-as the original architecture of the Net did-or a place of oppressive control. Under the influence of commerce, cyberpsace is becoming a highly regulable space, where behavior is much more tightly controlled than in real space. But that's not inevitable either. We can-we must-choose what kind of cyberspace we want and what freedoms we will guarantee. These choices are all about architecture: about what kind of code will govern cyberspace, and who will control it. In this realm, code is the most significant form of law, and it is up to lawyers, policymakers, and especially citizens to decide what values that code embodies. Since its original publication, this seminal book has earned the status of a minor classic. This second edition, or Version 2.0, has been prepared through the author's wiki, a web site that allows readers to edit the text, making this the first reader-edited revision of a popular book.

Fresh approach to engineering design, innovation challenges, and stereotypical thinking; provides alternative methods that come closer to the heart of the visual creative process.

本書為短篇小說集，收錄包括〈Brokeback Mountain斷背山〉等多篇作品。

《紐約時報》書評：「對《Close Range》書中角色而言，壯觀富麗又震懾人心的地理是他們的守護神。書中人物的生活是奮力向前卻徒勞無功的上坡路，下坡路卻是狂亂失控的旅程。普露以散文體書寫人物，筆法狂暴﹑震撼﹑嫻熟，一筆將人物帶至邊緣，再作勢讓人物超越極限。」

《華盛頓郵報．書香世界》：「散文體的筆法，加上故事的創意，讓本書瑩潤光明。書中每一句文詞均令人讚嘆，令人拍案叫絕。」

本書收錄以懷俄明州為背景的11則短篇，有多篇單篇獲獎，其中〈斷背山〉榮獲1998年歐‧亨利短篇小說獎和全美雜誌獎。
作者Annie Proulx描繪出在殘酷艱難的自然環境下，命運多舛的角色，顯現熟練出色的文字和對懷俄明狂烈的摯愛。奇異、非現實的元素，為故事添上許多色彩，更淬瀝出令人不寒而慄、倍感神聖莊嚴之美。

Cool Tools is a highly curated selection of the best tools available for individuals and small groups. Tools include hand tools, maps, how-to books, vehicles, software, specialized devices, gizmos, websites -- and anything useful. Tools are selected and presented in the book if they are the best of kind, the cheapest, or the only thing available that will do the job. This is an oversized book which reviews over 1,500 different tools, explaining why each one is great, and what its benefits are. Indirectly the book illuminates the possibilities contained in such tools and the whole catalog serves an education outside the classroom. The content in this book was derived from ten years of user reviews published at the Cool Tools website, cool-tools.org.

The national bestseller by the "ultimate thinking machine" ( Forbes ) whose predictions for the future are startling, provocative--and closer to fruition than you think.
Ray Kurzweil is the inventor of the most innovative and compelling technology of our era, an international authority on artificial intelligence, and one of our greatest living visionaries. Now he offers a framework for envisioning the twenty-first century--an age in which the marriage of human sensitivity and artificial intelligence fundamentally alters and improves the way we live. Kurzweil's prophetic blueprint for the future takes us through the advances that inexorably result in computers exceeding the memory capacity and computational ability of the human brain by the year 2020 (with human-level capabilities not far behind); in relationships with automated personalities who will be our teachers, companions, and lovers; and in information fed straight into our brains along direct neural pathways. Optimistic and challenging, thought-provoking and engaging, The Age of Spiritual Machines is the ultimate guide on our road into the next century.
" The Age of Spiritual Machines will blow your mind. . . . Kurzweil lays out a scenario that might seem like science fiction if it weren't coming from a proven entrepreneur."-- San Francisco Chronicle
The Age of Spiritual Machines appeared on national bestseller lists, including the Boston Globe and the San Francisco Chronicle
Kurzweil's first book, The Age of Intelligent Machines , won the Association of American Publishers Award for the Most Outstanding Computer Science Book of 1990

For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines , he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

First published in 1958, John von Neumann's classic work "The Computer and the Brain" explored the analogies between computing machines and the living human brain. Von Neumann showed that the brain operates both digitally and analogically, but also has its own unique statistical language. And more than fifty years after its inception the "von Neumann architecture" - an organizational framework for computer design - still lies at the heart of today's machines. In his foreword to this new edition, Ray Kurzweil, a futurist famous for his own musings on the relationship between technology and consciousness, places von Neumann's work in a historical context and shows how it remains relevant today.

Max Tegmark leads us on an astonishing journey through past, present and future, and through the physics, astronomy and mathematics that are the foundation of his work, most particularly his hypothesis that our physical reality is a mathematical structure and his theory of the ultimate multiverse. In a dazzling combination of both popular and groundbreaking science, he not only helps us grasp his often mind-boggling theories, but he also shares with us some of the often surprising triumphs and disappointments that have shaped his life as a scientist. Fascinating from first to last—this is a book that has already prompted the attention and admiration of some of the most prominent scientists and mathematicians.
“Tegmark offers a fascinating exploration of multiverse theories, each one offering new ways to explain ‘quantum weirdness’ and other mysteries that have plagued physicists, culminating in the idea that our physical world is ‘a giant mathematical object’ shaped by geometry and symmetry. Tegmark’s writing is lucid, enthusiastic, and outright entertaining, a thoroughly accessible discussion leavened with anecdotes and the pure joy of a scientist at work.” —Publishers Weekly (starred review)
“Lively and lucid, the narrative invites general readers into debates over computer models for brain function, over scientific explanations of consciousness, and over prospects for finding advanced life in other galaxies. Though he reflects soberly on the perils of nuclear war and of hostile artificial intelligence, Tegmark concludes with a bracingly upbeat call for scientifically minded activists who recognize a rare opportunity to make our special planet a force for cosmic progress. An exhilarating adventure for bold readers.” —Bryce Cristensen, Booklist (starred review)
“Our Mathematical Universe boldly confronts one of the deepest questions at the fertile interface of physics and philosophy: why is mathematics so spectacularly successful at describing the cosmos? Through lively writing and wonderfully accessible explanations, Max Tegmark—one of the world’s leading theoretical physicists—guides the reader to a possible answer, and reveals how, if it’s right, our understanding of reality itself would be radically altered.” —Brian Greene, physicist, author of The Elegant Universe and The Hidden Reality
“Daring, Radical. Innovative. A game changer. If Dr. Tegmark is correct, this represents a paradigm shift in the relationship between physics and mathematics, forcing us to rewrite our textbooks. A must read for anyone deeply concerned about our universe.” —Michio Kaku, author of Physics of the Future
“Tegmark offers a fresh and fascinating perspective on the fabric of physical reality and life itself. He helps us see ourselves in a cosmic context that highlights the grand opportunities for the future of life in our universe.” —Ray Kurzweil, author of The Singularity is Near
“Readers of varied backgrounds will enjoy this book. Almost anyone will find something to learn here, much to ponder, and perhaps something to disagree with.” —Prof. Edward Witten, physicist, Fields Medalist & Milner Laureate
“This inspirational book written by a true expert presents an explosive mixture of physics, mathematics and philosophy which may alter your views on reality.” —Prof. Andrei Linde, physicist, Gruber & Milner Laureate for development of inflationary cosmology
“Galileo famously said that the universe is written in the language of mathematics. Now Max Tegmark says that the universe IS mathematics. You don’t have to necessarily agree, to enjoy this fascinating journey into the nature of reality.” —Prof. Mario Livio, astrophysicist, author of Brilliant Blunders and Is God a Mathematician?
“Scientists and lay aficionados alike will find Tegmark’s book packed with information and very thought provoking. You may recoil from his thesis, but nearly every page will make you wish you could debate the issues face-to-face with him.” —Prof. Julian Barbour, physicist, author of The End of Time
“In Our Mathematical Universe, renowned cosmologist Max Tegmark takes us on a whirlwind tour of the universe, past, present—and other. With lucid language and clear examples, Tegmark provides us with the master measure of not only of our cosmos, but of all possible universes. The universe may be lonely, but it is not alone.” —Prof. Seth Lloyd, Professor of quantum mechanical engineering, MIT, author of Programming the Universe
“A lucid, engaging account of the various many-universes theories of fundamental physics that are currently being considered, from the multiverse of quantum theory to Tegmark’s own grand vision.” —Prof. David Deutsch, physicist, Dirac Laureate for pioneering quantum computing

The late Carl Rogers, founder of the humanistic psychology movement, revolutionized psychotherapy with his concept of "client-centered therapy." His influence has spanned decades, but that influence has become so much a part of mainstream psychology that the ingenious nature of his work has almost been forgotten. A new introduction by Peter Kramer sheds light on the significance of Dr. Rogers's work today. New discoveries in the field of psychopharmacology, especially that of the antidepressant Prozac, have spawned a quick-fix drug revolution that has obscured the psychotherapeutic relationship. As the pendulum slowly swings back toward an appreciation of the therapeutic encounter, Dr. Rogers's "client-centered therapy" becomes particularly timely and important.

From its first glimmerings in the 1950s, the software industry has evolved to become the fourth largest industrial sector of the US economy. Starting with a handful of software contractors who produced specialized programs for the few existing machines, the industry grew to include producers of corporate software packages and then makers of mass-market products and recreational software. This book tells the story of each of these types of firm, focusing on the products they developed, the business models they followed, and the markets they served.By describing the breadth of this industry, Martin Campbell-Kelly corrects the popular misconception that one firm is at the center of the software universe. He also tells the story of lucrative software products such as IBM's CICS and SAP's R/3, which, though little known to the general public, lie at the heart of today's information infrastructure.With its wealth of industry data and its thoughtful judgments, this book will become a starting point for all future investigations of this fundamental component of computer history.

Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.

In this collection of essays, Arthur C. Clarke offers an excursion into what the future may hold.

This revised edition of Feynman’s legendary lectures includes extensive corrections Feynman and his colleagues received and Caltech approved. This boxed set provides Volumes 1-3 together with Feynman’s Tips on Physics making this the complete and definitive set of The Feynman Lectures on Physics. For all readers interested in physics.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。