《社会的麦当劳化》由上海译文出版社出版。

In the summer of 1937, Japanese troops occupied the campuses of Beijing’s two leading universities, Beida and Qinghua, and reduced Nankai, in Tianjin, to rubble. These were China's leading institutions of higher learning, run by men educated in the West and committed to modern liberal education. The three universities first moved to Changsha, 900 miles southwest of Beijing, where they joined forces. But with the fall of Nanjing in mid-December, many students left to fight the Japanese, who soon began bombing Changsha.In February 1938, the 800 remaining students and faculty made the thousand-mile trek to Kunming, in China’s remote, mountainous southwest, where they formed the National Southwest Associated University (Lianda). In makeshift quarters, subject to sporadic bombing by the Japanese and shortages of food, books, and clothing, students and professors did their best to conduct a modern university. In the next eight years, many of China’s most prominent intellectuals taught or studied at Lianda. This book is the story of their lives and work under extraordinary conditions.Lianda’s wartime saga crystallized the experience of a generation of Chinese intellectuals, beginning with epic journeys, followed by years of privation and endurance, and concluding with politicization, polarization, and radicalization, as China moved from a war of resistance against a foreign foe to a civil war pitting brother against brother. The Lianda community, which had entered the war fiercely loyal to the government of Chiang Kai-shek, emerged in 1946 as a bastion of criticism of China’s ruling Guomindang party. Within three years, the majority of the Lianda community, now returned to its north China campuses in Beijing and Tianjin, was prepared to accept Communist rule.In addition to struggling for physical survival, Lianda’s faculty and students spent the war years striving to uphold a model of higher education in which modern universities, based in large part on the American model, sought to preserve liberal education, political autonomy, and academic freedom. Successful in the face of wartime privations, enemy air raids, and Guomindang pressure, Lianda’s constituent universities eventually succumbed to Communist control. By 1952, the Lianda ideal had been replaced with a politicized and technocratic model borrowed from the Soviet Union.

Stressing verbal logic rather than mathematics, Israel M. Kirzner provides at once a thorough critique of contemporary price theory, an essay on the theory of entrepreneurship, and an essay on the theory of competition. "Competition and Entrepreneurship" offers a new appraisal of quality competition, of selling effort, and of the fundamental weaknesses of contemporary welfare economics.
Kirzner's book establishes a theory of the market and the price system which differs from orthodox price theory. He sees orthodox price theory as explaining the configuration of prices and quantities that satisfied the conditions for equilibrium. Mr. Kirzner argues that "it is "more" useful to look to price theory to help understand how the decisions of individual participants in the market interact to generate the market forces which compel changes in prices, outputs, and methods of production and in the allocation of resources."
Although "Competition and Entrepreneurship" is primarily concerned with the operation of the market economy, Kirzner's insights can be applied to crucial aspects of centrally planned economic systems as well. In the analysis of these processes, Kirzner clearly shows that the rediscovery of the entrepreneur must emerge as a step of major importance.

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

从学生到科学家，从秘书到总裁，从家庭主妇到销售员，拖延的问题几乎会影响到每一个人。本书的两位作者基于他们倍受好评和极具开创性的拖延工作坊和从众多心理咨询领域中汲取的丰富理论和经验，对拖延作了一次仔细、详尽、有时也颇为幽默的探索。
通过鉴别和检查那些我们将事情推掉的背后原因——对失败、成功、控制、疏远和依附的恐惧，加上我们的时间概念问题和大脑的神经学因素——为我们学会怎样理解拖延的冲动以及怎样以全新方式采取行动做了一件非常扎实的基础工作。
作者为我们提供了达成目标、管理时间、谋求支持和处理压力等一系列方案来克服拖延问题，她们提供的方案极为实用并经受过实践的检验。本书还考虑到工作和生活节奏不断加快的当代文化诉求，以及诸如注意力缺失紊乱症、执行功能障碍症等神经认知问题对拖延的影响。本书甚至还为生活和工作在拖延者身边的人群提供了不少实用性建议。

One of the distinguishing features of modern life is that it supplies countless opportunities for regarding (at a distance, through the medium of photography) horrors taking place throughout the world. Images of atrocities have become, via the little screens of the television and the computer, something of a commonplace. But are viewers inured -- or incited -- to violence by the depiction of cruelty? Is the viewer's perception of reality eroded by the daily barrage of such images? What does it mean to care about the sufferings of people in faraway zones of conflict?
Susan Sontag's now classic book On Photography defined the terms of this debate twenty-five years ago. Her new book is a profound rethinking of the intersection of "news" art, and understanding in the contemporary depiction of war and disaster. She makes a fresh appraisal of the arguments about how pictures can inspire dissent, foster violence, or create apathy, evoking a long history of the representation of the pain of others . . .
http://www.susansontag.com/regardingpain.htm
read an excerpt
http://www.susansontag.com/regardingpainexcerpt.htm

如果你看不懂当前的经济形势，如果你要跳槽却又担心失业，如果你想买房但总搞不清楚房价走势，如果你想投资股票但又怕股市暴涨暴跌，如果你想为未来储蓄但又想现在多消费，如果你在做这些决策时想明白其中的究竟，那就了解一下什么是“动物精神”吧。它会告诉你为什么经济会陷入萧条？为什么有人会失业？为什么房地产会有周期？为什么股票价格和公司投资如此多变？为什么通货膨胀和失业此消彼长？为什么我们给将来准备储蓄缺乏计划性？为危机当下，什么样的政策才能奏效？
本书既是宏观经济学理论和政策的颠覆之作，也是期待找到这些问题答案的许许多多普通人的解惑之作。

本书就是舍默研究的最佳呈现。他用进化论阐述了市场（经济的载体）发展的过程，然后用心理学剖析了市场内部所发生的经济行为背后的本质；市场是进化的，随之进化的还有人的行为，而这些进化的行为让市场具备了某种“心理”。舍默就是在这个经济学、进化论和行为心理三条线的交叉口，提出了一个全新的解释经济行为的方式。虽然我们还不能说，舍默将开创一个新的经济学研究领域，但在卡尼曼和特沃斯基最开始研究前景理论时，谁也没有预料到他们会有后来的斐然成绩。

在线阅读本书
Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture”can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

在本书1982年版的序言中，我证实了舆论气氛的一次戏剧性的变动；这次变动，被1962年本书第一次出版时所遭受的待遇和我妻子与我在1980年出版的、表示同样哲理的后继著作《自由选择》所遭受的待遇之间的差异明白地显示出来。这次舆论气氛变动的发生部分是由于政府在经济上的作用在凯恩斯主义和最初出现福利国家的思想影响下的急剧扩大。在1956年，当我把我妻子帮我编成此书的讲稿进行讲授时，美国政府的预算开支——联邦的、各州的和地区的——占国民收入的26％。这笔支出的极大部分是用于国防。非国防的支出占国民收入的12％。25年以后，当此书1982年版出版时，总支出已上升到国民收入的 39％，而非国防的支出则增加了一倍以上，达到国民收入的31％。
舆论气氛的变化产生了它的效果。它给英国的玛格丽特·撒切尔和美国的罗纳德·里根的当选铺平了道路。对于人为造成的而又自我扩大的政府在经济上作用的膨胀，他们虽然无法制止，但是却能加以限制。美国政府的总支出的确稍稍下降，从1982年国民收入的39％降到2000年的36％，但是几乎所有的缩减都来自国防支出。非国防支出环绕着一个大致不变的水平波动：如1982年的31％，2000年的30％。
在1989年柏林墙倒塌和1992(应为1991年。——译者)年苏联瓦解时，舆论气氛得到同一方向的进一步的发展。这使得两种可供选择的组织经济的方式在约为70年间的试验中得到一个戏剧性的终结：究竟应该从上到下还是从下到上，即中央集中计划和控制还是私有制的市场，更通俗地说，社会主义还是资本主义。这次试验的结果已经在较小的范围内早已被一系列类似的试验预示出来：中国的香港、台湾对照中国大陆，西德对照东德，韩国对照朝鲜。但是，只有柏林墙的戏剧性的倒塌和苏联的瓦解才使得上述的结果成为一般共识的组成部分。从而，人们现在认为中央集中计划的确是“通往奴役之路”，正如弗里德里克 ·A.哈耶克于1944年出版的同一标题的卓越著作所争辩的那样。
美国和英国的情况也同样出现于其他西方发达国家。一个又一个的国家，都从二战后最初几十年的爆发式的社会主义过渡到爬行式或停滞式的社会主义。在所有这些国家中，当今的压力是趋向于给市场较大的作用，而给政府较小的作用。我的解释是：这种情况反映了实践长期落后于舆论的事实。二战后数十年中的、迅猛的社会化反映了战前舆论趋向于集体主义的变动；而最近过去的几十年的爬行的或停滞的社会主义则反映了战后舆论变化的早期效果；未来的非社会主义化将会反映由于苏联的瓦解而得以加强的舆论变化所造成的成熟效果。
对过去的发展中国家而言，这种舆论变化甚至还有更为巨大的影响。在最大的、剩下来的、公开宣称共产主义的国家——中国，影响也是如此。在 20世纪70年代的后期，由邓小平引进的市场改革，事实上大大地增加了产量并且把更多的市场成分引入了共产党统治的社会。这种有限的经济自由的增长已经改变了中国的面貌，明显地证实了我们对自由市场力量的信心。中国仍然远远不是一个自由社会，但是毫无疑问，中国居民要比在以往更为自由及富有——除了政治以外，在各个方面都更为自由。在政治自由方面甚至有了一些初步的、微小的增长的征兆，具体的表现为日益增多的农村干部的选举。中国还有很长一段路要走，但是它是朝着正确的方向前进。
在紧接着二战后的时期，标准的教条是第三世界的发展需要中央集中计划加上大量外援。正如彼得·鲍尔和其他人如此明确地指出的那样，这个公式不论在何处使用，它都遭受了失败；而东亚四只小老虎——中国香港、新加坡、中国台湾、韩国——所采用的市场导向的政策取得了巨大的成功。这些事实对经济发展产生了一个很不同的经济发展的理论。现在许多拉丁美洲及亚洲的国家，甚至非洲少数几个国家都采用市场导向的途径而让政府起着较小的作用。许多前苏联的卫星国家也采用同一方针。在所有这些事例中，经济自由的增长与政治自由和公民自由的增长已经携手并进，并导致了财富的增加，竞争的资本主义和自由是分不开的。这一切都与本书的主题相一致。
一个最后的个人方面的按语：对一本书的作者而言，在该书第一次出版40年以后能来评价他自己的著作是一件难得的幸事。我非常有幸得到如此做的机会。现在我也非常高兴看到我的这本书能够成功地经受了时间的考验，并且对今天的问题仍然具有如此重大的关系。如果有一个巨大之点需要改动的话，那就是以经济自由、公民自由和政治自由的三分法来替代以经济自由和政治自由的二分法。当我最初写完此书时，回归中国之前的香港使我认识到虽然经济自由是公民和政治自由的一个必要条件，但是政治自由，尽管为人们所企求，却不是经济和公民自由的一个必要的条件。以此而论，我认为：本书的一个重大缺点似乎是对政治自由的作用存在着不恰当的论述。在某种情况下，政治自由会促进经济和公民自由，而在另一些情况下，它却会约束经济和公民自由。
米尔顿·弗里德曼
斯坦福，加利福尼亚
2002年3月11日

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist’s 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
One of the New York Times Book Review's Top 10 Books of 2011
Editorial Reviews
Amazon.com Review
Amazon Best Books of the Month, November 2011: Drawing on decades of research in psychology that resulted in a Nobel Prize in Economic Sciences, Daniel Kahneman takes readers on an exploration of what influences thought example by example, sometimes with unlikely word pairs like "vomit and banana." System 1 and System 2, the fast and slow types of thinking, become characters that illustrate the psychology behind things we think we understand but really don't, such as intuition. Kahneman's transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives. Thinking, Fast and Slow gives deep--and sometimes frightening--insight about what goes on inside our heads: the psychological basis for reactions, judgments, recognition, choices, conclusions, and much more. --JoVon Sotak
Review
“A tour de force. . . Kahneman’s book is a must read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them.”—Larry Swedroe, CBS News
“Daniel Kahneman demonstrates forcefully in his new book, Thinking, Fast and Slow, how easy it is for humans to swerve away from rationality.”—Christopher Shea, The Washington Post
“An outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner. Its truths are open to all those whose System 2 is not completely defunct. I have hardly touched on its richness.”— Galen Strawson, The Guardian
“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.”— Janice Gross Stein, The Globe and Mail
“A sweeping, compelling tale of just how easily our brains are bamboozled, bringing in both his own research and that of numerous psychologists, economists, and other experts...Kahneman has a remarkable ability to take decades worth of research and distill from it what would be important and interesting for a lay audience...Thinking, Fast and Slow is an immensely important book. Many science books are uneven, with a useful or interesting chapter too often followed by a dull one. Not so here. With rare exceptions, the entire span of this weighty book is fascinating and applicable to day-to-day life. Everyone should read Thinking, Fast and Slow.” —Jesse Singal, Boston Globe
“We must be grateful to Kahneman for giving us in this book a joyful understanding of the practical side of our personalities.” —Freeman Dyson, The New York Review of Books
“Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman’s contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.” — Janice Gross Stein, The Globe and Mail
“It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky’s work ‘will be remembered hundreds of years from now,’ and that it is ‘a crucial pivot point in the way we see ourselves.’ They are, Brooks said, ‘like the Lewis and Clark of the mind’ . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman’s takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment—chess, firefighting, anesthesiology—then blink. In all other cases, think.”—The New York Times Book Review
“Ask around and you hear pretty much the same thing. 'Kahneman is the most influential psychologist since Sigmund Freud,' says Christopher Chabris, a professor of psychology at Union College, in New York. 'No one else has had such a broad impact on so many fields' . . . It now seems inevitable that Kahneman, who made his reputation by ignoring or defying conventional wisdom, is about to be anointed the intellectual guru of our economically irrational times.”— Evan R. Goldstein, The Chronicle of Higher Education
“There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow . . . This is one of the greatest and most engaging collections of insights into the human mind I have read.”—William Easterly, Financial Times
“[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd.”— Michael Lewis, Vanity Fair
“Absorbingly articulate and infinitely intelligent . . . What's most enjoyable and compelling about Thinking, Fast and Slow is that it's so utterly, refreshingly anti-Gladwellian. There is nothing pop about Kahneman's psychology, no formulaic story arc, no beating you over the head with an artificial, buzzword-encrusted Big Idea. It's just the wisdom that comes from five decades of honest, rigorous scientific work, delivered humbly yet brilliantly, in a way that will forever change the way you think about thinking.”—Maria Popova, The Atlantic
“I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement.”—Roger Lowenstein, Bloomberg/Businessweek
“Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.” —The Economist
“[Kahneman’s] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman’s simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray.” —Jonah Lehrer, The Wall Street Journal
“[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds—and our whole selves.” —Christoper F. Chabris, The Wall Street Journal
“The ramifications of Kahenman’s work are wide, extending into education, business, marketing, politics . . . and even happiness research. Call his field “psychonomics,” the hidden reasoning behind our choices. Thinking, Fast and Slow is essential reading for anyone with a mind.” —Kyle Smith, The New York Post
“A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves.” —David Brooks, The New York Times
“Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions.” —Jacek Debiec, Nature
“With Kahneman’s expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT A stellar accomplishment, a book for everyone who likes to think and wants to do it better.” —Library Journal
“The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so "lazy" and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for cohere...

"Fundamentals of Corporate Finance", by Richard A. Brealey, Stewart C. Myers and Alan J. Marcus, has been applauded for its modern approach and interesting examples. Professors praise the authors' well-organized and thoughtful writing style and their clear exposition of what many students consider difficult material. The authors accomplish this without sacrificing an up-to-date, technically correct treatment of core topic areas. Since this author team is known for their outstanding research, teaching efforts, and market-leading finance textbooks, it's no surprise that they have created an innovative and market-driven revision that is more student friendly than ever. Every chapter has been reviewed and revised to reflect the current environment in corporate finance.

In this classic, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

本书由美国的易社强（John Israel）教授倾二十年之力写就，视角独树一帜。何炳棣先生称赞其为“迄今最佳联大校史”。《战争与革命中的西南联大》主体共有四部分，并有导言和结语。生动叙述了联大到昆明之前的经历，勾画了联大与云南社会以及当时政府之间的关系，对西南联大自身的历史、传统和精神渊源进行探讨，淋漓尽致地描摹了联大教师的风采，详细生动地再现了联大在昆明时期的生活。史料扎实，分析精湛，人物跃然纸上。《战争与革命中的西南联大》的出版，势必会令广大读者注目与着迷。

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When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful global enterprise of the past fifty years. This management classic was the first book to reveal Toyota's lean production system that is the basis for its enduring success. Now reissued with a new Foreword and Afterword, Machine contrasts two fundamentally different business systems -- lean versus mass, two very different ways of thinking about how humans work together to create value. Based on the largest and most thorough study ever undertaken of any industry -- MIT's five-year, fourteen-country International Motor Vehicle Program -- this book describes the entire managerial system of lean production. Nearly twenty years ago, Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution. Today The Machine That Changed the World provides enduring and essential guidance to managers and leaders in every industry seeking to transform traditional enterprises into exemplars of lean success.