在线阅读本书
When a disruptive innovation is launched, it changes the entire industry and every firm operating within in This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so. Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.
点击链接进入中文版：
远见:用变革理论预测产业未来

This volume provides a state-of-the-art review of the relationship between technology and economic growth. Many of the 42 chapters discuss the political and corporate decisions for what one author calls a "Competitiveness Policy." As contributor John A. Young states, "Technology is our strongest advantage in world competition. Yet we do not capitalize on our pre-eminent position, and other countries are rapidly closing the gap." This lively volume provides many fresh insights including "two unusually balanced and illuminating discussions of Japan," "Science" noted.

This book examines the results of a major study of innovation in organizations, calling into question most of the explanations of the innovation process that have been proposed in the past. The authors find that the innovation process is neither sequential and orderly, nor is it a matter of random trial-and-error; rather it is best characterized as a nonlinear dynamics system. They explain that the innovation journey involves motivating and coordinating people to develop and implement ideas by engaging in transactions with others while making the adaptations needed to achieve desired outcomes within changing organizational contexts.

If you don't look beyond your innovation, you're setting yourself up to fail. Innovation is today's business mantra. But the sad reality is that, all too often, good people work hard on projects that can't succeed. Why? It's rarely a lack of customer insight or bad execution. According to Ron Adner, too many projects fail because managers don't understand how their success depends on other actors in their "innovation ecosystem." These external stakeholders are easy to overlook, but are the critical difference between success and failure. For example, although Nokia was first to market with a revolutionary 3G wireless phone, it failed to take off because co-innovators responsible for crucial technologies-like network infrastructure and mobile service-were years late to market. Likewise, Hollywood struggled for a decade to make the switch to digital film, all because the studios neglected a critical partner-the theater operators-who were reluctant to pay for the costly transition that would benefit studios but not themselves. Drawing on a decade of research and field testing, Adner untangles the often baffling mysteries of why great products fail. He reveals the hidden logic of innovation ecosystems and offers clear steps that firms can take to drastically increase their odds of success.

Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps?
Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies.
The editors contend that managing emerging technologies represents a "different game," requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as:
* Common pitfalls and potential solutions for incumbent firms in managing emerging technologies
* Strategies for assessing the potential of new markets and designing technologies to take advantage of market "lumpiness"
* The need for scenario planning and "disciplined imagination" to develop strategies under uncertainty
* The limits of patents in protecting gains from technology, and the use of lead time and other strategies
* The power of innovative financial strategies and the use of real options in making investments
* Using alliances and new organizational forms
* Developing a "customized workplace"
Wharton on Managing Emerging Technologies represents a powerful survival kit for managers "dropped behind the lines" of these new technologies. The authors provide a comprehensive set of tools and insights that will help you understand the new challenges and develop effective strategies to succeed at this different game.
Praise for WHARTON on MANAGING EMERGING TECHNOLOGIES
"New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges."-Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum
"Wharton on Managing Emerging Technologies covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems."-Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, Competing on the Edge: Strategy As Structured Chaos
"Wharton on Managing Emerging Technologies provides those of us who live in the chaotic environment of 'discovery by the minute' many ways of thinking about how to make a new idea successful. The collective knowledge and personal wisdom represented in this book is like having a person with hundreds of years of learning and experience sitting on the business team. Wharton on Managing Emerging Technologies is vital to anyone trying to develop new businesses in today's world."-Terry J. Fadem, Director, Corporate New Business Development, DuPont

Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps? Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies. The editors contend that managing emerging technologies represents a "different game," requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as: Common pitfalls and potential solutions for incumbent firms in managing emerging technologies Strategies for assessing the potential of new markets and designing technologies to take advantage of market "lumpiness" The need for scenario planning and "disciplined imagination" to develop strategies under uncertainty The limits of patents in protecting gains from technology, and the use of lead time and other strategies The power of innovative financial strategies and the use of real options in making investments Using alliances and new organizational forms Developing a "customized workplace"Wharton on Managing Emerging Technologies represents a powerful survival kit for managers "dropped behind the lines" of these new technologies. The authors provide a comprehensive set of tools and insights that will help you understand the new challenges and develop effective strategies to succeed at this different game. Praise for WHARTON on MANAGING EMERGING TECHNOLOGIES "New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges."
—Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum "Wharton on Managing Emerging Technologies covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems."
—Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, Competing on the Edge: Strategy As Structured Chaos "Wharton on Managing Emerging Technologies offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge."
—Jerry Karabelas, PhD, CEO, Novartis Pharma AG

This seminal book has become essential reading for students taking courses in technology management and innovation, and for managers who are responsible for strategic planning. The author shows how the initiative to innovate can come not only form a manufacturer, but also from suppliers, and customers. The author calls these "lead users", and the term has come into the business lexicon. A video course based on the book was produced by the MIT TV department and has been distributed to many business schools. The Sources of Innovation has become essential to an understanding of how and where technological innovation takes place. For the first time, the book shows how the assumption that technological innovation is generated by manufacturers is inaccurate. Innovation takes place where it creates the most value, and that can be in a variety of locations, from suppliers to end users. Understanding this fact can facilitate the innovation process, leading to faster and better processes and products.

Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation , Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.

The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive.

Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.

Niklas Luhmann is widely recognized as one of the most original thinkers in the social sciences today. This major new work further develops the theories of the author by offering a challenging analysis of the relationship between society and the environment.
Luhmann extends the concept of "ecology" to refer to any analysis that looks at connections between social systems and the surrounding environment. He traces the development of the notion of "environment" from the medieval idea—which encompasses both human and natural systems—to our modern definition, which separates social systems from the external environment.
In Luhmann's thought, human beings form part of the environment, while social systems consist only of communications. Utilizing this distinctive theoretical perspective, Luhmann presents a comprehensive catalog of society's reactions to environmental problems. He investigates the spheres of the economy, law, science, politics, religion, and education to show how these areas relate to environmental issues.
Ecological Communication is an important work that critically examines claims central to our society—claims to modernity and rationality. It will be of great importance to scholars and students in sociology, political science, philosophy, anthropology, and law.
Language Notes
Text: English, German (translation)

在线阅读本书
Product Description
According to the Project Management Institute, over 80 percent of a project manager's job is communication yet most project management books hardly discuss it. "Communications Skills for Project Managers" provides practical advice and strategies for ensuring success, even in the face of shifting organizational priorities, constantly evolving expectations, and leadership turnover. This important guidebook gives readers the practical strategies they need to keep everyone including themselves in the loop. Even a project that is brought in on time and on budget can be considered a failure if those outside a project team haven't been clearly communicated with throughout the project lifespan. This book provides readers with the skills they need for ensured project success, every time.
Book Description
According to the Project Management Institute, over 80 percent of a project manager’s job is communication—yet most project management books hardly discuss it. Communications Skills for Project Managers provides practical advice and strategies for ensuring success, even in the face of shifting organizational priorities, constantly evolving expectations, and leadership turnover. This important guidebook gives readers the skills they need to keep everyone in the loop. Readers will find out how they can: • keep those on the project team—as well as upper management—involved and informed • establish a plan for communication • effectively present to stakeholders • compete with other initiatives within the organization • convey reasons for change • and more Even a project that is brought in on time and on budget can be considered a failure if those outside a project team haven’t been kept informed. This book provides readers with the skills they need for ensured project success, every time. From the Inside Flap
Congratulations. Your latest project is nearly in—on time, under budget, and with all of its components poised to function in perfect harmony. So why isn’t senior management as happy as you expected? Why did your project team need to put out one fire after another? Why are your end users confused and besieging you with frantic phone calls and endless emails? What’s all too easy to forget is that the reason the project was approved was to support your company’s strategic and fiscal objectives. Even the most soundly designed project methodology, expertly implemented and technically flawless, can result in a business failure if the project purpose, applications, or very existence aren’t fully understood throughout your organization. The answer is all about communications skills. In fact, the number one factor in the success or failure of projects is the quality and consistency of communications. If you’re a project manager, the bulk of this responsibility falls to you. In Communications Skills for Project Managers, Michael Campbell unlocks this critical component of project success, illustrating how to keep every project stakeholder in the loop every step of the way—from concept through delivery and beyond. A veteran of countless projects on every conceivable scale, Campbell gives you the universal elements of all communications as they pertain to the specific demands of a project management environment. And you’ll get a generous selection of powerful tools to help you: • Present the case for your project to senior management and other key stakeholders • Secure and maintain the right level of leadership support throughout the life of the project • Combine written, phone, and in-person communications for maximum effect • Use communications to help manage expectations, risks, and scope change • Link the hallmarks of project management (defined tasks, specific deliverables, and repeatable techniques) with the change management challenges that sometimes inhibit acceptance of new projects, and learn how to “sell” the need for change by taking the fear out of it through great communications • Apply top-notch communications strategies to every project you manage from now on As a project manager, you have to know how to react on the fly to shifting business priorities, evolving expectations, and perennial leadership changes—and to make sure everyone around you understands exactly what’s going on, all the time. Communications Skills for Project Managers shows you how to develop a practical approach to the biggest and most critical part of your job—relating the work of your team to the goals of your organization and the daily lives of its people. Michael Campbell, PMP, is the President and leader of the Energy Practice at MCA International LLC. He is the author of Bulletproof Presentations and coauthor of the fourth edition of The Complete Idiot’s Guide to Project Management. He lives in Houston, Texas.

Experience learning made easy-and quickly teach yourself how to manage your projects with Project 2010. With Step By Step, you set the pace-building and practicing the skills you need, just when you need them! Topics include building a project plan and fine-tuning the details; scheduling tasks, assigning resources, and managing dependencies; monitoring progress and costs; keeping projects on track; communicating project data through Gantt charts and other views; and exploring enterprise project management systems.

From Inside the Book:

本书写于1930年。当时作者虽相当了解法西斯主义，但对国家社会主义几乎一无所知。当作者还在为书稿的完成而喜悦时，十分震惊地听说国家社会党人在1930年的选举中赢得了最初的胜利。书稿被搁置一旁有一年之久。因为我不想让它在我的三卷本《哲学》之有问世。《哲学》在1931年发表。该书发表后几星期，本书也出版了。
为了阐明那个时代，作者利用了仅属于那些特别岁月的事实材料，因而本书在许多方面感染了当时的气氛。尽管自它问世以来已发生了种种事情，但是若考虑一下今天的哲学状况和世界情景，那么作者认为，它在现在和当时一样有效。
作者为德国存在主义哲学家, 主张哲学是对存在的主观解释, 认为哲学应当为人的自由而呼吁, 应当注重人的生存, 并以此作为一切现实的核心。本书为其重要著作。

Market-defining since it was first introduced, International Business 6e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

《自由的逻辑》内容简介：迈克尔·博兰尼与哈耶克、波普尔同为“朝圣山学会”的重要代表人物，二战以来捍卫自由的有力斗士。然而，我国学界对哈耶克、波普尔介绍甚多，对博兰尼却少有提及。《自由的逻辑》是博兰尼的重要代表作，初版于1951年。正与哈耶克的《通往奴役之路》、波普尔的《开放社会及其敌人》具有相同的写作背景及目的，亦与这两部捍卫自由的名著有异曲同工之力。《自由的逻辑》收入了作者二战前后的数篇论文，雄辩地阐述了他一如既往倡导的主题，即科学发展与经济进步应以自由的实现为基本前提，而阉割自由的计划体制则有可能牺牲科学及经济发展。

Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell phones to DVDs—it has taken on even greater significance. Amusing Ourselves to Death is a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment. It is also a blueprint for regaining controlof our media, so that they can serve our highest goals.