For many Creation is the label that defined the shoegazing sound. From the Mary Chain through to Ride and Slowdive via My Bloody Valentine and The House of Love, Creation released the records that are always top of any shoegazing lists. There can’t be any article or list on the genre that doesn’t mention Souvlaki, Nowhere and Loveless.
It’s a musical genre that was worshipped by the UK music press for a short period in 1991 only to be followed by an onslaught of derision when bands like Nirvana and Suede started having big chart hits. I’ve lost count of the number of journalists that claim to have invented the name as a form of ridicule, but later went on to champion awful tuneless Britpop bands like Sleeper.
The Shoegaze sound may have returned underground in 1992 to make way for Grunge and Britpop, but it’s influence and sound was copied and polished up for many of the stadium acts of the 90s to fill the airwaves with anthemic, more accessible versions of the genre.
With the arrival of the internet, the shoegaze genre was once again resurrected with many bands and record labels no longer reliant on the corporate friendly music press and radio. Alongside labels such as Sonic Cathedral, artists like Ulrich Schnauss, The Radio Dept, The Pains of Being Pure at Heart, Sigur Ros, Maps, Deerhunter, School of Seven Bells and M83 were all emerging and citing the original shoegaze records as influences and so the scene grew again.
Reunion tours of My Bloody Valentine, Slowdive and Ride also gathered a huge amount of attention and in many cases bands played to larger crowds that they did in 1991, this also gave audiences a chance to re-evaluate those wonderful records.
After last years Beautiful Noise film, now for the first time a box set is to be released that captures most of those bands together with many rarities you may never have heard before, including Creation bands like Medicine, Moonshake and a pre-Creation The Boo Radleys.
‘Still In A Dream’ is released on January 29th 2016. The full tracklisting is below: