We are beyond mere excitement about Lessons for the Young Economist. It is easily the best introduction to economics for the young reader—because it covers both pure economic theory and also how markets work (the domain of most introductory books).
Robert Murphy has the right frame of mind and mastery of the subject matter to provide the best possible pedagogy. The logic is super clear. The organization is impeccable. It achieves a great balance between “plain old” economics and that aspect of economic thought that is considered particularly Austrian. Therefore, it prepares the student for both conventional economic studies in the future and provides the logical rigor and policy clarity that only the Austrian School perspective can offer.
Most of the attempts at such texts falter because they are either too dry and technical for the young reader or they are littered with attempts to keep the student entertained with references to pop culture or cheesy passages that attempt to “speak the child’s language” but only end up sounding patronizing.
Dr. Murphy’s text has none of this. The prose has relentless fire without needless fireworks. What drives it forward is intellectual passion born of his love of the topic. What’s also nice is that he is nowhere self-consciously trying to sound like someone he is not. It is his real voice, explaining everything point by point. For this reason, the text is warm and engaging.
Here is the product of vast experience and daily writing. This permits the voicing of the book to achieve a remarkable integration page to page, chapter to chapter. Though he is drawing from the whole history of the development of economics, the text ends up being strikingly original. His approach is not based on anything but his own sense of how to teach this subject.
This book will not be boring or useless even for people who think they already know the subject. Every page or two, there are fresh insights. For example, on the problems with barter, he shows that in the real world, most goods and services would not have come into existence at all (so that there would be no trading of tractors for cobbler services because there would be no tractors or repairable shoes). In another place, he points out that one of the advantages of the division of labor is that it makes the advantages of automation more readily apparent.
Maybe these points appear in other introductory texts but the way he works them into a logical and seamless system is very impressive. It has a much larger market than just high-school students. Anyone can enjoy this book and learn from it. The appropriate age here is probably 13 and up but any adult will love this book.
Murphy wrote the first study guides to Human Action and Man, Economy, and State. He can now add another medal to his chest. It is a big one. There is every reason to believe that this book will still have powerful legs decades from now.
As for the price, it is close to being a miracle for a textbook of this size and expanse. The conventional publishers of bad books at high prices don't stand a chance against this landmark.

本书是一本独具特色的基础经济学读本，由奥地利经济学派新锐代表人物罗伯特·墨菲（Robert P．Murphy）博士撰写。墨菲博士深通写作之道，他用出神入化的笔触向普通民众讲述关于真实人的经济学，逻辑超清晰，框架超优美，文字温馨而迷人，不仅实现了“朴素而传统”的经济学与奥地利学派思想的完美融合，而且为学生打下了继续学习高级经济学的基础。

世界也许充斥着越来越多的暴力，但是诺贝尔奖得主阿马蒂亚•森在这部包罗万象的哲学著作中认为，驱使着这些暴行的，不仅仅是那些不可解脱的仇恨，还有人们的思想混乱。
在11岁那年，阿马蒂亚•森生平第一次亲历了杀戮。20世纪40年代在印度突然爆发的印度教徒—穆斯林骚乱的双方都是受到了别人的有意挑唆。这场骚乱中的绝大多数受害者——包括印度教徒与穆斯林——都是同属一个阶级的劳动人民。然而应当对这场血腥屠杀负……
本文来自: 中国经济学教育科研网(http://www.cenet.org.cn) 详细内容清查看：http://www.cenet.org.cn/article.asp?articleid=39161

作者在《美国种族简史》一书中，用大量的史实、数字，深入浅出地讲述了各个种族在美国的奋斗史、文化史，包括爱尔兰人、德国人、意大利人、日本人、犹太人、华人、墨西哥人、黑人、波多黎各人等。
众所周知，美国是世界文化的大熔炉。各个种族无论在基因上，还是在文化上都有其本国固有的特质。和其他种族比起来，这些固有的性质也使其在众多种族共存的环境中凸显出来。肯远离祖籍国来到美国的人们，和他们周围的人相比，更具有进取心，在面对困境时更主动，因此凸现出来的种族特点就更加明显。虽然个性或者思考方式很大程度上取决于人们所处的阶级，但是依然呈现出很多通用的成功必备的品质，比如重视教育、勤奋、积极、重视经验的传递，这适用于所有的行业。
在美国，种族成功的唯一出路是将自身传统优势发挥到极致，并坚持不懈地适应和改进。今天美国最富有的犹太人和日本人，无一不是这个经验的充分实践者。
本书1981年在美国出版，至今已30年。美国种族史具有超出种族本身的内涵，书中翔实的数据资料、对种族特点的分析和观点直到现在仍不过时，并且对于经济和文化越来越多元化的中国具有十分重要的意义。

《美国种族简史》为美国著名经济学家托马斯.索威尔的经典作品，本书回顾阐述了美国的各个种族群体的历史：爱尔兰人，德意志人，犹太人，意大利人，华人，非裔人 ，波多黎各人及墨西哥人。

《天资差异》作者是迈尔斯-布里格斯类型指数人格测试表（MBTI）的创始人，该人格类型量表是有史以来使用最广泛的人格类型测试工具。《天资差异》梳理了我们对人格类型的理解，是对该人格类型测试工具的基本要点，以及在实际生活中的应用的解释。了解著名的MBTI性格测试工具，并且评估自己的性格类型，突破人际之间的“性格壁垒”，强化个人性格优势，回避性格局限，分析他人性格，提高人际沟通能力。根据荣格理论的观点，《天资差异》区别了四种主要的人格类型，并解释了这些性格特质在人们面对世界和做出决定中的作用。《天资差异》还说明了这些因素对每种性格类型的人在学习、工作和人际关系诸多方面的影响。作者将一生奉献给了对人格类型的观察、研究和测试。《天资差异》已被翻译成十多种文字。近来，全世界每年有250多万人次接受MBTI测试。在美国每年有300万人以上参加MBTI和性格测试，其中超过80万人为管理阶层。据统计，世界前100公司中有89%的公司引入使用MBTI作为员工和管理层自我发展、改善沟通、提升组织绩效的重要方法，80%以上的高层管理者、高级人事主管都在使用这个工具。

Joachim "Jogi" Löw ist mehr als ein Fußball-Bundestrainer. Er ist das Gesicht einer spielfreudigen, erfolgreichen und im Ausland vielbestaunten Fußballphilosophie. Er eroberte die Herzen der Fans im Sturm, wurde zum Sympathieträger und zu einem der beliebtesten Deutschen überhaupt.
Dabei war sein Weg, den Christoph Bausenwein in diesem Buch nachzeichnet, keineswegs einfach. Als Spieler wie als Vereinstrainer hatte Löw Rückschläge zu verkraften. Seine Beharrlichkeit, sein Perfektionsdrang und seine Zielstrebigkeit bei der Umsetzung moderner Spielsysteme wurden zuweilen unterschätzt - bis er 2006 die Nationalelf übernahm und seine Skeptiker mit berauschendem Traumfußball überzeugte.

Review
White House Budget Director Peter Orszag is a numbers guy, a propeller head as President Obama would say. But as David Von Drehle and I write in this week's print version of Time, Orszag has been spending his time recently reading not about spreadsheets, but about psychology. In particular, he has been reading a new book by the economists George Akerlof and Robert Shiller called Animal Spirits: How Human Psychology Drives The Economy, and Why It Matters For Global Capitalism. . . . We are, it turns out, slaves to the Animal Spirits. They have brought us to our knees. And now they are the only things that can save us.
(Michael Scherer, Time.com's "Swampland" )
In their new book, two of the most creative and respected economic thinkers currently at work, George Akerlof and Robert Shiller, argue that the key is to recover Keynes's insight about 'animal spirits'--the attitudes and ideas that guide economic action. The orthodoxy needs to be rebuilt, and bringing these psychological factors into the core of economics is the way to do it. . . . The connections between their thinking on the limits to conventional economics and the issues thrown up by the breakdown are plain, even if they were unable to make every link explicit. Even more than Akerlof and Shiller could have hoped, therefore, it is a fine book at exactly the right time. . . . Animal Spirits carries its ambition lightly--but is ambitious nonetheless. Economists will see it as a kind of manifesto.
(Clive Crook Financial Times )
Animal Spirits is a welcome addition to our Hannitized national economic debate, in which anyone who advocates government spending risks being labeled a socialist. . . . Animal Spirits is most compelling when the authors summon all the key behavioral patterns to explain vast, complex phenomena such as the Great Depression. . . . Animal Spirits . . . [is] aimed squarely at the general reader, and rightly so: Macroeconomics is now everybody's business--the banks are playing with our money.
(Andrew Rosenblum New York Observer )
[A] lively new financial crisis book.
(James Pressley Bloomberg News )
The two superstars have produced a truly innovative and bold work that attempts to show how psychological factors explain the origins of the current mess and offer clues for possible solutions. At a time when plummeting confidence is dragging down the market and the economy, the authors' focus on the psychological aspect of economics is incredibly important.
(Michael Mandel BusinessWeek )
What Sigmund Freud did for the study of the mind, George Akerlof and Robert Shiller are doing for economics. Freud, healer or fake--take your pick--built a career and a field of medicine on the idea that people are driven by irrational forces. Akerlof, professor of economics at the University of California, Berkeley and winner of the 2001 Nobel Prize in economics, and Shiller, the Yale economist who is the eminence grise of the housing meltdown, argue that massive government market intervention programs are the only way to turn fear into enthusiasm for spending and investing--the 'animal spirits' that are an essential part of recovery. . . . Akerlof and Shiller pick up on the idea of the emotional impetus to investment. With elegant reasoning and lovely prose, they demonstrate that we'll all be wallowing in misery unless governments around world, especially the in the G7 nations, help to return markets to optimism. . . . Animal Spirits is a fine discussion of the last few decades of development of economic theory, especially monetary economics.
(Andrew Allentuck The Globe & Mail )
Another contribution to the human-nature-ensures-economics-is-irrational school of thought. But, unlike many of the rants against people trying to make an honest profit, this is a measured examination of how the present crisis is explained in economic terms. And so it should be. George Akerlof is a Nobel prizewinner, Robert Shiller teaches at Yale and is the author of Irrational Exuberance, which should give you an idea of this one's approach. This fascinating work uses economics to explain real-life issues, such as real estate price cycles, to key policy problems, such as the relationship between inflation and employment.
(Stephen Matchett The Australian )
With Animal Spirits we hone in on how incentives and narratives can be created to channel the human psychological factor into collectively healthy directions, and how to be aware of the fictions we tell ourselves about how we wish the world and greed and financial security worked. [Animal Spirits] sheds light on complex issues and leaves readers with a better grasp of undercurrents and--most importantly--a rediscovered belief in principles of common sense and caution.
(Daily Kos )
The new book from George Akerlof and Robert Shiller, Animal Spirits, has been getting a lot of press of late, and quite rightly: it's really good. It's not only very readable; it also offers a compelling vision of a very different type of macroeconomics--one where behavioral considerations are front and center, rather than simply providing what Clive Crook calls 'ad hoc modifications' to the standard, ridiculously oversimplified and unrealistic, model. . . . [I]f you read only one book on this subject, make it Animal Spirits.
(Felix Salmon, Portfolio.com )
As George Akerlof and Robert Shiller show in a new book Animal Spirits, this is no freak storm. It may mark the long-awaited encounter between psychology and economics. . . . Akerlof and Shiller's book is probably the first macroeconomic exploration of the subject that is accessible to those interested in the subject but who don't have the academic training to understand the detailed argument.
(Mint )
Review
This book is a sorely needed corrective. Animal Spirits is an important--maybe even a decisive--contribution at a difficult juncture in macroeconomic theory.
(Robert M. Solow, Nobel Prize-winning economist )

《中国思想地图:老子》是青年学者熊逸“站”着读《老子》，力图“理解”而不是“颂扬”、“懂”得而不是“悟”透《老子》的一部力作，也是作者清理传统文化、梳理中国思想电的一次尝试，从“老子”开始，这一系列还将陆续推出“庄子”、“苟子”，等等。
全书以大无畏的勇气、扎实的学术功底和严密的逻辑推理，对《老子》一书的一切可疑之处，都作了穷追猛打式的拷问，从政治主张到生活哲学，从理论的内在矛盾到思维方式的漏洞。既不装糊涂，也不受任何名家名人的忽悠。
书中灼见叠出，妙语连珠。欲读《老予》，先读此书，一定可以让读者少走许多弯路、少受不明不白的忽悠。

有多少错误早已让我们信以为真？有多少谎言早已让我们习以为常？　　你不妨把这本书当做一部益智游戏手册，一边看，一边多问几个“为什么”，然后静下心来想一想，看看我们头脑中一些根深蒂固的观念是不是真的母庸质疑？　　对于经典和历史，历代的统治者们大多都有着一套套高明的剪辑和宣传功夫，他们是很会用真话来说谎的，而不上当的人永远是少数中的少数。　　还要记住：看这本书的时候不要轻易就下结论哦，你掌握的资讯越丰富，他就越能够体会出作者的良苦用心，他可绝对不仅仅是把历史和典籍做了些通俗化的说明而已呀。

在中華名族歷史文化的長卷上，記錄著一位元飲譽世界的集大成者的名字，“十有五而志於學，三十而立，四十而不惑，五十而知天命，六十而耳順，七十而從心所欲，不逾矩。”他，就是被李苦禪大師贊為“至聖無域澤天下，盛德有範垂人間”的先哲——孔子。
《論語譯注》彙編了研究孔子的重要文獻《論語》二十篇，並作了較為具體的分析和解注。透過文字，我們仿佛和智者正面晤對，聆聽他“性相近，習相遠”的人性思想、“有教無類”的教育主張、“任人唯賢”的人才觀念、“各因其才”、“不憤不啟、不悱不發”、“學而不思則罔，思而不學則殆”的教學方法……而在我腦海中最難以忘卻的是他“為政以德”的教育思想，耳畔時時想徹的是“道之以德，齊之以禮”，“驥不稱其力，稱其德也”等表露其“治理國政要把道德教育放在第一位”的這一教育思想的經典論述。

"Marketing Management: A Contemporary Perspective" provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe. Marketing Management is an authoritative investigation of contemporary marketing. It is a thorough, carefully crafted, and comprehensive resource that helps to understand and solve the challenges in implementing successful marketing. Professor Thomas S. Robertson, Wharton School Marketing Management combines the best features of a reference and textbook. It skillfully integrates the important conceptual foundations in marketing with practical applications to serve as an essential and excellent book for both marketing students and marketing professionals.

《朗氏对外德语大词典》收录词目约66000条，选词广泛，此外反映时代发展、社会变革、青年行为等等的新词语、新概念在词典中也有较明显的体现。尤其值得一提的是，该词典从教学法角度考虑对30000余条复合词的精选安插，对主要构词要素的立目释义独具匠心的编排，能激发读者扩充词汇的求知欲望和举一反三的构词能力，同时也给读者敞开了一扇去感受和探索德语词库的浩瀚和深湛的大门。学会正确遣词造句是每个学习外语的人所期望的。本词曲对动词、名词、形容词刻意设计的结构格式，2100余条语法疑难的说明，对介词的支配关系和形容词的句法功能等等的点拨，确实起到了教与学各得其所的作用。