Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge.
Game theory shows that in order to coordinate its actions, a group of people must form "common knowledge." Each person wants to participate only if others also participate. Members must have knowledge of each other, knowledge of that knowledge, knowledge of the knowledge of that knowledge, and so on. Michael Chwe applies this insight, with striking erudition, to analyze a range of rituals across history and cultures. He shows that public ceremonies are powerful not simply because they transmit meaning from a central source to each audience member but because they let audience members know what other members know. For instance, people watching the Super Bowl know that many others are seeing precisely what they see and that those people know in turn that many others are also watching. This creates common knowledge, and advertisers selling products that depend on consensus are willing to pay large sums to gain access to it. Remarkably, a great variety of rituals and ceremonies, such as formal inaugurations, work in much the same way.
By using a rational-choice argument to explain diverse cultural practices, Chwe argues for a close reciprocal relationship between the perspectives of rationality and culture. He illustrates how game theory can be applied to an unexpectedly broad spectrum of problems, while showing in an admirably clear way what game theory might hold for scholars in the social sciences and humanities who are not yet acquainted with it.
In a new afterword, Chwe delves into new applications of common knowledge, both in the real world and in experiments, and considers how generating common knowledge has become easier in the digital age.

年轻的兽医吉米·哈利踌躇满志地来到乡间工作，谁知道等待他的却是层出不穷的“惨事”。半夜穿睡衣出诊，被人一捧一逗地揶揄不说，饿得要崩溃，却忘了带钱，只能眼睁睁地看着三明治被端走；挨马踢狗咬也就罢了，还被一只小京巴认作干叔叔，除了礼物竟然还送签名照；好不容易约上了心仪的女孩，结果窘事连连，一波三折……
除了那些让人捧腹的趣事之外，吉米·哈利还用充满柔情的笔触描写了英国乡间怡人的风景，以及在那里生活着的纯朴而热情的人们。他总是怀着满腔的热情去拥抱生活，并将其优雅地表现于笔端，带给读者同样的感动与欢乐。

《这样装修不超支、不被宰、不返工》
98笔血泪经验告诉你如何避免“花钱费力买罪受”
装修，非亲历者难知其水深。设计师开个小差、包工头换个小料、工人们偷个小懒，看起来都是小问题，但日后你就会发现麻烦都出在这些小事上。不过，如果你装修过一次，看到了施工的具体过程，那就不同了。本书带着读者亲历装修的每个细节，让读者事先知道其中的真相。
本书按施工顺序，介绍了装修中的十大工程：
1.拆除工程：如果事先没设计好，拆完了墙，可能要原地重建。
2.水电工程：又称“隐蔽工程”，即使用了劣质的水电管线，你也看不到。
3.泥瓦工程：任何一道工序出问题都会造成墙面裂缝，而且大多无药可治。
4.卫生间工程：防水做不好，楼下总来找；防臭做不好，经常返臭味。
5.厨房工程：设计厨房、橱柜时，不做饭的人最好不参与决策。
6.空调工程：位置不对，开着空调会不冷；防腐层太差，烧着暖气会不暖。
7.木工工程：少用木板是关键，因为其中的甲醛要3-15年才能释放干净。
8.油漆工程：都说是“一底两面”,但不刷底漆，你也不一定知道。
9.收尾工程：打扫卫生的工具有讲究，搞不好会擦坏地板、瓷砖……
10.砍价工程：砍价很专业，不学勿上岗；网购很廉价，但便宜常常没好货。
本书两大特点
一．全程跟拍，完整呈现施工现场
装修之所以难搞，原因之一是复杂的工序和工法让人“两眼一抹黑”。尤其是第一次装修的人，深一脚浅一脚，不知道下一步会遇到什么。为此，我们亲临现场，在一所460平方米的别墅中全程跟踪施工6个多月，实地拍摄图片890张。从最开始的水电工程，到最后面的打扫卫生，详细记录了每个具体环节的流程、方法。这些类似于录像的组图，将告诉你各个装修环节怎么做是正确的，哪些做法是错误的，以便让你家的装修少走一些弯路。
二．98笔血泪经验告诉你的装修早知道
装修中能遇到的问题不胜枚举，虽然别人家的麻烦不一定出现在你家中，但看看他人的遭遇，多少会让你有一些借鉴。为此，本书搜集了98个真实的装修小案例，这些前人的惨痛经历或许能让你少走一些弯路。
文摘：
各有利弊的承包方式
1．全清包：业主自己当包工头，自己找工人施工，自己买所有材料，自己做设计。这种方式最费事，如果控制得好会最省钱，控制不好就难说了。因为你接触的人物非常多，包工头、各类工人、店家、搬运工……所以宰你的人也就多了。
2．清包：业主委托包工头，包工头组织工人施工。所有材料都由业主采购。这种方式被“装修游击队”普遍采用，虽然比半包要省一点钱，但业主的辛苦程度和全清包基本一样。
3．半包：业主委托包工头或装修公司组织工人、购买辅料。主材由业主采购。这种方式被装修公司普遍采用，业主不省钱也不省力。给装修公司的费用中一般包含设计费。
4．全包：业主把所有工作都给包工头或装修公司，又称“交钥匙工程”。业主很轻松，但对费用根本无法控制。这类业主有几种：钱多到可以不在乎；特别宽容和“糊涂”，不计较被占便宜；特别重视体面和尊严，没心情也没时间处理装修这种小事；非常精明，知道大棒要配合胡萝卜使用……面对这几类业主，设计师、包工头会献上最好的服务。业主只需要给钱，然后等结果。如果不满意可以骂一顿，然后给钱让他们重做。
5．半全包：介于半包和全包之间，基础材料费、设计费按半包来收，主材、家具由业主选择和定价，然后交给装修方采购、签收、安装。这样，业主既控制了主材、家具的费用，又避开了具体操作上的麻烦。但由于利润太少，很少有设计师会干。也有的设计师会采纳这种方式，但会要求陪同业主一起购买建材。此时，虽然设计师并没额外收取劳务费用，但实际上可以从购买的每一种主材中抽取回扣，这些回扣就是为此付出劳动的“隐性工资”。虽然手段不光明，但也不算不合理。
开工前、施工中、完工后，890张入微跟拍照片全面图解装修细节
想不被设计师“设计”，不被包工头忽悠，一定要知道正确的工法、工序
看完这本，预算更准确，监工更专业，工期更有谱
手把手教你如何挑工人、定工序、选工法、购建材、省预算、避纠纷……
装修，非亲历者难知其水深。设计师开个小差、包工头换个小料、工人们偷个小懒，都会导致日后出麻烦。如果你看到过施工的过程，就不一样了。本书带着你亲历装修的每个细节，事先知道其中的真相。

Until May 1987, fourteen-year-old Billy Marvin of Wetbridge, New Jersey, is a nerd, but a decidedly happy nerd.
Afternoons are spent with his buddies, watching copious amounts of television, gorging on Pop-Tarts, debating who would win in a brawl (Rocky Balboa or Freddy Krueger? Bruce Springsteen or Billy Joel? Magnum P.I. Or T.J. Hooker?), and programming video games on his Commodore 64 late into the night. Then Playboy magazine publishes photos of Wheel of Fortune hostess Vanna White, Billy meets expert programmer Mary Zelinsky, and everything changes.
A love letter to the 1980s, to the dawn of the computer age, and to adolescence—a time when anything feels possible—The Impossible Fortress will make you laugh, make you cry, and make you remember in exquisite detail what it feels like to love something—or someone—for the very first time.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

房价高、面积小、东西多、收纳少；节奏快、压力大、时间紧、想法杂……这些是都市人生活普遍面临的问题。但是，即使只有有限的空间，也希望住得舒适、快乐， 纵然蜗居在不大的房子，也有一颗追求高品质生活的心。
前万科副总建筑师逯薇，初次公开居住秘密，300余幅手绘，一目了然，轻松教你学会居住
逯薇认为，居住并非与生俱来的本能，而是需要学习和掌握的技能 。本书的重点是“家的收纳痛点”。匹配中国中小户型特点，逯薇针对玄关收纳、客厅收纳、厨房橱柜、洗面柜、衣帽间收纳等问题，逐一提出解决方案。其中“逯薇式客厅大柜”、“厨房一金二银三区”、“高低台面”等先进设计理念，广受读者的追捧和模仿，并深入影响龙头家居企业。在这本精美的绘本中，她将自己的居住哲学一笔笔画出，加上幽默风趣的文字，让读者一目了然，可以轻松愉快的方式快速掌握家居设计、整理收纳、购置家私等问题的诀窍和要领。三百多页的绘本，处处透着作者对打造更美好的居住环境的坚定态度。她毫无保留地将居住理念的精华部分放在这本书中，更有无数的居住“干货”，带给你超值的居住技巧，让你的“住商”在短时间内快速得到提升。是一本提升生活品质不可错过的好书。房子不必大，住好才是家。翻开这本书，从打造一个整洁温暖的家开始新的旅程！

公元2429年，女主角傅落从中央军校太空作战系毕业，假期中被硬塞进时尚公司实习。傅落中性的外表和不修边幅的性格使她在实习过程中闹出一系列笑话，却也因此被她未来的顶头上司——太空二部大校杨宁——发掘出她的战斗才能。
不久，流落在太阳系外的“他星系人类”为争夺资源，悍然对地球发动战争。不顾家人激烈反对，傅落决定参军，经过一系列曲折最终仍被编入杨宁麾下。敌人利用人类国家间的猜疑各个击破联军力量，强行登陆地球。杨宁的父亲杨老将军牺牲自己吸引火力，杨宁趁机带领军队及时占领土星堡垒与敌人对峙，成为地球联军最后的希望。
在土星堡垒中，有外号“叶贱贱”的天才特种兵叶文林，出身宇宙海盗的神秘顾问耶西……等等才华横溢却行为诡异的战友。傅落在他们的影响下，经历过一系列小型战役、至亲的牺牲等磨难，成长为一名合格的将军，
最终，在诸位将领的不懈努力下，地球人类重新联合在一起，成功夺回了自己的家园。

记忆送抵，我即前来，无论何时，无论何地。
为了一句誓言，他踏上这颗即将迈入永夜的孤寂行星，去追寻他已经逝去的爱情，和已经离别的爱人。
在纷繁银河里，人类开枝散叶，心灵的羁绊却一如从前。铁与血，银与玉。臂环上的契约像锁链锁住他心爱的女孩，但她却声称是心甘情愿投入其间。奇特的异星风俗背后掩藏着贪婪与奉献、真诚与谎言、怯懦与荣耀……
阳光将在这颗行星上逝去，爱，会留下来吗？
这部小说是幻想文学大师乔治·马丁的成名作，也是浪漫太空歌剧的经典之一。曾入选雨果奖和英伦科幻奖。

For readers of Atul Gawande, Andrew Solomon, and Anne Lamott, a profoundly moving, exquisitely observed memoir by a young neurosurgeon faced with a terminal cancer diagnosis who attempts to answer the question What makes a life worth living?
At the age of thirty-six, on the verge of completing a decade’s worth of training as a neurosurgeon, Paul Kalanithi was diagnosed with stage IV lung cancer. One day he was a doctor treating the dying, and the next he was a patient struggling to live. And just like that, the future he and his wife had imagined evaporated. When Breath Becomes Air chronicles Kalanithi’s transformation from a naïve medical student “possessed,” as he wrote, “by the question of what, given that all organisms die, makes a virtuous and meaningful life” into a neurosurgeon at Stanford working in the brain, the most critical place for human identity, and finally into a patient and new father confronting his own mortality.
What makes life worth living in the face of death? What do you do when the future, no longer a ladder toward your goals in life, flattens out into a perpetual present? What does it mean to have a child, to nurture a new life as another fades away? These are some of the questions Kalanithi wrestles with in this profoundly moving, exquisitely observed memoir.
Paul Kalanithi died in March 2015, while working on this book, yet his words live on as a guide and a gift to us all. “I began to realize that coming face to face with my own mortality, in a sense, had changed nothing and everything,” he wrote. “Seven words from Samuel Beckett began to repeat in my head: ‘I can’t go on. I’ll go on.’” When Breath Becomes Air is an unforgettable, life-affirming reflection on the challenge of facing death and on the relationship between doctor and patient, from a brilliant writer who became both.

《大规模分布式存储系统：原理解析与架构实战》是分布式系统领域的经典著作，由阿里巴巴高级技术专家“阿里日照”（OceanBase核心开发人员）撰写，阳振坤、章文嵩、杨卫华、汪源、余锋（褚霸）、赖春波等来自阿里、新浪、网易和百度的资深技术专家联袂推荐。理论方面，不仅讲解了大规模分布式存储系统的核心技术和基本原理，而且对谷歌、亚马逊、微软和阿里巴巴等国际型大互联网公司的大规模分布式存储系统进行了分析；实战方面，首先通过对阿里巴巴的分布式数据库OceanBase的实现细节的深入剖析完整地展示了大规模分布式存储系统的架构与设计过程，然后讲解了大规模分布式存储技术在云计算和大数据领域的实践与应用。
《大规模分布式存储系统：原理解析与架构实战》内容分为四个部分：基础篇——分布式存储系统的基础知识，包含单机存储系统的知识，如数据模型、事务与并发控制、故障恢复、存储引擎、压缩/解压缩等；分布式系统的数据分布、复制、一致性、容错、可扩展性等。范型篇——介绍谷歌、亚马逊、微软、阿里巴巴等著名互联网公司的大规模分布式存储系统架构，涉及分布式文件系统、分布式键值系统、分布式表格系统以及分布式数据库技术等。实践篇——以阿里巴巴的分布式数据库OceanBase为例，详细介绍分布式数据库内部实现，以及实践过程中的经验。专题篇——介绍分布式系统的主要应用：云存储和大数据，这些是近年来的热门领域，本书介绍了云存储平台、技术与安全，以及大数据的概念、流式计算、实时分析等。

DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?
Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.
To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.
In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.

《莱安娜之歌》是乔治·马丁第一次获得雨果奖的作品，那年他25岁。尽管情节编排和语言上冒着青春的傻气和迷惘，仍不失为一部值得品味的好作品。真正优秀的奇幻故事，除去外表光鲜亮丽匪夷所思的设定，骨子里还是一遍又一遍讲述着人性相关的事情。
这个故事讲述了男女主人公是职业读心者，他们接受人类殖民地--圣克星的总督威卡其的委托，调查圣克人神秘的宗教信仰---结合会。圣克人是比人类更加古老的民族，科技等方面却远不如人类进步，毫不抵抗地成为了人类的殖民地。所有的圣克人都是结合会的信徒，在四十岁左右无一例外加入“结合会”，并在五十岁那年完成“最终结合”。所谓结合既是被一种叫吉煞虫的寄生物寄宿在体内，逐渐被吸食养分到最终结合，既整个人在吉煞虫巢穴中被分解吸食。随着部分人类逐渐接纳并加入结合会后，引起了人类总督们的注意，对此蔓延到人类的自杀信仰展开调查…

本书作者应用批判性思维领域的最新研究成果，列举科学研究和日常生活中的大量实例，教授人们富有理性、逻辑性和批判性地提出、思考、判断和解决问题的方法。
全书立论严谨，深入浅出，贴近实际，指导性强，深受广大读者的欢迎，在美国被誉为指导批判性思维“最成功的”书籍之一。

1946年，天师道长丘山于沪上镇杀女妖司藤，临死前，司藤嘴角现出一抹如释重负的诡异微笑。
2013年，男子秦放携未婚妻前往西部囊千寻找一位祖上的恩人，车毁坠崖，崖底的尖桩刺透心脏，滴落的血复活了长埋地下的女妖。
她自称司藤，卒于1937年，逼秦放听从自己驱使，要下一局复仇的好棋。
秦放千方百计想脱离司藤的控制，但抽丝剥茧的复仇路上，他渐渐发现，自己的命运，早在七十余年前，就已经有了安排……

《卓有成效的管理者》的基本观念：
对组织负有责任，能影响组织经营成果的人，就是管理者。
管理者，就必须卓有成效。
卓有成效是可以学会的！
如此，一群平凡的人，就做出不平凡的事。
书中，德鲁克集中论述了一个管理者如何做到卓有成效。这本书是德鲁克最著名的管理学著作之一，倾注了德鲁克极大的心血。一位卓有成效的管理者，一般具有以下6个特征：
1、重视目标和绩效；只做正确的事情。
2、一次只做一件事情，并只做最重要的事情；他极为审慎地设定自己的优先顺序，随时进行必要的检讨，毅然决然地抛弃那些过时的任务，或者推迟做那些次要的任务；他知道时间是他最为珍贵的资源，必须极为仔细地使用它。
3、作为一名知识工作者，他知道自己所能作出的贡献在于：创造新思想、远景和理念；他的原则是：我能作哪些贡献？为了达成整体目标，我如何激励他人做出自己的贡献？他的目标在于提高整体的绩效。
4、在选用高层管理者时，他注重的是出色的绩效和正直的品格。他能敏锐地感觉到为一个关键职务选用人才，是一项非常艰巨的任务。卓有成效的管理者也知道，还没有人能永无过失。他知道人无完人。即使是最有能力的人也有弱点。他关心的是一个人能做什么，而不是他不能做什么。他致力于充分集中人员的知识和技能，利用这些优势达成组织的目标。
5、他知道增进沟通的重要性；他有选择性地搜集所需要的信息。他知道有些事物不能被量化，而过多的信息会导致混淆和混乱。
6、他只做有效的决策。

Based on an original new story by J.K. Rowling, Jack Thorne and John Tiffany, a new play by Jack Thorne, Harry Potter and the Cursed Child is the eighth story in the Harry Potter series and the first official Harry Potter story to be presented on stage. The play will receive its world premiere in London’s West End on July 30, 2016.
It was always difficult being Harry Potter and it isn’t much easier now that he is an overworked employee of the Ministry of Magic, a husband and father of three school-age children.
While Harry grapples with a past that refuses to stay where it belongs, his youngest son Albus must struggle with the weight of a family legacy he never wanted. As past and present fuse ominously, both father and son learn the uncomfortable truth: sometimes, darkness comes from unexpected places.

The end is coming. Logen Ninefingers might only have one more fight in him ' but it's going to be a big one. Battle rages across the North, the King of the Northmen still stands firm, and there's only one man who can stop him. His oldest friend, and his oldest enemy. It's past time for the Bloody-Nine to come home. With too many masters and too little time, Superior Glokta is fighting a different kind of war. A secret struggle in which no-one is safe, and no-one can be trusted. His days with a sword are far behind him. It's a good thing blackmail, threats and torture still work well enough. Jezal dan Luthar has decided that winning glory is far too painful, and turned his back on soldiering for a simple life with the woman he loves. But love can be painful too, and glory has a nasty habit of creeping up on a man when he least expects it. While the King of the Union lies on his deathbead, the peasants revolt and the nobles scramble to steal his crown. No-one believes that the shadow of war is falling across the very heart of the Union. The First of the Magi has a plan to save the world, as he always does. But there are risks. There is no risk more terrible, after all, than to break the First Law ...

Nobel laureate economist F.A.Hayek firstt revolutionized economists' understanding of markets, and then profoundly challenged the public's understanding of government. Hayek is one of only a few social scientists over the past 200 years who thoroughly rethought the relationship between individual people and both the market and the state. While countless works have discussed the importance of Hayek and his ideas, none have focused on making his core ideas accessible to average people. This volume highlights and explains Hayek's basic insights in plain language to ensure that his critical ideas about the nature of society are both accessible and enduring.