Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.
Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

The Swire Group, started by John Swire in 1816, had its beginnings as a modest Liverpool import-export company, focused mainly on the textile trade. John Swire's sons, John Samuel (1825-1898) and William Hudson (1830-1884), took the firm overseas and it was John Samuel Swire in particular whose entrepreneurial instincts would be at the root of the firm's successes in years to come.
In 1861, John Swire & Sons Limited began to trade with China. In 1866, in partnership with R.S. Butterfield, the firm of Butterfield & Swire was established in Shanghai. Four years later, a branch of Butterfield & Swire was opened in Hong Kong.
In 1953, four years after the establishment of the People's Republic of China, Butterfield & Swire closed all of its China offices. In 1974, Butterfield & Swire in Hong Kong was renamed John Swire & Sons (H.K.) Ltd. Today, Swire is a highly diversified group of companies – covering shipping, airlines (including Cathay Pacific), luxury hotels and agribusiness – and continues to operate out of Hong Kong, with a formal group HQ in London.
This new book provides a detailed and intimate history of the company, researched and written by Robert Bickers, a Professor of History at the University of Bristol.

Our democracy today is fraught with political campaigns, lobbyists, liberal media, and Fox News commentators, all using language to influence the way we think and reason about public issues. Even so, many of us believe that propaganda and manipulation aren't problems for us--not in the way they were for the totalitarian societies of the mid-twentieth century. In "How Propaganda Works," Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy--particularly the ideals of democratic deliberation and equality--and how it has damaged democracies of the past.

Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propaganda's selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the twentieth century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, including feminist theory, critical race theory, epistemology, formal semantics, educational theory, and social and cognitive psychology, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States.

"How Propaganda Works" shows that an understanding of propaganda and its mechanisms is essential for the preservation and protection of liberal democracies everywhere.

In this era of increased polarization of opinion and contentious disagreement, CRITICAL REASONING presents a cooperative approach to critical thinking and formation of beliefs. CRITICAL REASONING emphasizes the importance of developing and applying analytical skills in real life contexts. This book is unique in providing multiple, diverse examples of everyday arguments, both textual and visual, including hard to find long argument passages from real-life sources. The book provides clear, step-by-step procedures to help you decide for yourself what to believe--to be a consumer of information in our contemporary "world of experts."

日本中世史に新たな地平を拓いてきた網野善彦が、編集委員として参加している全26巻の日本通史「日本の歴史」の第00巻として著した日本論である。
これまで自明なこととして扱われていた「日本」の起源と地理的範囲、日本列島に限定されていた縄文文化や弥生文化を、北方アジアや朝鮮半島との関係から見直し、基本的用語を問い直す必要があるというのである。また、主従関係、貨幣制度、差別意識などの地域的相違を明らかにすることで、「均質な日本人」という常識の盲点を指摘している。さらに、記紀神話の豊葦原瑞穂国から、班田収受や公地公民といった律令制度、中世の荘園、江戸時代の士農工商制度、明治の地租改正、戦後の農地改革に至る土地所有制度の変遷をたどることによって、日本は農民中心の農耕社会とする従来の日本社会史に疑問を投げかけている。
有史以来、日本列島は北方アジア、朝鮮半島、琉球列島、中国大陸とダイナミックな交流があり、列島内部でも活発な地域間交流があったことが、現在の「日本」を形づくっているとする。
網野史観の全体像を1冊にまとめた格好の入門書といえる。

权力游戏中臣民如何明哲保身？一部古代专制主义统治下的臣民心态史，揭示制度之弊如何激发人性之恶。
古代专制主义统治下为何盛行讲假话、做违心事？
臣民如何通过讲假话、做违心事来面对喜怒无常的帝王？
为什么说讲假话、做违心事的这种性格、语言、心理和行为都是专制主义的产物？
古代历史从来不只有文人生活风雅、美好的一面，朝堂之上的残酷超乎你的想象。
想要在集权统治下明哲保身，为何要学会“拍马屁”才行？
在这本《专制主义统治下的臣民心理》中，你或许可以一窥一二。
【内容简介】
本书是一部古代专制主义统治下的臣民心态史，堪称古代官场现形记；也是一本史实和评论俱佳的历史小品。书中以中国古代君臣关系、臣民心理为切口，剖析专制主义的内涵，以批评的笔触，呈现出专制主义的产生过程、权力结构的确定，以及在这场权力的游戏中臣民心态的种种表现。
作者着眼对历史人物和历史活动的心理刻画，以读史札记的形式，分析从先秦至清代君臣间的心机和智术，以及忠臣义土的应对苦心，别善恶，寓褒贬，辛辣精准地揭示了制度之弊如何激发人性之恶。史论结合，展示了古代朝堂上的生存法则，以及集权政治下的君臣博弈。
【名家推荐】
虽然，中国以往的史书，在记述事实和人物中也可以窥见心灵的跳动，但以存在决定意识为旨趣，着眼对历史人物和历史活动的心理刻画，则是史学领域和方法上的开拓，而剖析人物心态又是推动和激发历史反思的机杼。谢天佑同志很快步入“历史心理学”的门槛，从个别到两千年臣民心态的分析，给研究中国历史增添新的养料，做了学术上的开垦工作。
——陈旭麓，著名历史学家、华东师范大学建校元勋之一
谢先生并非仅仅是一位为历史而研究历史的学者；他是一位与时代息息相关的知识分子。和许多他同时代的，包括作家巴金先生在内的“仁人志士”一样，谢先生用重千斤的史笔，为我们提供了发人深省的历史教训。
——邵勤，美国新泽西学院历史系教授，曾任哈佛大学瑞德克里夫高级研究院和德国洪堡大学的研究员
【本书卖点】
1.一部中国古代专制主义统治下的臣民心态史，堪称古代官场现形记。
书中透析了自先秦至清代以来朝堂上的臣民生存法则，既有“千古谏臣魏征”“杯酒释兵权”“王安石变法”等跌宕起伏、动人心弦的故事，也有围绕日常互动中呈现的君臣关系、派系政治，力图重返历史现场，捕捉历史人物的微妙心迹，展示集权政治下君与臣的博弈；
2.一本史实和评论俱佳的历史小品。
专制主义统治下的臣民如何生存？权力游戏中臣民如何明哲保身？为什么小心谨慎、假话连篇会成为臣民求生的必然之术和心理常态？作者从史实出发，结合“历史心理学”推演分析君臣言行，用反思的眼光看历史；书中不乏其辛辣、精准的评论，观点新颖，见解独到；
3.一本见识高远的“大家小书”。本书篇幅不大，文字不多，但研究视角别致，从政治史、心理学等角度着笔，从个别到两千年臣民心态的分析，笔触精准细腻，见识高远，于作者特定的时代而言，有开疆之功；
4.语言通俗流畅，却又辛辣精准，不夸张，不说教。
本书从容地分析了中国古代专制主义的臣民心理，以及这种心理对政治、文化、社会礼制等方面的影响。书名看似学术性很强，但书中内容通俗化，有故事性且内容丰富，轻松易读，不失为一本大众历史普及读物；
5.经典再版，名家推荐。华东师范大学历史系已故谢天佑教授的遗著，30年后再版，本书在原书的基础上，增补了作者后人及学生提供的诸多材料，更为全面展现作者的学术风貌。同时，本书附著名历史学家、华东师范大学建校元勋之一陈旭麓先生原序，以及美国新泽西学院历史系教授邵勤总序；
6.本书装帧精美，简洁典雅，接面装，书脊布纹选用质朴的雅格纹，封面选用竖纹云萱纹纸，专色印刷且局部烫印。

In his follow-up to the Pulitzer Prize–winning The Metaphysical Club, Louis Menand offers a new intellectual and cultural history of the postwar years
The Cold War was not just a contest of power. It was also about ideas, in the broadest sense—economic and political, artistic and personal. In The Free World, the acclaimed Pulitzer Prize–winning scholar and critic Louis Menand tells the story of American culture in the pivotal years from the end of World War II to Vietnam and shows how changing economic, technological, and social forces put their mark on creations of the mind.
How did elitism and an anti-totalitarian skepticism of passion and ideology give way to a new sensibility defined by freewheeling experimentation and loving the Beatles? How was the ideal of “freedom” applied to causes that ranged from anti-communism and civil rights to radical acts of self-creation via art and even crime? With the wit and insight familiar to readers of The Metaphysical Club and his New Yorker essays, Menand takes us inside Hannah Arendt’s Manhattan, the Paris of Jean-Paul Sartre and Simone de Beauvoir, Merce Cunningham and John Cage’s residencies at North Carolina’s Black Mountain College, and the Memphis studio where Sam Phillips and Elvis Presley created a new music for the American teenager. He examines the post war vogue for French existentialism, structuralism and post-structuralism, the rise of abstract expressionism and pop art, Allen Ginsberg’s friendship with Lionel Trilling, James Baldwin’s transformation into a Civil Right spokesman, Susan Sontag’s challenges to the New York Intellectuals, the defeat of obscenity laws, and the rise of the New Hollywood.
Stressing the rich flow of ideas across the Atlantic, he also shows how Europeans played a vital role in promoting and influencing American art and entertainment. By the end of the Vietnam era, the American government had lost the moral prestige it enjoyed at the end of the Second World War, but America’s once-despised culture had become respected and adored. With unprecedented verve and range, this book explains how that happened.

上海の今と昔を結ぶ歴史地図、最新版刊行！
東洋と西洋が混在した街、上海。その街並みの移り変わりを、現代の地図上に鮮やかに再現。新たな研究・調査に基づき、地図編を全面リニューアルし、解説編を大幅に増補。収録写真も一新。変化し続ける上海の歴史を旅するガイドマップ。詳細な索引と近代史年表付。

When the US Constitution won popular approval in 1788, it was the culmination of thirty years of passionate argument over the nature of government. But ratification hardly ended the conversation. For the next half century, ordinary Americans and statesmen alike continued to wrestle with weighty questions in the halls of government and in the pages of newspapers. Should the nation’s borders be expanded? Should America allow slavery to spread westward? What rights should Indian nations hold? What was the proper role of the judicial branch?
In The Words that Made Us, Akhil Reed Amar unites history and law in a vivid narrative of the biggest constitutional questions early Americans confronted, and he expertly assesses the answers they offered. His account of the document’s origins and consolidation is a guide for anyone seeking to properly understand America’s Constitution today.

《新完全掌握日语能力考试N2级:语法》内容简介：日语能力考试于1984年开始实施，用以检测母语非日语者的日语水平。随着考生逐年增加，这项考试现已成为世界范围内一项大规模的外语考试。经过二十多年的发展，学习者的情况愈加多样化，学习日语的目的也发生着改变。因此，2010年开始实施的“新日语能力考试”的内容也发生了很大的变化。新考试不仅测试考生的日语知识，也考查考生实际运用日语的能力。
《新完全掌握日语能力考试》系列是根据日语能力考试改革的要求而全新升级改版的日语应试学习用书。N2级系列共包含《汉字》、《词汇》、《语法》、《阅读》和《听力》五个分册，适用于准备参加新日语能力考试的考生复习备考，同样也适用于其他广大的日语学习者，以巩固和提高日语知识和技能。
《新完全掌握日语能力考试N2级:语法》为N2级《语法》分册。书中包含四部分内容：“问题介绍”部分概括说明了语法考试的题型和答题方法；“实力养成篇”针对语法考试的三类题型讲授了学习者应具备的语言知识；“模拟试题”设计了与真实考试形式相同的试题，以检验学习者的学习效果；“答案”部分供学习者学习参考。

在《完全掌握2级日本语能力考试语法问题对策》中我们使用了《日本语能力考试出题基准》(1994年国际交流基金·日本国际教育协会著凡人社出版)中所列出的“2级语法功能词”的内容，根据难易程度将其分为I部·II部·III部，例句也尽量只涉及初级阶段的内容。本书可与中级教材并行使用，学习时可不必拘泥于内容的先后顺序。由于《完全掌握2级日本语能力考试语法问题对策》与中级教材相近的内容很多，所以既可以作为复习内容也可以作为预习内容，这样有利于更好地掌握所学的内容。但是，不同的班级对2级对策掌握的时间亦不同，学习结束的同时也可以进行l级对策、2级模拟考试。短时间内以l级为目标准备考大学或者以2级为目标而学习的人也可以利用《完全掌握2级日本语能力考试语法问题对策》。

Good Prose is an inspiring book about writing—about the creation of good prose—and the record of a warm and productive literary friendship. The story begins in 1973, in the offices of The Atlantic Monthly, in Boston, where a young freelance writer named Tracy Kidder came looking for an assignment. Richard Todd was the editor who encouraged him. From that article grew a lifelong association. Before long, Kidder’s The Soul of a New Machine, the first book the two worked on together, had won the Pulitzer Prize. It was a heady moment, but for Kidder and Todd it was only the beginning of an education in the art of nonfiction.
Good Prose explores three major nonfiction forms: narratives, essays, and memoirs. Kidder and Todd draw candidly, sometimes comically, on their own experience—their mistakes as well as accomplishments—to demonstrate the pragmatic ways in which creative problems get solved. They also turn to the works of a wide range of writers, novelists as well as nonfiction writers, for models and instruction. They talk about narrative strategies (and about how to find a story, sometimes in surprising places), about the ethical challenges of nonfiction, and about the realities of making a living as a writer. They offer some tart and emphatic opinions on the current state of language. And they take a clear stand against playing loose with the facts. Their advice is always grounded in the practical world of writing and publishing.
Good Prose —like Strunk and White’s The Elements of Style— is a succinct, authoritative, and entertaining arbiter of standards in contemporary writing, offering guidance for the professional writer and the beginner alike. This wise and useful book is the perfect companion for anyone who loves to read good books and longs to write one.
Praise for Good Prose
“ Good Prose: The Art of Nonfiction takes us into the back room behind the shop, where strong, effective, even beautiful sentences are crafted. Tracy Kidder and his longtime editor, Richard Todd, offer lots of useful advice, and, still more, they offer insight into the painstaking collaboration, thoughtfulness, and hard work that create the masterful illusion of effortless clarity.”—Stephen Greenblatt, author of The Swerve: How the World Became Modern
“ Good Prose offers consummate guidance from one of our finest writers and his longtime editor. Explaining that ‘the techniques of fiction never belonged exclusively to fiction,’ Kidder and Todd make a persuasive case that ‘no techniques of storytelling are prohibited to the nonfiction writer, only the attempt to pass off invention as facts.’ Writers of all stripes, from fledgling journalists to essayists of the highest rank, stand to benefit from this engrossing manual.”—Jon Krakauer, author of Into the Wild
“What a pleasure to read a book about good prose written in such good prose! It will make many of its readers better writers (though none as good as Tracy Kidder, who sets an impossible standard), and it will make all of them wish they could hire Richard Todd to work his editorial magic on their words.”—Anne Fadiman, author of The Spirit Catches You and You Fall Down

东京的神保町，就像伦敦的查令十字街、巴黎的塞纳河畔、北京的琉璃厂，是古旧书收藏者的圣地。作者池谷伊佐夫集三十年以上的“书虫”经验，更加上本身的漫画专业，写就这本有图、有文、有事实、有掌故的行家随笔，娓娓道出神保町不为人知的故事，以及自己逛书店、买古书的独门秘诀，更为有志投身古旧书店经营的人，提供最全面的咨询与中肯的建议。
虽然文化相异，作者所提供的操作指南并不能完全适用于我国的“书虫”们，但通过本书，走一走神保町，感受一下古书街的氛围和情调，为异域的同好莞尔、会心，也是一件乐事。同时，作者对古旧书业现状的思考，亦值得我们借鉴。
日本东京的神保町古书街历史悠久，早在明治时代就是书店群聚之处，至今近二百家书店，有世界第一古书街的美称。漫画专业的超级书虫池谷伊佐夫手绘插图，在书中图文并茂地细说自己多年来对古书搜藏的第一手观察，并分享自己逛书店、买古书的独门秘诀，更将书街历史，做了最详尽的导览与介绍。作者会告诉你，为什么凡戴帽者必不买书？定价多少才是二手书的合理价格？为什么带老婆逛书街是藏书的秘诀之一？……

Like many young Americans, Jonathan Safran Foer spent much of his teenage and college years oscillating between enthusiastic carnivore and occasional vegetarian. As he became a husband, and then a father, the moral dimensions of eating became increasingly important to him. Faced with the prospect of being unable to explain why we eat some animals and not others, Foer set out to explore the origins of many eating traditions and the fictions involved with creating them.
Traveling to the darkest corners of our dining habits, Foer raises the unspoken question behind every fish we eat, every chicken we fry, and every burger we grill. Part memoir and part investigative report, Eating Animals is a book that, in the words of the Los Angeles Times , places Jonathan Safran Foer "at the table with our greatest philosophers."

The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition--the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach--net present value (NPV) is treated as the basic concept underlying corporate finance. 3) A managerial focus--the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment. The Tenth Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader. Every chapter has been updated to provide the most current examples that reflect corporate finance in today's world. The supplements package has been updated and improved, and with the enhanced Connect Finance and Excel Master, student and instructor support has never been stronger.