本书将新制度经济学理为交易费用经济学、产权分析方法和合约理论的某种混合并主要对这些领域的有关解释行讨论。

本书描述了从亚当•斯密到凯恩斯，确切地说是从大卫•休谟到米尔顿•弗里德曼的经济学思想的历史，但这是一个不同的历史。
首先，这是关于经济学理论而不是关于经济学教条的历史，换句话说，它只注重理论分析。其次，它包括了具体的读者导读（Reader’s Guide），其内容涵盖经济学史上的九大重要著作，作者分别是亚当•斯密，李嘉图，穆勒，马克思，马歇尔，威克斯蒂德，威克塞尔，瓦尔拉斯和凯恩斯。这也是为了鼓励学生从一开始就对伟大经济学家的作品更加熟悉。
这本书该怎么读？答案是从头到尾。但是，这答案从来不能满足那些喜爱钻进书里，仔细一页一页浏览的读者。对那些读者，必须强调的是，书中的论点是逐渐建立起来的，另外后面的章节要用到前面几章介绍过的知识：书中有大量关于以前所介绍的内容的小结，没有一章是完全自给自足的。简而言之，这是本书用来学习经济学，学习“昨天的”和“今天的” 经济学。
第五版在原来7篇关于经济学著作的读者导读的基础上，添加了新的关于瓦尔拉斯的Elements of Pure Economics 和凯恩斯的General Theory of Employment，Interest and Money 的读者导读。另外对关于斯密，李嘉图和马克思的章节有少量但十分重要的附加内容，主要的附加内容都是关于边际生产力理论，一般均衡理论以及福利经济学的章节。关于现代宏观经济学的论述被大量修改，进一步阅读提示（Notes on Further Readings）也得到了修整和更新。
“据说只有一个马克•布劳格，经济思想史的老前辈。不过事实上有五位，而且每一个都比他前任更优秀。这本他巨著（magnum opus）的最新版——严谨而又充满智慧，虔诚而又打破常规，其不变的核心是充满着新的洞察力——是最好的一版。我不能想象一个学者的阅读文献中——或说一个学生的文献——没有它会是什么样。”
——Robert Heilbroner
“当说到经济思想和理论史的研究时，马克•布劳格的《经济理论的回顾》是在过去30年的同类文献中分析最透彻，最具深度、广度，最具有学术意义的优秀的作品。从这种意义上来说，本书的新的，修订过的第五版的出现是特别有价值的。尽管该学科面临的来自数学分析方法的威胁有所消退，但危险可能来自其他新兴的经济学科。不过最令人放心的是，马克•布劳格的著作，作为经济思想史研究的支柱之一，会继续产生新的版本直至下个世纪甚至下个千年。” ——Terence Hutchison

Murray N. Rothbard's great treatise Man, Economy, and State and its complementary text Power and Market provides a sweeping presentation of Austrian economic theory, a reconstruction of many aspects of that theory, a rigorous criticism of alternative schools, and an inspiring look at a science of liberty that concerns nearly everything and should concern everyone.
The Mises Institute's new edition of Man Economy, and State, united for the first time with its formerly sundered companion volume Power and Market, is a landmark in the history of the Institute. It takes this book out of the category of underground classic and raises it up to its proper status as one of the great economic treatises of all time, a book that is essential for anyone seeking a robust economic education. The revealing new introduction by Joseph Stromberg uses material from the Rothbard Archives, including his personal notes during the research and writing phases, to reconstruct the intellectual setting in which the book was written, and its initial and widening impact.
For years, the Mises Institute has kept it in print and sold thousands of copies in a nice paperback version. Now in our twentieth year, we decided to take a big step and put out an edition worthy of this great treatise. It is the Scholar's Edition of Man, Economy, and State—-an edition that will immediately become definitive and used throughout the world. The footnotes (which are so brilliant and informative!) are at the bottom of every page. The index is huge and comprehensive. The binding is impeccable and its beauty unmatched.
Students have used this book for decades as the intellectual foil for what they have been required to learning from conventional economics classes. In many ways, it has built the Austrian school in the generation that followed Mises. It was Rothbard who polished the Austrian contribution to theory and wove it together with a full-scale philosophy of political ethics that inspired the generation of the Austrian revival, and continues to fuel its growth and development today.
From Rothbard, we learn that economics is the science that deals with the rise and fall of civilization, the advancement and retrenchment of human development, the feeding and healing of the multitudes, and the question of whether human affairs are dominated by cooperation or violence.
Economics in Rothbard's wonderful book emerges as the beautiful logic of that underlies human action in a world of scarcity, the lens on how exchange makes it possible for people to cooperate toward their mutual betterment. We see how money facilitates this, and allows for calculation over time that permits capital to expand and investment to take place. We see how entrepreneurship, based on real judgments and risk taking, is the driving force of the market.
What's striking is how this remarkable book has lived in the shadows for so long. It began as a guide to Human Action, and it swelled into a treatise in its own right. Rothbard worked many years on the book, even as he was completing his PhD at Columbia University. He realized better than anyone else that Mises's economic theories were so important that they needed restatement and interpretation. But he also knew that Misesian theory needed elaboration, expansion, and application in a variety of areas. The result was much more: a rigorous but accessible defense of the whole theory of the market economy, from its very foundations.

在这一著作中，作者探究了古代关涉财产的“基础性”文本，以及19世纪早期之前的思想家们在不同语境下对它们的接受情形。这些文本包括柏拉图在《理想国》中关于理想政体的描述，耶稣关于弃绝和贫困的教义，黄金时代叙述，以及人类从原始公社性到所有权制度转变的其他阐明。在19世纪早期之 前，认真思考过私人所有权的合法性问题的，包括政治思想家、神学家和法理学家。作者所涉及的有柏拉图、亚里士多德、西塞罗、耶稣、奥古斯丁、托马斯·阿奎那、巴托鲁斯、奥康的威廉、米斯特拉的普莱桑、格劳修斯、普芬道夫、洛克、休谟、卢梭、康德、黑格尔和蒲鲁东。同时，作者充分论述了权利学说的历史发展，尤其是财产权。藉此，作者质疑了这样一个主导性的历史范式：古代世界对权利学说贡献甚微，甚至了无贡献。最后，作者对美国和法国革命中的权利宣言进行了比较研究，解释了为何法国人认为财产权是不可剥夺的，而美国人却不这么认为。

    此书对1979年版《公共选择》作了极大的修订和扩充。除了对重要定理用专节给予了证明之外，还新增了第11章的内容。作者把注意力集中于过去40年公共选择文献的各个主题，论及诸如寻租、政府膨胀、国家的兴衰、政治经济周期、股票的应用趋势、再分配的性质和程度等社会选择问题。这本书对公共选择的规范问题提供了详细论述，包括伯格森――萨缪尔森社会福利函数、阿罗不可能

在这本书中，作者阿纳托莱：卡列茨基回顾了18世纪晚期以来资本主义发展的三个主要历史阶段，并指出三个阶段之间的过渡期内既有的经济秩序看似受到了致命威胁，但实际上那只是资本主义本身在脱胎换骨，变得比从前更为强大。资本主义最近的一次转折性事件是2008年9月15日的雷曼兄弟破产事件，该事件引起了巨大的市场混乱，如果没有美国政府的紧急援助和政府担保，此次破产必然会颠覆西方国家所有的银行。这次事件也引发了资本主义历史上的第四次重大而彻底的转变——资本主义4.0。
了解第四代资本主义对全球经济的持续复苏有着极为重要的意义。本书观点极具争议，内容涵盖广泛，作为全球最著名经济评论员之一。作者阿纳托莱·卡列茨基从历史及意识形态的视角来解析最近发生的金融时事。他描述了这一新的资本主义模式表现出的特点，分析了这一模式与此前所有模式的不同之处，论述了这一模式在未来十年内将会对政治、金融、国际关系以及经济策略产生的影响。
当前市场上的此类著作，大多是分析市场，或是分析?该为金融危机埋单。这本书却突破了这类书固有的限制——它以全新的视角阐述了资本主义的演进历程，一书在手，你可以看清资本主义时代的过去、现在和未来。

In the post-meltdown world, it is irresponsible, ineffective, and ultimately useless to have a serious economic debate without considering and challenging the role of the Federal Reserve.
Most people think of the Fed as an indispensable institution without which the country's economy could not properly function. But in END THE FED, Ron Paul draws on American history, economics, and fascinating stories from his own long political life to argue that the Fed is both corrupt and unconstitutional. It is inflating currency today at nearly a Weimar or Zimbabwe level, a practice that threatens to put us into an inflationary depression where $100 bills are worthless. What most people don't realize is that the Fed -- created by the Morgans and Rockefellers at a private club off the coast of Georgia -- is actually working against their own personal interests. Congressman Paul's urgent appeal to all citizens and officials tells us where we went wrong and what we need to do fix America's economic policy for future generations.

大多数美国人认为，美联储是一个不可或缺的机构，但美国共和党众议员罗恩•保罗却给出了相反的结论。在本书中，保罗与两任美联储主席格林斯潘和伯南克之间展开了针锋相对的对话，他以自己的亲身经历揭示了美国金融界与政界之间千丝万缕的联系，对近50年的世界经济局势和美国经济政策给予了详细的分析，并发出最强烈的呼吁：必须终结美联储。

Here is a publishing event: the new Mises Institute edition of the classic book that has taught many millions sound economic thinking. It is a hardbound volume, priced very low thanks to special benefactors, and now available in quantity discounts for distribution to your friends, family, and anyone you meet who needs to understand what economics implies for the society, government, and civilization.
Henry Hazlitt wrote this book following his stint at the New York Times as an editorialist. His hope was to reduce the whole teaching of economics to a few principles and explain them in ways that people would never forget. It worked. He relied on some stories by Bastiat and his own impeccable capacity for logical thinking and crystal-clear prose.
He was writing under the influence of Mises himself, of course, but he brought his own special gifts to the project. As just one example, this is the book that made the idea of the "broken window fallacy" so famous.
What thrills us in particular about this new edition is that it is beautiful, it is hardcover, and it is newly typeset for modern readers. It has a full index. It includes a wonderful foreword by Walter Block. It's the right size, shape, and feel – perfect for making this book central to all educational efforts of the future.
This is the book to send to reporters, politicians, pastors, political activists, teachers, or anyone else who needs to know.
Professor Block explains that it was this book that turned him on to economics as a science. He believes that it is probably the most important economics book ever written in the sense that it offers the greatest hope to educating everyone about the meaning of the science.
Written for the non-academic, it has served as the major antidote to fallacies in the popular press, and has appeared in dozens of languages and printings. It's still the quickest way to learn how to think like an economist. And this is why it has been used in the best classrooms more than sixty years.
Many writers have since attempted to beat this book as an introduction, but have never succeeded. Hazlitt's book remains the best. Even if you own this book already, or have several past editions, you will want to have this book as your own as a wonderful testament to its place in the world of ideas.
In putting this edition together, we chose to work from Hazlitt's own first edition because it contains the core of what is crucial here without later updates that only date the book. As with Mises and Human Action, the author's first instincts were the best ones.

《发展的迷思:一个西方信仰的历史》主要内容简介：“发展”在过去50年间对数不胜数的经济和社会政策进行辩护，在北方国家如同它在南方国家一样，让芸芸众生坚信福祉就要降临。随后全球化成为“发展”的接替者：它忽视“发展”的可能性，而仅限于与贫困作斗争。既然如此，如果说发展已然严重受挫，那为什么如今它还一直是人们热烈讨论的中心议题呢？毫无疑问，因为它根深蒂固地建立在一种处于西方虚构的深度信仰之上。一种有需求的依赖性战胜了我们对信仰内容的怀疑。重回历史课程里，《发展的迷思:一个西方信仰的历史》点出了自19世纪40年代以来试图改变这个世界和结束疾病、苦难及饥荒的诸多理论和策略。这部更新和增补的第三版，在之前版本的基础上，介绍了反对幻想摆脱资本主义偏移的发展以及衰退将开启后发展通道的争论。在此基础上，是否有必要重新质疑阻止我们对自然和社会进行整体性思考的经济学科目呢？

从计划经济走向市场经济的中国，正面临一个重大的方向性问题：是继续坚定地走向市场经济，还是选择一些“折中”方案？作者坚持认为，中国应该，也必须坚定地走向市场经济。本书讲述的历史和现实案例表明，自由市场体制完全有能力解决其自身产生的缺陷。市场的力量正在于此。人们不必因为市场某些暂时的缺陷而选择接受“折中”方案。那些“折中”方案无一例外地比自由市场体制更差，不仅效率更低，而且更不利于个人和社会的道德成长。

In this classic work of economic history and social theory, Karl Polanyi analyzes the economic and social changes brought about by the "great transformation" of the Industrial Revolution. His analysis explains not only the deficiencies of the self-regulating market, but the potentially dire social consequences of untempered market capitalism. New introductory material reveals the renewed importance of Polanyi's seminal analysis in an era of globalization and free trade.

1980年代，有一个特殊群体，它的主要人物是经济学家或经济工作者。从空间而言，他们的舞台多在北京三里河、月坛北小街、皇城根9号院一带；从人物跨度而言，上下三代。第一代，是像薛暮桥、孙冶方、马洪、蒋一苇等这一代，既是革命者，又是学者；既是马克思主义者，又不是教条主义者。在改革开放之前就已经意识到中国需要改革，当历史机会到来时，全身心投入，披荆斩棘，呕心沥血。第二代，是1949年以后成长起来的学者，诸如刘国光、董辅礽、孙尚清、吴敬琏、厉以宁、赵人伟等，他们年富力强，承担起历史使命，先是用正统理论阐释改革，把政策和理论联系在一起；继而补修现代经济学，呼唤市场取向改革。第三代，曾经是老三届，当过工人、农民、知识青年，对中国社会有着深刻的了解，又赶上上大学、读研究生，带着强烈的问题意识和学以致用之心，以极大的热情和激情直接切入到改革的核心问题，有创见，有合作精神，他们中间的不少人相继脱颖而出；从贡献而言，他们承上启下，将发自中国社会底层农民、工人、老百姓的自发的改革意愿和呐喊转化成执政党的文件政策，转化成学术理论。他们为让人们接受在今天看来的常识付出了极大的心智。没有这个特殊群体的努力，没有他们的桥梁作用，背负着巨大历史包袱的中国改革怎么能够起航？
◎ 作者的话
1980年代是一切从头开始、英雄不问来路的时代，是思想启蒙的时代，是求贤若渴的时代，是充满激情畅想的时代，是物质匮乏、精神饱满的时代，是经济学家没有和商人结合的时代，是穿军大衣、骑自行车、吃食堂、住陋室的时代，是老年人、中年人、青年人一起创造历史的时代。
经济学家作为一种类型的知识分子和学者，常常以个人，或主导一种思潮来参与和影响一个国家的经济政策。这种群体性的、大规模的、全方位的参与和影响，实在是中国经济改革中的一个独特现象。
虽然时间并不久远，虽然很多当事人健在，但是，历史被有意无意地遮蔽、遗忘、误解了。我总是想，把那些被埋没的，发掘出来；把那些走向模糊的，清晰起来；把那些被歪曲的，纠正过来。
重温1980年代。这是他们的故事，也是你们的故事，还是我们的故事。

《市场营销原理》一书的目标是为市场营销基础课提供一本最新、最实用、信息丰富且令人兴奋的教材。这也是它在全球范围内一直被广泛采用，从众多教材中脱颖而出的原因所在。 第11版建立在四个主题之上： ？建立和管理可赢利的客户关系 ？建立和管理强势品牌以创造品牌资产 ？在数字时代应用市场营销技术 ？在全球以对社会负责任的方式开展营销 本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作 者参考。 本书中文翻译版已由清华大学出版社出版。

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
点击链接进入中文版：
营销革命3.0:从产品到顾客,再到人文精神

当今的顾客在进行消费选择时，注重的是那些能满足其创意性、群体性和理想性的产品和公司。企业意识到它们必须面对自觉意识日益增强和善于利用高科技的消费者，在这种情况下，传统的营销法则已经彻底失去了作用。正确的做法是，企业必须开发出能够激发和反映消费者价值观的产品、服务和公司文化。
有鉴于此，世界营销大师菲利普•科特勒及其同事何麻温•卡塔加雅和伊万•塞蒂亚万在此前提出的概念基础上，对3.0营销进行了权威解读。3.0营销时代超越了以产品为基础的1.0时代和以消费者为基础的2.0时代，它用一种更为全面的眼光来看待顾客，把他们视为具有多维性，受价值驱动的人群，甚至是企业潜在的合作者。
《3.0营销》清晰地阐释了三位作者的主要观点，同时提供了丰富的实际营销案例，可以帮助企业成功展开3.0营销。在这个新的营销时代中，消费者已经意识到自己的购买力具有全球影响力，他们会因此改变自己的消费行为，同时积极影响周围人的消费选择。本书详细解释了企业应当如何参与这种消费者之间的对话，如何在全球范围内积极进行品牌定位，以及如何与越来越主动自觉的消费者保持成功合作。
本书不仅研究了企业应如何定义和体现自己在各利益相关方心目中的价值，而且探究了品牌对贫困、社会文化变迁和环境可持续性等问题产生的影响。此外，它还解释了价值驱动型营销模式对企业员工、渠道伙伴和公司股东的影响方式。
当今时代，消费者正变得史无前例地自觉、主动和强大。《3.0营销》的作用在于，它能帮助企业展现和这个高度互联的国际化群体之间的相关性，为您在这个新的营销时代取得成功提供明确的指导。
菲利普•科特勒——
他从来都不是一个传统意义上的“营销”大师
他是一个满怀人世慈悲的科学家、建筑师和艺术家
以产品为基础的1.0营销时代
以消费者为基础的2.0营销时代
3.0营销时代用一种更全面的眼光看待顾客，把他们视为具有多维性、受价值驱动的人群，甚至是企业潜在的合作者。
世界营销大师菲利普•科特勒最新力作
最新全球营销智慧和最佳实践的精华

WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally.

《市场营销原理(亚洲版)》不仅保留了《营销管理》中的核心内容，而且还增加了许多有关亚洲企业(包括中国企业)开拓国际市场以及开展市场竞争的营销案例，在保留原书知识性和可读性的同时，还增加了趣味性的内容。在这本书里，科特勒等几位教授努力让读者对亚洲营销的精彩世界有最新和最权威的见解。它无疑将成为一本好的教材和新的畅销书。
《市场营销原理(亚洲版)》除突出客户关系构架之外，还强调三个重要方面。第一个理论是关于建立强大的品牌和品牌资产。第二个理论是强调社会责任营销的重要性。最后，本书还包括数字时代技术的最新内容。在提供最新营销内容的同时，他们也使亚洲营销教学对于教师和学生而言更简单和更富有趣味性。本教材涉及众多现实中公司的案例和故事以及它们的营销实践。