美國
管理的实践 豆瓣 Goodreads
作者: 彼得·德鲁克 译者: 齐若兰 机械工业出版社 2006 - 1
《管理的实践》提供了观念、原则和工具,是一套极具系统化的管理知识。这本书问市后,不仅在美国一炮而红,而且在全球各地也都非常成功,包括在欧洲,拉丁美洲,尤其在日本更是备受重视。日本人认为这本书的观念奠定了他们经济成功与工业发展的基石。
德鲁克以其深厚的人文素养,强调人的理想性、价值观及判断力,成了组织绩效表现的关键资源。因此,惟有找对人,摆对位置,从旁协助,才可能有“对”的成果。德鲁克对人总是以正面(用人之长)评价,对事则是以负面(高标要标)评估,是各类组织惟一最高的指导原则。
《管理的实践》一书即以管理的本质切入——就管理者的角色、职务、功能的认知及其未来面临的挑战,有着精辟独到的见解,掀开了管理的奥秘与实务。
全书以“管理企业、管理管理者、管理员工和工作”三项管理的任务,贯穿整本书的主轴和精髓,并以八个关键成果领域、三个经典的问句以及组织的精神丰富其内涵。
第一部分德鲁克先以一个企业的实例点出了:我们的事业是什么?我们的事业将是什么?我们的事业究竟应该是什么?以及企业的目标、成果与生产的原则。
第二部分德鲁克以福特汽车的故事,阐述了“目标管理与自我控制”的有效性管理,同时也呈现出组织精神(即企业文化)的完整性。
第三部分则透过活动、决策与关系等三项分析,深入管理的结构、最终的检验标准及绩效,同时也说明了五种组织结构之优缺点,与适用的大、中、小型企业及其限制条件。
第四部分德鲁克以其“绩效为核心的整体观”,主张雇佣整个人而不是一双手,以IBM的故事,描述了创新的实践价值,使员工有成就感与满足感,进而创造巅峰绩效的组织。
第五部分德鲁克描述了管理者及其工作、决策及未来的管理者是什么,尤其一再主张“责任”的重要性与必要性。
管理的实践 (中英文双语典藏版) 豆瓣
作者: 彼得·德鲁克 译者: 齐若兰 机械工业出版社 2006 - 5
《管理的实践(中英文双语典藏版)》提供了观念、原则和工具,是一套极具系统化的管理知识。本书问市后,不仅在美国一炮而红,而且在全球各地也都非常成功,包括在欧洲、拉丁美洲,尤其在日本更是备受重视。本书以“管理企业、管理管理者、管理员工和工作”三项管理的任务,贯穿整本书的主轴和精髓,并以八个关键成果领域、三个经典的问句以及组织的精神丰富其内涵。
彼得·德鲁克论述了管理的新范式如何改变和如何继续改变我们对管理实践和管理理论的基本认识。书中不乏远见卓识和超前思维,它集丰富的知识、广泛的实践经验、深邃的洞察力、精辟的分析和拨云见雾般的常识于一身,这些都是德鲁克著作的精髓和“管理学的里程碑”。
——《哈佛商业评论》
[德鲁克的影响]
我们身边耳熟能详的人物,无论是第五项修炼的倡导者彼得.圣吉、市场营销之父菲利浦.科特勒、领导力大师约翰.科特,还是英特尔公司总裁安迪.格鲁夫、微软董事长比尔.盖茨、通用电气公司CEO 杰克.韦尔奇……他们在管理思想和管理实践方面都受到了彼得.德鲁克的启发和影响。
[大师中的大师]
德鲁克先生被称为大师中的大师,不仅因为他是现代管理学的奠基人,目标管理的创建者,他在市场、创新、变革、战略、知识管理、21世纪管理者的挑战等方面的真知灼见,也让诸多管理大师和成功企业家从中受益。海尔集团张瑞敏同样深受教益:“我也成了德鲁克迷,到处搜集他的著作。读他的书是一种享受,因为常常使人有茅塞顿开之感。这本《卓有成效的管理者》我更是爱不释手,不知读了多少遍,常读常新。尤其是面对变幻莫测的市场和全球化竞争的困惑时,总能从书中得到新的启示。”
创新与企业家精神 豆瓣
作者: 彼得·德鲁克 译者: 蔡文燕 机械工业出版社 2007 - 1
《创新与企业家精神》人人都知道创新的重要性,激烈的竞争,瞬息万变的市场和技术已经让人们对此深信不疑,但关键问题是,该如何进行创新呢?创新是每位高层管理者的职责,它始于有意识地寻找机遇。如果你懂得在哪里以及如何寻找创新机遇,你就能系统化地管理创新;如果你懂得运用创新的原则,你就能使创新发展为可行的事来。这就是德鲁克在《创新与企业家精神》中为我们揭示的重点。如何寻找创新机遇?将创意发展可行的事业有何原则和禁忌?什么样的政策和措施才能使机构成功地孕育出企业家精神?具有企业家精神的机构如何组织和配备人员?如何成功地将一项创新引入市场,赢得市场?德鲁克在经典之作《创新与企业家精神》中,首次将实践创新与企业家精神视为所有企业和机构有组织、有目的、系统化的工作,并与我们共同探讨这些问题的答案。
公司的概念 豆瓣
作者: 彼得·F·德鲁克 译者: 罗汉 上海世纪出版集团(上海人民出版社) 2005 - 3
★本书开创了“管理学”这门新的学科,标志着德鲁克在“组织理论”上确立了自己的历史地位。
★全球管理者必读的经典之作!
★深刻影响全球商界、政界高层人士的著作
只要一提到彼得·德鲁克的名字,在企业的丛林中就会有无数双耳朵竖起来听。
——《哈佛商业评论》
[德鲁克的影响]
我们身边耳熟能详的人物,无论是第五项修炼的倡导者彼得.圣吉、市场营销之父菲利浦.科特勒、领导力大师约翰.科特,还是英特尔公司总裁安迪.格鲁夫、微软董事长比尔.盖茨、通用电气公司CEO 杰克.韦尔奇……他们在管理思想和管理实践方面都受到了彼得.德鲁克的启发和影响。
[大师中的大师]
德鲁克先生被称为大师中的大师,不仅因为他是现代管理学的奠基人,目标管理的创建者,他在市场、创新、变革、战略、知识管理、21世纪管理者的挑战等方面的真知灼见,也让诸多管理大师和成功企业家从中受益。海尔集团张瑞敏同样深受教益:“我也成了德鲁克迷,到处搜集他的著作。读他的书是一种享受,因为常常使人有茅塞顿开之感。这本《卓有成效的管理者》我更是爱不释手,不知读了多少遍,常读常新。尤其是面对变幻莫测的市场和全球化竞争的困惑时,总能从书中得到新的启示。”
[内容介绍]
本书开创了“管理学”这门新的学科,标志着德鲁克在“组织理论”上确立了自己的历史地位。通过本书,德鲁克构建了“企业(组织)、管理、工业社会”之间的内在联系。出版之后,本书很快成为法国国家管理学院以及诸多大公司的管理学院指定的管理学教材。
这是一本关于大型企业的著作,是一本绝不限于大型企业管理和经营的著作,是每个命运与大型企业发展息息相关的人,每个关注大型企业发展的人都绝不能错过的经典之作!其思考的广度与深度涵盖了所有正在成长为大公司和已经成为大公司的企业。

[精彩内容摘选]
◎经理人的工作必须包括:设定目标.组织安排.激励与沟通,绩效评估、发展人才(包括自己)。
◎组织的目的是使一群平凡人做出不平凡的事业,所以组织必须着眼于人的长处。
◎要使知识工作与知识工作者的生产力与创新力提升,惟一的策略是结构变革。
◎中层经理人的行动和决策对企业的绩效和发展方向有直接而重要的影响。
[德鲁克的其他著作]
查看德鲁克的全部著作
最后的完美世界 豆瓣
The Last of All Possible Worlds
作者: 彼得·德鲁克 译者: 肖亚男 东方出版社 2009 - 10
《最后的完美世界》就如同德鲁克自己所描述的:就长度而言她是一部小说,但就结构角度来说,她更像一部室内乐。德鲁克以四重奏那般简单明了、节奏分明的曲目来比喻,更用一个世纪以前的交响协奏曲分别以不一样的乐器与不同的演奏者加上一些小小的合奏和共鸣交织成高潮迭起、美妙极致的一部部曲目。
这部小说里的绝大多数事件发生在1906年6月的一些日子中,到德鲁克撰写这部小说的1982年时,这些人恐怕都已辞世了,若能存活大都是九十多岁的迟暮之年,这也许便是德鲁克除了英文外,其他语言都不愿放行的真正原因了,甚至于连英文版都印量少得可以。
Economic Logic 豆瓣
作者: Mark Skousen Capital Press 2008 - 5
This is Professor Mark Skousen's much anticipated 2nd edition of Economic Logic , which includes for the first time his chapters on macroeconomic theory and government policy. (The 1st edition is only microeconomics.) Skousen's textbook promises a revolutionary pedagogy in teaching economics, with a new micro model that starts with the profit-and-loss income statement and a new 4-stage macro model that integrates micro and macro.
What's new in the 2nd edition:
1. It offers a logical, step-by-step approach to economics, starting with the basics of microeconomics (the theory of wealth creation, individual behavior and the firm), and leading into macroeconomics (the theory of economy-wide behavior and government policy). Students can predict what the next chapter will be. Hence, the textbook is econological (a new term invented by Skousen meaning "using sound economic principles").
2. It applies the seven key principles of economics throughout the course: accountability, economy, saving/investment, incentives, competition/choice, entrepreneurship, and welfare.
3. It is the first and only textbook to begin the micro model with a profit-and-loss income statement to demonstrate the dynamics of the economy. The principles of supply and demand are drawn out of the P&L statement. Business students in particular find this approach attractive. Skousen considers the P&L statement as the "missing link" in microeconomic pedagogy.
4. It integrates other disciplines into the study--finance, business, marketing, management, history, and sociology.
5. It makes frequent references to major economic events in history, such as the origin of money and the Great Depression, and the inventors of economic theories and terms (major economic thinkers are highlighted at the end of each chapter). Thus, in this textbook, economic theory is never far from history because new theories almost always develop out of historical events (Adam Smith's competitive model from the Enlightenment; Karl Marx's radical distribution economics from the Industrial Revolution; and John Maynard Keynes's aggregate demand model from the Great Depression of the 1930s.)
6. It devotes an entire chapter (13) to the financial markets , which are playing a growing role in the expanding global economy. Students must understand Wall Street and the financial world to have a complete education in economics.
7. It introduces a new powerful four-stage universal macro model of the economy (resources, production, distribution, and consumption/investment), and shows how micro and macro are logically linked together. (ex. see figure 4.1.)
8. It integrates a new national income statistic called Gross Domestic Expenditures (GDE), which measures total spending at all four stages of production, and shows how it relates to Gross Domestic Product (GDP) and other aggregate business cycle statistics. (See chapter 15.) Skousen explains why GDP over-emphasizes consumer spending in the economy, while GDE reflects what the proper balance between consumption and investment.
8. It introduces a new growth diagram that improves upon the circular flow diagram found in other textbooks, and demonstrates why saving and investing drive the economy, not consumer spending. (See figure 17.7.)
9. It provides a new alternative to the standard Aggregate Supply (AS) and Aggregate Demand (AD) curves, called Aggregate Supply Vectors (ASV) and Aggregate Demand Vectors (ADV), which do a better job of explaining the business cycle. (See chapter 14.)
10. It provides a new diagram to show the optimal size of government . (See figure 20.1)
The Making of Modern Economics 豆瓣
作者: Mark Skousen M.E.Sharpe 2009 - 2
Noted financial writer and commentator Mark Skousen traces the development of modern economic science through engaging accounts of the lives and contributions of every major economist over the past 225 years.
The Economic Way of Thinking, 12th Edition 豆瓣
作者: Paul Heyne / Peter J. Boettke Prentice Hall 2009 - 1
Accomplish more with less, learn The Economic Way of Thinking . KEY TOPICS :The Economic Way of Thinking; Efficiency, Exchange and Comparative Advantage; Substitutes Everywhere: The Concept of Demand; Cost and Choice: The Concept of Supply; Supply and Demand: A Process of Coordination; Unintended Consequences: More Applications of Supply and Demand; Profit and Loss; Price Searching; Competition and Government Policy; Externalities and Conflicting Rights; Markets and Government; Measuring the Overall Performance of Economic Systems; The Wealth of Nations: Globalization and Economic Growth; Money; Economic Performance and Real-World Politics; The Limitations of Economics MARKET : This text goes beyond explaining the basic principles of micro- and macroeconomic analysis by showing readers how to apply these principles as tools. The authors expose a method of reasoning that encourages readers to think like an economist through example and application. They also show readers how not to think, by exposing errors in popular economic reasoning.
经济学的思维方式(第11版) 豆瓣 Goodreads 谷歌图书
The Economic Way of Thinking
8.8 (5 个评分) 作者: 勃特克 / 普雷契特科 译者: 马昕 / 陈宇 世界图书出版公司 2008 - 5 其它标题: 经济学的思维方式
《经济学的思维方式》是一部既风靡国际又已为经典的另类经济学教科书。与当今流行的主流经济学教材不同,这本书绕开繁复的公式、函数、运算,通过深入浅出的故事和饶有趣味的图画告诉读者:经济学作为一种独特的思维方式,与生活中的各种决策息息相关。正如书名所揭示的,经济学的力量就在于它是一种思维方式,而这部教科书引导读者学会经济学推理方式,从而能够像经济学家一样思考问题。
作为为非经济学专业学生撰写的一部“一学期学会经济学”的教材,《经济学的思维方式》被认为是经济学教材领域的一次根本性变革。它不仅在英语世界获得了广泛的认可,同时被翻译成日文、俄文、保加利亚文、匈牙利文等多种语言畅销全世界,堪称经济学教育领域一部标尺性著作。
致一位“愤青”的信 豆瓣
Letters to a Young Contrarian
作者: (美)克里斯托弗·希钦斯 译者: 苏晓军 上海人民出版社 2005 - 10
克林顿总统、特丽莎修女、基辛格博士、黛安娜王妃等人都曾经是希钦斯的批评对象。尤其是希钦斯于2002年推出的《审判基辛格》,以大量的调查性材料,揭露其在越南、柬埔寨等国犯下的战争罪,为他赢得了极大的公众声誉。他是记者,专栏政论作家,美国家喻户晓的公共知识分子,《纽约时报》称其为现代记者里最无与伦比和有力量的声音。他以自由思想、独立批评和担当社会责任立世,早年以奥威尔为偶像,最终将自己塑造成一个坚定的反对者、异议分子、国际主义者以及托洛茨基的忠实信徒(不过在9·11事件后他支持布什政府发动反恐怖战争,舆论说他转向了——由左派戏剧性地转向了右派)。
通俗点说,希钦斯其实就是个“愤青”,一位老“愤青”。用他自己的话来说,就是“具有巴黎‘五月风暴’精神的老头,成了最后一个可理解的、革命年代的幸存者。”是够激进的了。他还想通过《致一位“愤青”的信》,为跟他一样躁动不安的小“愤青”提供建议,帮助他们避免生活的幻灭。这任务委实不轻。他效法里尔克《给一位青年诗人的信》——这种经典而又通俗的小册子书写形式,一方面便于提炼自己的精神气质,同时寄望自己坚持日久的激进形象能够引导别人并传诸长远。但是很不凑巧,这本八万字的小册子看上去太像面子工程,一项他自己的伟业。好在他不是个道德家,没有沦落到枯燥说教的地步——他倒是善于结合自己的经历,向世人款款输出关于“愤青”的诸多经验、知识。
但显然,一个想充当人生导师的人,即便是说教也是题中应有之义,何况虚构跟年轻人通信的方式也还算亲切。在最好的情况下,这类写作会让人想起欧洲古典哲理作家帕斯卡、蒙田、培根等的劝谕风格和精神。希钦斯可是个现代人,又是个多有历练的实战家,他熟练而又热情地展开自身,并不惮于不谦虚,不惮于言辞的不优雅、不精致、不宽厚、不蕴藉。他的18封信,可以看作是“愤青”通行证的注脚么?我感觉“愤青”得还不够,反叛得还不够,油滑倒是真的。
好啊,大家都去做“愤青”吧,尽管不是说做就做得了的。对于生活中充斥的迷信、愚蠢、权威,这都是“愤青”们首先应该反对的。以怀疑一切的理性态度坚持思考:“愤青”,你能行吗?看看信的标题吧,“如何面对社会的阴暗面”、“谈谈青年人的献身目的”、“怎样对待墨守成规”、“如何理性地阅读”、“不要害怕孤独”……希钦斯就是这样向青年人答疑的,也不过是些大路货。我们还知道,《纽约时报》的理念是“所有适合刊发的新闻”,它天天印在头版报名下面,希钦斯认为再没有比这更愚不可及的行为了,他于是天天愤怒地盯着它看,而“每天这样给自己注入恼怒可以延长我的寿命”,这就是他对待所谓墨守成规的办法。在希钦斯看来,愤怒真是一种每时每刻迸发出的生命激情。希钦斯甚至还是个反神论者,认为所有的宗教都是同一个谎言的不同表现形式,全部的宗教故事都只是一个邪恶的神话故事,“它使得自由思想这个整体概念退化了”。由此倒可以反推:自由思想乃是“愤青”的精神内核。
“……要为扩展普遍人权的概念而斗争,为正义和伦理共同标准的全球化而斗争——这样才能与经济‘全球化’相称。”看上去,希钦斯在为全球化时代的“愤青”画像。“但愿你能为了将来的战斗把你的火药保持干燥”——最后,希钦斯以这种充满革命激情的口号寄语这个时代的小“愤青”结束本书。最后,我也想说一句——我比作者更“愤青”:我很不喜欢这本书。希钦斯很看重“愤青”应该怎样思考(而不是思考什么),但在我们原谅了他的那些大路货色、励志味道很浓的议题后,他自己反倒忘了在信中怎么说(而不是说什么),于是读者看到的就尽是些装腔作势、倚老卖老和陈词滥调。不过这样的书也有个好处,那就是让你在阅读它的时候就变得十分“愤青”,就能及时动用自己干燥的火药。
认知盈余 豆瓣 Goodreads
Cognitive surplus : creativity and generosity in a connected age
6.7 (9 个评分) 作者: [美] 克莱·舍基 译者: 胡泳 / 哈丽丝 中国人民大学出版社 2011
“互联网革命最伟大的思考者”克莱•舍基 继《未来是湿的》之后最新力作
看自由时间如何变革世界的未来
如果说《未来是湿的》揭示的是“无组织的组织力量”,
那么《认知盈余》揭示的就是 “无组织的时间力量”。
腾讯董事会主席兼首席执行官马化腾首度亲笔作序倾情推荐
克莱•舍基说,美国人一年花在看电视上的时间大约2 000亿个小时,而这几乎是2 000个维基百科项目一年所需要的时间。如果我们将每个人的自由时间看成一个集合体,一种认知盈余,那么,这种盈余会有多大?我们已经忘记了我们的自由时间始终属于我们自己,我们可以凭自己的意愿来消费它们,创造它们和分享它们,我们可以通过积累将平庸变成卓越……
Writing for Social Scientists 豆瓣 Goodreads
作者: Howard S. Becker University of Chicago Press 1986 - 3
Social scientists, whether earnest graduate students or tenured faculty members, clearly know the rules that govern good writing. But for some reason they choose to ignore those guidelines and churn out turgid, pompous, and obscure prose. Distinguished sociologist Howard S. Becker, true to his calling, looks for an explanation for this bizarre behavior not in the psyches of his colleagues but in the structure of his profession. In this highly personal and inspirational volume he considers academic writing as a social activity.
Both the means and the reasons for writing a thesis or article or book are socially structured by the organization of graduate study, the requirements for publication, and the conditions for promotion, and the pressures arising from these situations create the writing style so often lampooned and lamented. Drawing on his thirty-five years' experience as a researcher, writer, and teacher, Becker exposes the foibles of the academic profession to the light of sociological analysis and gentle humor. He also offers eminently useful suggestions for ways to make social scientists better and more productive writers. Among the topics discussed are how to overcome the paralyzing fears of chaos and ridicule that lead to writer's block; how to rewrite and revise, again and again; how to adopt a persona compatible with lucid prose; how to deal with that academic bugaboo, "the literature." There is also a chapter by Pamela Richards on the personal and professional risks involved in scholarly writing.
In recounting his own trials and errors Becker offers his readers not a model to be slavishly imitated but an example to inspire. Throughout, his focus is on the elusive work habits that contribute to good writing, not the more easily learned rules of grammar and punctuation. Although his examples are drawn from sociological literature, his conclusions apply to all fields of social science, and indeed to all areas of scholarly endeavor. The message is clear: you don't have to write like a social scientist to be one.
Sexual Politics, Sexual Communities 豆瓣
作者: John D'Emilio University Of Chicago Press 1998 - 10
With thorough documentation of the oppression of homosexuals and biographical sketches of the lesbian and gay heroes who helped the contemporary gay culture to emerge, Sexual Politics, Sexual Communities supplies the definitive analysis of the homophile movement in the U.S. from 1940 to 1970. John D'Emilio's new preface and afterword examine the conditions that shaped the book and the growth of gay and lesbian historical literature. "How many students of American political culture know that during the McCarthy era more people lost their jobs for being alleged homosexuals than for being Communists? ...These facts are part of the heretofore obscure history of homosexuality in America--a history that John D'Emilio thoroughly documents in this important book."--George DeStefano, Nation "John D'Emilio provides homosexual political struggles with something that every movement requires--a sympathetic history rendered in a dispassionate voice."--New York Times Book Review "A milestone in the history of the American gay movement."--Rudy Kikel, Boston Globe
The Empathic Civilization 豆瓣
作者: Rifkin, Jeremy 2010 - 6
In this sweeping new interpretation of the history of civilization, bestselling author Jeremy Rifkin looks at the evolution of empathy and the profound ways that it has shaped our development-and is likely to determine our fate as a species. Today we face unparalleled challenges in an energy-intensive and interconnected world that will demand an unprecedented level of mutual understanding among diverse peoples and nations. Do we have the capacity and collective will to come together in a way that will enable us to cope with the great challenges of our time? In this remarkable book Jeremy Rifkin tells the dramatic story of the extension of human empathy from the rise of the first great theological civilizations, to the ideological age that dominated the 18th and 19th centuries, the psychological era that characterized much of the 20th century and the emerging dramaturgical period of the 21st century. The result is a new social tapestry-The Empathic Civilization-woven from a wide range of fields. Rifkin argues that at the very core of the human story is the paradoxical relationship between empathy and entropy. At various times in history new energy regimes have converged with new communication revolutions, creating ever more complex societies that heightened empathic sensitivity and expanded human consciousness. But these increasingly complicated milieus require extensive energy use and speed us toward resource depletion. The irony is that our growing empathic awareness has been made possible by an ever-greater consumption of the Earth's resources, resulting in a dramatic deterioration of the health of the planet. If we are to avert a catastrophic destruction of the Earth's ecosystems, the collapse of the global economy and the possible extinction of the human race, we will need to change human consciousness itself-and in less than a generation. Rifkin challenges us to address what may be the most important question facing humanity today: Can we achieve global empathy in time to avoid the collapse of civilization and save the planet? One of the most popular social thinkers of our time, Jeremy Rifkin is the bestselling author of The European Dream, The Hydrogen Economy¸ The End of Work, The Biotech Century, and The Age of Access. He is the president of the Foundation on Economic Trends in Washington, D.C.
Cloud 9: A Green New Deal: From Geopolitics to Biosphere Politics 豆瓣 Goodreads
作者: Enric Ruiz Geli / Enric Ruiz Geli Actar 2011 - 3
A Green New Deal is the transit from a mineral architecture to vegetal architecture.
The number one cause of Global warming is Architecture - the buildings. Buildings are responsible for 40% of the Co2 that is emitted into the atmosphere. The architects must take this responsibility and move from geopolitics towards biosphere politics. A Green New Deal is a real test of how this can be achieved. The context for the intervention is an existing historic building in Barcelona, the Centre of Arts Santa Monica; a building to explore the Third Industrial Revolution as the potential of a transformation towards an empathic architecture. Nature should let us show the path. Cloud 9 equipped the trees in front of Arts Santa Monica with sensors that capture data on temperature, humidity and light energy to inform the building. The intervention is an installation on the facade that produces energy from the environment, like the sun and wind. It is an additional skin which allows control of natural light and regulates solar radiation.
The European Dream 豆瓣
作者: Rifkin, Jeremy Putnam Pub Group 2004 - 8
The American Dream is in decline. Americans are increasingly overworked, underpaid, and squeezed for time. But there is an alternative: the European Dream-a more leisurely, healthy, prosperous, and sustainable way of life. Europe's lifestyle is not only desirable, argues Jeremy Rifkin, but may be crucial to sustaining prosperity in the new era.
With the dawn of the European Union, Europe has become an economic superpower in its own right-its GDP now surpasses that of the United States. Europe has achieved newfound dominance not by single-mindedly driving up stock prices, expanding working hours, and pressing every household into a double- wage-earner conundrum. Instead, the New Europe relies on market networks that place cooperation above competition; promotes a new sense of citizenship that extols the well-being of the whole person and the community rather than the dominant individual; and recognizes the necessity of deep play and leisure to create a better, more productive, and healthier workforce.
From the medieval era to modernity, Rifkin delves deeply into the history of Europe, and eventually America, to show how the continent has succeeded in slowly and steadily developing a more adaptive, sensible way of working and living. In The European Dream , Rifkin posits a dawning truth that only the most jingoistic can ignore: Europe's flexible, communitarian model of society, business, and citizenship is better suited to the challenges of the twenty-first century. Indeed, the European Dream may come to define the new century as the American Dream defined the century now past.