•性格学世界级畅销书
•性格色彩学创始人乐嘉鼎力推荐
•畅销30年，风靡全球170多个国家，改变4000多万人的命运
•惠普、福特、英特尔、西门子、戴尔、通用、可口可乐、IBM……内训指定教材
作为世界范围内的长期畅销书，本书以科学的态度，对四组不同类型的人格（技艺者、护卫者、理想主义者、理性者）进行分析，使人对本身的气质、性格、智能、兴趣、价值观及自我形象一目了然。阅读本书，有助于你在工作、婚姻、事业等方面：
◎看清差异，认准自身特点
◎取长舍短，调整人生定 位
◎合理规划，寻找到合适的社会角色
◎完善自我，真正发挥出自身的潜能

什么是“塞莱斯廷预言”？
这是一部发现于秘鲁雨林中的神秘手稿，写于公元前六百年，却预言了几千年来人类心灵的成长过程。
它以“九个觉悟”揭示生命的真相，也为我们展示了一个高度发达的精神文明社会的未来。
从接触第一个觉悟开始，主人公就卷入了一场神秘的探索之旅。他响应内心的呼唤，只身前往秘鲁，寻找遗失的手稿。迎接他的，既有险峻的自然环境，有政府军队的围追堵截，也有热情的伙伴与睿智的引路人。你将会跟随主人公进入延绵的安第斯山脉，进入密林深处的古代废墟，逐一解开九个人生觉悟。
这是一场扣人心弦的冒险，又是一个极富哲理的寓言。在整个探险的过程中，手稿以巧合的形式一节一节展示在主人公眼前，一步一步地揭示和解释世界的结构，人与人的关系，以及巧合的意义。
一起来聆听这九个觉悟吧，我们将从中洞悉生命的机缘，体验到自然与美的奥秘，反思人与人的相处模式，从而完成自我内在的探索，迎来一个人类社会的崭新未来。

《中国和中国人》一书主旨是促进中美间的相互认识，介绍了中国社会的多个方面，包括科举、学校、语言、慈善机构、社会习俗、传教士在中国的生活等。

這是賈伯斯生前唯一授權的傳記，完整記載他的一生。
本書紀錄賈伯斯從出生到死亡的歷程，完整呈現賈伯斯最後的身影，並收錄了許多賈伯斯個人從未曝光過的珍貴照片，勢必在全球書市引發熱潮。人人都知道賈伯斯不遺餘力地捍衛隱私，這位傳奇性的企業家從未寫過回憶錄，但他在兩年間，接受本書作者艾薩克森多達四十次的深入訪談，並允許他遍訪他的朋友、親戚、競爭對手、仇人和同事，總數超過一百人。
艾薩克森寫出「最真實的賈伯斯」，書中描述這位創造力旺盛的企業家雲霄飛車般驚險刺激的一生。賈伯斯執著的個性、追求完美的熱情和狂猛的驅力推動六大產業革命，包括個人電腦、動畫、音樂、電話、平板電腦和數位出版。
這不只是賈伯斯的故事，也是一本談創新的書。在這個數位時代，很多企業都努力走在創新的最前頭，許多國家也汲汲於建立創新經濟，但就獨創、想像和創新，賈伯斯無疑是標竿人物。他深知要在二十一世紀創造出有價值的東西，必然要讓創造力和科技結合，因此他打造的公司，不但要有跳躍的想像力，更要呈現鬼斧神功般的科技工藝。
賈伯斯和蘋果的同事就是能力行不同「凡想」的一群人：他們不只精益求精，推出改良的產品，也設計、生產出全新的產品或服務，讓不知道自己需要這種產品的消費者大為驚豔。
儘管賈伯斯對本書撰寫充分配合，卻不要求控管內容，也不要求出版前先看過。甚至鼓勵認識他的敵人或前女友跟作者談談，他也不曾設限。
賈伯斯旺盛的企圖心就像一把火，不但鞭策自我，也讓周遭的人受不了。但他的個性和熱情已和他的產品密不可分，就像蘋果的硬體和軟體已結合成一個整體。我們可從他的人生故事得到啟發、學到教訓，但就創新、個性、領導力和價值而言，他絕對是最好的學習教材。

在线阅读本书
This Much Is True: You Have Been Lied To.

The government is expanding.
Taxes are increasing.
More senseless wars are being planned.
Inflation is ballooning.
Our basic freedoms are disappearing.
The Founding Fathers didn't want any of this. In fact, they said so quite clearly in the Constitution of the United States of America . Unfortunately, that beautiful, ingenious, and revolutionary document is being ignored more and more in Washington . If we are to enjoy peace, freedom, and prosperity once again, we absolutely must return to the principles upon which America was founded. But finally, there is hope . . .
In THE REVOLUTION, Texas congressman and presidential candidate Ron Paul has exposed the core truths behind everything threatening America , from the real reasons behind the collapse of the dollar and the looming financial crisis, to terrorism and the loss of our precious civil liberties. In this book, Ron Paul provides answers to questions that few even dare to ask.
Despite a media blackout, this septuagenarian physician-turned-congressman sparked a movement that has attracted a legion of young, dedicated, enthusiastic supporters . . . a phenomenon that has amazed veteran political observers and made more than one political rival envious. Candidates across America are already running as "Ron Paul Republicans."
"Dr. Paul cured my apathy," says a popular campaign sign. THE REVOLUTION may cure yours as well.

In the post-meltdown world, it is irresponsible, ineffective, and ultimately useless to have a serious economic debate without considering and challenging the role of the Federal Reserve.
Most people think of the Fed as an indispensable institution without which the country's economy could not properly function. But in END THE FED, Ron Paul draws on American history, economics, and fascinating stories from his own long political life to argue that the Fed is both corrupt and unconstitutional. It is inflating currency today at nearly a Weimar or Zimbabwe level, a practice that threatens to put us into an inflationary depression where $100 bills are worthless. What most people don't realize is that the Fed -- created by the Morgans and Rockefellers at a private club off the coast of Georgia -- is actually working against their own personal interests. Congressman Paul's urgent appeal to all citizens and officials tells us where we went wrong and what we need to do fix America's economic policy for future generations.

大多数美国人认为，美联储是一个不可或缺的机构，但美国共和党众议员罗恩•保罗却给出了相反的结论。在本书中，保罗与两任美联储主席格林斯潘和伯南克之间展开了针锋相对的对话，他以自己的亲身经历揭示了美国金融界与政界之间千丝万缕的联系，对近50年的世界经济局势和美国经济政策给予了详细的分析，并发出最强烈的呼吁：必须终结美联储。

Here is a publishing event: the new Mises Institute edition of the classic book that has taught many millions sound economic thinking. It is a hardbound volume, priced very low thanks to special benefactors, and now available in quantity discounts for distribution to your friends, family, and anyone you meet who needs to understand what economics implies for the society, government, and civilization.
Henry Hazlitt wrote this book following his stint at the New York Times as an editorialist. His hope was to reduce the whole teaching of economics to a few principles and explain them in ways that people would never forget. It worked. He relied on some stories by Bastiat and his own impeccable capacity for logical thinking and crystal-clear prose.
He was writing under the influence of Mises himself, of course, but he brought his own special gifts to the project. As just one example, this is the book that made the idea of the "broken window fallacy" so famous.
What thrills us in particular about this new edition is that it is beautiful, it is hardcover, and it is newly typeset for modern readers. It has a full index. It includes a wonderful foreword by Walter Block. It's the right size, shape, and feel – perfect for making this book central to all educational efforts of the future.
This is the book to send to reporters, politicians, pastors, political activists, teachers, or anyone else who needs to know.
Professor Block explains that it was this book that turned him on to economics as a science. He believes that it is probably the most important economics book ever written in the sense that it offers the greatest hope to educating everyone about the meaning of the science.
Written for the non-academic, it has served as the major antidote to fallacies in the popular press, and has appeared in dozens of languages and printings. It's still the quickest way to learn how to think like an economist. And this is why it has been used in the best classrooms more than sixty years.
Many writers have since attempted to beat this book as an introduction, but have never succeeded. Hazlitt's book remains the best. Even if you own this book already, or have several past editions, you will want to have this book as your own as a wonderful testament to its place in the world of ideas.
In putting this edition together, we chose to work from Hazlitt's own first edition because it contains the core of what is crucial here without later updates that only date the book. As with Mises and Human Action, the author's first instincts were the best ones.

着泳装的漂亮小妞、冰淇淋的包装纸、一管管的防晒乳液、红色的飞盘在空中咻来咻去。这是梦里他睁开眼睛看到的景象，他闻得到它的奇和美，彷佛他的一部分已经知道自己超越了现实界限之外。一开始静默无声，是无语的静默，只有拍岸的浪和扑打着旗帜与遮阳伞的风。哪里的收音机放送起流行歌曲，一个女声在唱：“做我的宝贝，做我的宝贝，做我的宝贝吧！”……游走在生命边缘的潦倒诗人威利，身边只剩一只忠心耿耿的狗先生。
虽然他只能靠四条腿走路，不会说话，但他可以思想。这一对人与狗就像唐吉诃德和桑丘·潘萨一般，在生命快走到尽头时，经历了一场最后的大冒险，一起走向地图的那一方，迎接最终时刻的来临，并且期待在那个被称为“汀泊渡”的另一个世界相会……

From one of the world’s most admired women, this is former National Security Advisor and Secretary of State Condoleezza Rice’s compelling story of eight years serving at the highest levels of government. In her position as America’s chief diplomat, Rice traveled almost continuously around the globe, seeking common ground among sometimes bitter enemies, forging agreement on divisive issues, and compiling a remarkable record of achievement.
A native of Birmingham, Alabama who overcame the racism of the Civil Rights era to become a brilliant academic and expert on foreign affairs, Rice distinguished herself as an advisor to George W. Bush during the 2000 presidential campaign. Once Bush was elected, she served as his chief adviser on national-security issues – a job whose duties included harmonizing the relationship between the Secretaries of State and Defense. It was a role that deepened her bond with the President and ultimately made her one of his closest confidantes.
With the September 11, 2001, terrorist attacks, Rice found herself at the center of the Administration’s intense efforts to keep America safe. Here, Rice describes the events of that harrowing day – and the tumultuous days after. No day was ever the same. Additionally, Rice also reveals new details of the debates that led to the war in Afghanistan and then Iraq.
The eyes of the nation were once again focused on Rice in 2004 when she appeared before the 9-11 Commission to answer tough questions regarding the country’s preparedness for – and immediate response to – the 9-11 attacks. Her responses, it was generally conceded, would shape the nation’s perception of the Administration’s competence during the crisis. Rice conveys just how pressure-filled that appearance was and her surprised gratitude when, in succeeding days, she was broadly saluted for her grace and forthrightness.
From that point forward, Rice was aggressively sought after by the media and regarded by some as the Administration’s most effective champion.
In 2005 Rice was entrusted with even more responsibility when she was charged with helping to shape and carry forward the President’s foreign policy as Secretary of State. As such, she proved herself a deft crafter of tactics and negotiation aimed to contain or reduce the threat posed by America’s enemies. Here, she reveals the behind-the-scenes maneuvers that kept the world’s relationships with Iran, North Korea and Libya from collapsing into chaos. She also talks about her role as a crisis manager, showing that at any hour -- and at a moment’s notice -- she was willing to bring all parties to the bargaining table anywhere in the world.
No Higher Honor takes the reader into secret negotiating rooms where the fates of Israel, the Palestinian Authority, and Lebanon often hung in the balance, and it draws back the curtain on how frighteningly close all-out war loomed in clashes involving Pakistan-India and Russia-Georgia, and in East Africa.
Surprisingly candid in her appraisals of various Administration colleagues and the hundreds of foreign leaders with whom she dealt, Rice also offers here keen insight into how history actually proceeds. In No Higher Honor , she delivers a master class in statecraft -- but always in a way that reveals her essential warmth and humility, and her deep reverence for the ideals on which America was founded.

Angels & Demons is a 2000 bestselling mystery-thriller novel written by American author Dan Brown and published by Pocket Books. It revolves around the quest of fictional Harvard University symbologist Robert Langdon to uncover the mysteries of a secret society called the Illuminati and to unravel a plot to annihilate Vatican City using destructive antimatter. The book uses the idea of a historical conflict between science and religion, particularly that between the Illuminati and the Roman Catholic Church.
The novel introduces the character Robert Langdon, who is also the protagonist of Brown's subsequent 2003 novel, The Da Vinci Code. It also shares many stylistic elements with its sequel, such as conspiracies of secret societies, a single-day time frame, and the Catholic Church. Ancient history, architecture, and symbolism are also heavily referenced throughout the book. A film adaptation was released on May 15, 2009, though it was set after the events of The Da Vinci Code film, which had been released in 2006.

Framed around the concept of culture, Nanda and Warms' brief book shows you how culture matters in driving and explaining human behavior, as well as the dynamic nature of culture that interrelates various cultural systems in adaptive (or maladaptive) ways. The text emphasizes why understanding culture is important for understanding what is going on in the world today, and how we can solve problems and effect positive change. The authors will draw you into the book's concepts via engaging ethnographic storytelling and a conversational writing style that connects you to the topics. You'll focus on contemporary issues, issues of globalization, issues of gender, and issues of equalities and inequalities topics that are important to both the study of anthropology and your understanding of the world around you.

For graduate courses in Nonprofit Marketing and Management.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

《市场营销原理》一书的目标是为市场营销基础课提供一本最新、最实用、信息丰富且令人兴奋的教材。这也是它在全球范围内一直被广泛采用，从众多教材中脱颖而出的原因所在。 第11版建立在四个主题之上： ？建立和管理可赢利的客户关系 ？建立和管理强势品牌以创造品牌资产 ？在数字时代应用市场营销技术 ？在全球以对社会负责任的方式开展营销 本书既适合用作MBA、市场营销及相关专业本科生或研究生教材，也可供市场营销实际工作 者参考。 本书中文翻译版已由清华大学出版社出版。

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
点击链接进入中文版：
营销革命3.0:从产品到顾客,再到人文精神

当今的顾客在进行消费选择时，注重的是那些能满足其创意性、群体性和理想性的产品和公司。企业意识到它们必须面对自觉意识日益增强和善于利用高科技的消费者，在这种情况下，传统的营销法则已经彻底失去了作用。正确的做法是，企业必须开发出能够激发和反映消费者价值观的产品、服务和公司文化。
有鉴于此，世界营销大师菲利普•科特勒及其同事何麻温•卡塔加雅和伊万•塞蒂亚万在此前提出的概念基础上，对3.0营销进行了权威解读。3.0营销时代超越了以产品为基础的1.0时代和以消费者为基础的2.0时代，它用一种更为全面的眼光来看待顾客，把他们视为具有多维性，受价值驱动的人群，甚至是企业潜在的合作者。
《3.0营销》清晰地阐释了三位作者的主要观点，同时提供了丰富的实际营销案例，可以帮助企业成功展开3.0营销。在这个新的营销时代中，消费者已经意识到自己的购买力具有全球影响力，他们会因此改变自己的消费行为，同时积极影响周围人的消费选择。本书详细解释了企业应当如何参与这种消费者之间的对话，如何在全球范围内积极进行品牌定位，以及如何与越来越主动自觉的消费者保持成功合作。
本书不仅研究了企业应如何定义和体现自己在各利益相关方心目中的价值，而且探究了品牌对贫困、社会文化变迁和环境可持续性等问题产生的影响。此外，它还解释了价值驱动型营销模式对企业员工、渠道伙伴和公司股东的影响方式。
当今时代，消费者正变得史无前例地自觉、主动和强大。《3.0营销》的作用在于，它能帮助企业展现和这个高度互联的国际化群体之间的相关性，为您在这个新的营销时代取得成功提供明确的指导。
菲利普•科特勒——
他从来都不是一个传统意义上的“营销”大师
他是一个满怀人世慈悲的科学家、建筑师和艺术家
以产品为基础的1.0营销时代
以消费者为基础的2.0营销时代
3.0营销时代用一种更全面的眼光看待顾客，把他们视为具有多维性、受价值驱动的人群，甚至是企业潜在的合作者。
世界营销大师菲利普•科特勒最新力作
最新全球营销智慧和最佳实践的精华

WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally.

《市场营销原理(亚洲版)》不仅保留了《营销管理》中的核心内容，而且还增加了许多有关亚洲企业(包括中国企业)开拓国际市场以及开展市场竞争的营销案例，在保留原书知识性和可读性的同时，还增加了趣味性的内容。在这本书里，科特勒等几位教授努力让读者对亚洲营销的精彩世界有最新和最权威的见解。它无疑将成为一本好的教材和新的畅销书。
《市场营销原理(亚洲版)》除突出客户关系构架之外，还强调三个重要方面。第一个理论是关于建立强大的品牌和品牌资产。第二个理论是强调社会责任营销的重要性。最后，本书还包括数字时代技术的最新内容。在提供最新营销内容的同时，他们也使亚洲营销教学对于教师和学生而言更简单和更富有趣味性。本教材涉及众多现实中公司的案例和故事以及它们的营销实践。