Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book,Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations. In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education-this book will show them how to take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience. Staying true to the mission of the first), Garr combines solid principles of design with the tenets of Zen simplicity to help readers along the path to simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.

In this title, two renowned political scientists make the contrarian, research-based case that - regardless of any other factors political scientists or historians may find relevant - the calculations and actions of rulers are the driving force of all politics, and the primary goal of rulers is to maintain power as long as possible. In this clever and accessible book, Bueno de Mesquita and Smith introduce us to their perspective of the political world. They bare the logic of politics, starting from the simple premise that leaders pursue their own ends, and that populations either have, or more often don't have, the power to constrain them to a significant degree. The book is organized by a series interconnected questions, among them: Why do leaders who wreck their countries keep their jobs for so long? Why do autocracies have dismal economic policies? How are there so many suffering people in resource-rich lands? Why do 'natural disasters' disproportionately strike poor nations? Why do 'evil-doers' so often collect loads of foreign aid? Why are democracies so good at war? In answering these questions, the authors look at politics, the choices of public policies, and even decisions about war and peace as lying outside of conventional thinking about culture and history. They set aside ideas of civic virtue and psychopathology. Such notions simply are not central to understanding what leaders do and why they do it. Instead, Bueno de Mesquita and Smith see politicians as self-interested louts, just the sort of people you wouldn't want to have over for dinner, but without whom you might not have dinner at all. And from this perspective, they are able to answer some perplexing mysteries of politics, shed light on what we read in the newspapers every single day, and offer realistic ways of improving human governance.

《东学西渐:北美东亚图书馆1868-2008》由周欣平主编，是美国亚洲研究协会2010年推出的一本力作，是迄今为止最为全面地介绍北美20多所大学东亚图书馆和国会图书馆以及东亚典籍流传及分布情况的的图书，由包括加州大学伯克利分校东亚图书馆馆长周欣平在内的30位著名争家和学者历时数年精心研究编写而成。它以时间为线索，勾勒了25所东亚图书馆中日韩三国文献典籍的建立、发展及特色，广泛刚顾并追踪了不同典籍的来龙去脉。

灾难，是人类社会省察自身的残酷机会
在联结的世界里，没有一个国家是座孤岛
观察灾难中日本的临界状态 ；从冲绳出发，透视东亚
——————
【编辑推荐】
★ 享誉东亚的“坡州奖”得主孙歌教授长期关注中日问题，本书是她对冲绳的多年思考笔记，首次结集成书。
★记录福岛核泄漏事故后日本社会 的心 理样貌。从政府的试图建立新秩序，民众为了回归常态生活的自我麻痹，到日本知识人的短暂“失语”，作者抓住危机的瞬间，观察和思考“正常社会”在不得已撕去外包装时的真实运作机制。
★近距离观察冲绳民众的日常与思想生活，解读冲绳的个性：小小的冲绳何以产生超越国家和主权意识的另类视角。
★冲绳是东北亚国际政治的结节点，以冲绳为引，重新开掘中日关系、东北亚政治秩序乃至世界文明格局的思考。
——————
【内容介绍】
本书以2011年日本核泄漏作为引子，观察和分析了日本社会在突然降临的灾难中呈现的种种真实机制，并提出在充满危机的现代社会，保持临界状态思考的意义。而与美军基地共生的冲绳，则长期生活在临界状态中，正因如此，小小的冲绳在不自由的历史处境里，冲破国家和主权的逻辑，迸发出自由的政治想象力。孙歌教授关注冲绳的思想力量，以此出发，进而重新开掘中日关系、东亚政治秩序乃至世界文明格局的思考。
——————
【精彩书摘】
★灾难是人类唯恐避之不及的可怕事件。但是，在灾难中付出昂贵代价的人类，同时也获得了一个残酷的机会，得以省查自己所生存的环境。那些平时被有意或者无意地遮蔽起来的真实状况，只有在灾难突然降临时，才会突然展示它的样态。
★人们多么渴望回归正常的生活，哪怕是避重就轻，甚至是自我欺骗，也是支撑人们活下去的动力。我和日本人一样，在网上查阅农林水产省每天发布的污染信息，购买看上去安全些的食品。在那段日子里，我真实地体会到了鲁迅在《我要骗人》里描绘的那种沉重的无奈——除了这样做，还有其他的选择吗？

众所周知，英国是世界老牌霸主、殖民强国，不仅国力强盛，而且是海军强国；
而法国是仅次于英国的殖民强国，国力不弱，陆军更是其他国家无法匹敌。
既然如此，为何英法联手都打不过德国？
人们普遍认为法国战败的那些原因，是否是决定性因素？关于1940年法国战败的著作已有多部，为什么还要再写一本关于该主题的书？
传统观点：
1. 和平主义和失败主义风行导致士气低落。
2. 错误的法国军事学说，特别是机动战和坦克的运用。
3. 和平时期预备役部队训练不足，导致陆军装备无法应对现代化战争。
4. 马其诺防线的不利影响，据称它破坏了法国陆军的战斗精神且占用了资源，这些资源本可以更好地用于发展装甲师。
5. 呆板的军队指挥机构在战役之前犯下了多项错误，事实证明，他们也无法应对变化无常的现代战场。
6. 法兰西第三共和国内部无法调和的政治分歧与腐败现象，据称，这些现象削弱了国家团结一致面对侵略的能力。
新观点：
1. 陆军缺乏空中支援，野战军战术层面的防御火力不足。
2. 法军和政治领导人执着于联合作战的概念，没有采用将自身资源投入重大战役的计划。法国工业没有做好大规模制造新武器的准备，军事领导人无法及时训练士兵，为他们配备新装备，重建本土陆军和空军的努力失败。
3. 法国长期痴迷于维护大国形象，没有与盟国制定阻止德国入侵的军事计划；忽略了帝国形象并不能加强法国安全的事实。
4. 英国无法在地面或空中为法军提供支援。英国投入的远征军规模小且训练不足，并且缺乏拥有火炮坦克的装甲师，皇家空军战斗机部队拒绝投入“喷火”战斗机，无法夺取了空中优势。
而且，现有著作几乎只关注“黄色方案”德军西线攻势的开始阶段，而摒弃了德军攻势后来的阶段，即“红色方案”，或者仅将其当成短暂的尾声。许多著作在1940 年6 月3日英国远征军从敦刻尔克撤退后就停止了叙述，似乎那就是法国战役的结尾，从而忽略了英国在敦刻尔克大撤退后又向法国派出第二支远征军并再次撤退的事实。
那么，法国战役真的在敦刻尔克大撤退后就结束了吗？之后又发生了什么？
即便是对这段历史很感兴趣的读者也往往认为下一件大事是不列颠之战。
可是，法国战役还持续了数周。英国又派了一支部队在法国登陆，意图继续战斗或者帮助法国人坚定信心。此后发生了许多不为人知的事情，例如，英国第二支远征军司令布鲁克违反命令不战先逃；德军对屠杀战俘毫无悔恨之心，尤其是对那些英勇奋战的法国殖民地部队；“兰开斯特里亚”号的灾难；1940年6月21日—24日与意大利的短暂冲突……
1940年6月传奇式的敦刻尔克大撤退后，仍有大量英军部队与法国盟友并肩抗击德军。在阿布维尔发动一次猛烈反攻，接着又在索姆河沿线顽强防守后，英军被迫从勒阿弗尔、瑟堡、布雷斯特和圣纳泽尔再次撤退。法国垂死挣扎的同时，政治家和军人却在争论该做什么——到底是逃往英国或北非，还是寻求停战。
本书焦点是“红色方案”和1940年6月的海军和空军的行动，详细介绍了法国战役结束前三周的情况，并解释了这段时期对战争余下阶段英法关系的影响。本书还从军事、政治与人性的角度讲述了1940年6月法国的崩溃，以及意外缴获的军事装备、燃油和工业资源如何增强了第三帝国打击下一个对手苏联的能力。

青年维也纳丛书003
☆对于日本，天皇意味着什么？本书将与你熟悉的日本观念作一次较量。
☆六种天皇六种命，两部宪法两重天。重述天皇命运之沉浮，一窥日本政治的演进逻辑。
☆一部天皇简史，呈现一个前现代国家成功转型的东亚案例。
从18世纪末到今天的200多年里，日本天皇经历了数次地位变动与权力变化，这些变化本身也是日本政治体系变动、社会文化演变的一种缩影。了解天皇，就是了解日本的重要入口。但历来书写天皇的著作，常把对天皇的评价与当时日本的国家行为捆绑在一起，难见其真容。《菊纹大和绘：日本近现代天皇简史》整合日本天皇本纪、政府文书、时人日记书信等一手史料的相关内容，将目光聚焦于光格天皇兼仁、孝明天皇统仁、明治天皇睦仁、大正天皇嘉仁、昭和天皇裕仁以及2019年退位的上皇明仁等六位天皇，讲述其日常生活的喜怒哀乐，评价其政治生涯的是非得失，从他们的人生经历与性格特征入手，寻访每一位担任天皇的人与天皇这个职位之间的矛盾，从心理角度探讨他们如何面对周遭的环境与身边形形色色的人物。

Among the greatest and most moving achievements of contemporary German writing"(Rheinischer Merkur), the four long narratives in W. G. Sebald's The Emigrants appear at first sight to be straightforward biographies of four Germans in exile. But Sebald has wrought something altogether new. Illustrated throughout with enigmatic photographs, it is an astonishingly beautiful book -- "one of the best novels to appear since WWII" (Review of Contemporary Fiction).The Emigrants was chosen three times -- by Susan Sontag, Tariq Ali, and A.S. Byatt -- in the London Times Literary Supplement as the 1996 International Book of the Year. Susan Sontag wrote: "W.G. Sebald's The Emigrants is the most extraordinary, thrilling new book I've read this year...indeed for several years. It is like nothing I've ever read...I know of no book which conveys more about that complex fate, being a European at the end of European civilization. I know of few books written in our time but this is one which attains the sublime".

How did ordinary people live through the extraordinary changes that have swept across modern China? How did peasants transform themselves into urbanites? How did the citizens of Shanghai cope with the epic upheavals—revolution, war, and again revolution—that shook their lives? Even after decades of scholarship devoted to modern Chinese history, our understanding of the daily lives of the common people of China remains sketchy and incomplete. In this carefully researched study, Hanchao Lu weaves rich documentary data with ethnographic surveys and interviews to reconstruct the fabric of everyday life in China's largest and most complex city in the first half of this century.

Chinese writing is character based, the one major world script that is neither alphabetic nor syllabic. Through the years, the Chinese written language encountered presumed alphabetic universalism in the form of Morse Code, Braille, stenography, Linotype, punch cards, word processing, and other systems developed with the Latin alphabet in mind. This book is about those encounters -- in particular thousands of Chinese characters versus the typewriter and its QWERTY keyboard. Thomas Mullaney describes a fascinating series of experiments, prototypes, failures, and successes in the century-long quest for a workable Chinese typewriter.
The earliest Chinese typewriters, Mullaney tells us, were figments of popular imagination, sensational accounts of twelve-foot keyboards with 5,000 keys. One of the first Chinese typewriters actually constructed was invented by a Christian missionary, who organized characters by common usage (but promoted the less-common characters for "Jesus" to the common usage level). Later came typewriters manufactured for use in Chinese offices, and typewriting schools that turned out trained "typewriter girls" and "typewriter boys." Still later was the "Double Pigeon" typewriter produced by the Shanghai Calculator and Typewriter Factory, the typewriter of choice under Mao. Clerks and secretaries in this era experimented with alternative ways of organizing characters on their tray beds, inventing an arrangement method that was the first instance of "predictive text."
Today, after more than a century of resistance against the alphabetic, not only have Chinese characters prevailed, they form the linguistic substrate of the vibrant world of Chinese information technology. The Chinese Typewriter, not just an "object history" but grappling with broad questions of technological change and global communication, shows how this happened.

序言書室從一家小店開始，專心賣冷僻的人文學術書。十年倏忽而過，書店依然微小，卻也擠進香港文化風景的一角。本書旨在留下微小而真摯的故事，有店員和貴客的文章，歷年賣書和活動的紀錄，也有點綴平凡的怪事笑話。這些事或令人鼓舞或令人沮喪，卻交織出我們珍惜的旺角一隅。序言十年，以此為記。

历经百余年依旧是日本出版界标杆企业的岩波书店创办于 1913 年, 是日本著名的综合性出版社,常年致力于普及经典作品与学术研究成果。书中,笔者以岩波书店总编辑这一身份揭示岩波书店在平成整整 30 年间的真实奋战轨迹。全书共分为三部分,第一部分介绍日本出版业概况,第二部分讲述岩波的一些重点出版项目的出版故事,第三部分谈中日出版交流。
【名家推荐】
马场先生是一位拥有敏锐历史嗅觉的日本现代知识分子。他数十年如一日地研究中国、日本乃至整个亚洲，以国际视野考察亚洲各国同一时期的事物。马场先生在成为一名实力派学术编辑之前是一位思想家，是一位时代思想的实践主义者。我相信本书的出版定能成为马场先生拓展亚洲研究“知识疆域”的起点。
——日本著名的历史学家、汉学家　滨下武志
播种人是岩波书店的社标，也是一代代岩波人的理念。在播种的季节看不到收获，播下的种子却决定着收获的内容。马场先生在岩波书店的播种行列里奋斗了三十年，作为日本首屈一指出版社中的首席中国事务专家，他一贯致力于在中日社会之间播撒理解的种子，并呵护着幼苗破土成长。本书辑录了马场先生近年来的代表性论文，从中可以了解他从事出版工作的心路历程，并进而帮助我们了解日本社会的中国认识与知识状况。
——中国社会科学院文学研究所研究员、北京第二外国语学院特聘教授　孙歌
大约三十年前，马场先生转任日本著名思想期刊《世界》的编辑部主任，我也到神户大学法学院任教，因为一篇约稿而相识结缘。他的敬业精神和对中国学的浓厚兴趣给我留下了很深刻的印象。岩波书店是学术出版界的翘楚，马场先生作为这家百年老店的总编辑，曾经为无数专家学者编辑过论著，还付梓了一些造成“洛阳纸贵”的系列精品。在退职之际，他首次为自己编辑了一本人生实录，其实也是为后来者描绘一幅典籍寻宝图。透过这本书，你不仅可以厘清平成时代的思想与知识谱系，还能感觉到日本民族在转型期的精神脉动。
——上海交通大学文科资深教授、日本研究中心主任　季卫东

The Chinese overseas now number 25 to 30 million, yet the 2,000-year history of Chinese attempts to venture abroad and the underlying values affecting that migration have never before been presented in a broad overview. Despite centuries of prohibition against leaving the land and traveling and settling overseas, the “earthbound” Chinese—first traders, then peasants and workers—eventually found new sources of livelihood abroad. The practice of sojourning, being always temporarily away from home, was the answer the Chinese overseas found to deal with imperial and orthodox concerns. Today their challenge is to find an alternative to either returning or assimilating by seeking a new kind of autonomy in a world that will come to acknowledge the ideal of multicultural states.
In pursuing this story, international scholar Wang Gungwu uncovers some major themes of global history: the coming together of Asian and European civilizations, the ambiguities of ethnicity and diasporic consciousness, and the tension between maintaining one’s culture and assimilation.

The story of how the East India Company took over large swaths of Asia, and the devastating results of the corporation running a country.
In August 1765, the East India Company defeated the young Mughal emperor and set up, in his place, a government run by English traders who collected taxes through means of a private army.
The creation of this new government marked the moment that the East India Company ceased to be a conventional company and became something much more unusual: an international corporation transformed into an aggressive colonial power. Over the course of the next 47 years, the company's reach grew until almost all of India south of Delhi was effectively ruled from a boardroom in the city of London.

An impressive book dedicated to the innovative designs of Sony, a trailblazer in personal electronics and pioneer of the legendary and highly successful WALKMAN®, Handycam®, and other portable electronics. Emerging from the ashes of the Second World War, Sony Corporation pioneered the miniaturization of electronics and created some of the most innovative technologies of the postwar period. Following the model of one of its founders, Masaru Ibuka established Sony with the goal of doing what had never been done before. Beginning with the TR-63 from 1957, the world’s first truly pocket-sized transistor radio, Sony launched the consumer microelectronics industry and gave rise to some of the most memorable products that transformed the way billions of people consume media. Notable for their ease of use, Sony’s products embody the utility of good design and have themselves become objects of desire. This book beautifully catalogs their vast achievements in design and impact on global culture for almost seventy years. In-depth case studies from Sony’s archives on the development of the WALKMAN, the Handycam, the flat-screen TV, and the PlayStation make this the definitive history of Sony design. Through Sony’s relentless pursuit of innovation, this book is a tribute to the passion that continues to live on in their products today. With a stunning cover and interior design inspired by some of the most memorable Sony products, this book is a must-have for design and technology enthusiasts.

东东枪从业10数年，一线营销、广告、创意工作心得，悉心梳理打磨多年的“私家创意小课”首度公开；从概念原理到作业细节，从创意方法到评判标准，99篇小文深入浅出、条分缕析，一本书讲透广告创意与文案之道。
【编辑推荐】
！！东东枪10数年一线营销/广告/创意工作心得，悉心梳理打磨多年的“私家创意小课”，首度公开，一本书讲透广告创意/文案之道。
！！从概念原理到作业细节，从创意方法到评判标准，99篇随笔小文，深入浅出条分缕析，“谈话体”风格，恳切真诚娓娓道来
！！重量级大咖背书推荐：奥美大中华区董事长宋秩铭（TB Song）、原北京奥美广告执行创意总监/首席撰文总监林桂枝、远山文化传播创意总监邱欣宇、台湾奥美集团首席策略长叶明桂、北京大学新闻与传播学院副院长陈刚联袂诚挚推荐；原奥美大中华区执行创意总监邓志祥（CC Tang）题写书名。
【内容简介】
这本书撰写时预设的读者是那些刚刚入行，或从事文案、创意工作时间不长，对于很多业务问题及相关名词、知识还心存困惑的初级创意从业人员。
书中所谈的，是那些可能会构成一个广告创意人员基本修养的认识。是“认识”，所以更偏重道理，而非技巧。是“道”，而非“术”。
有了这些基本的认识，才有可能把事情做对，才知道什么是对，什么是错，什么是好，什么是坏。这些，就是所谓“基本修养”了。
修养是基础，但并不只是基础。有时候一件事做到高级，比的还是修养。面对同一个问题时，是不是能比别人有更多的角度、更丰富的素材、更深入的思考，让你有一些更快速、更准确的分析和判断，靠的可能就是这种“认识”，这种“修养”。
【名人推荐】
宋秩铭 奥美大中华区董事长
这是一本诚恳切实的广告创意作业基础教程，在这本书中，我看到的是专业创意知识与一线广告作业经验的踏实总结与悉心传承。东东枪谈到的这些“基本休养”，是这个行业至为珍贵的常识，值得新人揣摩牢记，值得从业者反省重温。
林桂枝 原北京奥美广告首席撰文总监
诚实谦和，以个人的修养来谈文案的修养，在这个标榜高手与大师的年代，用本真抗衡浮夸，让这本小书获得充实饱满的分量。
邱欣宇 远山文化传播创意总监
认真、严谨、有条理，充满了洞见，在不少地方给我这样的“老工人”都上了一课，发出“哦，原来这个道理是这样的，我会是会，但就是没想到能总结出这么直白有效的概念”的赞叹。
叶明桂 台湾奥美集团首席策略长
创意人才好坏的分布图，就好像纽约帝国大厦的造型一样，大部分的人落在长方型的建筑主体，只有少数的精英集中在楼顶的避雷针上，而东东枪正是避雷针区的一员：才情洋溢，经验丰富。
他所写的这本《文案的基本修养》内容写的不是如何写文案的技巧，而是传播如何发挥功效的原理，甚至有许多内容竟是如何企划的策略道理，想必东东枪的工作生涯中，若非遇到过一个杰出的企划伙伴，于是接受过无数的启发，不然就是从未接到一个合格的企划简报与过瘾的创意按摩，所以一切都得自己来从头梳理思路，也因此融会贯通我们这行的真理，并且能够深入浅出，用大白话来分享心得。
这本书，对新入行的文案们而言，将是开启创意的大门，通往专业的道路；对有从业经验的广告人而言，则重新消化反省沉淀，结晶出一些进步的观点。在此，向你非常推荐！
陈刚 北京大学新闻与传播学院副院长
东东枪将自己的经验与思考结果，以他特有的表达风格传递出来，读来酣畅淋漓，如醍醐灌顶。用心良苦，且开卷多有助益，非常值得推荐。

The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn is a futuristic vision for an agency at the cutting edge of science and exploration.
The book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne’s personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the ‘Managers Guide’, a follow up booklet distributed by NASA.

十七個章節藉由眷村的故事，
揭露了關於「史」，
不為外界所知的獨家震撼祕辛！
也向那些諸多報國捐軀的空軍英魂致敬。
雖是講訴崇蘭里的眷村記憶，卻無時不側影出大時代的脈動，
也道出一個個不為人知湮滅幾十年首度公諸於事的故事，
將台灣70年來空軍發展留下見證，增添更深刻的意義！
每一次崇蘭里靜悄悄無聲時，大家都知道每個家裡的男人出重大任務了，大部分的任務都不是屬於歡樂的，那些與死神擦身而過的時刻都深藏著恐懼！
眷村是一個在患難中充滿生命力與深情的地方，
全村宛如一個大家庭，在死亡陰影中，彼此真心關懷和付出；
雖在死亡威脅下卻能歡唱，在抹乾淚水後也能展顏！
崇蘭里是全國最小的眷村、最奇特的眷村、也是極具代表性的眷村，
眷村一道噙笑的淚痕，讓人知道竹籬芭裡有春天也有寒冬，
尤其是那些有血有淚，有情有義的故事，不能任其煙滅，
那一群活在死亡陰影中，卻始終樂觀奮鬥的人們，應該留下一頁見證。
政府播遷來台，國軍弟兄們為了保衛台灣，用犧牲自己的青春歲月，讓台灣在無後顧之憂之下大步邁進。
本書經過詳細訪問及資料查閱，解說每一個在崇蘭里所見所聞經歷的種種，悲歡離合的空軍家庭故事，各式人物出現的微反應、微表情，透過文字娓娓道來，輕輕淡淡，雖然輕輕的，但卻輕的令人心頭發顫，也淡的讓人久久不能自己。