20世纪，大量考古发掘为我们了解历史打开了一扇新的窗口。很少有其他文明像中国人一样，在五六千年的时间里，如此持久而专注地着迷于墓葬：设计地下空间、表现生死观念、搜集珍宝器物、布置画面图像……以至于人们习惯于将墓葬看作是埋藏宝藏的地方。不过，这样的心理暗示也局限了我们对墓葬的深入认知。当我们单独讨论墓葬中出土的玉器、青铜器、画像砖石等等时，它们作为一个墓葬的整体性意义便也弥散掉了。而本书正是巫鸿长期思考中国古代墓葬艺术传统的一个总结，他从空间性、物质性、时间性三个比较观念性的角度，阐释了中国墓葬艺术从史前一直到宋辽金这漫长时段中的历史变迁，也具体呈现了他尝试建立的一套系统的处理和理解考古材料的理论方法，从而生动地向我们展示出中国古人对于“生”与“死”这一人生基本问题的看法和实践，对读者多有启发，对研究者也有一定的借鉴意义。

本书是继《礼仪中的美术——巫鸿中国古代美术史文编》之后，巫鸿先生在三联书店推出的第二部学术论文集。与《文编》集中探讨中国古美术的“礼仪”功能相比，《二集》的论题侧重考察中国美术中特有的“时空”观念，以及它在不同媒材的图像中的表现和释读。“时空”的观念与表现是巫鸿近十几年集中思考的一个主要问题，他认为这是另一条可供理解中国艺术独特性的线索。
全书分为三部分——上编：时空的形象；中编：观念的再现；下编：图像的释读，所收1992—2007文章15篇，考查对象包括建筑、明器、拓片、画屏、卷轴、册页、摄影等多种形式。与常见的中国美术史研究不同，这些论文没有局限于孤立的门类和史实，而是竭力为这些现象找到自己的传统和脉络，并赋予其宽阔的视野，使阐释更具启发性。这些文章是对《文集》提出“礼仪美术”概念的完善与补充，从而有助于读者更深入地认识中国美术的独特传统。

美术史家巫鸿最富争议的学术专著，被誉为“可以与福柯的《词与物》比肩”。
作为重构中国古代美术宏观叙述的一种尝试，本书沿循两条线索对中国古代美术传统进行界定：一是文化比较的线索，即，首先反思“纪念碑性”这一西方古代艺术的普遍经验，然后通过考察重新定义的“纪念碑性”在中国古代艺术与建筑中的特殊表现，来探索中国古代艺术的历史逻辑。另一个是历史演变的线索，即通过对一个波澜壮阔的历史过程的观察，去发掘中国艺术和建筑的三个主要传统——宗庙和礼器，都城和宫殿，墓葬和随葬品——之间的连续性和凝聚力。
全书共分六个部分。第一部分为全书导论：九鼎传说和中国古代的“纪念碑性”。以下是正文五章，分别为：一、礼制艺术的时代；二、宗庙、宫殿和墓葬；三、纪念碑式城市——长安；四、丧葬纪念碑的声音；五、透明石头：一个时代的终结。
因为这部书，美术史学界掀起了一场学术上的“科索沃战争”（李零语）。自本书问世以来，围绕本书的内容以及东西方治学理路的大讨论，波及美术史学科以外，绵延至今。今天，提起《纪念碑性》这本书，仍然是一段学术史上剪不断理还乱的公案。
本书是《纪念碑性》中文版的首次出版。

在《读书》杂志所开设的“美术纵横”专栏，作者发表了一系列文章，就美术史何以成为问题、如何拓展其思考路径、这一问题所置身的波澜壮阔的当代人文场景等等，提纲挈领地阐述了个人的见解。

奥地利学派经济学有着悠久的传统，在其发展过程中曾形成过许多影响深远的经济学思想。本书是对1974年首届奥地利学派经济学研讨会上的重要论文的系统汇编。与会学者普遍关注两个一般性问题，即奥地利学派对经济理论的突出贡献是什么？奥地利学派的重点问题和新方向是什么？通过回答上述问题，本书已不再是单纯的会议记录，而具有了宣言的性质。
全书共分为四篇，第一篇“导言”，对奥地利学派经济学作为非常规科学的地位进行了论述。第二篇“理论与方法”收入五篇文章，深入阐释了奥地利学派经济学的方法论，并对奥地利学派的历史背景、奥地利学派经济学的哲学和伦理学内涵等做了独到的介绍和分析。第三篇“应用”收入七篇文章，展现了奥地利学派对经济领域中一些关键问题的基本立场和解决方案。第四篇“结语”，具有较强的论辩色彩，文中指出了奥地利学派经济学的现实处境，并申明了该学派经济学家们的主要任务。
本书有助于读者从多角度了解奥地利学派经济学的核心思想及其独特之处。书中所收论文在今天看来仍颇具理论与现实意义，并可令普通读者对奥地利学派有一个基本的了解。此外，本书对于研究经济思想史也具有参考价值。

《不确定的时代》追溯这些观念，举其代表人物，撮其理论，述其后果，观其相关时代事件，纵横经纬。 上起古典资本主义先知亚当·史密斯，中经马列社会主义，下及凯恩斯、冷战年代、第三世界、武器竞赛，层次广被。作者素负盛名，说理清通，文字晓畅，是经济学者中的异数。在过去两百年间，世界从充满确定性到游移难定，近代经济学家与社会哲学家的观念在其中扮演了主导及决定的角色。
此书的写作角度，显然独特——它的目标读者并非学界中人，而是电视机前的芸芸大众。于是作者极尽其举重若轻之才，将本应包含了曲线、图解、谜样的数学方程式的经济思想史，以自传、游记、讽刺、冷嘲、史话等等为一体的手法轻松道来，写得肆意，读之愉快，莞尔之余引人思虑……特别是其对于1929年美国大萧条事件的追溯，竟和当下这场始于美国的全球经济危机有些许神似——人类的某些历史一直在重复，只是我们大多数人没有看到这一点。显然两年前已经去世的约翰?加尔布雷思洞察到了。

This book offers a unique insight into the character of Austrian economics. This work also collects the recent work of the leading authorities in this area, and will be an indispensible tool for all those interested in the implications of Austrian approach on economics. The author also examines: the market economy; theories of Competition and Entrepreneurship; and the Mises-Hayek legacy.

"Market Theory and the Price System" was published in 1963 as Kirzner's first (and only) textbook. This volume presents an integrated view of Austrian price theory. The basic aim of this book is to utilise the tools of economic reasoning to explain the market process. The unique framework Kirzner develops for microeconomic analysis, following Mises and Hayek, examines error in decision-making, entrepreneurial profit, and competition as a process of discovery and learning.

The inaugural volume in Liberty Fund's new Collected Works of Israel M Kirzner series, "The Economic Point of View" contains Kirzner's 1960 doctoral dissertation under Ludwig von Mises, a work that established Kirzner as a careful and meticulous scholar of economics.

This comprehensive overview of the modern Chinese economy by a noted expert on China's economic development offers a quality and breadth of coverage not found in any other English-language text. In The Chinese Economy, Barry Naughton provides both an engaging, broadly focused introduction to China's economy since 1949 and original insights based on his own extensive research. The book will be an essential resource for students, teachers, scholars, business people, and policymakers. It is suitable for classroom use for undergraduate or graduate courses.After presenting background material on the pre-1949 economy and the industrialization, reform, and market transition that have taken place since, the book examines different aspects of the modern Chinese economy. It analyzes patterns of growth and development, including population growth and the one-child family policy; the rural economy, including agriculture and rural industrialization; industrial and technological development in urban areas; international trade and foreign investment; macroeconomic trends and cycles and the financial system; and the largely unaddressed problems of environmental quality and the sustainability of growth.The text is notable also for placing China's economy in interesting comparative contexts, discussing it in relation to other transitional or developing economies and to such advanced industrial countries as the United States and Japan. It provides both a broad historical and macro perspective as well as a focused examination of the actual workings of China's complex and dynamic economic development. Interest in the Chinese economy will only grow as China becomes an increasingly important player on the world's stage. This book will be the standard reference for understanding and teaching about the next economic superpower.

為什麼免費贈品總讓我們買了不該買的東西？
為什麼越貴的藥，吃起來感覺越有效？
為什麼我們一再做出愚蠢的決定？
精明的商人又是如何利用我們的弱點，大發利市？
了解人性，才能做出聰明決定！
傳統經濟學假設人是理性的，一般人的觀念也認定如此。但是行為經濟學家艾瑞利以創意十足的實驗證明，人的理性會當機，並告訴你如何趨吉避兇，克制自我不理性的傾向，極大化個人的幸福指數。你自認對人性了解多少呢？
不管答案如何，本書都能為你揭開人性的幽微處，讓你有「原來如此！」的頓悟。經濟學的所有假設，都是建立在「人是理性的動物」這句話。而我們一般人在日常生活中，也相信自己可掌控一切，能做出理性的決策。本書作者經過一連串趣味十足的實驗，告訴讀者，我們的理性是有缺陷的，而且我們的不理性不是偶一為之，而是不斷重複發生。聰明的生意人懂得利用人的不理性（如恐懼、貪婪、過度自信等）來賺錢，不明究理的銷費者只能乖乖上當！
本書共分13章，分別談：供需的謬誤（我們就像小鴨子一樣，會認定一開始看到的價格，以為東西就該這麼貴）、零成本的成本（為什麼免費的東西，會讓我們付出更高的代價）、社會規範的效應（為什麼有些是我們明明很樂意去做，但只要有人付我們錢去做同一件事，我們就不那麼快樂）、未雨綢繆的問題（為什麼我們不能斷絕誘惑，控制不了體重，也刷爆了信用卡）……。
「對於人性，我們總有許多不解之處。這本書可以解答很多我們心中的『為什麼』，幫助我們修習「人性」這堂社會通識課。讀過之後，你對自己與對別人的了解將更為透澈。」
－－奧美整合行銷傳播集團董事長／白崇亮
「從人類有銷售和消費的交易行為開始，因為消費者和行銷者買賣立場的不同，攸關經濟行為的理性和感性的相對論，始終就是沒完沒了，然而，經由這本書的披露，卻可以讓我們透視令人啞然失笑及拍案叫絕的兩造拉鋸戰。至於誰才是最後贏家？不妨看看這本暢銷書吧！」
－－台灣麥當勞總裁／李明元
「這本書讀來令人發笑，還可讓你變得更有智慧。你將從書中看見你是如何做決定的，並因此大吃一驚，甚至開始改變自己的行為。」
－－2002年諾貝爾經濟獎得主／卡尼曼（Daniel Kahneman）

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

In the spirit of Alvin Toffler’s Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented.
We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.
In The Paradox of Choice , Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.
By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Product Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

本书探究了长期以来诗人、剧作家、哲学家，乃至医学家对亲密关系的理解和论断。由于数千年来科学家对亲密关系研究的忽视，当通俗心理学占据了关系学的主导地位时，人们对人际关系的了解和领会往往是肤浅的，甚至是错误的。然而，最近20年中，如本书所记载，这方面的研究工作发生了重大的变化。它将使我们对爱情、婚姻、承诺、友谊、激情、理解、沟通、亲密、依恋、伴侣选择、嫉妒等各个方面有一个崭新的认识。